Digital Queens

Hosted by Sarah Thomson - Online Social Butterfly

Business Marketing

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Episodes

100

Latest episode

Jun 2026

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About the show

Join me, Sarah Thomson, as your host each week as we dive into digital marketing, social media and all the things it takes to run a business in this social circus.

Listen to episodes

60 recent

June 16, 2026Episode 23723 min

EP205 - Stop trying to do it all

Hey there, lovely listeners! In this episode, we dive into the unique challenges of being a woman in business. We discuss how the cognitive load impacts us differently compared to men and why it's not just about being busy, but avoiding burnout. I share striking statistics on women's mental loads at home, caregiving, and the business world, highlighting how these influence decision fatigue, undervaluing time, and saying yes too often. We talk about practical strategies for delegation, setting boundaries, and lowering domestic standards. Remember, it's not about perfection but surviving and thriving in a system stacked against us. Your business can come first, it's okay to say no and prioritise yourself! **Key Takeaways** 1. Women carry a disproportionate mental load. Prioritize self-care. 2. Undervaluing your time leads to burnout. Charge your worth. 3. Delegate tasks at home and in business to lighten your load. 4. Boundaries aren't selfish; they're necessary for mental health. 5. One action can ripple positively. Start by saying yes to help.

June 9, 2026Episode 23926 min

EP204 - LinkedIn Strategies with Kate Merryweather

This week, I'm joined by Kate Merryweather, LinkedIn coach extraordinaire. We dive into LinkedIn, discussing how a platform once deemed intimidating and corporate can be your golden ticket for business visibility. Kate shares her transition from copywriter to LinkedIn coach, driven by demand for her expertise. We chat about the fear and mindset barriers LinkedIn presents, especially for women, and how showing up authentically can change perceptions. Kate emphasises storytelling and authenticity as key trends, demystifying LinkedIn for business growth. With actionable tips and humorous anecdotes, this episode is your LinkedIn confidence booster! Let's get visible! katemerryweather.com.au Linkedin LinkedIn Show Up School **Key Takeaways:** 1. Authenticity and storytelling drive LinkedIn success. 2. Overcome LinkedIn fear by embracing visibility. 3. Ask audience-focused questions to engage effectively. 4. Repurposed Instagram content often underperforms on LinkedIn. 5. Embrace diverse voices to transform LinkedIn culture.

June 2, 2026Episode 23521 min

EP203 - Stop Doom-Scrolling and Start Winning

In today's episode, I'm diving deep into a topic that might make you feel a bit uncomfortable: disconnecting and unplugging. If you're anything like me, you’ve probably found yourself endlessly scrolling through social media, feeling overwhelmed, and possibly even inadequate. The truth is, most of us are online more than we should be, often not in ways that benefit ourselves or our businesses. This episode is about recognizing the cycle of social media addiction, understanding the real costs—like decision fatigue and burnout—and implementing boundaries. I'll share personal insights and practical steps that have helped me, such as having sacred offline time and aggressively unfollowing sources of negative comparison. Let’s explore how taking time offline can actually spark creativity and clarity in our businesses. Trust me, your best ideas are waiting for you off the screen! **Key Takeaways:** 1. Unplug regularly to clear your mind and spark creativity. 2. Avoid decision fatigue by making routine decisions easy. 3. Be proactive, focusing on your business strategy. 4. Set offline boundaries to recharge. 5. Unfollow negativity; protect your self-esteem.

May 26, 2026Episode 23321 min

EP202 - End of Financial Year Tips with Mel from ADHD Village

In this episode, I chat with Mel Stibs from ADHD Village about the unique challenges and rewards of running a business while managing ADHD. We explore why end-of-financial-year tasks can be particularly daunting for neurodivergent individuals and how Mel's innovative approach can transform these potential stressors into manageable and even enjoyable tasks. Mel shares her personal experiences, highlighting the common issues faced by ADHD business owners, such as avoidance and emotional dysregulation. Her upcoming 'Finance Party' offers a dynamic and supportive environment for those looking to tackle financial tasks with guidance and camaraderie. It’s a must-listen for anyone navigating similar challenges! Show up & Slay the Pile Mel Stibbs (@adhdvillage) • Instagram profile https://www.linkedin.com/in/melstibbs Show up & Slay the Pile ### Key Takeaways 1. Embrace your unique brain - find systems that work for you. 2. Body doubling can enhance productivity. 3. Avoidance and procrastination are common but manageable. 4. Seek environments that foster support and understanding. 5. Turn financial chores into engaging tasks with community support. ### Notable Quotes 1. "Our brains need something that really gets us." 2. "Finance tasks can become a supportive group activity." 3. "Emotional regulation is key in a neurodiverse world." 4. "We can end the shame cycle with understanding and support." 5. "Being gentle with yourself is necessary for self-understanding."

May 19, 2026Episode 23123 min

EP201 - Marketing in the Age of AI

In this episode, I dive into a conversation about the intersection of AI and marketing, focusing on how small business owners can effectively integrate AI tools without losing sight of core marketing strategies. I share insights into how I first explored AI three years ago and have continued to delve into it, recognising the importance of understanding AI's role in marketing. It's crucial to distinguish AI as a tool, not a strategy, and focus on foundational aspects like knowing your customer, having a clear offer, and reaching the right audience. I offer practical tips for data analysis, optimising Google profiles, and engaging with existing customers, emphasising that no tool can replace authentic human connections. Feel inspired and equipped with ideas to enhance your marketing efforts using AI strategically. Key Takeaways: 1. AI is a tool, not a strategy. 2. Know your target audience inside and out. 3. Optimise Google profiles for visibility. 4. Prioritise customer relationship building. 5. Use AI for data analysis, not just content creation.

May 12, 2026Episode 22921 min

EP200 - Celebrating 200 Podcast Episodes

Hey everyone! Today marks a special milestone as we celebrate 200 episodes of the Digital Queens Podcast! 🎉 Join me as I reflect on my journey from launching as the Social Circus to becoming the Digital Queens. I'll share what I've learned about branding, the importance of consistency, and why polling your audience can be a game-changer. Celebrating milestones and highlights include hitting #1 in Australian marketing podcasts and fostering female empowerment by giving voice to 40 women who'd never been on a podcast before. Whether it was feedback on the preferred length of episodes or diving deep into popular topics like AI, my aim has always been to deliver authentic, meaningful content. Thank you for being a part of this incredible journey!

May 5, 2026Episode 22723 min

EP199 - Pricing like you mean it

In this episode, we dive deep into the topic of pricing and why many of us, especially women, tend to undercharge for our services. I'll share my personal journey from charging $60 an hour to now $495, and how mindset, confidence, and societal conditioning play significant roles in our pricing decisions. This episode is packed with practical steps to help you reassess your worth, confidently state your rates, and attract clients who truly value your expertise. Whether you're a seasoned business owner or just starting out, these insights can help ensure your business generates the revenue you deserve. Plus, I'm giving you some homework to help you gradually increase your rates and improve your money mindset. **Key Takeaways:** 1. Pricing reflects confidence, not just value. 2. Pricing impacts client perception and behavior. 3. Undervaluing leads to client resentment and burnout. 4. Saying prices aloud boosts confidence. 5. Your rate should align with business goals.

April 28, 2026Episode 22523 min

EP198 - Navigating tough economic times

In this week's episode, we pivot from our usual tech talk to dive into the current challenging economic climate affecting small businesses. I explore how macro-level economic changes impact business confidence and decision-making. It's a tough world out there, and it's essential to acknowledge it rather than pretending everything is okay. I discuss the importance of doing an honest audit of your business, understanding your numbers, and protecting revenue without panicking. I also highlight the power of maintaining relationships with existing clients and not pulling back on marketing during tough times. Plus, I touch on the significance of mindset work, inviting business owners to consider how much negative news they're consuming. Remember, you’re not alone, and together, we’ll get through these tough times. **Key Takeaways:** 1. Assess your business numbers honestly. 2. Avoid discounting pricing in a panic. 3. Maintain visibility and marketing efforts. 4. Prioritize high-margin, easy-to-deliver services. 5. Cultivate a resilient and informed mindset.

April 21, 2026Episode 22328 min

EP197 - Claude's Features Unlocked

Welcome, lovely listeners, to another insightful episode of the Digital Queens Podcast! Today, I'm diving deep into the amazing world of Claude, as we explore skills, plugins, and connectors. If you haven't caught up on episodes 195 and 196, I highly recommend doing so, as they lay the foundation for today's detailed discussion. We're all about making AI work for our business, and by the end of this episode, you'll understand how these features can transform Claude from a generic word generator to a dedicated business assistant. Even if Claude seems similar to ChatGPT, don't dismiss it just yet! These powerful tools can take those repetitive tasks off your plate, acting as your virtual team member. As we explore how skills streamline work processes, plugins expand functionality, and connectors keep everything seamless, you're sure to find practical ways to lighten your workload. Tune in, take notes, and get ready to innovate! **Key Takeaways** 1. Skills create specialized workflows for tasks. 2. Plugins enhance Claude's functionality easily. 3. Connectors seamlessly integrate with tools. 4. Ask AI the right questions, even as a novice. 5. Practical implementation takes your AI game further. ---

April 14, 2026Episode 22127 min

EP196 - Claude Ai Part 2

This episode, we're diving deep into we have utilized Claude AI to innovate our business processes. Grant's expertise in developing powerful agents to automate and streamline tasks has not only showcased the potential of Claude but has also inspired me to explore new possibilities in leveraging AI for our business.