Pitch 2 Purchase

Hosted by Lisa Raebel

Business Marketing

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Jun 2026

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About the show

Pitch2Purchase is for solopreneurs and small business owners who are done throwing marketing at the wall and hoping sales will follow. Host Lisa Raebel takes a rebellious approach to the gap between marketing and sales where one ends, where the other begins, and how to turn interest into revenue without the cringe. If your sales have plateaued or you still struggle to explain what you do... this show is for you. Each episode features real stories from business owners in the trenches along with strategies that clarify who you sell to, what you say, and how to close. Less hype. More clarity. R

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51 recent

June 10, 202612 min

Every Role Touches Revenue: Why Sales Can't Do It Alone

Sales is often viewed as the only department responsible for bringing in revenue. But in reality, revenue is the result of how well every role in an organization works together.In this episode of the Pitch2Purchase Podcast, Lisa Raebel explores why sales is much more than closing deals. Sales is the voice of the market, gathering valuable insight from prospects and customers every day. When that information is shared throughout the organization, marketing creates more relevant content, customer service is better prepared to address concerns, operations can deliver on expectations, and leadership can make smarter decisions. You'll learn why every role sells something… whether it's a product, a service, an idea, confidence, trust, or culture… and how communication breakdowns between departments can quietly erode revenue, damage reputations, and frustrate employees. If you've ever heard sales blame operations, operations blame marketing, or leadership wonder why growth has stalled, this episode is for you. Because revenue isn't created by one department.Revenue is the outcome of an organization that communicates, collaborates, and understands that every role touches revenue.Get in touch with me. I would love to hear from you:⁠Website⁠⁠Instagram⁠⁠Linkedin⁠⁠Facebook

May 27, 202630 min

How Revenue is Tied to Retention

Most organizations treat retention like an HR problem and revenue like a sales problem. They’re wrong on both. In this episode, we’re connecting the dots between role clarity, employee engagement, and business performance and why so many organizations are trying to fix people problems that are clarity problems. If your team is struggling with:high turnoverinconsistent performanceslow onboardingor disengaged employees…it may not be about who you hired. It may be about what they understand. You’ll learn:why unclear roles quietly drive turnoverhow misalignment shows up in recruitment and onboardingwhat creates ownership and accountabilityand how “every role touches revenue” is just as much an HR conversation as it is a sales one Plus, I’m joined by Barb Waala, HR Consultant, who shares how clarity inside an organization directly impacts culture, collaboration, accountability, and long-term performance. Because when people understand how their role matters… everything changes!Get in touch with Barb:Facebook LinkedInGet in touch with me. I would love to hear from you:⁠Website⁠⁠Instagram⁠⁠Linkedin⁠⁠Facebook

May 13, 202615 min

The Human Impact of Your Business.

Most organizations treat retention as an HR problem and revenue as a sales problem.They’re wrong on both.In this episode, we’re connecting the dots between role clarity, employee engagement, and business performance. Also, why are so many organizations trying to fix people problems that are really clarity problems?If your team is struggling with:high turnoverinconsistent performanceslow onboardingor disengaged employees…it may not be about who you hired. It may be about what they understand.If this resonated with you I'd love to hear from you. Do you have a topic you're struggling with or want to hear more about? Send it to lisa@rebelgirlmarketing.com. And make sure you subscribe so you don't miss my next episode where I sit down with an HR expert to talk about the real stories behind what happens when every role understands their impact on revenue.Get in touch with me. I would love to hear from you:⁠Website⁠⁠Instagram⁠⁠Linkedin⁠⁠Facebook

April 28, 202642 min

Who You Are Is How You Lead — The Leadership Mindset That Directly Affects Your Revenue

If you think revenue is purely a sales problem, this episode is going to shift your perspective entirely.In this episode I sit down with a leadership development expert with 25 years of experience translating human nature into leadership development. His perspective on how leadership directly affects revenue growth is something every business owner needs to know.What you'll walk away with:Why leaders become controlling under pressure and what it costs themThe difference between managing people and managing agreementsWhy positive recognition is the fastest way to shift team cultureTwo things you can implement immediately that require no budget and no trainingDo you have a topic you're struggling with or want to hear more about? Send it to lisa@rebelgirlmarketing.comConnect with Rick:Rick PirainoWebsite: Living As A LeaderEmerging Leader: Emerging Leader SeriesGet in touch with me. I would love to hear from you:⁠Website⁠⁠Instagram⁠⁠Linkedin⁠⁠Facebook

April 15, 202614 min

Every Role Touches Revenue — The Lie We've All Been Told

If you've ever believed that sales is the only department responsible for bringing in revenue this episode is going to challenge everything you think you know.One of the most damaging myths in business is that sales owns revenue. They don't. And once you understand why, everything about how you run your organization changes.According to the American Marketing Association, 50 to 90% of the buying process has already happened before sales ever gets involved. That means marketing, operations, shipping, fulfillment every single role in your organization is influencing revenue whether you realize it or not.In this episode I walk through why so many businesses plateau between years five and seven, why unclear roles are quietly costing you money, and what shifts when every person in your organization understands exactly why their job matters to the bottom line.Plus a WTF moment straight from a boardroom where sales and marketing were literally yelling at each other and what it took to turn that around.What you'll walk away with:A completely new way of thinking about revenue responsibility in your organization and a practical exercise to start mapping how every role in your business touches revenue.If this shifted how you think about revenue in your business I'd love to hear from you. Do you have a topic you're struggling with or want to hear more about? Send it my way at lisa@rebelgirlmarketing.comGet in touch with me. I would love to hear from you:⁠Website⁠⁠Instagram⁠⁠Linkedin⁠⁠Facebook

March 25, 202617 min

The 5 Things Every Business Owner Must Understand Before Spending Another Dollar On Marketing

If you've spent money on marketing and wondered where the results went this one's for you.In episode three, Lisa Raebel walks through the five things every business owner needs to understand before spending another dollar on marketing. Plus a conversation with Skip and Emma of Paragon Marketing Group about what actually separates businesses that get results from those that don't.Less guessing. More clarity. Rebels welcome.Get in touch with me. I would love to hear from you:⁠Website⁠⁠Instagram⁠⁠Linkedin⁠⁠FacebookConnect with Paragon Marketing:WebsiteInstagramLinkedInYoutube

March 11, 202613 min

Every Marketing Term You've Been Too Afraid To Ask About

If you've ever nodded along in a meeting while someone threw around terms like CTA, SEO, digital footprint, or brand strategy and had absolutely no idea what they actually meant this episode is for you.Most business owners learned marketing on the fly. A college class here, a hundred articles there and somehow the more you read, the more confused you get.In this episode I cut through the noise and get back to basics.I walk through the words you hear constantly in sales and marketing: market, brand, branding, CTA, SEO, digital footprint, business development, client experience and explain what they actually mean in plain language.Plus the Jeff Bezos quote that nails what your brand really is. And a WTF moment about a brilliant client who had every credential imaginable but couldn't explain what he did until he finally just said it.There are benefits to a rebel mindset.Get in touch with me. I would love to hear from you:⁠Website⁠⁠Instagram⁠⁠Linkedin⁠⁠Facebook

February 25, 20268 min

The Real Reason 50% of Small Businesses Fail By Year Five

Welcome to Pitch to Purchase, the podcast for business owners who are done winging it when it comes to sales and marketing.In this inaugural episode, host Lisa Raebel gets real about why she started this show. It's personal. After 30 years in corporate sales and marketing, Lisa watched her hometown slowly disappear after a big box store moved in. That moment lit a fire that never went out.Here's the stat that keeps her up at night 50% of small businesses fail by year five, and marketing mistakes are one of the top four reasons. That's not okay. And that's exactly why this podcast exists.What you can expect every episode:A focused topic, a real guest with a real story, a quote that is equal parts professional and unprofessional, and a WTF moment because Lisa has had plenty of them and she's not hiding it.Whether you're the business owner wearing every hat, the admin who suddenly owns social media, or the field tech expected to upsell this show is for you.Every role touches revenue. Every person matters. And now you've got someone in your corner who's going to show you how.There are benefits to a rebel mindset.If this resonated, hit follow so you never miss an episode. And if you've got two minutes, a review on Apple Podcasts helps more people find the show.Get in touch with me. I would love to hear from you:WebsiteInstagramLinkedinFacebook

January 30, 2024Episode 1613 min

S2 E15: Network on Purpose: (Final Chapter of the book and podcast episode of The Rebel Girl’s Guide to Marketing)

Thanks for listening! It has been a journey of learning, listening, teaching, and talking over the past year as I dove further into the book and its chapters. This final episode is all about how to network with purpose and with better results. When you take a look into where you are spending your time and money on networking, you come to realize that there are organizations that may not be the best use of your resources. You may also discover that there is a gap in your networking efforts. Listen in on what you can do to determine is you are committing random acts of networking or in fact… Networking on Purpose.

January 30, 2024Episode 1525 min

S2 E14: Marketing is a Team Sport

Marketing is not the sole responsibility of the marketing department; leadership plays a critical role in creating great marketing strategies and content. There is a theme amongst frustrated business owners when I talk to them about their lackluster marketing results, and it is this: ‘Nobody seems to be on the same page.’ Does this sound familiar? Have YOU said this in your leadership meetings? There is a solution, and it comes down to one word. What is that word? That is what this episode is all about! #RebelMindset: Marketing strategy includes the people inside your organization just as much as it is about those outside of your organization.