In The SEO Show, hosts Michael Costin and Arthur Fabik talk all things search engine optimisation, drawing from a decade working on the SEO front-lines both client side and agency side. Each episode they explore relevant and topical ideas in a fun and interesting way to help business owners & marketers improve their SEO skills, grow their Google visibility and separate golden advice from the snake-oil.
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March 16, 2026Episode 13722 min
The Ultimate Guide To Suburb Pages for SEO
Send us Fan MailWe're going hard on the topic of Suburb Pages in this episode - you can use them to generate high intent local leads via SEO.We're covering the ideal structure, how to build them quickly, what not to do with them and techy tips for ranking locally for the searches and suburbs that matter to your business.Enjoy.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco
March 2, 2026Episode 13725 min
Showing In A.I For A Typical Local Service Business - Episode 137
Send us Fan MailThis week we're talking about how a typical local service business can show in A.I assistants like Chat GPT, Claude, Gemini.What are they looking at? How do you influence it? Is there such a thing as "ranking" in these tools.We've been testing and plugging away and cover off the key things we've noticed and what you can implement to improve your own visibility.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco
February 12, 2026Episode 13617 min
SEO... But Stolen From Social - Episode 136
Send us Fan MailWe're dipping our toes into the bath and acclimatising to doing an SEO podcast again this week by going on to social media and stealing ideas for the content.Join us as we chat about 5 new SEO questions we dug up on the web aka stole from Reddit.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco
January 23, 2026Episode 1358 min
And We're Baaaaaack - Episode 135
Send us Fan MailAfter a six month hiatus its time to listen to the overwhelming popular demand (at least 3 people messaged us) and bring The SEO Show back. This episode is a quick explainer of the year ahead, then we'll get into decent episodes again.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco
July 10, 2025Episode 13438 min
Crafting Stories for Aussie Publishers & Scoring Links with Dean Salakas - Episode 134
Send us Fan MailThis episode, we're chatting with Dean Salakas, the mastermind behind Party People and now Party Hire Group. Dean spills the beans on how he transformed digital PR into a powerful tool for SEO, focusing on the art of storytelling rather than just chasing links.Whether you're new to the PR game or a seasoned pro, Dean's insights will have you rethinking your approach. WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco
June 17, 2025Episode 13335 min
Navigating SEO in the AI Era: Insights from Zak Ali, Finder.com's General Manager - Episode 133
Send us Fan MailHey there, SEO enthusiasts! This week, we're bringing you an insightful chat with Zak Ali, the brains behind the US market of finder.com. If you’ve ever wondered how Google's recent algorithm updates and AI advancements are shaking things up for publishers, you won’t want to miss this one.We kicked things off with a look at the Google Helpful Content Update – a real curveball for big publishers, including affiliate sites like Finder. Zak shared his thoughts on the turbulence and how AI is flipping the open web on its head. The hot topic of AI mode in search results, especially with its current US focus, took centre stage. We explored how Finder navigates AI overviews and the shift towards zero-click searches. Spoiler alert: while traffic might take a hit, the quality of leads can actually improve. We also chatted about ranking in AI results. It’s not just about keywords anymore; it’s about being quoted. Zak emphasised the importance of concise, skimmable content – think of it as crafting every piece for a featured snippet. Plus, the role of video content and enticing titles came up as potential game-changers.Zak didn’t hold back on where he thinks SEO is heading. The future seems to favour those who can blend creativity with technical finesse, and those who build genuine, memorable user experiences on their sites. For all you SEO warriors out there, the takeaway is clear: diversify your presence, keep your content concise and user-friendly, and always be ready to adapt. Oh, and don’t forget to engage with your audience beyond just the written word.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco
June 9, 2025Episode 13244 min
Mastering the Art of SEO Sales with Steven Khanna - Episode 132
Send us Fan MailHey there, SEO gang! This week we’re unravelling the art of selling in the SEO world with the fantastic Steven Khanna, a seasoned sales coach. We all know that while SEOs can be technical wizards, selling isn't always our forte. Steven, who transitioned from running Michelin-star restaurants to SEO sales, shares his insights on marrying sales expertise with SEO know-how.We explore the common pitfalls SEOs encounter in sales, like getting too technical or missing client pain points. Steven emphasises the importance of a well-structured discovery call—it's your golden ticket to understanding and addressing client needs effectively. He also shares tips on closing sales, handling objections, and the magic of a good follow-up strategy.For those struggling with lead generation, Steven advocates for a robust outbound strategy and building trust through genuine engagement. If you’re looking to boost your sales game, this episode is packed with gems!Catch you next time!WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco
June 3, 2025Episode 13131 min
Ecom SEO 4 of 4: Creative Link Building Ideas (That Don't Cost) - Episode 131
Send us Fan MailIn the final of our 4 part ecommerce series we're talking link building. At a certain point, you've got to build that authority. We give a bunch of creative and maybe lesser known ideas you can use to build links to your ecommerce store without breaking the bank in the process.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco
May 27, 2025Episode 13022 min
Ecom SEO 3 of 4: Content + Category & Product Pages (The Real Money Makers) - Episode 130
Send us Fan MailWANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco
May 19, 2025Episode 12926 min
Ecom SEO 2 of 4: Tuning Your Store's Technical SEO Engine - Episode 129
Send us Fan MailThis episode of The SEO Show is all about the nuts and bolts of technical SEO for e-commerce. Michael and Arthur are back for week two of their e-commerce series, and they’re serving up some tasty insights to help you get your site in tip-top shape.WANT US TO DO YOUR SEO?We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco
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