Words That Work: Sales & Marketing Success For Coaches/Consultants

Hosted by Tasha Smith

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Nov 2026

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About the show

Words That Work: Sales & Marketing Success for Coaches & Consultants If you're a coach or consultant making under $5k/month and you want more consistent clients… without feeling pushy, salesy, or like you have to be someone you're not… this show is for you. Hosted by Tasha Smith and Karen Hammond, this podcast helps you know what to say, how to say it, and how to show up online so the right people actually want to work with you. We believe you can be a good human and be good at sales and marketing. Everything we teach is built on trust, compassion, stability, and hope… because that's what actually leads people to say yes. If you're tired of piecing together strategies, second-guessing everything, and still not seeing results… you're in the right place. We'll help you simplify what actually works and give you a clear path forward. Inside each episode, you'll learn: What to say in your content and sales conversations How to use social media to start real conversations (not just post and pray) Simple strategies to get more clients without overcomplicating everything Real talk about what's working, what's not, and what actually moves the needle This isn't about doing more. It's about saying the right things in the right places so clients don't slip through your fingers. With 10+ years of experience, nearly $6 million in sales, and over 6,000 clients served, Tasha and Karen will show you what's actually working right now. If you're tired of posting, overthinking, and not seeing results… you're in the right place. Want help with your next step? Get a personalized review of your social media or offer emergesalestraining.com/review

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60 recent

November 11, 202613 min

Three Ways to Make Your Coaching Offer Easier to Buy 096

People may tell you your coaching offer sounds amazing and still never ask how to join. In this episode, Tasha shares three changes that can make your offer more meaningful to the right buyer. You'll hear why it helps to speak to action takers, why the outcome should come before the steps, and why a clear quality-of-life change matters. She also shares what Emerge learned when changing its messaging and why you can improve an offer as you go. If you want 3-5 clients consistently per month, here are some ways we can help. Make sure to Join us for the Upcoming No Brainer Offer Workshop Where We Will Help You Build (or Refine) a Coaching Offer That's Easy to Explain, Easy to Buy, and Designed to Help You Consistently Attract 3–5 Clients Per Month: https://emergesalestraining.com/joinofferworkshop Join the Words That Work Community: emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media or Business Plan: emergesalestraining.com/review

November 9, 202612 min

How to Plan Your Week and Get More Done 095

Do you ever feel like there's too much to do and not enough time to do it? You make a plan, but then life happens, your schedule changes, and suddenly you're behind again. In this episode of Words That Work , we talk about how to plan your week so you can stay consistent without feeling overwhelmed. You'll learn how to identify your non-negotiable tasks, use time blocking in a way that fits your life, and break big projects into smaller steps. We also talk about what to do when your plans change and why taking a day off doesn't mean you're failing at business. You'll walk away with a simpler way to manage your time, stay focused, and make progress on the things that help your business grow. If you want 3–5 clients consistently per month, here are some ways we can help. Join the Words That Work Community: https://emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media or Business Plan: https://emergesalestraining.com/review

November 4, 202612 min

How to Sell Your Coaching Without Being Pushy 094

Want to sell your coaching while making sure people feel heard and respected? Karen shares three practical ways to invite people, understand what they need, and make a clear offer. This conversation started when someone called her sales resource "sales crap." Karen explains the difference between sending unwanted links and asking permission to share details. She walks through questions that help you understand whether your coaching is a fit and shares what she likes to ask after presenting an offer. You'll also learn a simple exercise to try before a sales call when you're still building confidence. If you want 3–5 clients consistently per month, here are some ways we can help. You can grab a copy of the podcast notes HERE Join the Words That Work Community: emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media or Business Plan: emergesalestraining.com/review

November 2, 20269 min

How To Manage Anxiety as a Business Owner 093

Do you ever wake up worried about sales, clients, or whether you're doing enough in your business? You're not alone, and there's a simple practice that can help you work through those feelings. In this episode of Words That Work, I share how I manage business anxiety and performance pressure with a 10-15 minute journaling practice. I'll walk you through the three things I write down when I'm feeling overwhelmed: my worries, what I'm grateful for, and what I'm hoping for. You'll hear how this simple routine helps me move from stress and overthinking to a place where I can focus on serving my clients and taking the next right step. We'll also talk about why feeling anxious doesn't mean you're doing something wrong as a business owner. If you want 3-5 clients consistently per month, here are some ways we can help. Join the Words That Work Community: emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media or Business Plan: emergesalestraining.com/review

October 28, 202613 min

Seven Steps to Build Your Coaching Business Toward $100K 092

What should you work on next in your coaching business? In this episode of Words That Work , Tasha walks through seven steps to build toward $100K. You'll learn how choosing a market willing to pay connects to your outcome, lead generation, and offers. Tasha explains how a Facebook group and email can build trust, and why a promotion calendar helps you plan your invitations. She also shares how a core program developed through a beta and how clients' next questions helped shape a premium offer. Use the steps to identify the first area of your business that needs attention. If you want a clearer picture of what to work on next in your coaching business, join us for the 100K Roadmap Workshop. We'll go deeper into the seven steps, share more examples, and help you look at how your business is doing in each area. You'll be able to identify which part needs your attention next. Get the workshop details → https://emergesalestraining.lpages.co/100k-roadmap-workshop/ If you want 3–5 clients consistently per month, here are some ways we can help. Join the Words That Work Community: emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media or Business Plan: emergesalestraining.com/review

October 26, 202617 min

How to Use AI at Every Stage of Your Coaching Business 091

Feeling like you're falling behind because you haven't learned all the latest AI tools? You might not need most of them right now. In this episode of Words That Work, we break down six stages of a coaching business and explain how to use AI at each one. You'll learn when to keep things simple, when AI can help you create content and follow up with leads, and when it makes sense to automate tasks. We also talk about the 80/20 rule, how to find the biggest problem slowing down your business, and why learning more isn't always the answer. The goal is to help you spend less time chasing new tools and more time doing the work that brings in clients. If you want 3–5 clients consistently per month, here are some ways we can help. Get the AI Business Stages Notes to see which AI tools make sense for your stage of business here -> [LINK] Join the Words That Work Community: emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media or Business Plan: emergesalestraining.com/review

October 21, 202615 min

How We Made $108K in One Quarter (And What We Learned) 090

What does a $400,000 coaching business actually look like behind the scenes? We're opening up our quarterly review to share the wins, lessons, and changes that are helping us grow. In this episode of Words That Work, we share how we brought in $108,000 in one quarter, added 20 new coaching clients, and made paid ads a more reliable source of sales. We also talk about what didn't work as well, why better client support is helping our sales, and how we decide what to focus on next. You'll hear the simple questions we ask every quarter to learn from our results and make a clear plan for the next 90 days. Whether you're just starting or already growing, you'll walk away with ideas you can use in your own business. If you want 3–5 clients consistently per month, here are some ways we can help. Get the free 100K Roadmap Workshop to start building your plan for a $100K coaching business here -> [LINK] Join the Words That Work Community: emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media or Business Plan: emergesalestraining.com/review

October 19, 202615 min

How to Grow Your Business When Life Feels Overwhelming 089

What do you do when life feels overwhelming, but you still want to grow your business? You may not need to work harder. You may need a simpler plan. In this episode of Words That Work, we talk through a real coaching conversation about balancing business goals with family needs, grief, relationships, and everyday life. You'll learn a simple way to set 90-day goals across four areas of your life: career, relationships, health, and personal needs. We also talk about why all-or-nothing thinking can leave you feeling stuck and how small, steady steps can help you move forward. You'll see how to choose your biggest priority, set realistic goals, and make room for business growth without putting everything else on hold. If you want 3-5 clients consistently per month, here are some ways we can help. Join the Words That Work Community: emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media or Business Plan: emergesalestraining.com/review

October 16, 202612 min

5 Rhythms for More Predictable Income 088

Predictable income doesn't mean every month will look exactly the same. But you can build a business that feels more steady and less stressful. In this episode, we're sharing five simple rhythms that can help you create more consistent leads, sales conversations, and clients. You'll learn why daily lead generation matters, how consistent content builds trust, and how monthly resources can help people experience results before they buy. We also cover the quarterly review that helps you stay focused and the yearly special that can create momentum in your business. You don't need to start everything at once—pick one rhythm and build from there. If you want 3–5 clients consistently per month, here are some ways we can help. Join the Words That Work Community: emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media or Business Plan: emergesalestraining.com/review

October 14, 202617 min

She Made $28K in 4 Months by Simplifying Her Business 087

Ellie felt like she was doing "all the things" in her coaching business, but her income was still inconsistent. Then she simplified her business—and generated $28,000 in four months. In this episode, Ellie shares what changed when she stopped trying to sell so many different offers and focused on a clearer customer journey. We talk about how she brought her Facebook group back to life, built stronger relationships with potential clients, and got more comfortable creating videos. She also shares why she stopped scripting her content and how she approaches complimentary coaching calls without turning them into awkward sales pitches. If you're feeling spread thin in your business, Ellie's story is a practical reminder that you may not need to do more—you may need more clarity around what you're already doing. If you want 3–5 clients consistently per month, here are some ways we can help. Join the Words That Work Community: emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media or Business Plan: emergesalestraining.com/review