Pitch 2 Purchase

Hosted by Lisa Raebel

Business Marketing

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Aug 2026

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About the show

Pitch2Purchase is for solopreneurs and small business owners who are done throwing marketing at the wall and hoping sales will follow. Host Lisa Raebel takes a rebellious approach to the gap between marketing and sales where one ends, where the other begins, and how to turn interest into revenue without the cringe. If your sales have plateaued or you still struggle to explain what you do... this show is for you. Each episode features real stories from business owners in the trenches along with strategies that clarify who you sell to, what you say, and how to close. Less hype. More clarity. R

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August 12, 202620 min

Revenue Starts Before the Relationship Does: Part 1

Most business owners believe revenue begins when the phone rings or an email lands in their inbox. I disagree. If you've ever wondered why your marketing isn't delivering the results you expected, this episode may change the way you think about revenue, client experience, and business growth. Revenue starts before the relationship does. In this episode of Pitch2Purchase , I'm introducing the first two of the Five Revenue Opportunities that exist within every business and why your biggest opportunities for growth may be happening long before a prospect ever speaks to you. We'll explore why attracting the right clients isn't about shouting louder with more marketing, but about creating an experience that builds trust before the first conversation. Then we'll look at what happens when a prospect finally reaches out and how your first interaction can either strengthen that trust or quietly send them looking elsewhere. In this episode, you'll learn: Why revenue begins before the first conversation. The difference between attracting attention and earning trust. How your first impression shapes buying decisions. Key Takeaway: Your clients begin forming opinions about your business long before they become your clients. The organizations that intentionally design that experience don't just attract more prospects, they build stronger relationships, close more business, and create loyal customers. If this episode made you look at your business differently, be sure to subscribe and I'd love to hear from you. Connect with me on LinkedIn or visit Rebel Girl Revenue to continue the conversation. Get in touch with me. I would love to hear from you: Website - https://rebelgirlmarketing.com/ Instagram - https://www.instagram.com/rebelgirlmarketing/ Facebook - https://www.facebook.com/rebelgirlmarketing LinkedIn - https://www.linkedin.com/company/rebelgirlmarketing/

July 22, 202638 min

Brand Clarity: The Secret to Better Engagement and More Revenue

How do you know if your brand is working? It's not about your logo, your colors, or whether your website looks modern. A strong brand creates clarity, builds trust, attracts the right customers, and supports every stage of the buying journey. In this episode, Lisa sits down with brand strategist Sue Kirchner to discuss how business owners can evaluate whether their brand truly reflects who they are today, or whether it's creating confusion that's costing them opportunities. Together, they explore: What a brand really is (and isn't). How to recognize when your business has drifted off brand. The connection between branding, customer experience, and revenue. When it's time for a complete rebrand versus simply improving your messaging. Practical ways to strengthen your brand from the inside out. Whether you've been in business for five years or fifty, this conversation will help you take an honest look at the promise your business is making and whether your customers are experiencing that promise every day. Because your brand isn't what you say about your business. It's what people believe after interacting with it.

July 8, 202618 min

Branding Isn't Your Logo. It's Your Promise.

f you are looking to better understand what branding is or simply wondering why your marketing isn't connecting the way it used to, this episode will challenge you to think beyond appearances and focus on what really builds trust. Because at the end of the day, your logo may get someone's attention... But your promise is what earns their business. In this episode, you'll discover: Why your brand is more than a logo, website, or color palette. The difference between your brand and your branding . The signs your business may have outgrown its current positioning. How to know whether you need a full rebrand or simply a clearer message. In this episode, Lisa shares the personal story behind the launch of Rebel Girl Revenue and why changing her brand wasn't about creating a new logo, it was about finally aligning her message with the work she'd been doing all along. You'll learn why your reputation matters more than your visual identity, and how to recognize when your brand no longer reflects the value you bring to your clients. Get in touch with me. I would love to hear from you: ⁠Website⁠ ⁠Instagram⁠ ⁠Linkedin⁠ ⁠Facebook

June 24, 202632 min

Sales Doesn't Own Revenue. Organizations Do.

What if the biggest mistake organizations make about sales is believing sales is responsible for revenue? In this episode of the Pitch2Purchase Podcast, Lisa Raebel talks with sales consultant Dave Molenda to discuss why sales is much more than closing deals. Sales professionals are often the first to hear customer concerns, market trends, buying objections, and opportunities for improvement. The question is: what happens to that information once they hear it? Together, they explore how sales, marketing, customer service, operations, and leadership must work together to create an exceptional client experience. When communication breaks down between departments, prospects fall through the cracks, customers become frustrated, and revenue suffers. When teams share information and work toward the same goals, growth becomes easier and more sustainable. Whether you carry a sales quota, manage projects, lead a team, or work directly with customers, this conversation will challenge the way you think about your role in creating revenue. Connect with Dave: Website LinkedIn Facebook Instagram YouTube Get in touch with me. I would love to hear from you: ⁠Website⁠ ⁠Instagram⁠ ⁠Linkedin⁠ ⁠Facebook

June 10, 202612 min

Every Role Touches Revenue: Why Sales Can't Do It Alone

Sales is often viewed as the only department responsible for bringing in revenue. But in reality, revenue is the result of how well every role in an organization works together. In this episode of the Pitch2Purchase Podcast, Lisa Raebel explores why sales is much more than closing deals. Sales is the voice of the market, gathering valuable insight from prospects and customers every day. When that information is shared throughout the organization, marketing creates more relevant content, customer service is better prepared to address concerns, operations can deliver on expectations, and leadership can make smarter decisions. You'll learn why every role sells something… whether it's a product, a service, an idea, confidence, trust, or culture… and how communication breakdowns between departments can quietly erode revenue, damage reputations, and frustrate employees. If you've ever heard sales blame operations, operations blame marketing, or leadership wonder why growth has stalled, this episode is for you. Because revenue isn't created by one department. Revenue is the outcome of an organization that communicates, collaborates, and understands that every role touches revenue. Get in touch with me. I would love to hear from you: ⁠Website⁠ ⁠Instagram⁠ ⁠Linkedin⁠ ⁠Facebook

May 27, 202630 min

How Revenue is Tied to Retention

Most organizations treat retention like an HR problem and revenue like a sales problem. They’re wrong on both. In this episode, we’re connecting the dots between role clarity, employee engagement, and business performance and why so many organizations are trying to fix people problems that are clarity problems. If your team is struggling with: high turnover inconsistent performance slow onboarding or disengaged employees …it may not be about who you hired. It may be about what they understand. You’ll learn: why unclear roles quietly drive turnover how misalignment shows up in recruitment and onboarding what creates ownership and accountability and how “every role touches revenue” is just as much an HR conversation as it is a sales one Plus, I’m joined by Barb Waala, HR Consultant, who shares how clarity inside an organization directly impacts culture, collaboration, accountability, and long-term performance. Because when people understand how their role matters… everything changes! Get in touch with Barb: Facebook LinkedIn Get in touch with me. I would love to hear from you: ⁠Website⁠ ⁠Instagram⁠ ⁠Linkedin⁠ ⁠Facebook

May 13, 202615 min

The Human Impact of Your Business.

Most organizations treat retention as an HR problem and revenue as a sales problem. They’re wrong on both. In this episode, we’re connecting the dots between role clarity, employee engagement, and business performance. Also, why are so many organizations trying to fix people problems that are really clarity problems? If your team is struggling with: high turnover inconsistent performance slow onboarding or disengaged employees …it may not be about who you hired. It may be about what they understand. If this resonated with you I'd love to hear from you. Do you have a topic you're struggling with or want to hear more about? Send it to lisa@rebelgirlmarketing.com . And make sure you subscribe so you don't miss my next episode where I sit down with an HR expert to talk about the real stories behind what happens when every role understands their impact on revenue. Get in touch with me. I would love to hear from you: ⁠Website⁠ ⁠Instagram⁠ ⁠Linkedin⁠ ⁠Facebook

April 28, 202642 min

Who You Are Is How You Lead — The Leadership Mindset That Directly Affects Your Revenue

If you think revenue is purely a sales problem, this episode is going to shift your perspective entirely. In this episode I sit down with a leadership development expert with 25 years of experience translating human nature into leadership development. His perspective on how leadership directly affects revenue growth is something every business owner needs to know. What you'll walk away with: Why leaders become controlling under pressure and what it costs them The difference between managing people and managing agreements Why positive recognition is the fastest way to shift team culture Two things you can implement immediately that require no budget and no training Do you have a topic you're struggling with or want to hear more about? Send it to lisa@rebelgirlmarketing.com Connect with Rick: Rick Piraino Website: Living As A Leader Emerging Leader: Emerging Leader Series Get in touch with me. I would love to hear from you: ⁠Website⁠ ⁠Instagram⁠ ⁠Linkedin⁠ ⁠Facebook

April 15, 202614 min

Every Role Touches Revenue — The Lie We've All Been Told

If you've ever believed that sales is the only department responsible for bringing in revenue this episode is going to challenge everything you think you know. One of the most damaging myths in business is that sales owns revenue. They don't. And once you understand why, everything about how you run your organization changes. According to the American Marketing Association, 50 to 90% of the buying process has already happened before sales ever gets involved. That means marketing, operations, shipping, fulfillment every single role in your organization is influencing revenue whether you realize it or not. In this episode I walk through why so many businesses plateau between years five and seven, why unclear roles are quietly costing you money, and what shifts when every person in your organization understands exactly why their job matters to the bottom line. Plus a WTF moment straight from a boardroom where sales and marketing were literally yelling at each other and what it took to turn that around. What you'll walk away with: A completely new way of thinking about revenue responsibility in your organization and a practical exercise to start mapping how every role in your business touches revenue. If this shifted how you think about revenue in your business I'd love to hear from you. Do you have a topic you're struggling with or want to hear more about? Send it my way at lisa@rebelgirlmarketing.com Get in touch with me. I would love to hear from you: ⁠Website⁠ ⁠Instagram⁠ ⁠Linkedin⁠ ⁠Facebook

March 25, 202617 min

The 5 Things Every Business Owner Must Understand Before Spending Another Dollar On Marketing

If you've spent money on marketing and wondered where the results went this one's for you. In episode three, Lisa Raebel walks through the five things every business owner needs to understand before spending another dollar on marketing. Plus a conversation with Skip and Emma of Paragon Marketing Group about what actually separates businesses that get results from those that don't. Less guessing. More clarity. Rebels welcome. Get in touch with me. I would love to hear from you: ⁠Website⁠ ⁠Instagram⁠ ⁠Linkedin⁠ ⁠Facebook Connect with Paragon Marketing: Website Instagram LinkedIn Youtube