Episodes
127
Latest episode
Oct 2026
Language
EN-US
Welcome to The Rental Roundtable, a podcast hosted by Quipli where industry leaders share insights and strategies for success in the equipment rental business. Join us for engaging discussions on topics such as scaling your rental business, optimizing cash flow, overcoming equipment shortages, and building a high-performing team. Get ready to gain valuable knowledge and take your rental business to new heights.
More of your customers are asking AI where to rent equipment before they ever pick up the phone. In this episode I sat down with Stephen Smith , CEO of EquipmentFX , to talk about how to show up in those AI answers, what Stephen learned growing web leads 10x after dropping the Yellow Pages, and why AI in this industry still needs a human in the loop.
Laws can't keep up with telematics, autonomous equipment, and AI, which leaves your rental contract doing more of the work. In this episode I sat down with James Waite , founder of JWL International , to talk about when a damage claim is worth a lawyer, the state laws that require consent for GPS tracking, and why pricing algorithms are drawing antitrust lawsuits.
Win a customer on price and you'll lose them on price, a lesson every commodity trader learns early. In this episode I sat down with Patrick Hart , owner of One Call Rentals in Denver, to talk about buying a rental business from outside the industry, partnering with the nationals instead of fighting them, and putting AI to work across the company in year one.
An independent rental company can't outspend the nationals on SEO, but it can answer its customers' questions better than anyone. In this episode I sat down with Kalli Fowler, director of operations and marketing at Kaige Kubota and president of the Texas Rental Association, to talk about building marketing from zero, turning sales conversations into content, and why the TRA is where rental knowledge gets passed down.
AI can answer almost any question, but it can't sit across the dinner table from an operator who has lived your problems. In this episode I sat down with Noah Crowley , operations manager at Peer Executive Groups , to talk about working alongside his dad Dan, why peer groups matter more than ever, what members are seeing in the economy, and how EOS brings clarity to a small business.
After about 15 years at Walmart and Samsung, Nic Liu came home to help open the second location of the rental company his grandmother started in 1988. In this episode I sat down with Nic, director of business strategy at Dot's Rentals & Sales , to talk about bringing corporate process to a family business, the early lessons of a new location, and keeping core values sacred while everything else changes.
Some of the best ideas in rental come from people who started on the other side of the counter. In this episode I sat down with Robert LeVar , operations manager and partner at American Rental , to talk about building a drive-thru rental counter, using rerents to test new markets, and why every division of his business runs its own P&L.
You can run a profitable rental company and still go broke. In this episode I sat down with Brenden Moran , an equipment and event rental business coach, to talk about fixing cash flow, building a team that sticks, extreme ownership, and how to scale a rental company without the chaos.
Dan Crowley runs peer groups for hundreds of independent rental owners, so he hears what operators are actually doing before it shows up in anyone's data. Back for a record fifth appearance, the owner of Peer Executive Groups breaks down where AI is already changing rental operations: the counter process going from seven clicks to zero, the jobs it fills instead of replaces, and how the best operators now use data to see what's coming, not just what already happened.
Most people who want to start a rental company stall on the capital and the risk. James Polkinghorne started James Equipment in Tennessee with one skid steer and a "rent me" sign, then grew it past 70 machines. He breaks down how he bootstrapped the fleet with no money down, found the contractor market the nationals overlooked, and survived the thankless early years.
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Ann Carden
Holly Jean Jackson
Dr. Allen Lycka
