You Don't Know Your Numbers; That's Why You're Broke | ft. Greg McElroy & Jon Fisk | Ep. 502
🫱🏻🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssytMore jobs, more staff, more revenue; and you're still growing broke?In Part 2 of our CrystalLIQ series, Matt sits down with Greg and John to expose why scaling without financial systems is the fastest way to destroy your trade business. Learn why your P&L is the only scoreboard that matters, how to spot the traps before they bankrupt you, and the accountability framework that separates profitable tradies from busy ones.KEY CHAPTERS00:00 - Introduction01:57 - Growth Traps and the Scaling Dilemma04:42 - Case Study: High Revenue vs. High Debt07:41 - The Foundation: Accurate P&Ls10:48 - Financial Literacy for Business Owners14:03 - The Profit First Business Model17:41 - Dangers of Hands-off Bookkeeping21:02 - Building Truth in Numbers22:31 - Hiring and Strategic Capacity25:21 - Employee Scorecards and Outcomes27:54 - Accountability and the Business Entity30:34 - Example: Managing New Inquiries32:58 - The Reality of Rapid Growth35:22 - Key Takeaways and Margin Focus39:02 - Adjusting Pricing During Scaling41:22 - Strategic Outlook and Culture42:39 - Wrap-up and Next Episode Tease📲 Watch the video version! https://youtu.be/kEyXMAtLMg4🎙 About Our Guest: Greg McElroy and Jon FiskGreg McElroy and Jon Fisk, co-founders of CrystalLIQ, have each built and sold multiple trade-based businesses. Greg learned his hardest lesson as part-owner of a $48M-revenue business that went into liquidation because nobody knew their numbers. Together they help tradies install the financial systems and accountability frameworks that prevent growth from harming a business internally.CONNECT WITH GREG & JONGreg's LinkedIn: https://www.linkedin.com/in/greg-mcelroy-45aa90214/Jon's LinkedIn: https://www.linkedin.com/in/jonathanfisk/Website: https://www.crystalliq.com.au/CONNECT WITH THE TRADIE WEB GUYS!Website: https://www.tradiewebguys.com.au/YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1Facebook: https://www.facebook.com/TradieWebGuysOfficialInstagram: https://www.instagram.com/tradiewebguys/LinkedIn: https://au.linkedin.com/company/tradie-web-guysMatt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/ Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed




