A weekly exploration of the best practices and updates of Search Engine Optimization to provide you the tools to grow your business online.
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May 13, 202638 min
The SEO Insider | Integrating a Global Workforce Strategy
Seth Price sits down with Raquel Gomes from Staffy to explore how law firms can leverage the global marketplace. Raquel breaks down why the biggest hiring mistakes happen during the "desperation" phase and why defining roles at the task level is critical for success. They discuss the "rule of three" in hiring, the power of Cultural Index assessments, and how to build an onboarding process that makes remote team members feel truly integrated. Is your firm struggling to scale with offshore staff? Listen here for some guidance on global workforce integration.#SEOInsider #LawFirmGrowth #GlobalWorkforce #Staffy #LegalMarketing #RemoteHiring #LawFirmManagement #InternationalTalent #OffshoreStaffing
February 19, 202620 min
The SEO Insider | Building an Unstoppable Local Brand with Michael Ponce
Seth Price welcomes Michael Ponce, Managing Partner of Nashville’s Ponce Law, to discuss the power of community marketing. Faced with a rapid influx of national firms, Michael pivoted to a "boots on the ground" approach to create a defensive moat that digital-only competitors can’t match. The hosts dive into the logistics of effective outreach, including the Outstanding Teacher Contest and fire alarm installations with the Red Cross. Michael reveals how he uses cardboard cutouts to maintain a presence when he can’t attend personally and why employee-led charity choice is his secret to staff recruitment and retention . Is your firm's local brand enough to stop national spenders? Listen now to learn how to own your community.#CommunityMarketing #LawFirmGrowth #LocalBrand #SEOInsider
November 11, 202525 min
The SEO Insider | AI for Prime Time and the Future of Legal Creative
Seth Price welcomes Jeremy Corray of Coolfire Studios to discuss the immediate impact of AI video on legal advertising. AI is allowing attorneys to run commercials with customized creative based on the audience (daytime vs. primetime) and respond rapidly to events like sports seasons or major catastrophes. Jeremy shares examples of how firms like Onder Law are using AI for highly personalized, humorous spots, reinforcing that this technology acts as "stock footage on steroids". The hosts debate the ethics of using AI to replicate an attorney and the rising power of connected TV (YouTube TV, OTT) for reaching fragmented audiences.#AIVideo #LegalAdvertising #ConnectedTV
April 29, 202527 min
The SEO Insider | Marketing in the Age of AI with Neil Patel
In this value-packed episode, Seth Price welcomes Neil Patel—one of the most influential names in digital marketing—for an insightful conversation on the state and future of SEO, content creation, and omnichannel strategies. Neil shares the lessons learned over his 20+ year journey in digital marketing, including what types of content attract ideal clients and why traditional SEO strategies must evolve to remain effective.They dive into the rising costs of Google Ads, the power of being featured in AI tools like ChatGPT and Google AI Overviews, and the importance of attribution across channels. Neil also discusses his experiments with AI-generated content and why marketers must focus on creating original, engaging materials to stand out. Whether you're a legal marketer or a business owner navigating the digital age, this episode is filled with tactical insights and forward-thinking strategies.
April 16, 202515 min
The SEO Insider | Legal Marketing Mastery with Mark Benhard
On this episode, Seth Price sits down with Mark Benhard, the Chief Marketing Officer of Levin Papantonio, one of the most prominent mass tort law firms in the country. Mark shares insights into his transition from Fortune 500 companies to the legal industry, the marketing strategies that have helped Levin Papantonio stand out, and the challenges of managing a high-profile firm's brand. Tune in for a deep dive into legal marketing, digital strategies, and what it takes to build a strong firm presence in today’s competitive landscape.Subscribe to The Conference Connection for more insights on legal marketing and law firm growth!#SethPrice #MarkBenhard #LegalMarketing #SEO #MassTorts #LawFirmGrowth #DigitalMarketing
April 1, 202531 min
The SEO Insider | Scaling Reviews for Law Firms with Shaun & Krystal Burroughs
In this episode of SEO Insider, host Seth Price, founder of BluShark Digital, welcomes Shaun, and Krystal Burroughs, founders of a legal-focused review management software company, to explore the evolving world of online reviews for law firms. As client feedback becomes a key driver of SEO and business growth, law firms must balance automation, human engagement, and platform strategy to build a strong online reputation.Seth, Shaun , and Krystal discuss:How automation and human touchpoints work together in reputation management.The importance of review cadence and how it impacts SEO.Strategies for incentivizing staff to engage with client reviews.The risks of Google penalties and how to stay compliant.What the recent "review glitch" revealed about Google's focus on authenticity.With their extensive experience in legal marketing, Shaun and Krystal provide actionable insights for law firms of all sizes looking to scale their reviews the right way. Whether you're a solo attorney or managing multiple offices, this conversation is packed with valuable takeaways for improving online visibility and client trust.Tune in for expert strategies on leveraging client feedback to strengthen your law firm’s reputation and SEO success!
March 25, 202526 min
The SEO Insider | How Law Firms Can Successfully Integrate AI with Jordan Turk
In this episode of SEO Insider, host Seth Price, founder of BluShark Digital, sits down with Jordan Turk, Director of Attorney Education at Smokeball, to discuss the practicalities of AI adoption in law firms. As AI continues to evolve, many firms are struggling to determine how to integrate it into their workflows effectively.Seth and Jordan explore:The common resistance law firms face when implementing AI.How AI tools like Smokeball’s Archie can assist with drafting emails and automating client communication.The role of AI in legal research, document drafting, and practice management software.The future of billable hours and whether AI will eventually push firms toward alternative fee structures.The ethical considerations and potential risks of relying on AI for legal work.Jordan provides a firsthand perspective on how law firms can start small with AI adoption and gradually scale their use while maintaining quality and compliance. She also shares insights on the upcoming ABA Tech Show, where she will be speaking about AI’s impact on family law and practice management.Tune in for expert insights on how law firms can embrace AI while maintaining efficiency, professionalism, and accuracy!#SEOInsider #SethPrice #JordanTurk #BluShark #LegalTech #AIforLawFirms
March 18, 202537 min
The SEO Insider | Bridging the Gap: Agencies and Law Firms with Angel Reyes
On this episode of SEO Insider, Seth Price talks with Angel Reyes, a leading personal injury attorney and law firm owner, about the strategies behind growing a high-volume legal practice. They discuss how Reyes built a firm of over 500 employees, the impact of digital marketing, and the role of automation in scaling operations.Angel also shares insights on client acquisition and team management and why staying focused on core practice areas is key to long-term success.Tune in for expert insights on law firm growth, efficiency, and marketing strategies!#SEOInsider #SethPrice #AngelReyes #BluShark #LawFirmGrowth #LegalMarketing
March 11, 202517 min
The SEO Insider | The Role of a Fractional CMO in Law Firm Marketing with Ron Latz
In this episode of SEO Insider, host Seth Price, founder of BluShark Digital, sits down with Ron Latz, an experienced legal marketing professional and fractional CMO, to discuss the evolving landscape of law firm marketing. With over 15 years in the industry, Ron has worked with major legal marketing agencies, including Thomson Reuters Fine Law and Mockingbird Marketing, and now helps law firms optimize their marketing strategies as a fractional CMO.Seth and Ron explore the increasing need for senior-level marketing leadership in law firms that may not have the budget for a full-time Chief Marketing Officer (CMO). They discuss how fractional CMOs bridge the gap between law firms and marketing agencies, ensuring strategic alignment, accountability, and data-driven decision-making. Ron shares his insights on working within legal CRMs like Lead Docket, Filevine, Lawmatics, and HubSpot, tracking conversions, and ensuring that firms are attracting high-quality leads.The conversation also covers the importance of clear communication between agencies and law firms, particularly in SEO and PPC campaigns, where measuring success can take time. Ron explains how his role as a translator between the law firm and the agency prevents miscommunication and enhances results.Additionally, Seth and Ron break down the recent Google reviews purge, addressing the widespread removal of reviews, potential algorithmic updates, and the best strategies for law firms to maintain a strong online reputation despite sudden shifts in Google’s review policies.Tune in to learn why more law firms are turning to fractional CMOs, how to navigate agency relationships effectively, and what law firms can do to stay ahead in the competitive legal marketing space.#SEOInsider #SethPrice #RonLatz #BluShark #LawFirmGrowth #SEO
March 4, 202523 min
The SEO Insider | Revolutionizing Legal Lead Qualification with Daniel Steinberg
In this episode of the SEO Insider, Seth Price welcomes Daniel Steinberg, Founder and CEO of Lawbrokr, to explore the evolving landscape of lead qualification and client engagement for law firms. Daniel discusses how Lawbrokr enhances client conversion through interactive workflows, creating a more dynamic alternative to traditional chatbots and static contact forms. Daniel shares insights on why the legal industry must adapt to consumer expectations shaped by e-commerce experiences and how firms can embrace digital transformation without losing the human connection.Tune in for a thought-provoking discussion on the future of legal lead generation. If you’re a law firm looking to improve your client intake process and increase conversion rates, this episode is a must-watch!#SEOInsider #SethPrice #DanielSteinberg #BluShark #LawFirmGrowth #SEO
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