The Site Shed | #1 Podcast For Tradies & Contractors

Hosted by Matt Jones - Helping Tradies Build Smarter, Scalable Businesses

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524

Latest episode

Nov 2026

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EN-AU

About the show

The Site Shed is a global podcast for tradies and contractors who want clearer systems, stronger strategy, and steadier business growth . Each episode is designed to educate and inform around the topics that matter most in running and scaling a modern trade business. Hosted by Tradie Web Guys digital agency owner Matt Jones, the podcast dives into real-world conversations on marketing, operations, apprenticeships, technology, hiring, leadership, finance, and more, all tailored to the trades and construction industry. You’ll hear practical insights, honest lessons, and expert perspectives from across the globe. Whether you work as a tradie, contractor, builder, electrician, landscaper, or run any service-based business, you’ll find ideas and experiences you can put into action straight away. If you're ready to work smarter, not harder, The Site Shed gives you the tools, frameworks, and viewpoints to help your business move forward with confidence.

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60 recent

November 10, 2026Episode 52449 min

Ask This Before You Discount Your Quote | ft. Mitch Van | Ep. 524

🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt A cheaper quote doesn't mean you've lost the job. Matt Jones sits down with Mitch Van from UpScale Business Coaching to unpack what to say when a customer challenges your price, and why the work you do before quoting matters just as much as your response. Mitch walks through a bathroom renovation roleplay that gets the customer explaining why they'd choose you, rather than you rushing to offer a discount. They also cover qualifying leads before site visits, recruitment ideas beyond a SEEK ad, and a weekly training rhythm that gives good staff a reason to stay. If you're spending more time chasing quotes than closing the right work, start here. 🎥 Watch the full episode: https://www.youtube.com/watch?v=0Dc5Qyiiv5Y KEY CHAPTERS 00:00 - Introduction 00:34 - Meet Mitch Van 02:54 - The Big Three Foundations 06:40 - Why Leads And Sales Matter 09:31 - Welcoming The Price Objection 13:15 - Qualify Before You Quote 16:27 - Sales Is An Everyday Skill 19:41 - Roleplaying A Price Objection 23:05 - Comparing Quotes And Value 24:28 - Attracting The Right Customers 26:17 - Slow Down To Build Trust 29:42 - Recruitment Is A Marketing Exercise 33:50 - Hiring Beyond A SEEK Ad 36:43 - Coffee And Recruitment Referrals 39:27 - Retaining And Developing Your Team 40:54 - Planning Your Weekly Team Training 44:16 - Live Training And Recorded Resources 48:40 - Closing Remarks And Resources About the Guest: Mitch Van Mitch Van is a business coach at UpScale Business Coaching, working with trade and construction business owners across Australia, New Zealand and the United States. He brings experience building, running and exiting businesses to practical conversations about sales, recruitment and team development. Website: https://www.upscalecoaching.com.au/ LinkedIn: https://www.linkedin.com/company/upscale-business-coaching/ CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys/ Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed #podcast #thesiteshed #tradiewebguys #salesprocess #tradesbusiness #pricing #recruitment #teamdevelopment Your Next Step: Join Tradie Academy , our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. 👉 Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site Shed Instagram: @thesiteshed LinkedIn: Matt Jones Website: thesiteshed.com YouTube: @TheSiteShed If you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

November 3, 2026Episode 52329 min

Has Your Trade Business Outgrown Its Insurance? | ft. Jake Ward | Ep. 523

🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt Your business has added staff, vehicles and bigger jobs. Has anyone checked whether the insurance has kept up? Matt Jones sits down with Jake Ward from East West Insurance Brokers to look at the gaps that can appear when a sole trader grows into a team but keeps renewing the same cover. They cover the changes worth raising with your broker, how to question a recommendation and why claims support matters long before you need it. Jake also explains why cyber risk belongs in the conversation, even if most of your working day is spent on the tools. If your last insurance review was a payment rather than a conversation, this is a good place to start. 🎥 Watch the full episode: https://www.youtube.com/watch?v=81fgrT-3pDY KEY CHAPTERS 00:00 - Introduction 01:10 - Meet Jake Ward 01:43 - When Business Outgrows Insurance 02:36 - Core Covers For Tradies 03:35 - Management Liability And Growth 04:49 - Choosing A Trusted Adviser 07:10 - Who Handles Your Claim? 08:02 - Warning Signs To Review 10:18 - Cover For Different Trades 13:54 - Questions To Test Your Broker 16:18 - Finding Brokers Through Referrals 17:15 - How Often To Review Cover 18:16 - Access To Specialist Insurers 19:10 - Insurance As You Scale 21:37 - Cyber Risks And AI 22:50 - What Cyber Cover Can Include 24:20 - Cyber Cover And Business Interruption 25:15 - Closing Remarks And Resources About the Guest: Jake Ward Jake Ward is an insurance broker with East West Insurance Brokers. He helps business owners understand their insurance options, keep cover aligned with changing operations and navigate the claims process. Website: https://www.ewib.com.au/ LinkedIn: https://www.linkedin.com/company/east-west-insurance-brokers-pty-ltd/ CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed #podcast #thesiteshed #tradiewebguys #tradebusiness #businessinsurance #insurancebroker #businessgrowth #cyberinsurance Your Next Step: Join Tradie Academy , our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. 👉 Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site Shed Instagram: @thesiteshed LinkedIn: Matt Jones Website: thesiteshed.com YouTube: @TheSiteShed If you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

October 27, 2026Episode 52240 min

Rent, Lease or Buy? The Real Cost of a Work Ute | ft. Tim Cullen | Ep. 522

Rent, Lease or Buy? The Real Cost of a Work Ute | ft. Tim Cullen | Ep. 522 🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt Your ute keeps costing you money between repayments. Matt Jones sits down with Tim Cullen, CEO and co-founder of TradieSpec, to work through the costs of running a commercial vehicle, including servicing, insurance, depreciation and the time spent managing it. Tim explains how rent-to-own and flexible rental arrangements work, shares his Hilux SR5 cost example, and discusses the effect resale value has on a fleet budget. They also look at Chinese vehicle manufacturers, battery development and why Tim still favours Hilux and Ranger for commercial work. If you're replacing a ute or adding vehicles to your business, this conversation gives you more to compare before you sign. 🎥 Watch the full episode: https://www.youtube.com/watch?v=_s9QxcCL_CQ KEY CHAPTERS 00:00 - Introduction 01:03 - Meet Tim Cullen 02:10 - TradieSpec's First Rental Disaster 03:40 - Renting Versus Buying A Ute 04:31 - Running Costs And Fleet Administration 05:14 - Interest And Total Vehicle Costs 06:49 - Comparing Vehicle Finance Options 07:53 - Who Uses Managed Fleets? 10:11 - The Hilux SR5 Cost Example 11:52 - Rent-To-Own And Ownership Transfer 14:16 - Comparing Costs And Contract Flexibility 16:01 - Chinese Vehicles Enter The Market 19:54 - Toyota Resale Value 21:22 - Battery Technology And Market Change 25:29 - Commercial Vehicles And Support Infrastructure 29:27 - Australia's Commercial Vehicle Market 33:59 - Tim's Ute Buying Recommendations 37:08 - Closing Remarks And Resources About the Guest: Tim Cullen Tim Cullen is CEO and co-founder of TradieSpec, which supplies fit-for-purpose commercial vehicles to trade and construction businesses. He started the business with his business partner in 2019 and, at the time of recording, described a fleet of more than 1,400 vehicles across Australia. Website: https://tradiespec.com.au/ CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed #podcast #thesiteshed #tradiewebguys #tradiebusiness #fleetmanagement #workute #vehiclefinance Your Next Step: Join Tradie Academy , our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. 👉 Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site Shed Instagram: @thesiteshed LinkedIn: Matt Jones Website: thesiteshed.com YouTube: @TheSiteShed If you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

October 20, 20261 hr 5 min

What Growing From $1M to $24M Really Costs | ft. Daman Grewal | Ep. 521

🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt Fast growth looks great from the outside. On the inside, it can nearly put you out of business. Matt Jones sits down with Daman Grewal from LogisticsSales.com, who helped take a trucking company from $1M to $24M in a couple of years, then watched safety violations, stretched teams and broken promises catch up with it. Daman started as a safety manager at 18, training drivers twice his age, and learned the hard way that growth only holds up when the systems underneath it do. Daman breaks down the three pillars that held the business together: honouring every commitment, even when a better-paying job comes along; making sure your people are paid fairly; and knowing your numbers. He explains how a strict disciplinary plan, onboarding that sets expectations from day one, and SOPs simple enough to actually get read kept the business on the road. Matt and Daman also dig into why the real game is won after the click, and why the quote you lost last month could still turn into your next job. If your business is growing faster than your systems, this one's for you. KEY CHAPTERS 00:00 - Introduction 00:45 - Meet Daman Grewal 01:20 - The Accidental Entrepreneur 04:04 - Why He Stopped Working for Others 07:04 - Growing From $1M to $24M 08:03 - Honour Every Commitment 11:04 - Fair Pay and Knowing Your Numbers 12:03 - Building the Team as You Scale 15:03 - Growth Driven by Reputation 16:52 - When the Promises Disappeared 21:02 - Violations That Nearly Ended It 24:04 - Setting a Disciplinary Plan 27:02 - Training That Sets the Standard 31:04 - Faster, Paid Onboarding 33:00 - Continual Education and New Policies 38:03 - Getting SOPs Actually Adopted 42:01 - Keep Your SOPs Simple 45:00 - The Tradie Is the Best Sales Rep 49:02 - The Game Is Won After the Click 54:02 - Why After-Service Matters 57:04 - Lost the Quote? Follow Up Anyway 1:00:04 - Stay Front of Mind, Not Pushy 1:02:30 - Closing Remarks and Resources About the Guest: Daman Grewal Daman Grewal is the founder of LogisticsSales.com, a free education platform for people getting into business and sales, based in Vancouver, Canada. He started in transport and logistics as a safety manager at 18, then as COO helped grow a trucking company from $1M to $24M. He brings practical lessons on compliance, training, team culture and sales to any business trying to grow without losing control. Website: https://logisticssales.com LinkedIn: https://www.linkedin.com/company/logisticssales-com/ CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed #podcast #thesiteshed #tradiewebguys #businesssystems #scaleup #businessgrowth #safetyculture #salesprocess #tradiebusiness Your Next Step: Join Tradie Academy , our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. 👉 Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site Shed Instagram: @thesiteshed LinkedIn: Matt Jones Website: thesiteshed.com YouTube: @TheSiteShed If you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

October 15, 2026Episode 52028 min

Busy Is Not Safe: 8 Tests to Find Out How Exposed Your Trade Business Is | ft. Matt Jones | Ep. 520

🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt Heaps of leads on Monday, panic by Wednesday. If that sounds like your week, Matt Jones from Tradie Web Guys says you don't have a mood problem, you have an exposure problem. When most of your work comes from one ad platform, one builder or one big client, you're renting your lead flow, and the rent goes up every year. Busy is not the same as safe. Matt walks through eight quick exposure tests you can score yourself on: paid ad dependency, demand diversification, relationship concentration, pipeline confidence, database follow-up, reputation, website authority and AI visibility. He shares the story of a Sydney plumber who lost two builders and most of his work in a single week, explains why two businesses can pay for the same click and only one wins the job, and makes the case that content is still king. If you want your actual score, take the free Liberator test and get your three priorities. 🎥 Watch the full episode: https://youtu.be/eIPkCxpBDz0 KEY CHAPTERS 00:00 - Introduction 00:23 - Busy Is Not the Same as Safe 01:15 - Rented Leads vs Owned Leads 02:50 - The Eight Exposure Tests 03:02 - Paid Ads and Demand Diversification 03:52 - The Plumber Who Lost 60% in a Week 05:09 - Relationships, Pipeline and Your Database 06:09 - Reputation and Website Authority 08:47 - Are You Visible in AI Search? 09:10 - What Your Liberator Score Shows 10:03 - What Happens After the Click 12:59 - How AI Picks Who to Recommend 14:43 - Answer the Questions Customers Ask 16:12 - Don't Tell Me, Show Me 19:30 - Why Content Is Still King 22:28 - Where to Start First 24:37 - Create Your Own Economy 25:26 - Why We Built Liberator 27:10 - Closing Remarks and Resources About the Host: Matt Jones Matt Jones is the founder of Tradie Web Guys, a marketing agency built specifically for trade and home service businesses, and the host of The Site Shed podcast. His team runs millions of dollars in paid advertising for trade clients every year, and he works daily with tradies and contractors on building lead flow that doesn't depend on a single source. Take the free Liberator test: https://liber8r.tradiewebguys.com.au/ LinkedIn: https://www.linkedin.com/in/iamthemattj/ CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed #podcast #thesiteshed #tradiewebguys #leadgeneration #tradiemarketing #aivisibility #contentmarketing #tradiebusiness Your Next Step: Join Tradie Academy , our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. 👉 Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site Shed Instagram: @thesiteshed LinkedIn: Matt Jones Website: thesiteshed.com YouTube: @TheSiteShed If you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

October 6, 2026Episode 51958 min

Winning the Big Contract Isn't the Risk. Delivering It Is | ft. Rafael Diaz | Ep. 519

🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt Most trade business owners talk themselves out of the bigger job before they even price it. The competitor looks too big, the paperwork looks too heavy, and staying at the size that feels safe starts to look like the smart call. Matt Jones sits down with Rafael Diaz from Diaz Group LLC in Chicago, who started out on his dad's landscape crews and has grown the business from residential patios to City of Chicago municipal contracts, a national subcontractor network and now maintenance contracts in Mexico. His view is blunt: the risk was never winning the contract. It's whether your systems and your leadership team can handle what comes after. Rafael walks through the four checks he runs before bidding on any contract (pricing, understanding the contract, capacity, and leadership readiness), how he breaks a won contract down into crews of vendor partners and keeps quality control across them, why "always hiring" is the only way to have people ready when the bid lands, and the four-step onboarding process every new hire goes through, from field worker to office lead. If you've been circling a tender that feels a size too big, this one will tell you whether it's a real capacity problem or just fear. 🎥 Watch the full episode: https://youtu.be/RPY-nZLaY-U KEY CHAPTERS 00:00 - Introduction 01:09 - Meet Rafael Diaz 02:00 - From Residential to Municipal Contracts 04:06 - Going International Into Mexico 06:16 - Everything Starts With a Vision 08:49 - Community Service as a Growth Strategy 12:03 - Owner Operator to Business Process Mentality 16:05 - Getting Subcontractors to Follow Your Systems 20:05 - Breaking a Contract Down Into Crews 21:22 - Quality Control Across Subcontractor Crews 24:48 - Taking the Model to Mexico 31:27 - The Four-Step Onboarding Process 34:08 - Field Training and Safety Standards 37:17 - Four Checks Before Bidding on a Big Contract 41:43 - Always Hiring: Building a Recruitment Pipeline 43:12 - Is Your Leadership Team Ready? 46:14 - Promoting From Within and Career Paths 52:23 - Closing Remarks and Resources About the Guest: Rafael Diaz Rafael (Rafa) Diaz is the co-founder of Diaz Group LLC, a Chicago landscape maintenance, vegetation control and snow removal business he started with his brother Ruben in 2007 after growing up working on his father's crews. The business has moved from residential design-build to commercial work, City of Chicago municipal contracts, regional Midwest contracts and a national footprint delivered through subcontractor "vendor partners", and is now six months into its first contract in Mexico. Around the main business Rafael has built an ecosystem of support companies, including Master the How, a training and systems implementation business, and an equipment rental company that helps his subcontractors deliver to standard. Website: https://diazgroupllc.com LinkedIn: https://www.linkedin.com/in/rafael-diaz-840aba13/ CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed #podcast #thesiteshed #tradiewebguys #commercialcontracts #tradiebusiness #businesssystems #leadership #subcontractors #scaleup Your Next Step: Join Tradie Academy , our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. 👉 Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site Shed Instagram: @thesiteshed LinkedIn: Matt Jones Website: thesiteshed.com YouTube: @TheSiteShed If you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

September 29, 2026Episode 51824 min

Decision Debt: The Hidden Cost Killing Your Trade Business | ft. Matt Jones | Ep. 518

🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt The guest booked for this episode did not show up, so Matt Jones sits down solo to unpack something he sees inside trade businesses every single week: decisions that get stalled for months and quietly cost far more than getting them wrong ever would. He calls it decision debt, every decision you are carrying and not making is not a cost you have dodged, it is a cost you have deferred, and it comes back with interest. Matt walks through the five decisions he sees trade business owners stall on most (getting off the tools, putting on more crew, sacking the client who wrecks the week, committing to marketing, and confrontation) and the three-stage cost curve behind every one of them: the interest, the compounding, and the balloon payment where the decision eventually gets made for you, on someone else's terms. If you have been sitting on a call for six months telling yourself you need more information, this episode is built for you. 🎥 Watch the full episode: https://youtu.be/AYMLRkhMdY4 KEY CHAPTERS 00:00 - Introduction 00:30 - Why This Episode Almost Didn't Happen 01:03 - The Five Decisions Costing You Money 02:37 - What Decision Debt Really Costs You 04:36 - Decision One: Getting Off the Tools 06:33 - Decision Two: Putting On More Crew 08:49 - The Real Cost of a Late Invoice 10:36 - Decision Three: Sacking the Client Who Wrecks the Week 12:01 - When to Trust Your Gut and Say No 13:11 - Decision Four: Committing to Marketing 15:50 - Why One Lead Source Will Burn You 16:55 - Building a Marketing Ecosystem That Can't Fail 17:58 - What's Actually Stopping the Decision 18:51 - Identity: Who You Become at Work 20:03 - Confrontation: Naming the Real Bottleneck 21:14 - The Quality of Your Decisions Is Your Business 21:39 - Closing Remarks and Resources Your Next Step: Join Tradie Academy , our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. 👉 Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site Shed Instagram: @thesiteshed LinkedIn: Matt Jones Website: thesiteshed.com YouTube: @TheSiteShed If you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

September 22, 2026Episode 5171 hr 1 min

Stop Trying to Go Viral. Start Building Trust | ft. Dalton Fisher | Ep. 517

🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt Most tradies do not want to be on camera, and most of the ones who try give up when the first few videos get 200 views. That is the wrong scoreboard. Matt Jones sits down with Dalton Fisher from Fisher MultiMedia, a Phoenix video producer who spends 99% of his time getting camera-shy contractors to talk, to unpack why authority content keeps winning through every algorithm change, and why the plumbers, sparkies and builders who show up on video are so hard to compete with. Dalton and Matt cover the top five questions framework, why your first 30 videos will be bad and why that does not matter, the three second hook that decides whether anyone watches a short, and the gear you actually need (a phone, a lapel mic and a $35 ring light). They also get into which platforms convert, why content is a multiplier for your ads and sales funnel rather than a replacement for them, and why the business that stays human as AI slop floods every feed will be able to charge a premium. If you have been meaning to start filming for two years, this is the nudge. 🎥 Watch the full episode: https://youtu.be/gpmZRqNCaW0 KEY CHAPTERS 00:00 - Introduction 01:34 - Meet Dalton Fisher 02:44 - Why Authority Content Always Wins 05:48 - Faceless Corporations vs Local Trust 08:15 - Educating Leads Who Are Not Ready Yet 11:02 - What Happens After the Ad Click 14:34 - Your Boring Jobs Are Interesting 16:50 - Passing the Mum Test 18:32 - You Do Not Need to Go Viral 22:20 - Answer Your Top Five Questions 23:59 - Your First 30 Videos Will Be Bad 27:52 - Real Beats Polished 29:23 - The Only Gear You Need 32:18 - Structuring Videos and Hooks 38:46 - Which Platforms Actually Convert 45:38 - Content Is a Multiplier, Not the Engine 49:51 - Why the Future Belongs to the Trades 52:22 - AI Slop and the Human Company 57:54 - Closing Remarks and Resources About the Guest: Dalton Fisher Dalton Fisher is the founder of Fisher MultiMedia, a Phoenix, Arizona video production company that makes content for home service companies and contractors. He shoots most of the videos himself, which means the bulk of his job is directing plumbers, landscapers and other service techs who would rather be anywhere else than in front of a camera. His approach is built around educational content that makes a trade business look real, local and worth trusting rather than chasing views for their own sake. Website: https://fishermultimedia.com LinkedIn: https://www.linkedin.com/in/dalton-fisher-90334224b/ CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed #podcast #thesiteshed #tradiewebguys #videomarketing #contentcreation #tradiebusiness #socialmediamarketing #authoritycontent #tradiemarketing Your Next Step: Join Tradie Academy , our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. 👉 Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site Shed Instagram: @thesiteshed LinkedIn: Matt Jones Website: thesiteshed.com YouTube: @TheSiteShed If you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

September 15, 2026Episode 51639 min

Can You Deliver What You Sold? | ft. Nathan Owen | Ep. 516

Can You Deliver What You Sold? | ft. Nathan Owen | Ep. 516 🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt Winning a building job creates a promise. The quote and contract matter, but so do the conversations, timeframes and expectations set before the client signs. Matt Jones sits down with Nathan Owen from Ground Floor Building Coach to unpack the costly gap between what a builder sells and what the team can actually deliver. Nathan shares practical ways to document pre-contract changes, separate them from post-contract variations, plan realistic labour and lead times, and keep clients and subcontractors informed when things shift. You’ll also hear why software cannot fix a broken process, how small schedule milestones expose problems earlier, and why the client’s experience is the real test of the promise you made. 🎥 Watch the full episode: https://youtu.be/Tvoy8AH2wOg KEY CHAPTERS 00:00 - Introduction 02:06 - Meet Nathan Owen 02:51 - The Sales-Delivery Disconnect 04:16 - How Expectations Become Scope 06:26 - Build a Variation Procedure 11:00 - Pre-Contract Changes vs Variations 13:09 - Document Every Agreement 15:15 - Capture Every Client Conversation 17:12 - Carry Changes Into Delivery 18:43 - Build Systems Before Automation 21:30 - Stop Repeating Mistakes 22:14 - The Risk of Time Creep 24:24 - Plan Labour and Lead Times 26:43 - Communicate Delays Immediately 31:54 - Build Time Buffers In 33:15 - Manage Work Through Micro Goals 36:10 - Keep Subcontractors Informed 38:29 - Closing Remarks and Resources About the Guest: Nathan Owen Nathan Owen is the founder of Ground Floor Building Coach and has around 30 years of construction experience, including nearly 10 years running his own residential building business. He now coaches Australian builders to strengthen the systems, communication and commercial thinking behind the building work. Website: https://www.groundfloorbuildingcoach.com/ LinkedIn: https://au.linkedin.com/in/nathan-owen-590453337 CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed #podcast #thesiteshed #tradiewebguys #builders #constructionmanagement #businesssystems #clientexperience #projectmanagement Your Next Step: Join Tradie Academy , our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. 👉 Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site Shed Instagram: @thesiteshed LinkedIn: Matt Jones Website: thesiteshed.com YouTube: @TheSiteShed If you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

September 8, 20261 hr 1 min

Stop Cutting Headcount: Fix the Bottlenecks Draining Your Profit | ft. Nils Vesk | Ep. 515

🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt When margins tighten, cutting staff can feel like the fastest way to steady the business. But if your best people are sitting behind broken handovers, unclear scopes and clunky processes, reducing headcount does not fix the cause. It makes the same bottlenecks harder to carry. Matt Jones sits down with Nils Vesk from Ideas With Legs to unpack a more resourceful way to lower costs and protect profit without damaging your team or reputation. Nils explains how to run a friction hunt, diagnose behavioural, logistical and environmental causes, and turn the knowledge in your head into processes the whole team can improve. You will also hear his SCRAMBLE framework for generating practical alternatives, why substitution should come before elimination, and how to turn every mistake into a checklist, script, photo guide or training asset. If the business feels busy but the margin says otherwise, this conversation will help you find what is actually getting in the way. 🎥 Watch the full episode: https://youtu.be/rzyCL6nOQo8 KEY CHAPTERS 00:00 - Introduction 01:56 - Meet Nils Vesk 03:23 - Finding Hidden Business Bottlenecks 04:37 - Cutting Costs Without Cutting People 07:03 - Create Your Own Economy 11:05 - Focus on Higher-Margin Work 14:52 - Substitute Before You Eliminate 15:43 - Run a Team Friction Hunt 26:01 - Becoming a Resourceful Tradie 31:18 - Leverage What You Already Have 36:18 - Solve Causes, Not Symptoms 37:41 - Three Types of Root Cause 41:48 - Shift Your Business Perspective 43:32 - The SCRAMBLE Thinking Framework 46:16 - Get Knowledge Out of Your Head 48:12 - Document and Improve Processes 57:12 - Turn Mistakes Into Assets 01:02:07 - Closing Remarks and Resources About the Guest: Nils Vesk Nils Vesk is an innovation expert, author and the founder of Ideas With Legs. He helps organisations identify bottlenecks, improve processes and turn practical ideas into stronger commercial results. His work spans global brands and trade businesses, giving him a clear view of how resourcefulness can improve output while reducing unnecessary cost. Website: https://www.ideaswithlegs.com/ LinkedIn: https://www.linkedin.com/in/nilsvesk/ CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ #podcast #thesiteshed #tradiewebguys #tradiebusiness #businesssystems #profitmargins #processimprovement #innovation #operational efficiency Your Next Step: Join Tradie Academy , our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. 👉 Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site Shed Instagram: @thesiteshed LinkedIn: Matt Jones Website: thesiteshed.com YouTube: @TheSiteShed If you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed