
Craig Ash
In a very special episode, The Industrious President Andy Austin sat down with Swarovski UK & Ireland MD, Craig Ash, following his keynote at the Retail Technology Show. They discussed some of the topics raised by his session titled, "Driving Sales & Engagement Through Creating a Truly Immersive In-Store Experience For Omnichannel Shoppers", including:Evaluating your omnichannel customers’ expectations around brining the best of online into the storeAssessing the best ways to identify your customers in store in an engaging wayUsing technology innovation to join up the customer journey for seamless shopping Evaluating which store technology offers you maximum opportunity to engage your customers in an immersive experience Rethinking store colleague training to further engage your customers in a powerful, frictionless experience The Retail Maverick Show is a Redline Retail in association with The Industrious production





