Digital Queens

Hosted by Sarah Thomson - Online Social Butterfly

Business Marketing

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Episodes

100

Latest episode

Oct 2026

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About the show

Join me, Sarah Thomson, as your host each week as we dive into digital marketing, social media and all the things it takes to run a business in this social circus.

Listen to episodes

60 recent

October 27, 202626 min

EP224 - What you need in 2027 Part I

In this episode of The Digital Queens Podcast, I dive into what your business needs for 2027, drawing from my own experiences in redesigning the Digital Queens Mastermind. I've learned so much this year, including what worked, what didn’t, and how taking feedback seriously can truly transform your business. I share the story of a mastermind I was part of that transitioned to a more flexible structure, and how that inspired me to rethink the way I serve my own community. This isn’t just about my mastermind; it’s about actionable lessons for any business, whether you're offering a service, selling a product, or running a membership. From understanding your client's real needs to implementing small changes that have a big impact, this episode is packed with insights. You'll hear about creating a rhythm in your business, making it easy for clients to say yes, and the importance of planning with room to pivot. Get ready to jot down ideas you can implement this week for a more impactful and client-focused business strategy. Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

October 20, 2026Episode 27726 min

EP223 - Heidi Anderson

In this episode, I chat with Heidi Anderson, a powerhouse in the world of public relations. Heidi, known for her candidness and infectious energy, shares her journey from breakfast radio host to successful entrepreneur. We delve into her unique approach to PR, which revolves around amplifying personal stories to build powerful brands. Heidi discusses how her background in media has shaped her passion for storytelling and how she helps clients realise the potential of their stories. This episode is a must-listen for entrepreneurs eager to leverage their unique stories to grow their business and brand. Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

October 13, 202621 min

EP222 - Planning for 2027

In this episode, I chat about the importance of starting to plan for 2027, even though we're only in October. As the year winds down, it's crucial to review the past months and consider how to set yourself up for success in the coming year. I share insights into why Q4 is the perfect time for this, particularly because the end of the year can become a blur with holidays and exhaustion setting in. Together, we'll explore how to conduct a thorough business review, examining revenue patterns, top-performing offers, and effective content. I also delve into the power of using AI to analyse your social media and email performance, ensuring you know what worked and what didn't. By understanding these key elements, you can make informed decisions about what to keep, stop, and start in your business for the next year. Finally, I encourage you to block out time for rest and holidays, organise your calendar for 2027, and set realistic goals. This episode is packed with practical advice and actionable steps to help you feel prepared and energised as you head into the new year. Let's make this planning process an empowering journey! Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

October 6, 202620 min

EP221 Amanda Hobley

In this episode, I chat with the incredible Amanda Hobley, a holistic health practitioner with a passion for supporting overwhelmed women. Amanda shares her journey from being a flight attendant to becoming a naturopath, and how she discovered the transformative power of Body Talk. We delve into what Body Talk is and how it works, highlighting its potential to bring awareness and a shift in perspective for those feeling overwhelmed and disconnected from their bodies. We discuss the importance of checking in with ourselves, setting boundaries, and maintaining our energy. Amanda provides practical insights into how we can manage stress and create moments of calm amidst our busy lives. Her approach encourages self-awareness and empowers us to take control of our well-being without feeling guilty for prioritising ourselves. Listeners will find value in Amanda's personal stories and practical strategies. Whether you're a woman juggling business and family or simply seeking more balance, this episode offers a wealth of wisdom and actionable advice to help you navigate life's challenges with grace and presence. https://www.amandahobleynaturopath.com.au https://www.facebook.com/AmandaHobleyNaturopath https://www.instagram.com/amandahobleynaturopath https://www.linkedin.com/in/amandahobley Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

September 29, 202624 min

EP220 - Lauren Krepp’s AI Revolution

In this episode, I chat with the inspiring Lauren Krepp, an online business strategist who has created the Everyday Sales Engine—an AI-powered system that allows entrepreneurs to build sales engines from anywhere, even a caravan by the beach! We dive into Lauren's entrepreneurial journey, from running a successful bookkeeping practice to creating innovative AI tools that empower women in business. Lauren shares her personal story of burnout and the pivotal moment that led her to re-evaluate her business and life goals. Feeling trapped by the demands of her previous business, she vowed to create a life of freedom, which she now enjoys while travelling around Australia with her family. Throughout our conversation, we discuss the impact of AI in business, particularly for women juggling multiple responsibilities. Lauren's Everyday Sales Engine is designed to simplify and automate tasks, offering support for those with chronic illnesses or busy lives. This episode is a must-listen for anyone looking to harness AI to create a more efficient, sustainable business. https://www.facebook.com/laurenkrepp https://www.instagram.com/laurenkrepp http://laurenkrepp.net Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

September 22, 202627 min

EP219 - Networking with Clare

In this episode, I chat with the wonderful Clare from Pen and Paper Girl. Clare is not just my amazing virtual assistant but also the founder of Coffee at the Coast, a vibrant networking group. We dive deep into Clare's journey of establishing this community to fill a much-needed gap for local connections north of Perth. With her natural talent for connecting people, Clare has built a unique space where women can come together to share ideas, support each other, and grow their businesses. We discuss the inspiration behind Coffee at the Coast and the profound impact it's had on the local community. Clare shares her insights on the power of networking and how simply having a coffee and chat can lead to life-changing opportunities. We also cover practical tips for those feeling daunted by networking events, emphasising the importance of showing up as your authentic self. Listeners will gain valuable insights on building meaningful connections and the benefits of stepping out of their comfort zones. Whether you're a seasoned business owner or just starting, Clare's story and advice will inspire you to embrace the power of local networking. Instagram - https://www.instagram.com/penandpapergirl_wa/ Instagram - https://www.instagram.com/coffeeatthecoast Facebook - https://www.facebook.com/Penandpapergirlwa LinkedIn - https://www.linkedin.com/in/penandpapergirlwa/ Website: https://penandpapergirl.com.au/ Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

September 15, 202623 min

EP218 - Your Digital Product Ladder Part II

In this episode, I dive into the next steps of building your digital product ladder. If you missed part one, I recommend going back to episode 217 to get the full picture. Today, we're not simply ticking off a list of digital products to create; we're using the ladder as a diagnostic tool to pinpoint where your business might be stuck. I guide you through five common scenarios, helping you identify which rung you should focus on next. Whether you're just starting with a tiny audience or need to convert one-off buyers into recurring members, I offer practical advice tailored to your business's current stage. This episode is all about building from the bottom up, avoiding the temptation to skip steps or rush to launch that 'big sexy' offer without the foundation in place. I also share key red flags that indicate you might be building the wrong product next. From ensuring you have buyers to invite to a mastermind, to not skipping the crucial lead magnet and low-ticket offers, these insights will help you avoid common pitfalls. By the end, you'll know exactly which steps to take to grow your business strategically and sustainably. Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

September 8, 202622 min

EP217 - Understanding Your Digital Product Ladder

In this solo episode of The Digital Queens Podcast, I explore the concept of the digital product ladder, a framework designed to guide your audience through a sequence of offers that build trust and commitment. I begin by defining what a digital product is and how it differs from traditional products, emphasising its scalability and potential for business owners to package their expertise. I then dive into the various rungs of the ladder, starting with lead magnets, which are designed to attract and convert strangers into leads. From there, I explain the importance of low-ticket offers and mini-courses in nurturing those leads into buyers. We also discuss full courses, memberships, and masterminds, and how each fits into the broader strategy for engaging and retaining your audience. This episode is all about shifting your mindset from having a scattered array of products to a structured system that guides your customers logically through your offerings. By the end, you'll gain a clear understanding of how to create a compelling digital product ladder tailored to your business, setting the stage for next week's episode where we'll explore which rungs you need and how to prioritise their development. Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

September 1, 202624 min

EP216 - Inclusivity in Business - Vanessa from Handmade Pride

In this episode, I chat with Vanessa from Handmade Pride about her inspiring journey and how we can all contribute to creating safe spaces for the LGBTQIA+ community. Vanessa shares her personal story of coming out and navigating life as a lesbian woman in both corporate and entrepreneurial settings. We delve into the challenges she faced in being true to herself and the importance of representation and inclusivity in business. Vanessa offers practical advice for business owners who want to ensure their environments are welcoming and inclusive. This conversation is a heartfelt reminder of the power of kindness, respect, and authenticity. Listeners will find value in Vanessa's insights on fostering genuine connections and supporting diversity, both in their personal lives and businesses. www.handmadepride.com.au http://instagram.com/handmadepride Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

August 25, 2026Episode 25327 min

EP215 - Becoming an Influencer with Lexi

In this episode, I chat with Lexi Blaik, the vibrant force behind the popular Instagram account Lexi in Wonderland. We dive into her journey as an American influencer living in Australia, and how she transitioned from a full-time job in an animal shelter to becoming a social media sensation. Lexi shares her insights on the unexpected support from strangers online and how it encouraged her to keep sharing her experiences. We explore the nuances of cultural differences that fascinate her followers and discuss how Lexi crafts compelling content that resonates with her audience. We also delve into her new venture, Social Butter Studios, where she helps small businesses and content creators refine their social media strategies. This episode is packed with practical advice for business owners looking to harness the power of storytelling in their digital marketing efforts. - Lex in Wonderland (@lex_inwonderland ) Social Butter Studios (@socialbutter_studios ) Socials links for shownotes: - Lex in Wonderland (@lex_inwonderland ) Social Butter Studios (@socialbutter_studios ) Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

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