The Six Sells Podcast

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145

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Jun 2026

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About the show

The Six Sells Podcast is an independent podcast for people working in marketing, media, advertising and technology. The industry moves fast, and technological advances in particular are fundamentally changing how people across the entire ecosystem behave. This weekly show keeps up with those changes, while also trying to understand what is coming next. Available via the Six Sells website, Spotify, Apple, Amazon Music and more - https://www.sixsells.co.uk/thesixsellspodcast Six Sells is an executive visibility agency for the media and advertising industry.

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June 15, 202627 min

Adtech Recruitment with Kim Dando on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Kim Dando, who is the MD at round8 talent search. Accredited in Psychometric Assessment and Evaluation Kim is an expert in the digital media, tech and marketing industry with a track record of developing individuals and teams across UK, EMEA and North America.Here are some of the topics we discussed in this episode.The future of the industry and ad tech graduate recruitment AI and CV’sLeaning on relationships and network connections to find employment The importance of personalising your CV for each roleKeeping LinkedIn updated when you apply for a position Importance of shared connections and professionalism on LinkedInBeing visible on social media platforms Advice for Cannes attendees Value in recruitment and networking at Cannes Looking at adjacent sectors in your job search About The Six Sells Podcast:The Six Sells Podcast is for people working in marketing, media, advertising and adtech.There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.Want to get in touch? Email hello@sixsells.co.ukWho is Six Sells?Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

June 10, 202640 min

Ads in LLMs with Andrea Tortella on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Andrea Tortella, who is the Co-Founder and CEO at Thrad. Here are some of the topics we discussed in this episode.Ads in ChatGPT and long tail LLMsThe new window into the internet and early day learningsConversational advertising - talking to the ads and the brands Moving from static to dynamic How to set up the ads and results Branded ‘chats’ and new sponsored experiencesHow the media is transacted and specific targeting Evolving measurement algorithms and pixels CTR’s and response ratesThe middle funnel conversations and redirecting conversationsSponsored prompts and nudging user decisionsAdapting to user consumption and demand Making the ad format generative New protocols and emerging solutions to making media buying simpler Advertising at the speed of thought, news and culture Conversational data and improved media buying Brand safety, contextualising and driving innovation The relevance of the entry point to the brand What the future holds About The Six Sells Podcast:The Six Sells Podcast is for people working in marketing, media, advertising and adtech.There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.Want to get in touch? Email hello@sixsells.co.ukWho is Six Sells?Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

June 3, 202632 min

Marketing Effectiveness with Andrew Wynd on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Andrew Wynd, who is an experienced leader in marketing and media with a valuable blend of both agency and brand side roles including Samsung, O2, Hasbro, Pepsico and most recently Global Head of Media at Just Eat Takeaway.com. He has now founded his own marketing consultancy business called Craft and Calculus. Here are some of the topics we discussed in this episode.Influencing consumers to change their behaviourProving that marketing has an impact on the sale The importance of jargon free language and logical flow Marketing effectiveness roadmapsThe idea behind Craft & Calculus - the magic and craft behind marketing Where marketing effectiveness sits in the media mix Getting the finance team onboard! The Holy Trinity of MMM’s, attribution and incrementality The changing role of the client/agency relationship and the power of partnershipsBuilding a best-in-class marketing measurement system The importance of data and metricsAdvice for ad tech companies to get a foot in the doorThe core principles of marketing effectivenessStanding on the shoulders of giants : looking at performance and brand Getting the people-side rightTracking and understanding what your investments are doingAbout The Six Sells Podcast:The Six Sells Podcast is for people working in marketing, media, advertising and adtech.There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.Want to get in touch? Email hello@sixsells.co.uk‍Who is Six Sells?Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

May 26, 202629 min

The 3rd Era of Measurement with Simi Gill on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Simi Gill, who is the Head of Digital at The Kite Factory. Simi has risen through the ranks after first starting in 2019 as Digital Account Manager and impressing with her strategic in-depth digital expertise. Her interesting portfolio also includes 3+ years at Mediacom working with planning and buying. Here are some of the topics we discussed in this episode.Getting rid of the jargon within measurementUnderstanding Era 1 - deterministic and linearEra 2 - multi touch and cross channelThe nuances of Era 3 - modelled and predictive measurement Governance of privacy Changes in user behaviour and fragmented attentionIncrease of AI and zero click journeys Attribution and the total system levelThe media multiplier effectMoving away from direct response to a broader mix of channels The signals to fill the gapContextual targeting and changing mindsetsThe challenges facing marketers as the changes take place The importance of first party data and modellingThe key takeouts of the 3rd EraDisplay, conversions and view throughBuilding brand saliency and exposure Authenticity and trust Google Analytics and reportingWill there be a 4th Era?About The Six Sells Podcast:The Six Sells Podcast is for people working in marketing, media, advertising and adtech.There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.Want to get in touch? Email hello@sixsells.co.uk‍Who is Six Sells?Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

May 20, 202627 min

Digital Out of Home with Tom Barbour on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Tom Barbour, who is the Sales Director at Vistar Media. His career spans roles at GumGum, Blis, and Opera Mediaworks as well as mentoring at Outvertising.Here are some of the topics discussed:The three key benefits of dOOHHow L’Oreal and Arsenal harnessed dOOH DOOH as a primer and core part of the media mixMeasuring the effectiveness of dOOH and the advancements being made Audience data, search intent and profiling Matching search uplift and historical data Measuring till sales to give an ROI on campaigns The retail media space Harvesting device IDs and programmatic The best idea for an dOOH creative that hasn’t yet been done The ‘no click’ search and how it affects publishers within ‘breaking news’Using dOOH as an extension to a sales strategy About The Six Sells Podcast:The Six Sells Podcast is for people working in marketing, media, advertising and adtech.There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.Want to get in touch? Email hello@sixsells.co.ukWho is Six Sells?Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

April 23, 202650 min

B2B Marketing with Luc Benyon on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Luc Benyon, who is the Marketing Director at Adsquare. Luc has over a decade's experience in the AdTech space delivering GTM, ABM, Product Marketing, PR, and Content Marketing programmes. His extensive portfolio includes marketing leadership roles at Nexxen, Watching That, video intelligence, MCH Global and Aberfeldy alongside creative work at D&AD and mentoring at the Brixton Finishing School.Here are some of the topics we discussed in this episode.The first 90 days in a role and the helicopter viewChallenging perceptions and bringing fresh perspectives Working ‘on’ the business other than ‘in’ the businessDriving revenue and linking the top and bottom of the funnel The factors that contribute to the sale Marketing as the multiplier effect and how this can be optimised Splam - AI generated spam and cold emails Output marketing scoresThe importance of values and authenticity Understanding the impact you are makingMeasurement and identifying the metrics that help decision making Time saving integrationsStanding out from your competitors and being synonymous with what you do Advice to those entering the industry Creativity, craft and storytelling Knowing when to use AI and when not to The power of niche and specialist knowledgeAbout The Six Sells Podcast:The Six Sells Podcast is for people working in marketing, media, advertising and adtech.There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.Want to get in touch? Email hello@sixsells.co.uk‍Who is Six Sells?Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

April 14, 202636 min

The Programmatic Landscape with Luca Filardo on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Luca Filardo, who is the Chief Revenue Officer at Adlook.Luca’s impressive career spans business intelligence, digital marketing, operations and business development within companies including Adlook, Index Exchange, Re.Birth Distribution, AudienceScience and Softlab S.p.A.Here are some of the topics we discussed in this episode.Meaningful outcomes and marking your own homeworkOptimising and media metricsPlanning, buying and measurementThe accessibility of the Open WebHow the investment in AI widens the audience How independent open web publishers can deliver meaningful business outcomes The importance of a unified view How publishers can improve views on their siteDirect relationships with publishers and advertisers AI and natural language at the briefing stageChallenging how spend supports the outcome Brand advertising and ROI Reporting on exposures and optimal frequencyFree press and fuelling democracyProviding the tools for marketersWalled gardens, the Open Web and supporting publishersReal time insights and optimising in real time Moving forward as an industryParity within the landscapeSimplifying the Open Web and making it more accessible About The Six Sells Podcast:The Six Sells Podcast is for people working in marketing, media, advertising and adtech.There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.Want to get in touch? Email hello@sixsells.co.ukWho is Six Sells?Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

April 9, 202636 min

Gen Z Marketing with Chris Platt on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Chris Platt who is the Founder and CEO of Dig In. Chris has spent a decade analysing youth behaviour and has built the UK's largest first-party youth database. He helps brands navigate the chaos of digital marketing with attention solutions that deliver global campaigns to 500,000 university students each year.Here are some of the topics we discussed in this episode.Delivering samples to students and studying their behaviours Gen Z and the independent shopping opportunityLifestage marketing and brandsSelling before brand allegiance is fixedHow a brand conversation can be an ice-breaker Authenticity and how the mood changes with the Gen Z marketHow Gen Z’s filter and discriminate effectively with advertising choicesThe digital hangover Gen Z’s and multi screening How social media excavates our time and attentionThe reactive algorithm and trustPhysical world marketing and how it sticksThe definitive shared need and reaching them at this point The ABC1 household and spheres of influence Driving ongoing purchase behaviour User generated content and creating an online buzzThe first move advantageAbout The Six Sells Podcast:The Six Sells Podcast is for people working in marketing, media, advertising and adtech.There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.Want to get in touch? Email hello@sixsells.co.ukWho is Six Sells?Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

April 7, 202645 min

AI In Marketing with Rob Webster on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Rob Webster, Founder and CEO of TAU Marketing Solutions. Rob’s impressive portfolio includes CSO at Kindred and Crimtan, Global VP of Strategy at CvE plus strategic roles at Plug Media, InfoSum, Sub2 and Mediacom.Here are some of the topics we discussed in this episode.The top three questions that marketers are asking AI right nowMachine learning and LLM’sPredictions are the points Having a framework and what data you are trying to extractCustom GPT’s and seeing what’s possibleThe pros and cons of each LLMLeaning into new techniques Risk profilesThe importance of coding The changing role of the engineer Vetting the final outputBringing ideation to life within the hourUsing AI to spark ideasTrust and reliability The human level loop and fallibility The small company advantageTransforming spacesThe big company ‘moat’ Engaging and talking and finding what works for youRecognising your own value in the system About The Six Sells Podcast:The Six Sells Podcast is for people working in marketing, media, advertising and adtech.There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.Want to get in touch? Email hello@sixsells.co.ukWho is Six Sells?Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

March 30, 202633 min

Sustainability with Niki Chana on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Niki Chana who has 15+ years of experience in the digital industry leading impactful brand initiatives and executing digital strategies on a global scale. Currently Programmatic Strategy Director at SBS her impressive career includes roles at Playground xyz, Eyeota, Verizon, Dentsu, Freewheel, Sizmek, Sky and Associated Newspapers. Niki is also a member of MEFA and a founding board member of The Women In Programmatic Network, where she continues to volunteer. Here are some of the topics we discussed in this episode.Smart phones, dumb planet The over reliance on AI and turning a blind eye to the environmental cost The hidden carbon cost that AI has on the planetWhat actually happens to the data and how is it stored?Collectively coming together as an industry to reduce wastage and inefficiencies Fragmented content and organising the space Being transparent with brandsThe importance of responsibility and making sustainability profitable Government schemes to reach Ad Net Zero by 2030 and meeting in the middleEducation and understanding your outgoings More than a box ticking initiative The digital ecosystem and the individual response Using AI for goodWhere we are and where we are goingReaching audiences and multiple devices efficiently Up-skilling staff to understand the programmes and what works for your businessMaking our industry more sustainable and the importance of research and curationAbout The Six Sells Podcast:The Six Sells Podcast is for people working in marketing, media, advertising and adtech.There are over 130 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.Want to get in touch? Email hello@sixsells.co.ukWho is Six Sells?Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.