The Six Sells Podcast

Hosted by Six Sells

BusinessInterviews guests

Website RSS feed

Episodes

152

Latest episode

Jul 2026

Language

About the show

The Six Sells Podcast is an independent podcast for people working in marketing, media, advertising and technology. The industry moves fast, and technological advances in particular are fundamentally changing how people across the entire ecosystem behave. This weekly show keeps up with those changes, while also trying to understand what is coming next. Six Sells is an executive visibility for senior leaders in media and advertising | We turn thought leadership into familiarity, trust, and new commercial conversations. Email hello@sixsells.co.uk for more info.

Listen to episodes

60 recent

September 10, 202648 min

'Client-Side Media' with Daniel Glynn on the Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Daniel Glynn, who is Head of Media Buying at Heineken, about ‘Client-Side Media’. Dan is the perfect person to give us insights into both his agency and client side experiences following his years at MediaCom working across leading brands including Centrica, Coca Cola, Tesco, GSK and CRUK. His work for Heineken began back in 2023 as Programmatic Lead and he is highly skilled in digital transformation, delivering commercial targets and achieving great campaign results for his clients. Topics discussed include: •⁠ ⁠Dan’s views on the differences on working on the agency and client sides •⁠ ⁠Why it’s important to speak to new people, have the discovery phase and look to innovate whilst looking at the best tech in the industry •⁠ ⁠How capabilities are constantly changing, making it even more important to be as bold and brave as possible with activations •⁠ ⁠Using AI, segmenting, and different data points to minimise brand overlap and evaluating to make sure that you don’t just ‘blend in’ •⁠ The power of the Open Web and showing premium credentials for brands •⁠ How we can build an efficient cross channel plan utilising our different partners whilst using past results to inform our decision making •⁠ The importance of creating a connected eco-system and collaboration •⁠ Why journalism, semantics and a free society are so important alongside brand safety •⁠ Why attention is the touchpoint that we should be looking at within the media industry and its value as a health metric to catch the eye •⁠ How building a holistic media plan can tap into the right moments and create standout •⁠ Nudge versus nurture, and how understanding the difference gives you a balance of effectiveness and efficiency •⁠ How LinkedIn helps Dan to get know a wider network, reach out to clients and help others in the industry •⁠ Actively looking for new partners to revolutionise the brand’s offering •⁠ Why having a personalised touch is important to make sure that genuine writing and conversations are still happening in an AI world •⁠ The importance of intent and what is happening behind the screen and partnerships that help with context •⁠ Why brand awareness is key and the value in finding the moments of undivided attention •⁠ The campaign that Dan is most proud of and the uplift in sales that followed Who is Six Sells? Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology. Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers. Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web. We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise. Email hello@sixsells.co.uk for more information.

September 2, 202638 min

Lucy, James, and Kenya on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Lucy Verby, James Latham and Kenya Peters about UN//Scene, the industry event created to give fresh thinking and new voices a platform, while making events more affordable, inclusive and useful for the people attending. Topics discussed include: Why Lucy Verby created UN//Scene after becoming frustrated with the lack of genuinely fresh thinking and new voices at traditional industry events. Why Lucy believes the industry needs to find "the faces that are going to be the headliners of tomorrow" and give them somewhere to develop their ideas and experience on stage. Why Kenya Peters believes industry events can become too focused on familiar conversations, and what happens when people are encouraged to talk about the subjects and ideas they genuinely care about. Why UN//Scene refuses sales pitches and panels, and instead asks speakers to bring their most creative and exciting thinking. How the event is built around three principles: pragmatism, positivity and participation. Why speakers are encouraged to leave people with something tangible they can actually take away and use. How this year's sessions cover everything from neurodivergence and magic to toxic leadership, matrescence, community, respectful rejection, queer advertising and creativity. Why James Latham came away from the first UN//Scene feeling "more nourished" and with new ideas and conversations he could take into his work. Why the organisers want both new entrants and senior industry decision-makers in the room, so the people attending have the ability to create meaningful change. Why speakers are encouraged to stay, watch other sessions and become part of the audience rather than disappearing after their own talk. How every penny generated by the event goes to charity. Why Kenya believes that "no matter where you are in your career, there's going to be something that you can take from it". Lucy's thanks to Craft Media , this year's UN//Scene sponsor, and why having a sponsor whose values align with the event matters to the team. Why the team believes UN//Scene ultimately works because alongside the learning, networking and industry impact, as Lucy puts it, "it's just a really good day of exciting stuff." UN//Scene takes place on 17 September at Conway Hall. Viewers of The Six Sells Podcast can get 10% off tickets . Simply enter the code SIXSELLS10 when you check out here: https://www.unscenefestival.co.uk/2026-tickets Who is Six Sells? Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology. Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers. Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web. We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise. Email hello@sixsells.co.uk for more information. Huge thanks our sponsors and partner, Intelligent Assistance , who combine Human Intelligence with Artificial Intelligence to solve real business challenges - www.intelligentassistance.ai

July 29, 202647 min

Relationships with Stephanie Parry on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Stephanie Parry, who is the MD UK&I for Jellyfish. Here are some of the topics we discussed in this episode: How the client/agency relationship has changed and evolved Understanding and building trust and empathy Being in a moment of punctuated change and disruption Transformational and organisational change Driving industry thinking forward Generative engine marketing and its two audiences: human and agentic What is influencing your brand Shaping technology and thinking Brand and asset perception to build and craft differently Lots of littles Adapting your strategy for your audience Influencing a creative economy The connected media conversation Meaningful, authentic brand identities Great distinctive brand work Building long term memory structures and earning consumer attention New era of marketing to share and collaborate Light years and lizard brains Storytelling that you want to buy into The onus on consumers to consciously curate and assess the information being served Looking 5 years ahead About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 150 episodes (and counting), and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business. Who is Six Sells? Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology. Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers. Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web. We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise. Email hello@sixsells.co.uk for more information. Huge thanks our sponsors and partner, Intelligent Assistance , who combine Human Intelligence with Artificial Intelligence to solve real business challenges - www.intelligentassistance.ai

July 22, 202643 min

Media Moments With Sam Eads on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Sam Eads, who is Head of Ad Sales and Operations at Trainline. Sam has an outstanding record of increasing revenue and achieving sustainable profit growth by identifying and capitalising on opportunities to develop existing business and win new business. His impressive portfolio includes senior sales roles at Sojern and Vidoomy, Group Head of Radio and Digital Audio at Bauer Media, and Head of Advertising and Partnerships at First News. Here are some of the topics we discussed in this episode. Journeys with brands Understanding attention in apps Working in the commuter segment Doing something different in the space and adding customer value Starting with the audience and building from there with integrity Media that’s going places Retail and commerce media and understanding audience behaviour Challenging yourself and listening to opinions in a feedback loop How AI is improving the business and optimising the team Being in an industry of relationships Contextually relevant moments during your journey Thinking outside of display and video placements to be brand sticky Shifting the narrative within the space Building what brands want to see Building out user level ID tracking What the future looks like and how positive pressure moves things at pace Mobility media and driving new thinking and success How small businesses can harness the power of mobility media About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 150 episodes (and counting), and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk ‍ Who is Six Sells? Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology. Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers. Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web. We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise. Email hello@sixsells.co.uk for more information. Huge thanks our sponsors and partner, Intelligent Assistance , who combine Human Intelligence with Artificial Intelligence to solve real business challenges - www.intelligentassistance.ai

July 16, 202652 min

Human First AI with Fern Potter, James Harris and Sarah De Martin on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Fern Potter, James Harris and Sarah De Martin from Intelligent Assistance. Intelligent Assistance combine human intelligence with artificial intelligence to solve real business challenges in the new AI economy. Here are some of the topics discussed: Moving at pace as a start-up business Listening to customers to gather information and make meaningful change Using AI to grow and deliver outcomes Filling the adoption gap with meaningful technology Human first, human last Optimising the ‘everyday’ in ways that were not previously possible The differences between agents and engines Saving time for businesses Upskilling teams for future with AI The importance of integrity and trust Delving into who drives the content AI meeting customers ‘where they are at’ The challenge of deep fakes and the importance of brand safety and building safeguarding Technology that filters what’s real and what’s not Good and poor practices within AI The gender gap in the application and use of AI How people can keep up with the daily changes within AI Staying curious and exploring the rabbit hole Thinking about things differently and the societal shift About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 150 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology. Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers. Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web. We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise. Email hello@sixsells.co.uk for more information. Huge thanks our sponsors and partner, Intelligent Assistance , who combine Human Intelligence with Artificial Intelligence to solve real business challenges - www.intelligentassistance.ai

July 8, 20261 hr 2 min

How to Scale AI with Aurelia Noel on The Six Sells Podcast

In this episode of The Six Sells Podcast, Fern Potter spoke to Aurelia Noel, who is the Head of Innovation and Transformation at dentsu X. Aurelia is a recognised online expert with 25 years international experience leading global digital strategy and implementation of complex, enterprise-level digital projects in multinational and multicultural B2B and B2C environments. Her impressive portfolio includes Global Digital Partner of Digital Transformation at Carat, Head of Marketing Europe at Urban Outfitters and senior roles at Premier Inn, amazon, Digital River and Dell. Here are some of the topics we discussed in this episode. How curiosity, bravery, scepticism and trust will push you to innovation Simplifying your ideas and vision so that people can follow you The importance of scaling your innovation How AI impacts innovation and the human vs technology debate AI as an ‘agent colleague’ and second brain The challenge for women in AI and recent studies Investing in women in AI Mentorship and using AI for good Bridging the global AI divide How the government can work with investors and entrepreneurs that is outside of the US Misinformation, media manipulation and how people access information Brand safety and suitability within AI Ethical AI principles within brands and their reputation and purpose Sustainability in AI and how we can use it to solve human challenges Using AI to solve business situations to make the workforce more prepared and agile What the next year in AI might look like About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 150 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology. Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers. Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web. We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise. Email hello@sixsells.co.uk for more information. Huge thanks our sponsors and partner, Intelligent Assistance , who combine Human Intelligence with Artificial Intelligence to solve real business challenges - www.intelligentassistance.ai

July 1, 202622 min

Women in Trading with Duri Mehmet on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Duri Mehmet, who is the Group Trading Director at Orion Worldwide. Duri has over 15 years experience in the media industry and she is also the founder of ‘Women in Trading’, a network created to drive parity and representation in this sector and also to support women in trading roles. Here are some of the topics we discussed in this episode. Creating female representation within trading Helping women to grow, be visible and build networking communities Supporting the Ovarian Cancer Charity The importance of ‘seeing yourself’ in senior roles Why there needs to be diversity within trading The value of empathy within trading Softer skills and emotional intelligence The importance of resilience in trading Being approachable whilst having professional boundaries Being a member of Women In Trading and what that brings The balance of voices and doing what initially makes you uncomfortable Taking opportunities when they arise Future goals and planning ahead The importance of male allies Encouraging more women into trading roles and growing the network About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 150 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology. Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers. Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web. We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise. Email hello@sixsells.co.uk for more information. Huge thanks our sponsors and partner, Intelligent Assistance , who combine Human Intelligence with Artificial Intelligence to solve real business challenges - www.intelligentassistance.ai

June 23, 202636 min

Kindness in Media with Jo Blake on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Jo Blake, who is the Head of Investment at Mi Media. Jo’s senior career has been spent at the helm of award-winning campaigns and pioneering initiatives at companies including Saatchi & Saatchi, Zenith Media, Carat, and Havas Media Group. She is also an advisor and committee member for Women in Trading and Campaign’s Woman of the Year 2026 for mentoring. Here are some of the topics we discussed in this episode. The agility of indy agencies The importance of curiosity and a ‘can-do’ attitude The two types of kindness : truth and championing and showing up on a personal level Having ‘proper’ conversations and having empathy. Pockets of kindness depending on your management team Being firm but fair The re-emergence of swearing and the aggressive boss Mentoring and the Women in Trading group The power of mentoring and transferring life experiences Bringing a different way of doing things About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk ‍ Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

June 17, 20267 min

Seeing is NOT believing - Six Sells Shorts

Mike Nicholson, CEO, at Six Sells shares a thought about how Seeing is NOT believing anymore. (7m 34s) Since the 17th century, the saying 'seeing is believing' has been used and agreed with en-mass. As Gen AI increases the volume of fake content available, we're simultaneously entering a crisis of trust. Trusted, verified brands therefore become more vital than ever. About Six Sells: Six Sells is an executive visibility agency that works with CEOs and senior leaders within media and advertising businesses, turning thought leadership content and digital connections into commercial conversations. Press enquiries: hello@sixsells.co.uk.

June 15, 202627 min

Adtech Recruitment with Kim Dando on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Kim Dando, who is the MD at round8 talent search. Accredited in Psychometric Assessment and Evaluation Kim is an expert in the digital media, tech and marketing industry with a track record of developing individuals and teams across UK, EMEA and North America. Here are some of the topics we discussed in this episode. The future of the industry and ad tech graduate recruitment AI and CV’s Leaning on relationships and network connections to find employment The importance of personalising your CV for each role Keeping LinkedIn updated when you apply for a position Importance of shared connections and professionalism on LinkedIn Being visible on social media platforms Advice for Cannes attendees Value in recruitment and networking at Cannes Looking at adjacent sectors in your job search About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.