Words That Work: Sales & Marketing Success For Coaches/Consultants

Hosted by Tasha Smith

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Aug 2026

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About the show

Words That Work: Sales & Marketing Success for Coaches & Consultants If you're a coach or consultant making under $5k/month and you want more consistent clients… without feeling pushy, salesy, or like you have to be someone you're not… this show is for you. Hosted by Tasha Smith and Karen Hammond, this podcast helps you know what to say, how to say it, and how to show up online so the right people actually want to work with you. We believe you can be a good human and be good at sales and marketing. Everything we teach is built on trust, compassion, stability, and hope… because that's what actually leads people to say yes. If you're tired of piecing together strategies, second-guessing everything, and still not seeing results… you're in the right place. We'll help you simplify what actually works and give you a clear path forward. Inside each episode, you'll learn: What to say in your content and sales conversations How to use social media to start real conversations (not just post and pray) Simple strategies to get more clients without overcomplicating everything Real talk about what's working, what's not, and what actually moves the needle This isn't about doing more. It's about saying the right things in the right places so clients don't slip through your fingers. With 10+ years of experience, nearly $6 million in sales, and over 6,000 clients served, Tasha and Karen will show you what's actually working right now. If you're tired of posting, overthinking, and not seeing results… you're in the right place. Want help with your next step? Get a personalized review of your social media or offer emergesalestraining.com/review

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60 recent

September 14, 202614 min

The Lazy Coach's Guide to a $100K Business 075

What if you could build a $100K coaching business without making everything harder than it needs to be? The goal isn't to avoid work. It's to focus on the work that gets you closer to clients. In this episode, we're breaking down four ways to simplify your path to $100K. You'll learn why choosing a market with strong demand matters, how Facebook ads can help bring in a steady flow of leads, and why personal conversations and live events can sometimes work faster than automation. We'll also talk about how getting direct access to a good mentor can save you weeks or months of trying to figure everything out on your own. If you've been doing a lot in your business without seeing enough return, this will help you rethink where your time goes. If you want to join us for our upcoming Facebook Ads workshop where we teach you how to get consistent leads grab the details HERE If you want 3–5 clients consistently per month, here are some ways we can help. Join the Words That Work Community: emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media or Business Plan: emergesalestraining.com/review

September 11, 202613 min

How to Get More Leads and More Clients 074

If you're not getting enough clients, it's easy to wonder what you're doing wrong. But the problem may be much simpler: you may not have enough new leads coming into your business. In this episode, we look at why lead flow matters so much for coaches and consultants in 2026. You'll learn what actually counts as a lead, why views and engagement aren't enough, and how the numbers affect your sales. We also talk about two ways to create a more predictable flow of leads using Facebook and Meta ads. Most importantly, you'll see how knowing your numbers can take some of the pressure out of selling. If you want 3–5 clients consistently per month, here are some ways we can help. Join the Words That Work Community: emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media or Business Plan: emergesalestraining.com/review

September 9, 202631 min

5 Tips to Get More Engagement in Your Facebook Group 073

Does your Facebook group feel quiet, even though you're showing up and sharing helpful content? More posts may not be the answer. In this episode, Karen walks through simple ways to create more engagement and stronger connections inside your Facebook group. You'll learn how to welcome new members without cluttering your feed, start natural conversations in Messenger, and make your value videos feel more like a real conversation. Karen also explains why short, clear hooks can help people notice and engage with your content. These practical changes can help you build relationships with group members without making your marketing feel pushy. If you want 3–5 clients consistently per month, here are some ways we can help. Get the Hook Formula Doc to write simple hooks that help more people notice and engage with your content HERE If you want a copy of Karen's notes you can grab them HERE Join the Words That Work Community: emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media or Business Plan: emergesalestraining.com/review

September 7, 202617 min

How to Sell Without Being Pushy 072

You don't have to choose between being pushy and sitting back hoping clients find you. There's a better way to sell that feels good to you and the people you serve. In this episode, we break down what being "salesy" really means and five ways to avoid it while still growing your coaching business. You'll learn why having too few leads can create pressure, how to invite people to take the next step without pushing, and why getting agreement matters. We also talk about focusing on what you can control, creating wins before someone becomes a client, and treating prospects like people—not sales. If you want 3–5 clients consistently per month, here are some ways we can help. Join the Words That Work Community: emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media or Business Plan: emergesalestraining.com/review

September 4, 20269 min

How a "Yes Fund" Can Motivate Your Business Growth 071

If making more money in your business doesn't feel motivating, you may need to get clear on what the money is actually for. A simple "yes fund" can give your sales goals a purpose that feels real and personal. In this episode, we talk about why knowing what your money is for can change the way you show up in your business. You'll learn what a yes fund is and how it can help you connect business growth to more freedom for you and your family. We also look at why feeling like business income is just "extra" can lower urgency, consistency, and innovation. The goal isn't to become desperate for sales—it's to build a healthy business that supports both your clients and your quality of life. If you want 3–5 clients consistently per month, here are some ways we can help. Join the Words That Work Community: emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media or Business Plan: emergesalestraining.com/review

September 2, 202615 min

How to Turn a Small Audience Into Paying Clients 070

You don't need a big audience or complicated launch to get new clients. A small, personal micro challenge can help potential clients experience what it's like to work with you before they ever buy. In this episode, we walk through the five-step MICRO Method for creating a simple micro challenge with just three to ten people. You'll learn how to build your hot list, choose a practical problem to solve, personally invite the right people, create small daily wins, and follow up in a caring way. We also explain why smaller challenges can make it easier to build relationships and move naturally into sales conversations without pressure. If you want a simpler way to create clients from the audience you already have, this gives you a practical place to start. If you want 3–5 clients consistently per month, here are some ways we can help. Want help building your Micro Challenge? I'm teaching the full process live on Sept. 8...including who to invite, what to say, how to boost show rates, 5 days of slide templates, AND an AI tool to help you put it all together. Grab the details here https://emergesalestraining.com/clientcreator Join the Words That Work Community: emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media or Business Plan: emergesalestraining.com/review

August 31, 202646 min

How to Make Your Facebook Profile Attract More Clients 069

Your Facebook profile can be more than a place to post updates. It can help potential clients quickly understand who you are, what you do, and whether they want to connect with you. In this episode, we walk through a simple Facebook personal profile makeover. You'll learn what makes a good profile and cover photo, how to make your intro clearer, and what people should see in your first few posts. We also talk about pinned posts, professional mode, testimonials, and simple ways to create engagement without making social media feel like another full-time job. The goal is to make your profile welcoming, clear, and useful for growing your business. If you want 3–5 clients consistently per month, here are some ways we can help. Get the Personal Profile Makeover Checklist to make your Facebook profile clearer and more inviting to potential clients here -> [LINK] Join the Words That Work Community: emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media or Business Plan: emergesalestraining.com/review

August 28, 202615 min

The 5-Step Process to Break Through Limiting Beliefs 068

You may have the right strategy and know what to do next, but a limiting belief can still keep you from taking action. In this episode, we walk through a simple five-step process to uncover the beliefs that may be holding you back. You'll learn how to separate empowering beliefs from limiting ones, question what is actually true, and choose a new belief that supports where you want to go. You'll also hear a real-life example of how changing a belief and taking new actions helped turn a goal into a result. Use this process for a business goal, personal goal, or any area where you feel stuck. If you want 3–5 clients consistently per month, here are some ways we can help. Get the Limiting Beliefs Worksheet to uncover and work through the beliefs that may be holding you back HERE Join the Words That Work Community: emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media or Business Plan: emergesalestraining.com/review

August 26, 202624 min

Want 3–5 Clients a Month? Start Here 067

Getting 3–5 clients a month doesn't mean you need to do more of everything. You need to know what matters most at your current stage of business. In this episode, we walk through the Momentum Method and the different phases of growing a coaching business. You'll learn how a clear client journey, better communication, and a simple weekly plan can help you create more consistency. We also look at how to score key parts of your business as red, yellow, or green so you can see where to focus next. Instead of chasing every new strategy, you can work on the right problem at the right time. If you want 3–5 clients consistently per month, here are some ways we can help. If you want our help growing your coaching business to 3-5 clients per month, Grab the details for our What to Say coaching program HERE Get the Step by Step Roadmap for 3-5 clients a month >>> https://drive.google.com/file/d/10x4kPybzfF234BIzzBwuFvBDe1kT-Xyk/view?usp=sharing Join the Words That Work Community: emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media or Business Plan: emergesalestraining.com/review

August 24, 202642 min

How to Create Videos That Help You Get Clients 066

Making videos for your business can feel awkward, especially when you are not sure what to say. But you do not need a perfect script, fancy setup, or hours of practice to create something helpful. In this episode, we walk through a simple value video template you can use to create useful content each week. You'll learn how to choose a topic, open with a story, share practical steps, and give your audience one clear action to take. We also talk about why consistent videos can help people trust your expertise—and why repetition is one of the best ways to become more comfortable on camera. Most importantly, you'll hear how shifting your focus from "What will people think of me?" to "Who can I help?" can make showing up feel a lot easier. If you want 3–5 clients consistently per month, here are some ways we can help. Get the Value Video Template to plan simple weekly videos that provide value and help potential clients get to know you here -> [LINK] Join the Words That Work Community: emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media or Business Plan: emergesalestraining.com/review