
Ep 52: Why McDonald’s is missing its Scope 3 target, how Haleon is incentivising suppliers, and a chance to meet the team behind carbmee
This week, Ollie, Tom and Dexter unpack a series of major developments across the Scope 3 landscape, from McDonald’s admission that it is unlikely to achieve its 2030 value-chain emissions target, to Electrolux surpassing its science-based targets years ahead of schedule.The conversation also explores AstraZeneca’s Clean Heat programme, for which Ollie was recently interviewed by Forbes, and the growing momentum behind collaborative approaches to industrial heat decarbonisation. They are updates on supplier heat programmes, renewable energy initiatives and new efforts to use collective customer demand to accelerate decarbonisation across major packaging suppliers.The team also tackles a growing issue that many practitioners are quietly wrestling with: data quality. Dexter argues that improved data inevitably leads to re-baselining, and that companies need greater confidence from standard setters that revising historical emissions data should be viewed as progress rather than failure.The first guest this week is Chris Low, Head of Sustainability Procurement and Packaging at Haleon and the recently crowned Scope 3 Peer of the Year.Chris provides an update on one of the most ambitious supplier decarbonisation programmes currently underway. He explains how Haleon’s REV initiative is designed to source renewable electricity across its wider value chain, reaching beyond direct suppliers into tier two, three and four suppliers. By combining renewable energy procurement, tax credit mechanisms and market-based instruments, Haleon hopes to reduce supply chain emissions while creating a positive business case rather than additional cost.Chris also chats through the challenge of maintaining supplier engagement at scale, the role of internal carbon pricing, and a new approach that shifts supplier engagement from ‘asks’ to ‘deals’. Rather than simply requesting emissions reductions, Haleon is exploring commercial arrangements where future business growth, contract commitments and demand signals are directly linked to supplier decarbonisation actions.In the second half of the show, Tom speaks with Professor Christian Heinrich, Co-Founder of carbmee.Unlike many climate technology founders, Christian’s background is in procurement, supply chain planning and enterprise software rather than sustainability. He explains why that perspective led carbmee to focus on operational integration rather than standalone carbon dashboards.The discussion examines why supplier engagement remains one of the biggest bottlenecks in Scope 3 programmes, why questionnaire-led approaches often fail to scale, and why procurement teams need better visibility into supplier emissions before meaningful conversations can take place.Christian also shares his views on primary data, activity-based accounting and the challenges of creating genuinely useful product carbon footprints. He argues that many organisations underestimate the complexity of supplier engagement and that accurate activity-based emissions data is becoming increasingly important not only for climate reporting but also for regulations such as CBAM, EUDR and packaging legislation.References mentioned during the episode include:McDonald’s announcement that it is unlikely to achieve its 2030 Scope 3 emissions target.Electrolux surpassing its 2030 science-based climate targets ahead of schedule.Forbes coverage of AstraZeneca's Clean Heat programme.Haleon’s Renewable Energy in the Value Chain (REV) approach.The Scope 3 Peer Group Tools Intelligence Report.WRAP's updated Scope 3 greenhouse gas reporting guidance, discussed on Footprint’s Small Print podcast featuring Hamish Forbes.🎧It’s another packed episode. Enjoy. And remember: all of our previous episodes are available online at www.scope3peergroup.com/podcast.













