The Shift Show

Hosted by Nicole Culver

Business

Website RSS feed

Episodes

554

Latest episode

Jun 2026

Language

About the show

The Shift Show helps entrepreneurs get out of hustle and into alignment. This is the show to help you move beyond the old, outdated business model and into your quantum leap. Nicole shows you how to use the principles of energy, spirituality and marketing to build your business in the most aligned way possible. This is the toolkit to handle what business and life throws at you to get to the other side….if you're looking for your quantum leap then this is the show for you. Each week listen for tangible advice + growth tips that give you the tools to change your business and your life. Get out your notebook and let's get started.

Listen to episodes

60 recent

June 11, 2026Episode 52419 min

524: The Real Reason People Trust You (And Why AI Can't Replace It) with Lindsey Murray

What if it's the fact that you're hiding the most valuable thing you have: yourself.In this episode, I sit down with Lindsey to talk about what it really takes to build trust, attract dream clients, and stand out in a world that's becoming increasingly filled with AI-generated content. We dive into the power of authenticity, sharing your real opinions, embracing your unique personality, and creating a brand experience that feels the same on the front end as it does behind the scenes. We also have an honest conversation about navigating the messy middle of entrepreneurship, raising your standards, surrounding yourself with the right people, and why so many business owners are unintentionally watering themselves down online.If you've been overthinking your content, trying to sound more professional, or holding back what you really want to say, this episode will challenge you to show up differently.In This Episode, You Will LearnHow to build trust faster by showing more of your real personality.Why authenticity creates deeper client relationships and stronger sales.The biggest mistake entrepreneurs are making with AI-generated content.How to attract clients who align with your values and standards.Why sharing your opinions helps the right people find you faster.How to navigate the gap between where you are and where you want to be.The importance of raising your standards and getting in the right rooms.Why human connection is becoming the most valuable asset in business.Resources + LinksWant the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!Find more resources on our website nicoleculver.coFollowNicole on IG: @nicoleculverLindsey on IG: @lindseysmurray

June 4, 202618 min

523: Why Your Brand Feels Forgettable (& How to Build a World People Want to Be In)

What makes people become lifelong fans of a brand, creator, or business?In this episode, I'm joined by Katy Widirck and Katie Soy for a conversation that started with Taylor Swift, Justin Bieber, Coachella, and pop culture...but quickly turned into one of the most important business conversations we've had all year. If you've been feeling like your content sounds like everyone else's, your messaging feels flat, or you're struggling to create real connection with your audience, this episode will show you why.We dive into the power of storytelling, vulnerability, world-building, and why the most successful brands aren't winning because they're teaching more. They're winning because they're creating emotional connection. Whether you're building a personal brand, growing a business, or simply trying to stand out in a crowded market, you'll walk away with a completely different perspective on how to create demand, loyalty, and deeper connection with your people.The brands that win aren't the ones playing it safe. They're the ones willing to let people into their world.In This Episode, You Will LearnHow to create a deeper connection with your audience through storytelling.Why vulnerability actually increases trust and authority.The secret behind building a brand people want to belong to.How to stand out without creating more content.Why your personality is your greatest business advantage.The difference between building an audience and building a community.How to draw inspiration from outside your industry to fuel innovation.Why having more fun in your business can lead to greater growth.Resources + LinksWant the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!Find more resources on our website nicoleculver.coFollowNicole on IG: @nicoleculverKaty Widrick on IG: @kwidrickKatie Soy on IG: @misskatiesoy

May 28, 202610 min

522: Ways You MUST Think Outside The Box If You Want to Stand Out in 2026 (Magazine Reveal)

Want the secret to make your online brand break through? I have good news for you - you can make it happen on ANY budget and ANY size of business. What it’s going to take is thinking outside the box. In this special episode, Katy and I are sharing our process behind launching the 4th edition of LVDT Magazine, The ICON Edition. From world building, doing what others aren’t willing to, and the thought process behind creating an in person experience your clients rave about…we’re breaking it all down for you! THIS is the thought process that will get you past where most get stuck, and stand out in 2026 and beyond.In This Episode, You Will LearnHow to stand out from other brands online.What we’ve learned now launching our 4th magazine.Ways to create moments and an experience for your clients.The team you need to execute on your big vision.How to push past where most people stay stuck.Resources + LinksComment “MAG” on instagram and I’ll send you a digital copy of the magazine.Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!Find more resources on our website nicoleculver.coFollowNicole on IG: @nicoleculver

May 21, 202645 min

521: Intuition vs Fear, Scaling Beyond 1:1, & The Most Common Funnel Mistakes

Do you ever feel like you’re doing all the right things in business, but still finding yourself stuck, overthinking, or constantly questioning what’s next? In this 2nd part of the Q&A episode, Dan asks me about the mindset, leadership, and business questions coming up inside Elevate. We talk about scaling from one-to-one coaching into larger group programs, navigating seasons that feel “slow,” trusting your intuition as a CEO, and why the words you use every day are shaping your entire reality. Tune in to stop spiraling every time business feels hard. In This Episode, You Will Learn00:00 How to scale beyond one-to-one coaching without losing connection or client results.05:15 The mindset shift that changes how you handle “slow months” in business.11:00 Why creating content only for sales leads to burnout and disconnection.15:00 What’s the difference between intuition and fear-based overthinking?17:15 How to know what to delegate and what to stay deeply involved in as a CEO.20:45 Why your words shape your reality more than you realize.23:30 How do you support struggling clients?26:30 What we love spending money on in business.28:30 How we think about emails, offers, funnels, and keeping marketing fresh.30:45 The daily practices I use to stay grounded, magnetic, and self-expressed.35:00 How storytelling and real-life experiences make your content more powerful.38:30 What are the mistakes entrepreneurs make with funnel and lead generation?Resources + LinksWant the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!Find more resources on our website nicoleculver.coFollowNicole on IG: @nicoleculver

May 14, 202646 min

520: How I Actually Make Decisions as a CEO (No Overthinking)

If you are feeling stuck in any area of your business right now, this is for you! In this episode, the tables turn as Dan interviews me and we go deep into how I actually think, make decisions, and lead as a CEO. We talk about the early days of starting the podcast, the biggest pivots in our business, and what really changed everything during one of our hardest seasons. I share how I make fast decisions without overthinking, why values drive everything we do, and how intuition and data actually work together in business. We also get into what I see happening in the online space right now and why so many people are staying stuck longer than they need to.In This Episode, You Will LearnHow to make decisions faster with more confidence.Build a business that actually fits your life.Trust yourself without needing constant validation.Turn small shifts into big business growth.Feel calmer and more grounded in hard moments.Detach from outcomes and lead more effectively.Break out of burnout and create real momentum.Stay focused even when you don’t have all the answers.Create more freedom without doing more work.Resources + LinksWant the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!Find more resources on our website nicoleculver.coFollowNicole on IG: @nicoleculver

May 7, 202620 min

519: We Just Finished Our Biggest Event Yet… Here’s What Happened

What actually creates transformation at a live event? Is it the strategy? The speakers? The content? Or is it something much deeper?In this special behind-the-scenes recap episode, we’re sitting down immediately after our latest Elevate event while the energy is still fresh, the room is still buzzing, and the emotions are still real. This conversation pulls back the curtain on what it really takes to create a high-level experience that makes people feel seen, supported, challenged, and expanded. We’re talking about the intentionality behind every detail, from the event flow and team dynamics to the conversations happening between sessions that end up changing everything.We also dive into leadership, client experience, creativity, team support, and why getting in the room still creates a level of transformation you simply cannot replicate online.This episode is not just about events. It’s about what becomes possible when you surround yourself with people who expand your vision, challenge your thinking, and show you a completely different way of operating as a CEO.If you’ve ever wondered what really creates momentum, innovation, deeper leadership, and next-level growth, this conversation will show you.In This Episode, You Will LearnWhy feeling seen, heard, and understood creates deeper transformation than strategy alone.The intentional shifts that completely changed the energy of this event.How small client experience details create massive emotional impact.Why in-person rooms unlock conversations that never happen online.The leadership dynamic required to support high-level CEOs.What team support actually looks like behind the scenes.How live events create faster creativity, innovation, and business breakthroughs.Why creating “moments” matters more than making things flashy.How surrounding yourself with the right people changes your vision for what’s possible.Why demand-based marketing and innovation became a major conversation at this event.The biggest takeaways the team is bringing into the next season of growthResources + LinksWant the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!Find more resources on our website nicoleculver.coFollowNicole on IG: @nicoleculver

April 23, 202643 min

518: How to Build a Life You Love First (and Let Business Follow) with Jessica Bandison

Did you set out to build a business that gives you freedom, but somehow ended up feeling just as busy, stressed, or stuck? This episode will help you get back to the vision you really had in mind for your life.Today, I’m sitting down with Jessica Bandison, and this conversation completely expanded how I think about success, life, and what it actually means to have it all. Jess shares her philosophy on building a life you love first and then creating a business that protects it, instead of the other way around. And honestly, this is one of those conversations that might break your brain a little (in the best way).We talk about everything from stepping outside your comfort zone to create meaningful relationships, to why play is actually the missing piece for growth, to how you can create success without falling into hustle or burnout.Jess also shares how she’s built a life that feels like play every day, how she involves her family in that vision, and how her unique approach to business has led to more alignment, more joy, and yes… more money.This episode is about so much more than strategy. It’s about who you become when you stop playing small and start building a life that actually feels good.In This Episode, You Will LearnWhy building your life first changes everything in your businessThe difference between “fun” and true play (and why it matters)How to step outside your comfort zone in a way that expands youThe importance of female connection and vulnerability as adultsHow Jess creates unforgettable life experiences with her familyThe three-part framework she uses for travel: education, contribution, and playWhy success doesn’t come from hustle or doing less, but from alignmentHow to release attachment and bring more creativity into your businessThe “Up in the Clouds” offer and how play can transform sellingWhy sharing your real life is the key to deeper impactResources + LinksWant the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!Find more resources on our website nicoleculver.coFollowNicole on IG: @nicoleculverJessica on IG: @jessicabandison

April 16, 202643 min

517: Signs It’s Time to Burn the Safe Plan & Build The Life You Really Want with Brianne Hoefelmann

Today I’m bringing someone from behind the scenes to the front… Brianne Hoefelmann, co-founder of The Good In Media, and someone who has played a huge role in bringing this ICON series to life.But this conversation goes so much deeper than business.We talk about intuition, identity shifts, marriage, parenting, homeschooling, and what it really looks like to choose your life on purpose… even when that means walking away from what feels safe.Brianne shares her story of hitting rock bottom, losing everything, and rebuilding from the ground up. And what I love most is how honest she is about the messy middle… the hard conversations, the fears, and the decisions that don’t always make sense to other people.This episode is for you if you’ve been feeling that pull toward something more… and you know you’re meant for a different version of your life.Because the truth is, you get to decide what your life looks like.And most people never actually ask themselves that question.In This Episode, You Will LearnWhat rock bottom can teach you about your purposeThe identity shifts required to create a new lifeHow to trust your intuition (even when it doesn’t make sense)Navigating marriage + business as partnersThe power of having hard conversationsLetting go of people, roles, or paths that no longer fitDesigning your family life instead of defaulting to itWhy asking “what do I want this to look like?” changes everythingThe connection between intuition and business growthChoosing yourself… even when it feels uncomfortableResources + LinksWant the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!Find more resources on our website nicoleculver.coFollowNicole on IG: @nicoleculverBrianne on OG: @briannehoefelmann

April 9, 202638 min

516: When to Leave Your 9 - 5 & The Identity Shift to Unlock Your Next Level with Liz Doherty

Get ready for the very first episode of our ICON Series… and this one is so special.We recorded this live (in my living room!) with Liz Doherty at a moment where everything in her business is expanding in real time. Liz is a speech language pathologist turned CEO who is currently leading a massive virtual summit bringing together thousands of people across multiple disciplines to tackle the literacy crisis.But this episode isn’t just about business growth. It’s about identity shifts, creativity, leadership, and what it really takes to become the woman who can hold the next level. We talk about the emotional side of building a business, why entrepreneurship is the ultimate path for personal development, and how Liz went from craving creativity in her career to building a company that allows her to fully express it.PLUS, we also get into the real behind-the-scenes of growth: investing in support before you feel ready, navigating risk, building capacity as a CEO, and the ripple effect your decisions have on your family, your clients, and your future.This is such an honest, powerful conversation about what it looks like to step into your next level… before you feel fully ready.In This Episode, You Will LearnHow to shift your identity from practitioner to CEO (and actually believe it).Why creativity is the missing piece in so many businesses… and how to bring it back.What it really takes to hold growth at scale (and why it’s not just strategy).The truth about risk… and why staying stuck might be the bigger one.How investing in support (childcare, team, mentorship) unlocks your next level.The unexpected ripple effect your business has on your family and future generations.Why hobbies, space, and time away are essential for building a sustainable business.Resources + LinksWant the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!Find more resources on our website nicoleculver.coFollowNicole on IG: @nicoleculverLiz on IG: @elizabeth_reading_slp

March 23, 202619 min

515: The Stories Strategy That Makes Your Audience Want to Buy With Lindsey Murray

This was supposed to be an Instagram Live that Lindsey Murray and I tried to do…that completely broke. We tried 4 times. It kept glitching…so we remained calm and decided to record this separately for you because I KNEW it was going to be good.Lindsey started breaking down what’s actually happening inside your Instagram right now…and why it can feel like:your content is goodpeople are watchingyou’re even making some sales…but it’s not consistent. There's a very specific reason for that. At one point she said something that made me stop taking notes:“Your stories are where people decide to buy… but almost no one is using them that way.”Then she walked through a simple framework she uses every day…It changes how you look at:what you sharehow often you shareand why some stories lead to sales… and others get ignoredAnd the wild part? It’s built around something you’re already doing every day…you’re just not using it strategically.Listen to this episode to get Lindsey's Stories to Sales Framework.