The Sales Ninja Show Podcast

Hosted by Jay Lee

Business EntrepreneurshipInterviews guests

Website RSS feed

Episodes

208

Latest episode

Aug 2026

Language

About the show

Want to learn how to sell without selling? Are you tired of the harsh selling tactics? What if you were able to ask questions that had your prospects asking for the sale instead of you asking for the sale? Then this podcast is for you. During these episodes you will learn how to become an empathetic listener who has an authentic voice and will have clients asking for the sale. As a former introvert and pastor for 10 years, struggled to make money to buy groceries for my family, I know the pain of not being able to make ends meet. As a 7-Figure Sales Ninja closer, I will be sharing with you my secrets that have helped my clients to sell more and give more.

Listen to episodes

60 recent

September 12, 202650 min

Business Valuation Explained! How to Build a Sellable Business with Systems and SOPs

Joey Lieber started as an entrepreneur in the music industry, eventually building a music education business that generated $70,000 in annual net income. Since 2022, he has worked in mergers and acquisitions, focusing on business valuations, marketing, and sales. One standout transaction involved a landscaping company producing $1.7 million in net income that sold for $9.2 million in under six months. That experience reinforced a core principle behind business value: a company becomes more transferable when its success does not depend entirely on the owner. Joey explains how documented SOPs, capable employees, clean financials, accurate valuations, and gradually reducing owner involvement can strengthen a company before a sale. His firm closes about 75% of the businesses it takes to market and maintains an internal network of roughly 36,000 buyers. This conversation breaks down how founders can prepare for an exit, understand cash flow multiples, identify potential buyers, and build systems that make a company less dependent on its founder. It also examines the role of employees, AI, financial records, and choosing a buyer who can protect the company's legacy. In this episode 03:35 From music entrepreneur to business owner 05:21 Building value through SOPs and systems 13:18 The danger of stepping away too quickly 15:32 M&A and building a sellable business 18:30 The $9.2M landscaping company exit 20:13 How cash flow multiples determine valuation 22:55 Finding buyers through a 36,000-buyer network 23:48 SBA, private equity, and strategic buyers 28:18 Preparing financials years before an exit 30:22 Why 75% of listed deals close 32:29 Using market comps to estimate business value 38:38 Choosing the right buyer and protecting legacy 41:25 How AI could affect business valuations More Value: Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop Get a Starting Point for Your Business Value With This Free Calculator → https://calculator.fbxbrokers.com/ Follow Joey Lieber’s Socials: Facebook: http://facebook.com/joeylieber LinkedIn: http://linkedin.com/in/joey-lieber-pa-1b2647242 Follow Jay Lee’s Socials: Facebook: https://www.facebook.com/jayleesalesninja Sales Ninja Facebook Community: https://www.facebook.com/groups/salesninjacommunity Instagram: https://www.instagram.com/gosalesninjapro LinkedIn: https://www.linkedin.com/in/jayleecanada YouTube: https://www.youtube.com/@jayleesalesninja Sales Ninja Website: https://www.gosalesninja.com/home

September 4, 20261 hr 11 min

How to Hyperscale Your Business Using Speed to Lead and Sales Automation in 6 Months

Jon Weberg has spent 14 years helping businesses improve growth and sales operations, with work touching more than 20,000 businesses across 25+ industries. His experience includes a $6.8 billion mining merger and work connected to Frank Kern, Dan Fleyshman, John Crestani, Chase Hughes, and AI Acquisition, a company discussed as having 150 employees and roughly $60–$70 million in annual recurring revenue. Weberg’s approach focuses on finding the “seams” between marketing, sales, follow-up, CRM, retention, and other departments where performance gets lost. He explains how speed-to-lead outreach within 30 seconds to five minutes, multi-channel follow-up, CRM automation, prospect research, offer expansion, and targeted conversion testing can improve show rates, close rates, and customer lifetime value. The conversation breaks down practical ways to diagnose growth bottlenecks, simplify sales operations, personalize prospect follow-up with AI, and identify the few metrics most likely to move revenue. It also covers offer expansion, VSL testing, and increasing lifetime value by giving existing customers more relevant ways to buy. In this episode 04:29 Finding the hidden gaps between departments 07:18 Managing growth across large teams 12:29 Building a CRM for a $60–$70M business 17:21 Increasing show rates with speed to lead 21:22 Human connection and trust before the sales call 25:49 Multi-channel follow-up cadence 29:41 Using AI for personalized prospect research 35:54 The Profitalize growth model 38:19 Metrics that drive hyperscaling 41:05 Jon’s entrepreneurial start at age 13 01:00:51 Follow-up mistakes and VSL variations 01:05:06 Increasing customer lifetime value More Value: Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop Get the free Profitalize resource at Profitalize.com and see where your growth engine can improve. Visit Profitalize.com/partner to get your free Seam Map and uncover your biggest growth gaps. Follow Jon Weberg’s Socials: Facebook | Instagram | LinkedIn | X Follow Jay Lee’s Socials: Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

September 3, 202654 min

How to Move from Canada to the U.S. Using an E-2 Visa and Immigration Strategy

Lauren Cohen is a Canadian-born dual citizen who has spent 25 years in the U.S. and now helps entrepreneurs, investors, professionals, and families plan their move across the border. Her career took shape after her ex-husband was detained by immigration authorities and later deported following their honeymoon, exposing the risks of fragmented immigration advice. Today, she brings immigration, business, investment, real estate, tax, financing, and long-term planning into one strategic roadmap. Cohen’s approach starts with strategy before selecting a visa. Her process can complete an E-2 visa in roughly 3 to 6 months for qualifying clients, while planning beyond the five-year visa toward longer-term options such as a green card. Her real estate model includes co-living properties starting around $330,000 USD, typically requiring 25% to 30% down, combined with an operating business and a five-year growth plan. This episode breaks down how Canadians can evaluate U.S. immigration through the lens of family, business, investment, and long-term status. It covers the age-21 rule for dependent children, national-interest strategies, affordable housing investments, and Cohen’s integrated network of six core strategic partners plus roughly 15 additional ecosystem partners. In this episode 02:27 Lauren Cohen and cross-border immigration 05:52 From personal immigration crisis to career 10:30 E-2 visas and the 3-to-6-month process 13:16 The age-21 rule for dependent children 18:22 Building a path toward a green card 22:42 Co-living and affordable housing 25:05 $330,000 real estate investment model 27:37 Five-year business and portfolio planning 32:45 Solving fragmented cross-border advice 37:42 Building an integrated expert ecosystem 39:18 Faith, integrity, and community 43:43 The U.S. Strategic Entry Roadmap More Value: Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop Ready to explore your U.S. options? Start with a personalized cross-border strategy thru investingacrossborders.net Get Lauren Cohen’s Expert Guide to the Key Steps, Requirements and Strategies for Obtaining an E-2 Visa → http://usa.investingacrossborders.net/e2-expert Follow Lauren Cohen’s Socials: Facebook | Instagram Follow Jay Lee’s Socials: Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

September 2, 20261 hr 28 min

Facing Sales Rejection? Discover 5 Ways to Turn “No” Into Profitable Customers

Cole VanDeWoestyne built his career by finding value where other people saw dead ends. He sold more than $100 million in cars in his 20s, generated another $100 million through copywriting and $350 million through email marketing, then shifted his attention to building Saurin, a focus beverage he aims to scale to $100 million in annual revenue. His approach centers on “deal vision,” the belief that a workable deal often exists when someone is willing to uncover the real problem and connect the right people, assets, or opportunities. Cole also explains his sphere of influence strategy for reaching dream clients through trusted relationships, including how that process helped Saurin secure Boeing as its first corporate account. The episode breaks down practical approaches to conversational email marketing, landing high-value accounts, finding opportunities inside rejected deals, launching a consumer product, and using AI to accelerate execution. Cole’s examples include turning a seemingly impossible car deal into $3,000 to $4,000 in profit and using AI to reduce years of learning into months while building new businesses. In this episode 03:30 Cole’s $550M sales and marketing track record 04:51 From broke at 18 to top car salesman 18:35 Why simple emails can outperform polished copy 23:31 The sphere of influence strategy 27:28 How Cole landed Boeing as a corporate account 34:07 Selling into dealerships and high-value accounts 43:52 Developing “deal vision” 47:23 Turning an impossible car deal into profit 51:39 Why Cole pivoted to Saurin 59:45 Building the Saurin brand around focus 01:08:04 Expanding from golfers to high performers 01:13:13 Using AI to accelerate business execution More Value: Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop Discover Cole’s playbook for sales, email, copywriting, launches, and productivity at ColeVanDee.com/gift Get your FOCUS BEVERAGE here - drinksorin.com Follow Cole VanDeWoestyne’s Socials: Facebook | Instagram | LinkedIn | X Follow Jay Lee’s Socials: Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

August 22, 202647 min

How to Build Predictable Revenue Using High-Ticket Offers in 3 Systems with Daniel Tapia

Daniel Tapia has helped generate more than $20 million in client results over 36 months while personally driving $10 million in cash collected for his company within a few months. His firm has grown from $1 million in its first year to $3 million in its second and $11 million in its third, with tax firms using his approach to pursue faster growth without doubling their workload. Daniel’s approach centers on three core systems: a high-ticket offer, a marketing system, and a sales system. He explains how repositioning tax professionals from selling tax preparation to selling measurable outcomes helped produce a $10,000 client, while one client, Kyle, reached $1.2 million in year one and later grew to $3.5 million. The company also contributed to $1 billion in client tax savings in 2025. The conversation breaks down Daniel’s seven-stage growth framework, including the marketing, hiring, leadership, and operational shifts required at different revenue levels. It also explores AI-driven sales, pattern recognition, and the role of faith in structuring business and personal priorities. In this episode 03:28 Daniel’s $20M client results and $10M cash collected 04:39 The broken “more, more, more” tax firm model 06:59 From $500 tax returns to $10,000 clients 08:04 Positioning tax professionals for higher-value clients 10:31 Selling outcomes instead of services 11:42 $1B in client tax savings and the $1.2M case study 12:49 The three systems for reaching $1M 15:01 The seven stages of business growth 19:48 Why most firms stall before $1M 23:36 Pattern recognition and building the growth framework 30:08 AI, sales automation, and scalable teams 34:01 Faith, business, and the four-pillar framework More Value: Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop Follow Daniel Tapia’s Socials: Facebook Follow Jay Lee’s Socials: Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

August 21, 202648 min

Financial Confidence That Fuels Business Growth: How to Build Better Money Systems with Nancy Benet

Nancy Benet, a CPA, entrepreneur, business coach, real estate investor, and co-author of Tame Your Money Monster , rebuilt her life after a 25-year marriage, divorce, and more than $650,000 in debt while raising four children. She paid and settled the debt over roughly seven years while simultaneously building her CPA firm, drawing on lessons from financial hardship, faith, and personal responsibility. Benet’s approach centers on changing money beliefs, building reliable financial systems, and making decisions from clear financial information. She describes using automation, delegation, accounting systems, and inbound lead generation to create a business that runs with less owner involvement. One client who sought her advice on purchasing equipment ultimately generated an additional $600,000 in revenue that year while also achieving substantial tax savings. The conversation examines how entrepreneurs can strengthen profitability without adding more working hours, identify lifestyle spending that drains business cash, automate recurring financial tasks, and build systems before scaling. It also explores how financial confidence can improve business decisions and create a more sustainable path to growth. In this episode 02:20 Nancy Benet’s background and $650,000 debt journey 05:35 Tackling debt one step at a time 07:10 Seven-year path out of debt 08:56 Faith, financial responsibility, and money beliefs 12:00 Rebuilding money beliefs and financial confidence 13:12 Family support and relying on others 15:07 Cycling, resilience, and mental toughness 19:06 From victim mentality to personal responsibility 21:00 Building the CPA firm from limited resources 23:25 Tame Your Money Monster and money mindset 27:20 Lifestyle spending and business profitability 28:42 Equipment investment generating $600,000 30:41 Financial systems required for scaling 32:37 Automating recurring business expenses 34:01 Delegation and increasing profitability 35:04 Financial confidence, sales, and inbound leads More Value: Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop Access free downloads that combine practical business strategies with mindset development. → successyourway.com/free-downloads Follow Nancy Benet’s Socials: Facebook | Instagram | LinkedIn Follow Jay Lee’s Socials: Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

August 20, 202652 min

How to Build Trust and Close High-Ticket Sales Without Pressure with Stephen Smith

Stephen Smith has spent three years in high-ticket sales, including two years as a setter and one year as a closer, after leaving 12–14-hour oil pipeline shifts in Canada. Now based in Paraguay, he recently reached a personal best of $17,000 in commissions from $150,000 in cash collected, selling 42 units in a single month. His approach centers on service-based selling, deep discovery, and helping prospects influence themselves through better questions rather than persuasion. Stephen also draws from boxing, visualization, mentorship, and personal development, using a deeper personal “why” to replace recognition-driven goals that previously pushed him toward 80-hour workweeks and burnout. The conversation examines how trust can reduce resistance, how deeper listening creates stronger sales conversations, and how closers can build consistency without exhausting themselves. It also explores Stephen’s work helping U.S. veterans pursue disability benefits, where compassion, vulnerability, and understanding the prospect’s deeper challenges become central to the sales process. In this episode 00:02 Introduction and Stephen Smith’s sales journey 03:59 From oil pipeline work to high-ticket sales 05:20 Building a network in Colombia and Paraguay 09:12 Lessons from fitness, boxing, and personal development 11:01 The psychology of performing under pressure 13:12 Mentorship, assertiveness, and leadership 15:14 Reaching $17,000 in commissions and $150,000 cash collected 16:25 Selling to veterans through trust and compassion 22:52 Finding a deeper why and overcoming burnout 27:10 Building character, consistency, and sustainable performance 29:42 Deep listening and removing rigid sales scripts More Value: Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop Follow Stephen Smith’s Socials: Facebook | Instagram | LinkedIn Follow Jay Lee’s Socials: Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

August 19, 20261 hr 2 min

The Power of No: How Boundaries Create Business Freedom in 3 Steps

Kaitlyn Lemus Portillo is an RIAA Gold Record songwriter, multi-company founder, and award-winning SaaS entrepreneur who moved from the music industry into real estate, investments, and business automation. After spending 7.5 years building teams and systems, she now runs businesses that continue operating without her daily involvement, while turning down acquisition offers that did not meet her long-term goals. Her consulting model includes engagements ranging from $10,000 to $150,000. Her approach centers on removing the founder as the operational bottleneck through structured teams, automation, delegation, and repeatable processes. Freedom Automations uses dedicated leadership across sales, technology, fulfillment, marketing, and content, allowing Caitlyn to remain largely removed from daily operations. She also explains how recurring revenue, high-ticket consulting, and business independence factor into building a company that can eventually be sold. The conversation examines how founders can create operational freedom, recognize burnout, automate sales and marketing, and build companies that function without constant founder involvement. It also explores the connection between boundaries, reinvention, faith, and making deliberate decisions about where time and energy should go. In this episode 01:08 Sales Ninja Show introduction 02:19 Caitlyn’s business background and accomplishments 03:19 From childhood music to entrepreneurship 10:29 Nashville, Tootsies, and the music industry 14:32 Universal Publishing and film soundtrack success 17:48 Leaving music for real estate and investments 21:06 Faith, fear, and learning to listen 31:01 Building Freedom Automations 34:15 Teams, systems, and operating without the founder 41:16 Recognizing burnout and survival mode 42:02 Automating sales, marketing, and content 46:40 Business exits, recurring revenue, and high-ticket consulting 58:01 Giving back through business and community More Value: Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop Book Your Complimentary Business Freedom Strategy Call → https://freedomautomations.com Sign Up For An Exclusive Extended 30 Day Trial Of HighLevel! → https://www.gohighlevel.com/kaitlyn-portillo Follow Kaitlyn Lemus Portillo’s Socials: Facebook | Instagram | LinkedIn Follow Jay Lee’s Socials: Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

August 14, 20261 hr 4 min

Escaping Operator Mode and Building a Business That Runs Without You

Anthony DeGazon spent roughly a decade at IBM and a top-five Canadian bank before joining his wife Rachel in building their music education business. Now in its 30th year, the company operates three Toronto-area locations with more than 30 teachers, and its growth has included multiple Two Comma Club awards. The business eventually reached a point where revenue was growing while debt grew with it, forcing Anthony to rethink how expansion was funded. Anthony applied corporate process discipline to the family business, defining repeatable processes, measuring outcomes, and building the organizational roles needed to scale. He also developed a customer-funded acquisition model that matched initial customer revenue against acquisition and fulfillment costs, removing the need to repeatedly fund growth through a line of credit. Over roughly two and a half to three years, he documented his responsibilities, trained a replacement, and reduced his time in the core business to about 20%. The conversation breaks down the economics of scaling, rising acquisition costs, delegation, hiring for character and adaptability, and building a company that can operate without its founder. Anthony also discusses his new venture, We're Made for More, which targets service businesses stuck around $500,000 ARR and is being built toward multiple seven figures annually within three years. In this episode 00:01:08 Introduction to Anthony de Gazon 00:05:15 Leaving Corporate Life for Entrepreneurship 00:08:06 Building a 30-Year Music Business 00:10:14 Creating Deeper Customer Transformations 00:14:17 Scaling Traps and the Limits of Word of Mouth 00:18:22 Building Repeatable Business Processes 00:22:41 The Economics of Scaling Growth 00:24:53 Customer-Funded Acquisition 00:27:33 Reducing Founder Dependence 00:30:21 Hiring for Character and Adaptability 00:38:19 Economically Sound Customer Acquisition 00:50:50 Building a Business That Runs Without the Founder More Value: Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop Learn how to avoid the Scaling Trap at thelessongurus.com/scaling-trap-info . Follow Anthony DeGazon’s Socials: Facebook | LinkedIn Follow Jay Lee’s Socials: Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

August 14, 202645 min

Cold Calling Still Works! How to Build a B2B Sales Pipeline with Targeted Outreach

Nicole Attias, founder of Prospect to Win, brings more than two decades of B2B cold-calling experience across manufacturing, office furniture, cybersecurity, roofing, recruitment, and commercial real estate. In one 2025 case study, her team helped generate $1.6 million in revenue from 95 leads, with 60 purchasing and an average deal size of $25,000. Attias uses a targeted outbound system built around three elements: clear messaging, qualified lists of decision makers, and consistent phone activity. She recommends 500 or more names per month, tracks response patterns and sales KPIs, and uses short scripts or bullet points to help reps build confidence while adapting their approach to each industry. The conversation breaks down how to distinguish effective prospecting from high-volume dialing, improve list quality, measure calling performance, follow up with older leads, and identify genuine buying signals. It also includes a live cold-calling role-play demonstrating Attias’s approach to uncovering potential customer needs. In this episode 01:07 Introduction to Nicole Attias and Prospect to Win 03:33 Why Cold Calling Still Works 04:55 Scripts Versus Bullet Points 06:26 Inbound Versus Outbound Sales 08:00 Industries and B2B Applications 09:38 Building a Client Base Through Referrals 12:18 Ideal Client and Lead Requirements 14:51 The 500-Lead Monthly Benchmark 16:18 Cold Calling Mindset and Rejection 18:06 Calling KPIs and Response Rates 22:42 $1.6 Million Client Case Study 26:46 Targeting and Market Research 31:50 AI Lead Generation and Human Conversations 35:31 Cold-Calling Role-Play More Value: Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop Follow Nicole Attias’ Socials: Facebook | Instagram | Twitter | LinkedIn Follow Jay Lee’s Socials: Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja