March 25, 2021Episode 235 min
Episodes
34
Latest episode
Sep 2024
Language
EN-US
About the show
Your strategic customers are the fuel that keeps a business running. Without their trust, partnership and purchasing power, the technical superiority of your products and services would go to waste. Therefore, understanding how to build and grow your strategic customer relationships is paramount. Strive to become their trusted advisor by making sure your products and solutions address their business problems. The goal: To become an essential company that your customers cannot afford to lose. Learn how to bring your strategic account management to the next level, here on The SAMA Podcast. This show breaks down valuable and straightforward advice for strategic account managers, senior sales leaders, and Learning & Development professionals working with key accounts. Tune in to hear the smartest people working in B2B today. Gather the necessary tools and resources for improving relationships with your key customers. Listen to experts who reveal well-kept secrets for forging strong connections with your target market. Draw eyes on your business by going beyond enticing offers and providing reliable customer service. Every episode invites you to evaluate your audience, analyze their purchasing behavior, and understand to their decision-making processes. This podcast is powered by the Strategic Account Management Association (SAMA). SAMA is the largest organization specifically dedicated to strategic customer relations. The nonprofit community brings together the world’s foremost companies and thought leaders in key account management. They aim to bridge the theoretical and the practical by showcasing SAMA’s most valuable asset: idea sharing. Get a taste of the organization’s customized training, assessment methods, and world-class research in this show. We're here to help improve your strategic account management skills. Join our hosts as they sit down with industry leaders from around the world and across industries. They share insights, tactics and perspectives to make this practice rewarding. They prove that success in strategic account management is possible with the right tools, guidance and sales enablement. Hear their highs and lows and learn how they overcame every roadblock. Receive their overall approach to life as corporate professionals. Maximize your resources and improve your craft continuously so you become essential to your clients. In today’s highly competitive market, it's important to establish your reputation by letting your customers speak on your behalf. Good strategic account management attracts good clients and results in good business transactions. Start deepening those customer relationships and set the course of your business straight towards success. Discover what it takes to become irreplaceable and one of a kind, here on The SAMA Podcast. Start listening today at https://strategicaccounts.org/.
Listen to episodes
July 14, 2022Episode 132 min
The Key Account At Bellevue University: Liz Pettinger And Harvey Dunham
September 23, 2024Episode 140 min
Political Entrepreneurs: Mastering The Art Of Strategic Account Management And Outside-In Selling With Ron Davis
Joining us on today's episode is Ron Davis, Executive Vice President and Global Head of Customer Management at Zurich Commercial Insurance. With over 30 years of experience in the industry, Ron has implemented customer management best practices across Zurich's commercial insurance business, making significant contributions to the field.Ron began his journey at Zurich in 2000 and has held various executive positions since then. He holds an MBA from Concordia University and a business degree from Carleton University, and his extensive experience spans across Europe, Canada, and the United States. Ron has also been involved with SAMA for many years, starting as a member of the SAMA’s Knowledge Committee, and then joining the Board of Directors in 2013. In 2015, Ron became a member of the Executive Committee of the Board of Directors.Join us as we explore Ron's valuable insights on the art of strategic account management and outside-in selling, touching on his involvement with the SAMA and his perspective on what makes a world-class strategic account manager.
August 17, 2022Episode 148 min
The Secrets Of Successful Strategic Account Management With Richard Santucci And David Hughes
August 31, 2022Episode 147 min
Customers Win, Suppliers Win With Gus Maikish And Noel Capon
September 3, 2022Episode 150 min
How Customers Buy… & Why They Don’t… With Martyn Lewis
The global COVID pandemic and subsequent supply chain issues have dramatically changed how SAMs (Strategic Account Managers) do their jobs. We in the SAM community and SAMA know this, as much has been discussed about how SAM’s lives have changed.However, these same forces affected Procurement/Purchasing professionals too, which begs the question: How have procurements’ lives changed? How have procurements’ expectations of SAMs changed? What do SAMs and their companies need to do to adapt?Find the answers to these probing questions and more by listening to the conversation between Harvey Dunham and Martyn Lewis, a leading expert on the Procurement/SAM dynamic. Their lively conversation will bring you up to speed on the current state of play from the procurement point of view and give you very practical suggestions on how to play and win by the new rules.
February 15, 2023Episode 123 min
Global SAM Execution
The world has become a much smaller place, due in large part to the widespread digital shift that transformed just about every industry. What once felt global in scope now feels distilled at national, regional, and local levels. Everything feels seemingly in the palm of your hand. But the more things change, the more they stay the same, especially in strategic account management. Year after year, we continue to hear that the number one problem SAMs face is aligning internal, organizational challenges with external objectives. And with the increase in globalization, those challenges have only been amplified. Join in as Denise Freier discusses the state and challenges of global SAM execution with Chris Deren, CEO of ClarityCX1 and founder of Clarity Engagement Solutions. Learn the overarching themes that would continue to define strategic account management in 2023 and the years to come.
February 6, 2023Episode 130 min
Mental Health In Sales With Jeff Riseley
March 19, 2023Episode 131 min
Level Up: SAMA's Certified Strategic Account Manager Program With Libby Souder
There are a lot of nuances in industries. Yet engaging with your most strategic customers is the same across the board despite these nuances, and that's the beauty of the Strategic Account Manager. SAMA's Certified Strategic Account Manager (CSAM) program represents the highest mark of achievement when it comes to professional development for strategic and key account managers. Join Libby Souder, SAMA’s Director of Knowledge, Training, and Certification, as she extols the virtues and value of our world-class CSAM program and hear how it provides graduates with the skill set and mindset to build lasting, mutual growth with their strategic customers.
March 19, 2023Episode 128 min
The Extraordinary SAM: How To Build Stronger Customer Relationships Through the Lens Of Diversity, Equity, Inclusion, & Belonging With Joe Machicote
Ready to be inspired? In this incredibly moving episode, Joe Machicote, the Chief Diversity and Inclusion Officer at Premier, Inc., reveals his formula for being extraordinary, so you can become the best version of yourself. Tune in as he shares his extraordinary insights on how to build stronger customer relationships by embracing diversity, equity, inclusion, and belonging. Whether you’re a veteran of strategic account management or new to the fold, Joe’s powerful, life-affirming advice is guaranteed to resonate with all who listen. Hear how he found clarity in the face of tragedy, harnessed his resiliency to motivate himself and others, and applied the lessons learned to all aspects of life, including DEI&B initiatives.
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