The Sales Podcast With Wes Schaeffer, The Sales Whisperer®

Hosted by Wes Schaeffer

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703

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Sep 2025

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About the show

Launched in 2013, Wes Schaeffer, The Sales Whisperer®, gives sales, marketing, success, BJJ, and AI advice to help professional salespeople, sales managers, business owners, and entrepreneurs sell more, faster, at higher margins, with less stress, more predictably, while having more fun doing it.

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September 5, 202515 min

Mastering the D’Arce Choke & Sales Strategy // Flexibility, Reps & Business Growth | Wes Schaeffer | The BJJ and Biz Podcast

No plan survives contact with the enemy...yet you still plan.Today, a white belt wanted to review the D'arce and anaconda choke in our morning BJJ training. We spent time getting precise on the D'arce, how to finish it, even on larger opponents, and a few ways to enter it/set it up from top or bottom.Then I get into some sales and business advice.Takeaways— Mastering techniques like the Darce choke requires practice and adaptation.— Having a plan is essential, but flexibility is key when things change.— Continuous improvement is a journey that takes time and dedication.— In both Jiu-Jitsu and business, understanding transitions is crucial.— Building relationships and offering value can lead to success.— It's important to focus on one thing until you master it.— Everything is hard until you get thousands of reps in.— Don't be afraid to ask for help or guidance in your journey.— Learning from others' mistakes can save you time and effort.— Clarifying your thoughts through writing can enhance your understanding.Sound bites— "Small hinges swing big doors."— "Don't stay stuck on something."— "Learn from my pain."Chapters00:00 Mastering the Darce Choke02:27 The Importance of Flexibility in Training04:53 Strategic Transitions in Jiu-Jitsu07:21 The Hard Truths of Learning09:51 The Power of Consistency and Reps12:14 Offering Value and Building RelationshipsSponsors:⁠⁠ActiveCampaign⁠⁠: Get the best all-in-one CRM, email, e-commerce, funnel builder, and more for just $15/mo⁠⁠Mindstudio.ai⁠⁠: Try 100+ AI Agents and build your own, completely free. Build and launch custom Agents as low as $16/mo + usage. (1,000X more efficient, effective, and affordable than hiring and training an overseas assistant!)⁠⁠12 Weeks To Peak™⁠⁠: Take control of your faith, family, fitness, and finances once and for all. Choose from my free habit tracker, private coaching, group, or small teams.Take control of your life with ⁠⁠⁠⁠12 Weeks To Peak™⁠⁠⁠⁠. Need a CRM? ⁠⁠⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo⁠⁠.Connect with me:⁠⁠⁠⁠X⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠Facebook Group⁠⁠⁠⁠ ⁠⁠⁠⁠YouTube⁠⁠⁠⁠#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

September 3, 202512 min

Assumptions Kill Sales // The New ABCs of Selling: Curiosity, Communication & Consensus | Wes Schaeffer | The BJJ and Biz Podcast

#BJJ #TheBJJandBIZPodcast #Business #SalesTrainingSummaryIn this monologue, I get into the importance of avoiding assumptions in both martial arts and sales. (My new ABCs of Selling includes, "Always Be Curious.")I share personal experiences from a recent training session and draw parallels to decision-making processes in sales, emphasizing the need for curiosity, concise communication, and understanding team dynamics. TakeawaysAssuming can lead to misunderstandings and missed opportunities.It's essential to remain open-minded and avoid making assumptions about others' skills or roles.In sales, decision-making often involves multiple stakeholders, not just the person with the title.Always ask who else is involved in the decision-making process.Objections in sales can often be anticipated and addressed up front.Effective communication requires curiosity and the ability to listen.Sales strategies should focus on building consensus among team members.Avoid using weak language that invites objections.The new ABCs of selling include being curious, concise, and courteous.Always be prepared to adapt your approach based on the conversation.Chapters00:00 The Dangers of Assumptions06:03 Understanding Decision-Making in Sales10:56 The New ABCs of SellingSponsors:⁠⁠ActiveCampaign⁠⁠: Get the best all-in-one CRM, email, e-commerce, funnel builder, and more for just $15/mo⁠⁠Mindstudio.ai⁠⁠: Try 100+ AI Agents and build your own, completely free. Build and launch custom Agents as low as $16/mo + usage. (1,000X more efficient, effective, and affordable than hiring and training an overseas assistant!)⁠⁠12 Weeks To Peak™⁠⁠: Take control of your faith, family, fitness, and finances once and for all. Choose from my free habit tracker, private coaching, group, or small teams.Take control of your life with ⁠⁠⁠⁠12 Weeks To Peak™⁠⁠⁠⁠. Need a CRM? ⁠⁠⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo⁠⁠.Connect with me:⁠⁠⁠⁠X⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠Facebook Group⁠⁠⁠⁠ ⁠⁠⁠⁠YouTube⁠⁠⁠⁠#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

August 29, 2025Episode 72545 min

The Future of Marketing // How AI Content Creation & Automation Boost Sales: Wes Schaeffer & Roger Bauer

#AItools #marketing #automation #salesstrategies #digitalmarketing SummaryIn this conversation, I catch up with my longtime friend and colleague, Roger Bauer, to discuss the significance of AI tools in marketing and sales.We explore various AI platforms, their capabilities, and how to effectively utilize them for content creation and business growth. The discussion emphasizes the importance of building trust in AI, understanding its limitations, and the practical applications of AI in enhancing marketing strategies. We also highlight the need for businesses to embrace AI technology to stay competitive in the evolving digital landscape.Takeaways— AI tools are essential for modern marketing strategies.— Building trust in AI is crucial for effective communication.— Understanding different AI platforms can enhance content creation.— Practical applications of AI can streamline business processes.— Free AI tools provide a great starting point for businesses.— Embracing AI technology is necessary for staying competitive.— AI can help create unique content that reflects individual styles.— Overcoming confusion about AI is key to successful implementation.— Investing time in learning AI tools pays off in the long run.— Marketing agencies must adapt to the changing landscape of AI. Sound bites"Pick one, run with it.""It's a brave new world."Chapters00:00 Introduction and Background01:19 The Role of AI in Sales05:00 Understanding AI Confusion07:07 Creating Personalized AI Content10:34 Free Tools for AI Content Creation13:09 Choosing the Right AI Tool18:11 Practical AI Implementation19:08 Introduction to AI and Prompt Engineering21:23 Analyzing Writing Styles with AI24:01 Utilizing AI for Content Creation26:47 Training AI on Personal Voice29:39 Building Your Unique Voice with AI31:36 The Future of Content Creation and Marketing33:44 Custom AI Tools for WritingSponsors:⁠⁠ActiveCampaign⁠⁠: Get the best all-in-one CRM, email, e-commerce, funnel builder, and more for just $15/mo⁠⁠Mindstudio.ai⁠⁠: Try 100+ AI Agents and build your own, completely free. Build and launch custom Agents as low as $16/mo + usage. (1,000X more efficient, effective, and affordable than hiring and training an overseas assistant!)⁠⁠12 Weeks To Peak™⁠⁠: Take control of your faith, family, fitness, and finances once and for all. Choose from my free habit tracker, private coaching, group, or small teams.Take control of your life with ⁠⁠⁠⁠12 Weeks To Peak™⁠⁠⁠⁠. Need a CRM? ⁠⁠⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo⁠⁠.Connect with me:⁠⁠⁠⁠X⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠Facebook Group⁠⁠⁠⁠ ⁠⁠⁠⁠YouTube⁠⁠⁠⁠#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

August 22, 2025Episode 72559 min

Outbound Prospecting // How LinkedIn Automation Can Boost Your Sales Fast: HeyReach & Ilija Stojkovski

TakeawaysThe importance of personalization in outreach effortsLinkedIn is not just a social platform; it's a data warehouse.Inbox saturation is a significant challenge for marketers.Hyper-personalization can lead to new forms of saturation.Referrals are crucial for building trust and gaining new clients.Sales strategies must evolve with changing technology.Human connection remains vital in sales processes.Businesses should focus on their core metrics, like cash flow.The future of sales will likely involve more in-person interactions.Adaptability is key in the ever-changing marketing landscape.Chapters00:00 Introduction to HeyReach and Outbound Strategies02:43 Understanding LinkedIn's Data and Automation05:45 Navigating LinkedIn's Changing Landscape08:31 The Complexity of Outbound Marketing11:23 The Role of Personalization in Outreach14:05 The Impact of AI on Marketing Strategies16:39 Finding Relevance in Communication19:48 Cultural Differences in Outreach Approaches22:37 Best Practices for LinkedIn Engagement27:46 Exploring Timeliness in Solutions28:47 The Role of Automation in Outreach30:02 Evaluating CRM Needs for Different Businesses32:05 Cleaning and Segmenting CRM Data34:20 The Importance of Multi-Channel Outreach37:21 Understanding the Cost of Advertising37:59 Optimizing Lead Generation Strategies41:25 Building Trust Through Referrals44:30 Market Validation and Customer FeedbackSponsors:⁠⁠ActiveCampaign⁠⁠: Get the best all-in-one CRM, email, e-commerce, funnel builder, and more for just $15/mo⁠⁠Mindstudio.ai⁠⁠: Try 100+ AI Agents and build your own, completely free. Build and launch custom Agents as low as $16/mo + usage. (1,000X more efficient, effective, and affordable than hiring and training an overseas assistant!)⁠⁠12 Weeks To Peak™⁠⁠: Take control of your faith, family, fitness, and finances once and for all. Choose from my free habit tracker, private coaching, group, or small teams.Take control of your life with ⁠⁠⁠⁠12 Weeks To Peak™⁠⁠⁠⁠. Need a CRM? ⁠⁠⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo⁠⁠.Connect with me:⁠⁠⁠⁠X⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠Facebook Group⁠⁠⁠⁠ ⁠⁠⁠⁠YouTube⁠⁠⁠⁠#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

August 19, 2025Episode 7221 hr 1 min

AI In Sales // Chris Daigle, Founder of ChiefAiOfficer.com // Do AI Right To Grow Sales

#12WeeksToPeak #SalesTraining #salesautomation #GrowthMindsetSummaryI sat down with Chris Daigle to discuss the transformative impact of AI on business and everyday life. We explore how AI is not just a technological advancement but a revolution that is reshaping industries. Chris shares insights on practical applications of AI, the importance of adapting to this change, and the resources available for individuals and businesses to become proficient in AI. The discussion emphasizes the urgency of embracing AI to stay competitive and the potential for significant productivity gains.TakeawaysAI is a transformative force, akin to the industrial revolution.Businesses must adapt quickly to leverage AI for growth.AI can significantly increase productivity and efficiency.Training and community support are essential for mastering AI.Even non-technical professionals can become AI experts.AI tools are becoming increasingly accessible and affordable.The competitive landscape is shifting rapidly due to AI. AI can enhance decision-making and strategic planning. Understanding AI's capabilities is crucial for business leaders. AI is not a replacement for humans, but a tool to augment their capabilities.Chapters00:00 The AI Revolution: A New Era Begins10:14 Transforming Business with AI: Real-World Applications18:50 AI in Healthcare: The Future of Medical Practice22:22 Automating the Mundane: Finding Efficiency with AI23:41 AI in the Workplace: Love or Loathe?25:40 The Human-AI Collaboration: Finding Balance28:53 Transforming Performance with AI29:38 AI Transformation: Training the Workforce32:38 Navigating the AI Landscape: Opportunities and Risks35:14 Sales Strategies: Leveraging AI for Success38:18 The Future of Work: Adapting to AI Innovations43:34 AI's Impact on Various Professions44:53 Building a Community Around AI LearningNuggets"AI is here to stay!""AI is shifting what needs to be done.""You have to do it; it's an arms race."Market like you mean it. Now go sell something.Take control of your life with ⁠⁠⁠12 Weeks To Peak™⁠⁠⁠. Need a CRM? ⁠⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo⁠.Connect with me:⁠⁠⁠X⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠Facebook Group⁠⁠⁠ ⁠⁠⁠YouTube⁠⁠⁠#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

August 9, 2025Episode 72354 min

AI In Sales // Jason Benedict, Founder of Automation Agency // Automate, Integrate, Dominate, Celebrate

I've known Jason Benedict for over a decade.He's a smart entrepreneur and marketing agency owner who understands the transformative impact of AI on sales and business operations. We get into the evolution of AI tools, the benefits of automation, and how you can implement AI solutions to streamline processes and make mo' money. We touch on the costs associated with setting up AI systems, the importance of multi-channel communication—multi-media, multi-step—and I get him to give a live demonstration of an AI agent in action. Connect With Jason to See This In Action:Text: Agency to 947.777.7332 or call or visit:Automation.AgencyTakeawaysAI is revolutionizing the sales process.Automation can save businesses significant time and money.Voice AI can operate 24/7, enhancing customer service.Understanding your data is crucial for effective AI implementation.AI can outperform traditional sales methods by a large margin.Small businesses can benefit greatly from AI solutions.The setup of AI agents can be quick and efficient.AI can capture customer information in real-time.Multi-channel communication is essential for modern marketing.Businesses should start with simple tasks to integrate AI.Chapters00:00 Introduction to AI in Sales02:41 The Evolution of AI and Its Impact05:26 Utilizing AI for Outbound Strategies08:07 Legal Considerations in AI Communication10:50 Cost-Effectiveness of AI Solutions13:38 Building and Training AI Agents16:14 Subscription Models and Maintenance of AI18:58 Scalability and Suitability of AI for Businesses23:28 Managing AI Updates and Knowledge Bases25:44 The Role of AI in Business Automation29:01 Multi-Channel AI Communication Strategies31:45 Live Demo with AI Agent Ava35:58 Implementing AI for Business GrowthTake control of your life with ⁠⁠⁠12 Weeks To Peak™⁠⁠⁠. Need a CRM? ⁠⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo⁠.Connect with me:⁠⁠⁠X⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠Facebook Group⁠⁠⁠ ⁠⁠⁠YouTube⁠⁠⁠#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

July 31, 2025Episode 72252 min

Selling With AI // Practical AI Tips To Grow Your Sales and Improve Your Marketing With Jeremy Shapiro on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®

Jeremy Shapiro is back after many years.We discuss his new book as well as the intersection of AI and business growth today...which will be different tomorrow!But you can use technology to enhance your sales and marketing strategies. As usual, automation is important as well as the entrepreneurial mindset, which is probably the toughest component of all of this.We get into a few more things...but I don't want to spoil it for you.00:00 Introduction to AI and Business Growth08:31 The Evolution of Technology in Business11:08 Sales and Marketing Strategies for Growth13:58 The Role of Automation in Business Efficiency16:37 Entrepreneurial Mindset and Problem Solving19:17 The Importance of Testing and Implementation21:59 Leveraging AI for Business Optimization24:43 The Value of Mentorship and Continuous Learning27:08 Final Thoughts on Business Growth and AI41:27 Introduction and Context44:11 Embracing Change and Personal Growth46:17 The Importance of Focus and Mastery48:55 Leveraging AI and Automation for Business SuccessTake control of your life with ⁠⁠⁠12 Weeks To Peak™⁠⁠⁠. Need a CRM? ⁠⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo⁠.Connect with me:⁠⁠⁠X⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠Facebook Group⁠⁠⁠ ⁠⁠⁠YouTube⁠⁠⁠#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

July 5, 2025Episode 72146 min

Entrepreneurship // Donny Hackett Shares How To Launch Your SaaS Side Hustle...and Keep Salespeople Honest on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®

Donny Hackett is the founder of VeriDeal.He is launching this with a friend/partner because when he got laid off from AWS, he found his job efforts thwarted by other sales reps who had no problem lying about their accomplishments. So he created a new SaaS platform for sales reps to verify and track their closed deals. We get into Donny's background in sales, the importance of trust and verification in the sales process, and how technology, particularly AI, is changing the landscape of sales. I grilled Donny pretty hard about how he has developed VeriDeal and how it solves the problem he says it does.Whether you need the app or not, you will benefit from listening to how he has balanced a growing family, his day job, and entrepreneurship.He’s excited about the launch as am I, so let’s get this party started.00:00 Introduction to Truth in Deals18:23 Donny Hackett's Sales Journey21:05 The Need for Verideal24:00 Challenges in Hiring and Verification26:49 Building Verideal: The Technical Side29:48 Balancing Day Job and Startup32:33 Preparing for Launch35:28 Future of Verideal and Market ImpactTake control of your life with ⁠⁠⁠12 Weeks To Peak™⁠⁠⁠. Need a CRM? ⁠⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo⁠.Connect with me:⁠⁠⁠X⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠Facebook Group⁠⁠⁠ ⁠⁠⁠YouTube⁠⁠⁠#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

June 17, 2025Episode 7201 hr 7 min

Persuasion Training // The 10 Commandments of Sales With Dr. Persuasion

Dr Persuasion, Yaniv Zaid, joins me on episode 720 of The Sales Podcast to discuss his book, "The 21st Century Sales Bible: Mastering The 10 Commandments of Marketing, Negotiation, & Persuasion."00:00 Introduction to Dr. Yanniv Zaid02:59 The Journey from Air Force to Sales Training06:09 The Evolution of Sales in the Digital Era09:01 Authenticity in Sales and Marketing12:11 The Role of AI in Sales14:59 Dr. Persuasion: The Man Behind the Name17:51 Sales as a Religion: The 21st Century Sales Bible26:59 The Value Market vs. Price Market29:06 Creating Exclusivity and Status in Branding32:24 The Importance of Authenticity in Sales35:29 The Role of Social Proof in Decision Making39:21 The Shift Towards Transparency in Business42:02 Persuasion Techniques in Sales and Law44:53 The Art of Listening in Sales Conversations48:00 Identifying and Quantifying Client Pain Points50:40 Building Trust Through Authenticity and Social ProofTake control of your life with ⁠⁠⁠12 Weeks To Peak™⁠⁠⁠. Need a CRM? ⁠⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo⁠.Connect with me:⁠⁠⁠X⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠Facebook Group⁠⁠⁠ ⁠⁠⁠YouTube⁠⁠⁠#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

June 12, 2025Episode 72058 min

Entrepreneurial Advice // Walked away from the 150-person company he founded to be an entrepreneur // Mike Pritchett shares how to win on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®

#12WeeksToPeak #PersonalDevelopment #SelfImprovement #GrowthMindset #LifeLessons Show notes:https://thesaleswhisperer.com/blog/mike-pritchettGuest Site: https://www.buzztrail.ai/Guest LinkedIn: https://www.linkedin.com/in/mike-pritchett/Company LinkedIn: https://www.linkedin.com/company/buzztrail-ai/Take control of your life with ⁠⁠⁠12 Weeks To Peak™⁠⁠⁠. Need a CRM? ⁠⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo⁠.Connect with me:⁠⁠⁠X⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠Facebook Group⁠⁠⁠ ⁠⁠⁠YouTube⁠⁠⁠#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset