Episodes
107
Latest episode
Jun 2026
Language
EN-US
Welcome to The Rental Roundtable, a podcast hosted by Quipli where industry leaders share insights and strategies for success in the equipment rental business. Join us for engaging discussions on topics such as scaling your rental business, optimizing cash flow, overcoming equipment shortages, and building a high-performing team. Get ready to gain valuable knowledge and take your rental business to new heights.
Most rental owners are still chasing the top spot on Google. That used to be the whole game. In this episode, Krista Chapman, founder of Path & Compass, breaks down the biggest shift in local search in years, from SEO to AEO and GEO, and what independent rental operators need to do right now to make sure AI recommends their business instead of their competitor's.
Theft is the number one topic in equipment rental, and after 10 years of running one of the industry's largest owner communities, Ed Craddock of True Value Rental in Bay City, Michigan has seen every scheme in the book. In this episode, Ed walks through how theft methods are evolving, how to train your counter staff to respond, and why staying connected to other operators is still your best defense.
The rental companies growing fastest this season are not the ones with the biggest fleets; they are the ones with a real plan. In this episode, Dan Crowley, CEO of Peer Executive Groups, breaks down what that plan looks like right now, from building a sub-rental network and turning counter staff into inside sales, to hiring your first outside rep and using AI to generate leads before your competition even knows the opportunity exists.
Selling an independent rental company is one of the biggest decisions an owner will ever make, and most don't know what to expect until they're already in the process. In this episode, Gary Stansberry, owner of The Stansberry Firm, walks through how the M&A process actually works, what buyers look for, and why independent operators need to step up their game to compete and build something worth selling.
One hundred episodes in, we sat down with Steve and Austin Mau, the father-son owners of Brainerd General Rental in Minnesota, to talk about what it actually takes to build a rental business that lasts. From navigating a family working relationship to the industry's shift from gut feel to data-driven decisions, this is a candid conversation about community, growth, and what 20 years in rental teaches you.
Most AI initiatives fail not because of the tools, but because of the people and processes behind them. In this episode, Achille Ettorre, owner of GTA Equipment and a widely recognized AI speaker and author, shares a practical framework for implementing AI in equipment rental, including how to evaluate tools, structure 30-day sprints, and tie every initiative to a real financial outcome.
Scaling from one location to many is where a lot of independent rental companies get into trouble. In this episode, three multi-location operators, Grant Christopher of Christopher Equipment, Josh Nickell of Northside Tool Rental, and Kayle Turpin of Robertson Rent-All, share what it actually takes to grow without breaking your operations, your team, or your culture.
Brett Baker built States Rentals into one of the fastest-growing independent rental companies in the country by out-maintaining and out-thinking competitors ten times his size. In this episode, he breaks down the maintenance strategies, branding tactics, and cash flow discipline behind that growth, along with a candid look at why the rental market is at an inflection point and what independents need to do to survive it.
Damage waivers are one of the most misunderstood tools in equipment rental. In this episode, Ted Wagner, COO of Specialty Equipment Insurance Services, breaks down the two pillars of risk management — risk control and risk financing — and what rental companies should actually be doing with each.Note: Ted Wagner is COO of Specialty Equipment Insurance Services. We incorrectly referred to him as President in the episode.
Most equipment rental companies are optimizing for traffic and keyword rankings — neither of which pays the bills. In this episode, Catherine Michel, VP of Content at JCT Growth, shares how to build a local SEO strategy around revenue, not vanity metrics. She covers why your equipment pages are your most important revenue pages, why operational reality has to drive your marketing strategy, and how AI is reshaping what it takes to show up when a customer needs you most.
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