The Six Figure Personal Stylist Podcast

You’ve been in business for a while now, but suddenly notice something that has you confused. You aren’t attracting sales like you used to. Maybe you’re even struggling to get any sign-ups at all.So where have all the clients gone?! It’s easy to point the finger at your marketing as the culprit when it might not be. But your marketing approach might need to evolve to get the results you want.In this episode of The Six Figure Personal Stylist Podcast, you’ll learn why your marketing may no longer be effective for your business. I’ll also teach you what to do when your marketing stops working so that you can get back on track and start attracting ideal clients.1:45 - How your marketing not working could actually be a sign of your growth7:05 - The first thing to decide when you start noticing that your marketing isn’t working anymore11:22 - One common marketing mistake that leads to a lack of response to your messaging14:43 - The need to reinvigorate your marketing message with your purpose and how to re-anchor and remind yourself of it20:28 - How to make sure your content or desire matches up with the kind of clients you want to attract25:06 - The importance of honoring your preferences as a personal stylist and using that as your advantage28:15 - An obvious thing you might not be doing that accounts for your lack of clientsMentioned In Attracting New Clients as a Personal Stylist When Marketing Gets StaleWhy Your Marketing Might Not Be the Problem in Your Personal Styling Business What Personal Stylists Who Are Killing It Right Now Do Differently Evolving Your Personal Styling Business and What’s Working Now Mastering Accountability as Your Superpower Unlocks Business Success Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist Transformational Styling Defined: How to Be a Successful Transformational Personal Stylists Follow Nicole on InstagramLeave a rating and review

Authenticity can help you find your voice and serve as this anchor to help you get through the self-doubts you experience as a personal stylist. My client Brianna Lamberson had to tap into something authentic inside herself to discover her market. And once she did, she couldn't believe how simple it was all along!Brianna has taken a unique path to becoming a talented personal stylist. She went to art school and underwent various creative pursuits before officially entering the world of styling. Her passion for art and beauty has now evolved into a full-time personal styling business.In this episode of The Six Figure Personal Stylist Podcast, you’ll hear Brianna’s unique valuable insights into finding your voice as a personal stylist, connecting with ideal clients, and navigating business-building challenges. She’ll discuss how she discovered her niche, her successful use of YouTube as a marketing tool, and how she’s learning to overcome perfectionism and embrace authenticity in her business.2:06 - How Brianna’s love for art and beauty led her to the personal styling industry6:18 - How Brianna discovered that the people she really wanted to work with represented an aspect of herself10:59 - What led Brianna to use YouTube as a marketing platform (and why she thinks more stylists can break into it now)15:56 - Brianna’s biggest a-ha moments since introducing changes to her business and realizations about opening and closing the container for clients21:43 - The importance of self-acceptance as an entrepreneur and letting go of the responsibility of holding responsibility for your clients28:10 - What Brianna is most excited about in her business as she continues to refine itMentioned In Crafting a Creative Niche: How Brianna Lamberson Built Her Dream Styling BusinessBrianna Lamberson | YouTube | InstagramSchool of the Art Institute of ChicagovidIQFollow Nicole on InstagramLeave a rating and review

You have a business, and it needs to be treated like one. That’s a mantra that not only do my special guests Megan Wright and Kaitlin Oran live by as entrepreneurs, but they want personal stylists to realize this about their business, too.Megan and Kaitlin are the founders of Nove, a software platform that helps stylists monetize their work and scale their businesses. These two tech industry veterans became passionate about solving styling pain points and have integrated game-changing features for stylists, fashion influencers, and their clients and customers.In this episode of The Six Figure Personal Stylist Podcast, you’ll learn about what Nove can do for you and hear a ton of insight that will transform how you think about your styling business. Megan and Kaitlin will discuss how you can diversify your income, the power of personalization in an age of overwhelming choice, why AI isn’t a problem for personal stylists, and so much more!2:16 - Megan’s and Kaitlin’s backgrounds and how broke into the world of personal styling and founded Nove5:47 - How they wanted Nove to fill in the gaps of their own experience as styling clients (and the industry as a whole)11:30 - What they’re most excited for people to understand about Nove and their rollout plans for the platform16:22 - How beta users have informed Megan and Kaitllin’s process and goal with Nove21:36 - The mindset that helps them keep their head up and keep going when things go bad23:51 - Trends and possibilities they see developing within the personal styling industry28:34 - Why AI will never replace personal stylists32:25 - What Megan and Kaitlin really want to lean into with Nove to help stylists make money37:22 - Where to focus so that you’re much better off running your styling business like a businessMentioned In How Nove Helps Power Your Personal Styling Business with Founders Megan Wright and Kaitlin OranNove | Instagram | Facebook | TikTok | LinkedInConnect with Nove Follow Nicole on InstagramLeave a rating and review

Let’s be real—if you’re a personal stylist and a business owner, you’ve definitely been hit with shiny object syndrome. It's difficult to focus on what matters when growing your business when new ideas keep popping up. That rush of excitement when a new idea strikes, and you can’t help but start dreaming about how amazing it’ll be. Maybe you even grab your journal and start mapping it all out. But then, doubt creeps in. “Is this the right move for my business? Should I even be going after this?”In this episode of The Six Figure Personal Stylist Podcast, I’m sharing the exact process I use (and teach my clients!) to make smart decisions when new ideas come knocking. You’ll walk away with a framework that’ll help you navigate those tempting creative sparks and feel more confident in your decision-making for the long haul.4:09 - Why your excitement about new ideas fades and how to figure out which ideas are worth chasing7:43 - The sneaky risks new ideas can pose to your business, especially in marketing, partnerships, and hiring16:47 - Things to consider before making changes to your established services21:46 -What to think about when you’re dreaming up a new service for clients25:18 - The four-question framework to help you figure out if a new idea for your business is worth pursuingMentioned In 4 Questions to Help You Focus on What Matters When Growing Your BusinessFollow Nicole on InstagramLeave a rating and review

Four factors that will impact your business results as a personal stylist more than anything else. Many people avoid talking about them. But if you don’t overcome them, then no strategy, pricing structure, certification, trend, or business formula will help you.In this episode of The Six Figure Personal Stylist Podcast, we’ll dive into a topic that’s been on my mind for almost two years. I’ll reveal four critical but unexpected things that can significantly affect your business and how to address them so they stop getting in the way of your success.3:05 - Why you need to learn how to regulate your nervous system and some techniques that have helped me8:53 - The controversial factor that can covertly play a crucial role in your business growth (or lack thereof) and what to do about it13:55 - How your beliefs about money and abundance can influence your financial success and mindset and how to work through it18:53 - How your fear of visibility can show up in the way you do business and impact your brandMentioned In 4 Unexpected Things That Impact Your Business Success as a StylistFollow Nicole on InstagramLeave a rating and review

Are you attracting clients who consistently try to cut corners in your process, are uncommunicative, or perhaps overcommunicate and constantly call or text about trivial things? Having non-ideal clients can be a super frustrating experience! But there are definitely things you can do to get more of the right type of client.In this episode of The Six Figure Personal Stylist Podcast, you’ll learn about key strategies to help you elevate the type of client you attract and keep the ones you would like to work with. I’ll highlight how your marketing craftsmanship, communication operations, and more are crucial for finding and maintaining great relationships and even accelerating repeat business with dream clients.4:01 - How to craft your marketing message effectively to attract dream clients8:43 - The number one thing people miss when marketing their styling business11:21 - An example of how you can reveal your expectations of clients in your marketing messaging15:01 - Other specific traits you might want to highlight in your marketing to call in dream styling clients22:11 - The role of sales calls and the sales process in attracting your ideal clients26:00 - How to position yourself as a personal styling expert (and how I used to get this wrong)29:33 - One mistake to avoid on your sales call and how to get your client in an ideal client space37:38 - A reminder if you’ve not had great client experiences and a quick recapMentioned In How to Call in Dream Clients as a Personal StylistOvercome Perfectionism and Unleash Your Business Potential with Kristen CainFollow Nicole on InstagramLeave a rating and review

New marketing efforts give you, at best, a 20% chance of landing a sale. But with established clients, your chances of a repurchase go up to 60 or 70%...as long as they’re happy with your services. These clients are the key to repeat business and a six-figure income, but you have to give them a six-figure experience to match.In this episode of The Six Figure Personal Stylist Podcast, you’ll learn about the importance of creating a six-figure styling experience for your clients to enhance retention and marketing. I’ll reveal the signs of a poor client experience, discuss the systems needed for a positive client experience, and give you ways to create and implement what you need without overwhelming yourself.1:03 - The importance of creating a good client experience and how it connects to all aspects of your business5:24 - Signs that can indicate a poor experience for your client12:50 - How systems can help you enhance your client’s experience20:34 - Systems you need to make everything better and more effective for you and your clients25:55 - How you can create reliable systems for more efficient client interactions Mentioned In Create a Six-Figure Styling Experience That Encourages Client RetentionHoneyBookFollow Nicole on InstagramLeave a rating and review

As a personal stylist, you have expertise and the ability to transform lives, so why do you hesitate when it comes to pricing your personal styling services? Your pricing should go beyond simply calculating the cost based on the number of clients you want and your desired income. It needs to illustrate an understanding of your true value as a personal stylist which should, in turn, be reflected in your marketing, messaging, and client experience.In this episode of The Six Figure Personal Stylist Podcast, you’ll learn about the importance of pricing your services based on value rather than just time. I’ll discuss the confusion around pricing and value, explore the psychology of pricing and the hourly rate mentality, address imposter syndrome and its relation to pricing, and more!4:15 - Why asking for a simple pricing formula for your services doesn’t help and the benefit (and expectations) of having a higher price9:37 - Where many stylists stumble when transitioning to package-based pricing and how to start thinking differently about your pricing14:40 - The need to account for different markets in your pricing16:35 - What you should do before you make your business official and how to get to value-based pricing with confidence21:34 - What imposter syndrome really is and three things you can do to avoid feeling it29:11 - Why pricing your offers isn’t just about making moneyMentioned In The No BS Guide to Pricing Your Personal Styling Services for ProfitWhy Discounts Are Not the Slow Season Solution for Your Styling BusinessFollow Nicole on InstagramLeave a rating and review

Want to know the real secrets of successful stylists who are killing it in right now and achieving consistent six-figure incomes? If you think it’s just rooted in strategic actions, think again!In this episode of The Six Figure Personal Stylist podcast, you’ll gain valuable insights into the behaviors and mindset that distinguish high-earning stylists. I’ll reveal how their actions and beliefs contribute to their high level of success and give you actionable advice to help you elevate your own styling business.3:20 - The power of making moves in your business without evidence and how to become the type of person who does that8:22 - How the marketing audience for consistent six-figure-earning stylists is different from those who struggle18:10 - Why not waiting is a big key to becoming a six-figure personal stylist20:20 - Why acting quickly and testing ideas without obsessing over perfection helps high-earning stylists evolve and stay ahead of the game27:36 - What successful stylists understand about self-doubt and setbacks that unsuccessful ones don’t31:08 - How stylists who are killing it right now approach their goals, aspirations, and mindsetMentioned In What Personal Stylists Who Are Killing It Right Now Do DifferentlyProfit Accelerator WaitlistTransformational Styling Defined: How to Be a Successful Transformational Personal StylistFollow Nicole on InstagramLeave a rating and review

Are you an established personal stylist seeking to revitalize your business? I’m offering a comprehensive coaching course designed specifically for you! The Income Accelerator program is about to open again soon, and this is the last call for you to get on the waitlist today. But what’s the program all about, and why should you join?In this episode of The Six Figure Personal Stylist Podcast, we’ll deep dive into the Income Accelerator. I’ll discuss the process I take people through inside the program and its goals and tangible benefits, while revealing valuable insights and practical advice you can apply to enhance your business even if you’re not interested in joining right now.1:36 - A couple of benefits you’ll get from listening to this episode even if you have no immediate intention to join4:31 - What the Income Accelerator program is about, why I’m qualified to offer it, and what you need to be a good fit for it9:57 - How you should tailor your marketing efforts, regardless of your pricing13:50 - Where I see a lot of talented, experienced stylists getting stuck16:18 - The kind of offers that enhance client satisfaction, recommendations, and repeat business while reducing burnout20:53 - What this program teaches you about improving client interaction and research25:03 - What we cover inside the Income Accelerator, week by week33:27 - The biggest benefit of being a part of this group program35:39 - The two levels of access offered, what they cost to join, and what you get in each level as a memberMentioned In How the Income Accelerator Program Can Elevate Your Styling BusinessIncome Accelerator WaitlistEvolving your Personal Styling Business Strategy and What’s Working NowMastering Accountability as Your Superpower Unlocks Business SuccessHow Marie Zydek Made the Change from Transactional to Transformational Personal StylistFollow Nicole on InstagramLeave a rating and review