Biz and Tech Podcasts > Business > The Savvy Teacher Seller with Kristen Doyle
When it comes to running and scaling your online business, there’s so many pieces to juggle and new things to learn. But what if you could hear exactly what to do in order to continue growing your business, and what to avoid? That’s what you’ll learn on The Savvy Seller, the podcast that will show you how to take your digital product business to the next level through no-stress marketing, strategic planning, and more!
Your host, Kristen Doyle, has over a decade of experience selling digital products to teachers and entrepreneurs and has made all the mistakes so that you don’t have to! From selling on marketplaces like TPT and Etsy to running your own website shop, sales funnels, and courses, tune in to hear Kristen cover all aspects of running an online business. We're talking hustle-free strategies like growing your email list, setting up funnels, leveraging SEO, improving product listings, and effective strategies for your store and website.
Last Episode Date: 14 January 2025
Total Episodes: 133
Send us a text! (Your number stays private)What if you could step away from your business for weeks - or even months - and it wouldn’t miss a beat? So many of us feel like it’s impossible to take a business break, but with some intentional planning, it’s totally doable! In this episode, I chat with podcast strategist, Sara Whittaker, who shares how she made it happen during a four-month maternity leave.Even if you aren’t planning a maternity leave, this conversation is still relevant to you! Whether you’re planning a vacation, mental health break, or just want to be prepared for an emergency, there will come a time when you need to hit the pause button. In this episode, Sara dives into her experience and advice on how to keep things running smoothly even when you’re not around.Sara is a service provider, course creator, and podcaster, so you’ll hear how she set up each of these pieces of her business for success during her absence. If there’s one thing to take away from our discussion, it’s the importance of systems and early planning! We hope this encourages you to take a business break this year - you deserve it!05:01 - The first steps Sara took when planning to walk away from her business for four months 12:01 - How Sara prepped her clients for her time away15:57 - Tips for keeping your podcast and email marketing running while on a business break20:42 - What Sara did to keep digital sales coming in during her maternity leave34:23 - Advice if you’re planning for extended time away from your business or an emergency situationLinks & Resources:Follow me on Instagram @kristendoyle.co Follow Sara on Instagram @podcastingforeducatorsEpisode 56: Should You Start a Podcast For Your Teacher Seller Business? With Sara WhittakerCheck out my Everything Page: a one-stop shop for savvy selling!The Savvy Seller CollectiveJoin my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode130Tired of worrying about WordPress updates and website maintenance? My worry-free WPCare Plan handles all your updates, security monitoring, and maintenance so you can focus on running your business. My team and I would love to be in your corner, taking your website off your plate.Learn more and get started at kristendoyle.co/care. Check out my Everything Page at https://kristendoyle.co/everything
Send us a text! (Your number stays private)Is your website ready to wow in 2025? In this episode, I’m sharing the top website trends you need to know to keep your site fresh. Understanding the latest strategies will help your website attract and convert customers.The focus for the new year is all about clean, soothing designs - think minimalist layouts, calming color palettes, and larger fonts that make your content pop! I also dive into fun upgrades like adding micro animations for a more interactive experience. Whether your site needs a quick refresh or a total revamp, I’ll guide you through how to prioritize changes without feeling overwhelmed.Just remember - you don’t have to overhaul everything at once. Small, strategic updates will go a long way. If you need help, we can tackle it together! Book a free strategy call with me and I’ll help you create a clear action plan to make your website stand out. Let’s make your site work harder for you in the new year!02:18 - A big shift we’re seeing in web design 07:58 - Some key things you should include in your website footer10:51 - Next-level updates to make to keep up with 2025 website trends14:26 - An interesting sales page trend to try15:53 - Quick wins that you can implement in an hour or less!Links & Resources:Book your free strategy callTint & Shade GeneratorEpisode 124, Your Website is Never ‘Done’ - But That’s a Good Thing!Follow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!Join my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode129Tired of worrying about WordPress updates and website maintenance? My worry-free WPCare Plan handles all your updates, security monitoring, and maintenance so you can focus on running your business. My team and I would love to be in your corner, taking your website off your plate.Learn more and get started at kristendoyle.co/care. Check out my Everything Page at https://kristendoyle.co/everything
Send us a text! (Your number stays private)What if success isn’t about earning more, but living better? In this episode, I share a refreshing approach to 2025 planning that focuses on intentional growth and work-life balance over chasing bigger revenue goals.I’m reflecting on my own journey from last year, where my focus shifted to maintaining my income while working fewer hours, allowing me to enjoy family time, prioritize my health, and rediscover joy in my business! I also walk you through practical strategies for goal setting, including focusing on metrics you can control, creating actionable plans, and avoiding the overwhelm of too many goals.As we step into 2025, I challenge you to rethink success. What tasks will you stop doing? How will you make time for your personal goals? Let’s build a business that not only supports your income but also the life you want to live!Links & Resources:Episode 90, Don’t Quit Marketing; Automate It! (How I Put My Social Media on Autopilot)The Savvy Seller CollectiveFollow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!Join my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode128Check out my Everything Page at https://kristendoyle.co/everything
Send us a text! (Your number stays private)Over the past few weeks, we’ve discussed ways to tweak your website to benefit your business. Today, I’m diving into actionable strategies to help you optimize your website shop for increased sales and customer satisfaction. Owning your own website store is a game-changer! It offers lower fees, full control, and the potential for higher profits. However, success depends on how well you optimize your website shop, from building trust to creating a seamless shopping experience. If you don’t know where to start, I’m here to help!I’m covering five key ways to optimize your website shop for better sales, from establishing trust with customers, organizing products, keeping buyers happy, and more. If you’re ready to make the most of your website shop, take the time to review things like your checkout process and ask for feedback from others. These steps will not only help you increase sales but also create a better experience for your buyers.01:16 - How to build trust with buyers and let them know your website is secure04:25 - Optimize your website shop by streamlining your purchase process07:26 - Organize your products so customers can find what they’re looking for09:50 - What to consider when presenting your products in your website shop11:27 - How to keep people happy with their purchases (and keep them coming back!)Links & Resources:The Savvy Seller CollectiveEpisode 126, Make Your Courses & Memberships Unmissable on Your WebsiteEpisode 125, Give Your Podcast the Home it Deserves on Your WebsiteEpisode 124, Your Website is Never ‘Done’ - But That’s a Good Thing!Follow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!Join my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode127 Check out my Everything Page at https://kristendoyle.co/everything
Send us a text! (Your number stays private)Are your courses and memberships getting lost on your website? If potential buyers can’t easily find your offers on your website, you’re leaving money on the table! In this episode, I break down the three essential places where your courses, memberships, and other offers should be featured for maximum visibility.From optimizing your navigation menu with clear labels to creating dedicated sections on your homepage, I share proven strategies to make your offers stand out. I also cover how to strategically set up your sales pages, addressing factors like design capabilities, checkout integration, and user comfort, so your audience can smoothly transition from browsing to buying.Plus, I highlight common mistakes that keep your offers on your website hidden (like not including them at all!). You’ll learn how to guide visitors to the right offer without overwhelming them, using things like strategic landing pages. Ready to boost your sales and make your offers on your website more accessible? This episode is packed with tips to help you get there!01:38 - Three key places that your course and membership need to show up on your website07:55 - Common mistakes to avoid when listing your offers on your website10:47 - Strategies for featuring your offers without overwhelming your visitors12:44 - Specific steps to take this week if you’re featuring courses, memberships, or other offers on your websiteLinks & Resources:The Savvy Seller CollectiveEpisode 125, Give Your Podcast the Home It Deserves On Your WebsiteEpisode 124, Your Website is Never ‘Done’ - But That’s a Good Thing!Follow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!Join my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode126Check out my Everything Page at https://kristendoyle.co/everything
Send us a text! (Your number stays private)If someone goes to your website, would it be easy for them to see that you have a podcast? If not, let’s fix that! In this episode, we’re diving into why your podcast deserves more than just being tucked away like a blog post or hidden behind several clicks. Your website is the home base for your business, and your podcast should feel right at home there too!I’ll walk you through how to create a dedicated podcast hub that spotlights your show, makes it easy for visitors to listen, and helps grow your audience and business at the same time. Plus, I share why having show notes on your site - not just in a podcast app - is so important.By the end of this episode, you’ll have actionable steps to start showcasing your podcast the right way! Your action step? Take a fresh look at your website and ask yourself: is it easy to find my podcast? If you aren't sure, send me a link to your site on Instagram @kristendoyle.co and I'll give you personalized feedback. I’d love to help you out!01:58 - The biggest benefits of highlighting your podcast on your website04:26 - What a podcast hub is and the essential elements to include on this page08:35 - Mistakes to avoid with your podcast show notes and what to do instead13:23 - Where to start if you are beginning a podcast or aren’t currently showcasing it in the way it deserves Links & Resources:Learn more about my VIP Design DaysEpisode 124, Your Website is Never ‘Done’ - But That’s a Good ThingEpisode 56, Should You Start a Podcast for Your Teacher Seller Business? With Sara Whittaker Follow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!Join my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode125Check out my Everything Page at https://kristendoyle.co/everything
Send us a text! (Your number stays private)Are you waiting for your website to be absolutely perfect before sharing it loud and proud? I hate to break it to you, but your website will never truly be done. However, that’s actually a good thing! Like our favorite brands are constantly tweaking their websites, yours should also change over time to keep up with your growing business.Today I'll dismantle the idea that your website is a one-and-done project. I’m sharing how to embrace this mindset shift by building your website in phases, avoiding perfectionism, and creating a website that is flexible enough to grow with your business.Take a look at your existing website with objective eyes after listening. What do you think needs to be improved or added? If you need support with your next steps, I’m your girl! I can build you an adaptable website that will set you up for future success.02:27 - Examples of website changes you may need to make as your business grows03:52 - Why waiting for website perfection is a huge mistake06:43 - How to build your website in phases if you have a limited budget or are short on time09:44 - Red flags to look out for when choosing a website designer (and important questions to ask them!)Links & Resources:Book a website strategy call!Book a VIP day.Follow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!Join my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode124Check out my Everything Page at https://kristendoyle.co/everything
Send us a text! (Your number stays private)If you’re a service provider, imagine being able to sit down and complete a project in one day that would normally take weeks. Or, if you’re a client, how would it feel to hire someone to create a sales page, update your website, or whatever else you need, in just 24 hours? No more endless back and forth communication and waiting. This is all possible with VIP days!I started offering VIP days a few years ago, and when I did, it completely simplified how I run my business. My own VIP day mentor, Sarah Masci, is here to talk all things VIP days. We’ll discuss what makes the VIP day model so great for both service providers and clients, what to consider when adding them to your services, and tons of advice for getting started.Whether you’re thinking about adding VIP days to your business or you like the idea of hiring someone to knock out a project quickly, this episode is for you! If you’re ready to get started with VIP days, I encourage you to try it out for yourself. And if you have a website project you need completed, check out my VIP day offerings!02:14 - An overview of what a VIP day is and why it’s a great offer for both service providers and clients07:49 - What a VIP day (or week) could realistically look like12:13 - How to execute a seamless VIP day, and what needs to happen behind the scenes17:47 - Common objections that service providers have about moving to the VIP day model29:31 - Which kind of clients are a good fit for VIP days35:22 - Sarah’s best advice for getting startedLinks & Resources:Learn about my VIP DaysKnow you need some help, but not sure exactly what?Episode 122, Is Offering Services the Right Move for You?Follow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!Join my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode123Tired of worrying about WordPress updates and website maintenance? My worry-free WPCare Plan handles all your updates, security monitoring, and maintenance so you can focus on running your business. My team and I would love to be in your corner, taking your website off your plate.Learn more and get started at kristendoyle.co/care. Check out my Everything Page at https://kristendoyle.co/everything
Send us a text! (Your number stays private)Are you a digital product creator who wants to diversify your income? If so, offering services could be the right move for you! Not only is offering services a quick way to increase your monthly revenue, but it’s also a great way to connect with new people.Offering services often allows for higher pricing than your digital resources and it gives you a chance to use your skills in new ways. But, being a service provider also comes with a unique set of challenges. In today’s episode, I’m sharing the benefits of offering services, my best advice for which service to start with first, how to know if you’re ready, and key things to consider before offering services.With the skills you have, there are likely several services you could offer others! You can start small and build your offerings from there. If this conversation got you excited about the possibility of offering services, share it with a friend who is also considering this addition to their business! 01:39 - Why you might want to consider adding services to your business03:40 - Is offering services the right move for you?05:16 - How working with clients is different than selling digital products07:54 - Deciding how to structure your service offerings11:47 - Five practical things to consider if you’re set on offering servicesLinks & Resources:Moxie (affiliate link)Follow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!Join my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode122Check out my Everything Page at https://kristendoyle.co/everything
Send us a text! (Your number stays private)Running a business is only one of the many hats we wear. We have families, hobbies, and sometimes even second jobs. It’s safe to say that we could all use a few more hours in the day to get everything done! If you’ve ever found yourself overwhelmed with your business tasks and limited time to tackle them, today’s episode is just for you. We’re diving into strategies for keeping your business on track, even when you’re working with just a few hours each day or week! It’s all about knowing what to focus on, planning your day wisely, and utilizing automation to save precious time and energy. I’ll share how to determine what season your business is in, tips for what to concentrate on, and advice for making the most of your limited hours. In the end, it’s not really about how many hours you have to work. It’s about how you use those hours. It is possible to move your business forward without burning yourself out!02:13 - Identifying whether you’re in a creating, updating, or marketing season of business05:55 - Strategies for making the most of your limited time09:40 - Examples of how I set up evergreen marketing on email and social media13:33 - The importance of boundaries when you have limited time for your businessLinks & Resources:SmarterQueue (affiliate link)Episode 90, Don’t Quit Marketing: Automate It! (How I Put My Social Media on Autopilot)Follow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!Join my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode121Check out my Everything Page at https://kristendoyle.co/everything
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