The Self Storage Show

Hosted by The Storage Marketplace

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367

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Sep 2026

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About the show

Welcome to "The Self Storage Show," your ultimate resource for everything related to the self storage industry. Hosted by industry expert Jim Ross from 3 Mile Storage Management, this podcast delves into the latest trends, tips, and strategies to help self storage owners and managers optimize their operations and grow their businesses. Each episode features insightful interviews with leading industry professionals, practical advice on marketing, operations, and customer service, as well as innovative solutions to common challenges faced by self-storage facilities. From maximizing occupancy rates to enhancing security measures, "The Self Storage Show" covers it all. Whether you're a seasoned veteran or new to the self storage industry, tune in to "The Self Storage Show" to stay informed and inspired. Join us every week for engaging discussions and actionable insights that will help you take your self storage business to the next level.

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60 recent

September 11, 202619 min

Vendor Spotlight: StorageReach | AI-Driven Reputation Management for Self Storage

How much is your facility's online reputation impacting rentals? In this Storage Marketplace Vendor Spotlight , we're taking a closer look at StorageReach , a reputation management platform built specifically for self-storage operators. We explore how StorageReach uses AI and automation to help facilities generate more customer reviews, manage review responses, strengthen their Google presence, and turn a better online reputation into more opportunities for move-ins. You'll learn: • What StorageReach does • How automated review requests work • How AI can simplify reputation management • Why reviews and Google visibility matter for self-storage facilities • Where StorageReach fits into a facility's marketing strategy Vendor Spotlights are designed to give self-storage owners and operators a quick, easy way to discover the companies, technology, and services available to help them run stronger businesses. Want to learn more about StorageReach? Visit TheStorageMarketplace.com to explore their virtual booth, watch their Show & Tell, and discover more solutions for your self-storage business. 🎙️ The Storage Marketplace Podcast Real operators. Real tools. Real results.

September 8, 202621 min

What's Working in Self Storage Right Now? | AI Overview #93

This is an AI-generated episode of The Storage Marketplace Podcast , created from Storage Meetup #93 , recorded live on August 28, 2026 . Every Friday, self storage owners, operators, managers, vendors, and industry professionals come together live to connect, learn, grow—and share what's actually happening in the industry. This week's Storage Meetup included our Weekly Show & Tell , open discussion, attendee questions, community conversations, and plenty of ideas you can take back to your own business. In this AI-generated overview, we pull out some of the most interesting insights from the room, including: • Tools and technology being used in self storage right now • AI and automation—and where they can actually make a difference • Marketing and operational ideas worth testing • Challenges operators are facing and how others are approaching them • Lessons being shared between owners, managers, vendors, and industry experts • New ideas and trends worth keeping an eye on The big takeaway? 👉 The people who stay ahead aren't necessarily the ones who have all the answers. They're the ones who keep showing up, asking questions, testing new ideas, and learning from other people in the industry. This AI-generated podcast gives you the highlights. But Storage Meetup is about much more than consuming content. It's about getting in the room. Storage Meetup happens live every Friday . Come watch the Show & Tell. Ask a question. Share an idea. Meet another operator. Discover a new tool. Stick around for the breakout rooms. Learn more and join us live at: 👉 https://thestoragemarketplace.com/ Connect. Learn. Grow. The AI can tell you what happened last Friday. We'd rather have you there for the next one. See you Friday.

September 1, 202621 min

Real Tools, Real Ideas & Real Self Storage Conversations | AI Overview #92

This is an AI-generated episode of The Storage Marketplace Podcast , created from Storage Meetup #92 , recorded live on August 21, 2026 . Every Friday, self-storage owners, operators, managers, vendors, and industry professionals jump into a live Zoom room to connect, learn, grow—and talk shop. This week's meetup featured our Weekly Show & Tell , along with the open conversations, questions, ideas, industry insights, and community interaction that make Storage Meetup different. This AI-generated episode pulls together some of the most interesting moments and takeaways from the room, including: • Tools, technology, and ideas being used in self storage right now • Real-world operational and marketing conversations • AI, automation, and where technology is taking the industry • Challenges operators are facing—and how others are solving them • Ideas and lessons shared openly between owners, operators, and vendors • The trends and opportunities worth paying attention to next That's really what Storage Meetup is about. Not theory. Not another polished webinar. Real people in self storage sharing what they're actually doing. And while this AI-generated podcast gives you a great recap... Don't just listen to the room. Get in the room. Storage Meetup happens live every Friday . Come meet other operators. Ask a question. Share an idea. Watch the Show & Tell. Meet someone new. Stick around for the breakout rooms. Learn more and join us live at: 👉 https://thestoragemarketplace.com/ Connect. Learn. Grow. The AI can summarize what happened. But it can't replace being there. See you Friday.

August 25, 202614 min

The Conversations Shaping Self Storage Right Now | AI Overview #91

What you'd normally spend an hour experiencing live... condensed into minutes. This is an AI-generated episode of The Storage Marketplace Podcast , created from the live discussion at Storage Meetup #91 , recorded on August 14, 2026 . Every Friday, self-storage owners, operators, managers, vendors, and industry professionals get together in a live Zoom room to talk shop. No scripted webinar. No carefully rehearsed panel. Just real people sharing what they're seeing, what they're trying, what's working, what isn't, and where they think the industry is headed. This AI-generated overview pulls together some of the most interesting conversations, ideas, and takeaways from this week's meetup, including: • Real-world challenges facing self-storage owners and operators • New technology, AI, and automation entering the industry • Marketing and operational ideas being tested right now • Lessons and experiences shared by operators and vendors • Different perspectives on where self storage is headed next • Practical ideas you can take back to your own facility or business The big takeaway? Some of the best information in self storage doesn't come from a presentation. It comes from getting a bunch of smart people in the same room and letting the conversation happen. This podcast gives you the AI-generated highlights. But the real value is being there live. Storage Meetup happens every Friday , and you're invited. Come ask questions. Meet other operators. Share what you're working on. Jump into the conversation. Stick around for the breakout rooms. Learn more and join the room live at: 👉 https://thestoragemarketplace.com/ Connect. Learn. Grow. Don't just listen to what everyone talked about this week. Come be part of what we talk about next Friday.

August 18, 202618 min

What Self Storage Pros Are Talking About Right Now | AI Overview #90

This is an AI-generated episode of The Storage Marketplace Podcast , created from the live discussion at Storage Meetup #90 , recorded on August 7, 2026 . Every Friday, self-storage owners, operators, managers, vendors, and industry professionals jump into a live Zoom room to talk shop. No polished presentations. Just real conversations about what's working, what's changing, and what people across the industry are dealing with right now. This AI-generated overview pulls together some of the best ideas, discussions, and takeaways from this week's meetup, including: • Real-world operational challenges and how operators are solving them • Marketing, technology, AI, and automation • New tools and ideas being introduced across the industry • Lessons and experiences shared by owners, operators, and vendors • Different perspectives on where self storage is headed • Practical ideas you can take back to your own facility or business The biggest takeaway? 👉 There's a lot happening in self storage, and one of the best ways to stay ahead is simply getting in the room with other people who are doing it. This podcast gives you the AI-generated highlights. But don't just listen to what happened. Come be part of it. Storage Meetup happens every Friday , bringing together people from across the self-storage industry to connect, learn, ask questions, share ideas, and help each other get better. Learn more and join the room live at: 👉 https://thestoragemarketplace.com/ Connect. Learn. Grow. We'll see you Friday.

August 11, 202623 min

What's Changing in Self Storage? Weekly Industry Insights | AI Overview #89

This is an AI-generated episode of The Storage Marketplace Podcast , created from the live discussion at Storage Meetup #89 , recorded on July 31, 2026 . Every Friday, self-storage owners, operators, managers, vendors, investors, and industry professionals come together to connect, learn, and grow through open conversations about what's happening in self storage today. This AI-generated overview captures the biggest ideas, practical takeaways, and emerging trends discussed during this week's meetup. In this episode, you'll hear conversations about: • The latest operational challenges and solutions shared by experienced operators • Marketing ideas, technology, AI, and automation shaping the future of self storage • Real-world lessons from facilities across the country • Industry trends, vendor innovations, and business strategies worth watching • Practical insights you can apply to improve your own operation The biggest takeaway from this week's meetup: 👉 The best ideas in self storage don't stay inside one company—they're shared, challenged, and refined through conversations with other operators. This episode is an AI-generated overview inspired by the live Storage Meetup discussion. But the real value isn't listening to the recap... It's joining the conversation. Every Friday, self-storage professionals gather live to ask questions, share what's working, discuss new technology, and help each other build better businesses. Whether you're an owner, operator, manager, investor, or vendor, there's always something new to learn—and someone willing to share their experience. Join future Storage Meetups and explore the growing self-storage community at: 👉 https://thestoragemarketplace.com/ Connect. Learn. Grow. That's the mission of Storage Meetup. Join us live next Friday and be part of the conversation.

August 4, 202625 min

The Best Ideas in Self Storage This Week | AI Overview #88

*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-69d14d02-f74c-83e8-a900-79490b0bf074-3" data-turn-id-container= "request-69d14d02-f74c-83e8-a900-79490b0bf074-3" data-testid= "conversation-turn-48" data-turn="assistant"> This is an AI-generated episode of The Storage Marketplace Podcast , created from the live discussion at Storage Meetup #88 , recorded on July 24, 2026 . Every Friday, self-storage owners, operators, managers, vendors, investors, and industry professionals gather live to discuss what's working, what's changing, and what's next for the industry. This AI-generated episode captures the biggest ideas, conversations, and practical takeaways from that week's meetup. In this episode, we explore discussions around: • The latest trends impacting self-storage operations and management • AI, automation, and emerging technology shaping the industry • Marketing strategies and customer acquisition ideas from experienced operators • Operational best practices shared by facilities across the country • Industry challenges, opportunities, and lessons learned from real-world experience • Practical ideas you can apply to your own facility or business The biggest takeaway from this week's meetup: 👉 The self-storage industry moves fast—but the operators who consistently connect, share ideas, and learn from one another are the ones who stay ahead. This episode is an AI-generated overview inspired by the live Storage Meetup discussion. But the biggest value isn't listening to the recap... It's joining the conversation. Every Friday, storage professionals from across the country come together to ask questions, share what's working, solve problems, network with peers, and help each other build better businesses. Whether you're an owner, manager, investor, vendor, or just getting started in self storage, there's always a seat at the table. Join us live and discover the growing self-storage community at: 👉 https://thestoragemarketplace.com/ Connect. Learn. Grow. That's what Storage Meetup is all about. We'll save you a seat next Friday.

July 28, 202619 min

What's New in Self Storage? Weekly Insights from Storage Meetup | AI Overview #87

This is an AI-generated episode of The Storage Marketplace Podcast , created from the live discussion at Storage Meetup #87 , recorded on July 17, 2026 . Every Friday, self-storage owners, operators, managers, vendors, and industry professionals gather live to connect, learn, and grow through open conversations about what's happening in the industry right now. This episode highlights some of the most valuable discussions from the meetup, including: • Emerging trends affecting self-storage operations • Marketing ideas and customer acquisition strategies • AI, automation, and technology shaping the industry • Operational challenges and practical solutions shared by experienced operators • Real-world lessons, ideas, and best practices from across the self-storage community • Questions, insights, and conversations that help operators make better business decisions The biggest takeaway from this session: 👉 Some of the best ideas in self storage don't come from presentations—they come from operators openly sharing what's working, what's not, and what they're learning along the way. This episode is an AI-generated overview of the live Storage Meetup discussion. But the real value isn't listening to the recap... It's joining the conversation. Every Friday, self-storage professionals from across the country come together to ask questions, exchange ideas, network with peers, and learn from one another in real time. Join future Storage Meetups, explore industry vendors, and become part of the growing self-storage community at: 👉 https://thestoragemarketplace.com/ The self-storage industry is changing faster than ever. The operators who stay connected, keep learning, and share ideas with others will be the ones who stay ahead. We'll see you next Friday.

July 21, 202621 min

5 Storage Marketing Experts Reveal What's Actually Working in 2026 | AI Overview #86

This is an AI-generated episode of The Storage Marketplace Podcast , created from the live Storage Marketing Show & Tell at Storage Meetup #86 , recorded on July 10, 2026 . Instead of slides and theory, five of the self-storage industry's leading marketers pulled back the curtain and demonstrated the actual tools, dashboards, workflows, and strategies they use every day to help operators generate more rentals. In this episode, you'll hear the biggest takeaways from live demonstrations covering: • Using AI to transform BrightLocal reports into actionable local SEO insights • How Google Local Services Ads are changing lead generation with pay-per-call advertising and true ROI tracking • Why Google Search Console remains one of the most overlooked marketing tools in self storage • The conversion metrics every operator should be tracking in GA4 before spending another marketing dollar • How to eliminate friction in your online rental process by thinking like an e-commerce business • Why every owner should periodically rent a unit from their own website to uncover hidden conversion problems • An AI-powered marketing command center that combines Google data, advertising, SEO, websites, facility management data, competitive analysis, and brand guidelines into one intelligent workspace The biggest takeaway from this session: 👉 Modern self-storage marketing isn't about doing more marketing. It's about connecting the right data, measuring what matters, and using AI to make better decisions faster. This episode is an AI-generated overview of the live Storage Marketing Show & Tell. But the biggest value isn't hearing about the demonstrations... It's watching them live. Every Friday, self-storage owners, operators, managers, vendors, and industry experts gather to share ideas, demonstrate new technology, ask questions, and help each other build better businesses. Join us live, discover industry vendors, and become part of the fastest-growing self-storage community at: 👉 https://thestoragemarketplace.com/ The future of self-storage marketing won't be won by the biggest advertising budget. It will be won by the operators who learn the fastest, measure everything, embrace AI thoughtfully, and never stop improving. We'll save you a seat next Friday.

July 14, 202620 min

AI Won't Fix Bad Operations... But It Can Supercharge Great Ones | AI Overview #85

What you'd normally spend an hour experiencing live... condensed into minutes. This is an AI-generated episode of The Storage Marketplace Podcast , created from the live discussion at Storage Meetup #85 , recorded on July 3, 2026 . Every Friday, self-storage owners, operators, managers, vendors, and industry professionals come together live to share ideas, solve problems, and discuss what's actually happening in the industry. In this episode, we explore some of the biggest conversations from the meetup, including: • A live demonstration of an AI Smart Receptionist that answers calls, tracks unresolved issues, provides call transcripts, and continuously improves through human oversight • Why many operators hire for hospitality and sales skills instead of storage experience—and why that often leads to better teams • Revenue management strategies that uncovered thousands of dollars in missed rent increases across multiple facilities • Why successful marketing starts with understanding your customer before adding AI or automation • A discussion on what owners should expect from third-party management companies—and whether regular site visits should simply be standard practice • Updates to The Storage Marketplace , including community resources, founder booths, Show & Tell events, hot seats, and the growing Community Map One of the biggest takeaways from this session: 👉 AI is becoming an incredibly powerful tool—but it delivers the best results when it's built on solid operations, clear processes, and a great customer experience. This episode is an AI-generated overview based on the live Storage Meetup discussion. But the biggest value isn't listening to the recap... It's joining the conversation. Every Friday, self-storage professionals gather to exchange ideas, challenge assumptions, share what's working, and help each other build better businesses. Join future Storage Meetups, discover industry vendors, and become part of the growing self-storage community at: 👉 https://thestoragemarketplace.com/ The future of self storage won't be built by AI alone. It will be built by operators who combine great fundamentals with the right technology—and who never stop learning from one another. We'll save you a seat next Friday.