The Sales Transformation Podcast

Hosted by Consalia Ltd

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Episodes

237

Latest episode

Oct 2026

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About the show

The Sales Transformation Podcast is brought to you by Consalia. Led by Dr Philip Squire, Consalia is the UK’s only Sales Business School, providing Masters, Postgraduate & Undergraduate Apprenticeship programmes in Sales, dedicated to the improvement of sales performance. For over 20 years he has provided sales consulting education services and training to brands including Apple, AT&T, Ford, Hertz, HP, Pirelli, Royal Caribbean, SAP and Zurich Financial Services. He is one of just a handful of sales professionals internationally to have a research doctorate in sales. Philip is a subject matter expert for the UK TrailBlazer undergraduate apprenticeship degree in sales and his passion for professionalising sales led him to create the world’s first sales consultancy delivering university-accredited undergraduate and postgraduate degrees in sales. Consalia's vision is to make sales the world's most sought-after profession and this podcast has been created to provide sales professionals with inspiring and educational advice, as well as tips on relevant topics within the industry that will improve your knowledge, your careers and your sales teams.

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60 recent

October 23, 2026Episode 22155 min

#221 – From Sales Enablement to Revenue Enablement w/ Jaren Krchnavi

This week on The Sales Transformation Podcast Phil speaks to Jaren Krchnavi, Head of Sales Enablement for Siemens Smart Infrastructure. Jaren explains how Sales Enablement is evolving from being purely focussed on training to having a more holistic approach, as well as some of the major challenges that Enablement leads face in large, complex organisations. Highlights include: [04:48] Being good at sales doesn’t make you good as sales enablement [18:27] Leading without authority [45:15] What’s the future of Sales and Revenue Enablement? Connect with Philip Squire on LinkedIn Connect with Jaren Krchnavi on LinkedIn Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

October 15, 2026Episode 22022 min

#220 – Join us at Global Sales Transformation XXI: The Inspiration Advantage!

We’ve announced the details of our next Global Sales Transformation event, and this week Phil and Will sat down to discuss it on the latest episode of the Sales Transformation Podcast. The pair discuss some of the changes coming at GST XXI, including why we pushed the date back to February, the details of our new venue, and how Phil chose the theme of “The Inspiration Advantage” Highlights include: [03:51] Looking back to the origins of GST [10:18] Inspiration is the driver behind innovation [13:01] A new format for the morning of GST You can find out more about GST XXI and how to get tickets at https://www.consalia.com/global-sales-transformation-xxi/ Connect with Philip Squire on LinkedIn Connect with Will Squire on LinkedIn Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

October 8, 2026Episode 21935 min

#219 – AI's role in the future of sales learning and coaching (Part 2) w/ Patrick Trümpi

We’ve got the second part of Phil’s talk with Patrick Trümpi for you this week on The Sales Transformation Podcast, so if you haven’t listened to Part 1 please go back and listen to last week’s episode! In this half of the conversation Patrick and Phil discuss whether the best salespeople make the best sales leaders, why so many leaders lack effective sales playbooks, the future of AI in sales, and more. Highlights include: [00:54] What makes a good sales leader? [04:55] Sales playbooks have to evolve [29:59] Will AI cold calls and emails always leave customers feeling cheated? You can find out more about Taskbase at https://taskbase.com/ Connect with Philip Squire on LinkedIn Connect with Patrick Trümpi on LinkedIn Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

October 2, 2026Episode 21834 min

#218 – AI's role in the future of sales learning and coaching (Part 1) w/ Patrick Trümpi

This week on the Sales Transformation Podcast Phil speaks to Patrick Trümpi, co-founder and CRO of Taskbase, about education, coaching, and how AI can be best used to support salespeople. They had so much to discuss, in fact, that we’re splitting this episode into two parts, so make sure you come back next week to hear the rest of their conversation! You can find out more about Taskbase at https://taskbase.com/ Connect with Philip Squire on LinkedIn Connect with Patrick Trümpi on LinkedIn Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

September 18, 2026Episode 2171 hr 6 min

#217 – Best of May-Aug 2026

As we enter the final third of the year, this week we’re taking a look back at some of the highlights from the last few months on The Sales Transformation Podcast! Connect with Philip Squire on LinkedIn Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

September 13, 2026Episode 21643 min

#216 – Webinar: Developing the Next Generation of Sales Talent w/ Tack TMI

This week on the Sales Transformation Podcast we have a recording of recent webinar we held together with Tack TMI exploring the apprenticeship pathway available for early career salespeople. Consalia’s Natalie Murray and Tack TMI’s Ryan Whitehouse were joined by current Royal Mail apprentice Samantha Wilkinson to show how salespeople can now complete a Level 4 apprenticeship before entering Consalia’s Level 6 apprenticeship in the second year using our Level 4 Advance programme. Highlights include: [03:58] Continuing professional development is more important than ever [10:12] Apprenticeships are amazing for building your confidence [28:53] How do you apply your learning during an apprenticeship? For more information on Level 6 apprenticeships please message contact@consalia.com or for Level 4 please message ryan.whitehouse@tacktmiglobal.com . Connect with Natalie Murray on LinkedIn Connect with Ryan Whitehouse on LinkedIn Connect with Samantha Wilkinson on LinkedIn Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

August 27, 2026Episode 21540 min

#215 – Looking back on 10 years at Consalia w/ Dr Louise Sutton

We’re marking a major anniversary this week on The Sales Transformation Podcast as Consalia’s Academy Director, Dr Louise Sutton, celebrates 10 years at the company this month. Phil caught up with Louise earlier this week to discuss her history at Consalia, from right back in the early days all the way up to the present successes of our Sales Business School programmes. Thank you, Louise, for all your amazing work over the past decade! Highlights include: [00:32] How Louise first came across Consalia [23:54] Building an apprenticeship pathway for early-career salespeople [38:25] The amazing Consalia team Connect with Philip Squire on LinkedIn Connect with Louise Sutton on LinkedIn Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

August 21, 2026Episode 21439 min

#214 – Writing a handbook for salespeople w/ Dr Beth Rogers & Dr Jeremy Noad

This week on the Sales Transformation Podcast we have three doctors of sales in the building, as Phil is joined once again Dr Beth Rogers and Dr Jeremy Noad to discuss their new The Sales Professional’s Handbook series of books. These books broaden the scope of their previous work, Selling Professionally , to go beyond an apprenticeship curriculum and offer a practical guides, examples, glossaries and coaching questions that salespeople can use every day. Highlights include: [14:32] AI is just another part of a salesperson’s toolkit [21:59] Are your activities actually moving the customer journey? [25:53] Salespeople are too often expected to “sink or swim” with no training The first two volumes in The Sales Professional’s Handbook series, Building the Foundations for Professional Selling and Selling with Control , are available now: https://www.amazon.co.uk/dp/B0H9F481W2?binding=paperback&ref=dbs_dp_rwt_sb_pc_tpbk Connect with Philip Squire on LinkedIn Connect with Beth Rogers on LinkedIn Connect with Jeremy Noad on LinkedIn Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

August 14, 2026Episode 21355 min

#213 – Consalia Roundtable: 2026 So Far Part 2: What’s next?

This week on the Sales Transformation Podcast Editor George makes his debut on the show, stepping in for Will as Phil and Jesus sit down again to continue their discussion about the year so far. Could sales soon be being taught in schools? Are salespeople having to demonstrate value faster than ever? And what have been some of the highlights for Consalia in 2026 so far? Tune in to find out! Highlights include: [01:54] Will sales feature in Andy Burnham’s education plans? [12:39] Do buyers really want a rep-free experience? [40:58] Predictions for H2 Connect with Philip Squire on LinkedIn Connect with Jesus Llamazares on LinkedIn Connect with George Ferguson on LinkedIn Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

August 7, 2026Episode 21234 min

#212 – Mastercast: Finding hidden talents in neurodiversity (Part 2) w/ Jonathan Scripps (2026)

This week on The Sales Transformation Podcast we have the second part of our Mastercast with Jonathan Scripps. If you haven’t listened to Part 1 please go and do so before settling in to this one! We rejoin Phil and Jonathan as the discussion turns to different methods of learning and education, and how getting this right can unlock the talent of neurodiverse individuals whether it’s at school or in the workplace. Highlights include: [04:12] We should design systems around people, not the other way around [10:58] “Hidden load” leads to burnout [28:55] Psychological safety has to come from the top Connect with Philip Squire on LinkedIn Connect with Jonathan Scripps on LinkedIn Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.