The Sales Transformation Podcast

Hosted by Consalia Ltd

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Episodes

230

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Aug 2026

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About the show

The Sales Transformation Podcast is brought to you by Consalia. Led by Dr Philip Squire, Consalia is the UK’s only Sales Business School, providing Masters, Postgraduate & Undergraduate Apprenticeship programmes in Sales, dedicated to the improvement of sales performance. For over 20 years he has provided sales consulting education services and training to brands including Apple, AT&T, Ford, Hertz, HP, Pirelli, Royal Caribbean, SAP and Zurich Financial Services. He is one of just a handful of sales professionals internationally to have a research doctorate in sales. Philip is a subject matter expert for the UK TrailBlazer undergraduate apprenticeship degree in sales and his passion for professionalising sales led him to create the world’s first sales consultancy delivering university-accredited undergraduate and postgraduate degrees in sales. Consalia's vision is to make sales the world's most sought-after profession and this podcast has been created to provide sales professionals with inspiring and educational advice, as well as tips on relevant topics within the industry that will improve your knowledge, your careers and your sales teams.

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60 recent

August 27, 2026Episode 21540 min

#215 – Looking back on 10 years at Consalia w/ Dr Louise Sutton

We’re marking a major anniversary this week on The Sales Transformation Podcast as Consalia’s Academy Director, Dr Louise Sutton, celebrates 10 years at the company this month. Phil caught up with Louise earlier this week to discuss her history at Consalia, from right back in the early days all the way up to the present successes of our Sales Business School programmes. Thank you, Louise, for all your amazing work over the past decade! Highlights include: [00:32] How Louise first came across Consalia [23:54] Building an apprenticeship pathway for early-career salespeople [38:25] The amazing Consalia team Connect with Philip Squire on LinkedIn Connect with Louise Sutton on LinkedIn Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

August 21, 2026Episode 21439 min

#214 – Writing a handbook for salespeople w/ Dr Beth Rogers & Dr Jeremy Noad

This week on the Sales Transformation Podcast we have three doctors of sales in the building, as Phil is joined once again Dr Beth Rogers and Dr Jeremy Noad to discuss their new The Sales Professional’s Handbook series of books. These books broaden the scope of their previous work, Selling Professionally , to go beyond an apprenticeship curriculum and offer a practical guides, examples, glossaries and coaching questions that salespeople can use every day. Highlights include: [14:32] AI is just another part of a salesperson’s toolkit [21:59] Are your activities actually moving the customer journey? [25:53] Salespeople are too often expected to “sink or swim” with no training The first two volumes in The Sales Professional’s Handbook series, Building the Foundations for Professional Selling and Selling with Control , are available now: https://www.amazon.co.uk/dp/B0H9F481W2?binding=paperback&ref=dbs_dp_rwt_sb_pc_tpbk Connect with Philip Squire on LinkedIn Connect with Beth Rogers on LinkedIn Connect with Jeremy Noad on LinkedIn Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

August 14, 2026Episode 21355 min

#213 – Consalia Roundtable: 2026 So Far Part 2: What’s next?

This week on the Sales Transformation Podcast Editor George makes his debut on the show, stepping in for Will as Phil and Jesus sit down again to continue their discussion about the year so far. Could sales soon be being taught in schools? Are salespeople having to demonstrate value faster than ever? And what have been some of the highlights for Consalia in 2026 so far? Tune in to find out! Highlights include: [01:54] Will sales feature in Andy Burnham’s education plans? [12:39] Do buyers really want a rep-free experience? [40:58] Predictions for H2 Connect with Philip Squire on LinkedIn Connect with Jesus Llamazares on LinkedIn Connect with George Ferguson on LinkedIn Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

August 7, 2026Episode 21234 min

#212 – Mastercast: Finding hidden talents in neurodiversity (Part 2) w/ Jonathan Scripps (2026)

This week on The Sales Transformation Podcast we have the second part of our Mastercast with Jonathan Scripps. If you haven’t listened to Part 1 please go and do so before settling in to this one! We rejoin Phil and Jonathan as the discussion turns to different methods of learning and education, and how getting this right can unlock the talent of neurodiverse individuals whether it’s at school or in the workplace. Highlights include: [04:12] We should design systems around people, not the other way around [10:58] “Hidden load” leads to burnout [28:55] Psychological safety has to come from the top Connect with Philip Squire on LinkedIn Connect with Jonathan Scripps on LinkedIn Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

July 31, 2026Episode 21137 min

#211 – Mastercast: Finding hidden talents in neurodiversity (Part 1) w/ Jonathan Scripps (2026)

We have a Mastercast episode for you this week on The Sales Transformation Podcast as Phil sat down with recent MSc. Graduate Jonathan Scripps to discuss his research. After learning he had ADHD during his studies, Jonathan’s chose to focus his master’s research on neurodiversity. That led him to ask if companies are missing out on talent by not taking the time to understand how their neurodivergent employees work best. There was a lot to discuss, so we’ve split this Mastercast in half. Part 2 will be out next week! Highlights include: [05:21] Discovering you have ADHD during an apprenticeship [20:26] Disability barriers are often created by systems, not individuals [29:30] How Oxford University unlocked one autistic man’s hidden skill Connect with Philip Squire on LinkedIn Connect with Jonathan Scripps on LinkedIn Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

July 23, 2026Episode 21048 min

#210 – Consalia Roundtable: 2026 So Far Part 1: How is AI impacting sales?

Will, Phil, and Jesus sat down together this week for a look back at the first half of 2026 in a Roundtable episode of The Sales Transformation Podcast. They quickly come on to the subject of AI and the impact it’s having on sales and business more broadly… And spend so long discussing this big topic that there’s no time to look at much else! So, stay tuned for Part 2 for a bit of a closer look at what’s been happening in Consalia over the past 6 months. Highlights include: · [05:00] Despite all the volatility, business soldiers on · [13:05] How are Consalia and our clients using AI? · [24:07] New EU AI compliance rules are coming Connect with Philip Squire on LinkedIn Connect with Jesus Llamazares on LinkedIn Connect with Will Squire on LinkedIn Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

July 10, 202637 min

REVISITED: #12 – ‘Selling Professionally’ w/ Dr Beth Rogers and Dr Jeremy Noad

We have an episode from The Sales Transformation Podcast archives for you this week as we look back to episode 12, featuring Dr Beth Rogers and Dr Jeremy Noad. They joined Phil on the show back in 2021 to discuss their book Selling Professionally , and this year will see the release of their follow-up The Sales Professional’s Handbook . We’re hoping to get them back on the show soon to discuss that new book, so stay tuned for that episode! ORIGINAL SHOW NOTES: This podcast episode contains not one, but three academics who have all completed a Doctorate in the topic of sales! What all three have in common is their shared vision for the professionalisation of the sales role. Dr Phil Squire is joined by both Dr Beth Rogers and Dr Jeremy Noad to discuss their recently published book, “Selling Professionally”. The book has been designed to equip early career professionals with the knowledge, skills and behaviours needed to succeed in sales. Using a blend of robust research and real-life examples, Selling Professionally will be an invaluable guide in a salesperson’s learning journey. The group further explores: The Genesis of ‘Selling Professionally’ Why the pair decided to write the book The value that both Sales Executives and senior Sales Leaders will find in the book Connect with Philip Squire on LinkedIn Connect with Beth Rogers on LinkedIn Connect with Jeremy Noad on LinkedIn Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

July 3, 2026Episode 20931 min

#209 – Sales models and strategies that work (Part 2) w/ Frank Cespedes

This week on The Sales Transformation Podcast it’s the second part of Phil’s conversation with Frank Cespedes! If you haven’t listened to last week’s episode yet please make sure to go and check it out before this one. They begin by finishing their discussion of sales models before moving on to performance management and coaching, as well as why many managers need to shift away from “good words” to “good deeds”. Highlights include: [07:40] People join companies but leave managers [12:58] Too many leaders are sermonising instead of coaching [26:24] Many salespeople like the autonomy of their jobs, but lose it when they become managers You can find out more about Frank on frankcespedes.com Sales Management That Works: How to Sell in a World that Never Stops Changing is available to buy on Amazon . Connect with Philip Squire on LinkedIn Connect with Frank Cespedes on LinkedIn Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

June 26, 2026Episode 20841 min

#208 – Sales models and strategies that work (Part 1) w/ Frank Cespedes

This week on The Sales Transformation Podcast we’ve got the first part of an interview with Harvard Business School Senior Lecturer and returning guest Frank Cespedes. Phil and Frank had previously spoken about Frank’s book Sales Management That Works. This time Phil wanted to explore some different chapters from the book, with the conversation focussing around the importance of having a sales model in your organisation. Make sure you come back next week for Part 2! Highlights include: [05:47] Do you really need a sales model? [19:59] People have been prophesying the demise of sales for decades [27:52] AI means there’s no excuse for salespeople not to do research You can find out more about Frank on frankcespedes.com Sales Management That Works: How to Sell in a World that Never Stops Changing is available to buy on Amazon . Connect with Philip Squire on LinkedIn Connect with Frank Cespedes on LinkedIn Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

June 19, 2026Episode 20746 min

#207 – Discussing the interplay of values and AI on The Selling Well Podcast w/ Mark Cox & Mike Sparling

This week on The Sales Transformation Podcast we have a conversation that originally aired over on The Selling Well Podcast hosted by Mark Cox. Phil joined Mark to discuss the Sales Mindsets and how our research last year led to “Authenticity” being upgraded to “Intellectual Authenticity”. They were also joined by Mike Sparling, who brought his tech expertise to help examine how AI can help or hinder salespeople in showing the Sales Mindsets. Highlights include: [04:18] Is Phil a unicorn? [14:04] Culture is intrinsically linked to values [39:33] Sales mustn’t let AI lead to intellectual laziness You can find more episodes of The Selling Well Podcast on the In The Funnel website. Connect with Philip Squire on LinkedIn Connect with Mark Cox on LinkedIn Connect with Mike Sparling on LinkedIn Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.