
S7 Ep9: Søren Andersen, CEO, ZeroNorth
In this conversation, Søren Andersen considers how the use of digitalisation has become embedded in shipping operations and processes over the past 10 years – and he explains the immense potential of AI – including agentic AI – to support decision-making in areas such as voyage and vessel routing, onboard engine management, and bunker procurement and fuel optimisation. ZeroNorth was established in 2020 as a spin-off from Maersk Tankers and its growth has been achieved organically, through strategic acquisitions and commercial partnership. With a career that includes a stint at Maersk, Andersen joined ZeroNorth as CEO in early 2026 and in August the company revealed the development of Propel, its agentic AI partner for maritime operations. Now at the helm of a company which is working with around 6,000 ships every day, he explains that a key driver is to explore and develop the benefits of AI for everyone and to reduce shipping emissions. In the digitalisation and AI space, it’s essential to be a ‘first mover’ – to be a company that builds a lead and stays ahead. Digitalisation gives shipping access to thousands of data points which enable efficiencies and support informed fleetwide decision-making, and Sorensen emphasises that one of ZeroNorth’s differentiators is that its products are fully digital – he calls them ‘Google maps for ships.’ However, AI will move things to the next level. With Propel, the AI agent will be ‘a colleague’ which can take care of repetitious or menial tasks and refer to a human when permission for an action is needed. ‘We used code for data modelling and analysis, but we are now coding for working processes,’ explains Sorensen. ‘We are moving from what does the user need to know, to what does the user need to do.’ With an agent which is working 24/7, productivity will improve and AI has the potential to deliver huge changes to the industry. Those companies that choose to embrace it, will have an operational lead, a competitive advantage and support safer operations. For those AI sceptics who express concern about ‘agents’ going rogue, Sorensen makes it clear that ‘we are not experimenting, but taking very specific actions developed on specific models’, while continuously using AI tools to test the company’s own security measures. Sorensen talks about the other areas where he could see potential for the beneficial and effective deployment of AI, including the practice of ‘sail fast then wait’ by a vessel approaching a berth at port – a practice which is responsible for as much as 10% of shipping’s annual emissions. And by the end of this decade, he would like to see ZeroNorth positioned as ‘the company that brought agentic AI to shipping and ship operations.’













