Pitch 2 Purchase

Hosted by Lisa Raebel

Business Marketing

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Oct 2026

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About the show

Pitch2Purchase is for solopreneurs and small business owners who are done throwing marketing at the wall and hoping sales will follow. Host Lisa Raebel takes a rebellious approach to the gap between marketing and sales where one ends, where the other begins, and how to turn interest into revenue without the cringe. If your sales have plateaued or you still struggle to explain what you do... this show is for you. Each episode features real stories from business owners in the trenches along with strategies that clarify who you sell to, what you say, and how to close. Less hype. More clarity. R

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October 28, 202639 min

Confidence Isn't Given. It's Built. Pitch2Purchase Podcast | Featuring Krista Morrissey

You're great at what you do. Your clients love you. You know your stuff. So why does your confidence suddenly disappear when it's time to talk about yourself, sell your services, or tell someone what you're worth? Here's the thing. Confidence isn't something you're born with. It's something you BUILD. In this episode of the Pitch2Purchase Podcast, I'm joined by Krista Morrissey, founder of Choices Coaching and Consulting, for a no-nonsense conversation about what's really holding us back from showing up with confidence. And trust me, Krista doesn't pull any punches! We dig into where self-doubt comes from, why even the most successful business owners struggle to recognize their own value, and, most importantly, what you can actually DO to stop letting fear make your business decisions. Whether you're second-guessing your marketing messages, uncomfortable talking about your accomplishments, or struggling to confidently communicate your pricing and value during sales conversations, this episode is for YOU. Krista shares real-world insights and practical advice to help you recognize what's getting in your way, challenge the beliefs holding you back, and start building the confidence to show up as the rock star you already are. Because being great at what you do is one thing. Having the confidence to let the world know it? That's where opportunities begin. Missed the first episode in our confidence series? Go back and listen to Why Confidence is Actually a Revenue Issue to discover how self-doubt may be affecting your marketing, sales, and business growth. Stop waiting to feel confident. Start building it. Find Krista Morrissey here: Website Facebook LinkedIn Instagram Get in touch with me. I would love to hear from you: ⁠Website⁠ ⁠Instagram⁠ ⁠Linkedin⁠ ⁠Facebook

October 14, 202621 min

Your Lack of Confidence Is Costing You Revenue

You can be incredible at what you do and still struggle to talk about what you do. After spending time with successful business owners at the Small Business Conference, Lisa noticed a pattern: put them one-on-one with a client and they're rock stars. Put them in a networking room, ask them to pitch their business, or tell them to promote themselves and suddenly that confidence disappears. In this episode of Pitch2Purchase, Lisa explores two reasons this happens: we don't know what to say, and we're afraid to say it. She shares her own story of fear and uncertainty just after starting Rebel Girl, why waiting to “feel confident” can keep us stuck, and practical ways to get more comfortable talking about the value we bring. Because confidence doesn't always come before action. Sometimes you need to act first, and let the confidence catch up. Get in touch with me. I would love to hear from you: ⁠Website⁠ ⁠Instagram⁠ ⁠Linkedin⁠ ⁠Facebook

September 30, 202641 min

How to Get More Clients Without More Marketing: The Power of Borrowed Audiences ft. Carrie Lubing

More marketing does not mean more revenue. It never has.What if instead of creating more content and showing up in more places, you could get your message in front of entirely new audiences without starting from scratch?In this episode of Pitch2Purchase I am introducing the concept of intentional marketing and a strategy called borrowed audiences — where you leverage other people's established platforms and communities to expand your reach without creating everything from scratch.I am also joined by my own podcast producer and strategist Carrie Lubing, who brings a perspective that most business owners never think about what it actually takes to be a great podcast guest and how showing up on someone else's platform can be one of the most powerful and lowest cost ways to grow your brand.Together, they explore:■ Why more marketing does not equal more clients and what to focus on instead.■ How to leverage borrowed audiences without being a taker.■ The do's and don'ts of being a podcast guest.■ How to pitch yourself to get on podcasts.■ Why storytelling is the secret weapon of every great podcast guest.■ How co-creating content with strategic partners expands your reach.Key Takeaway:The best marketing does not always feel like marketing. When you show up intentionally, add value generously, and leverage the audiences that already exist around you, growth becomes less about volume and more about strategy. If this episode gave you a new way of thinking about your marketing please subscribe and share it with someone who needs to hear it. Get in touch with me. I would love to hear from you: ⁠Website⁠ ⁠Instagram⁠ ⁠Linkedin⁠ ⁠Facebook

September 16, 202622 min

How to Attract the Right Clients: Stop Marketing Like Your Competitors

Everyone tells you to post more on social media. But what if your ideal clients are not scrolling they are sitting in the bleachers at a little league field? Attracting the right clients is step one of the Five Revenue Opportunities I introduced last month. And it starts long before you post anything on social media.In this episode of Pitch2Purchase I am challenging you to think differently about where you show up, who you are showing up for, and how you make your business impossible to forget. We will talk about why going where your competition is does not mean going where your clients are, how to use tactile and sensory marketing to make your brand memorable, and why the quality of what you give away says everything about the quality of your business. In this episode you will learn: ■ Why knowing your target audience is the most important marketing decision you will make. ■ How to find creative marketing opportunities outside of social media. ■ The psychology behind memorable and sensory marketing. ■ Why quality matters in every touchpoint you create. ■ Three questions to ask yourself before spending any marketing budget. Key Takeaway: You do not need to sound like everyone else or show up where everyone else is. When you know exactly who you are talking to and you show up for them in a way that is unmistakably you, marketing stops feeling like a chore and starts feeling like a conversation. If this episode sparked some ideas I would love to hear about it in the comments. And if you are finding value here please subscribe so you never miss an episode. Get in touch with me. I would love to hear from you: ⁠Website⁠ ⁠Instagram⁠ ⁠Linkedin⁠ ⁠Facebook

August 26, 202649 min

How to Make It Easier for the Right Prospects to Say Yes

What if selling didn't have to feel so complicated? In this episode of Pitch2Purchase , Lisa Raebel continues her exploration of the Five Revenue Opportunities with entrepreneur and growth strategist Erin Marcus to talk about what really makes it easier for the right prospects to say yes. Lisa wraps up the Five Revenue Opportunities with the client experience journey, exploring sales, onboarding, delivery, and continuation and the revenue opportunities businesses often overlook along the way. Then Erin shares what she's learned from selling her services to larger organizations, including the lessons she's taken from the clients who bought, the prospects who didn't, and how showing up authentically changed the way she approaches sales. The big takeaway? Sales isn't about convincing someone to buy. It's about understanding their problem, determining whether you're the right person to solve it, and creating an experience that makes the decision easier. In this episode: Why authenticity creates better sales conversations What the clients who say yes… and those who don't… can teach you How shifting from selling to problem-solving changes the conversation Why the goal isn't to close every prospect How friction in your sales process can make buying unnecessarily difficult Why onboarding and delivery are part of the revenue experience How existing clients can become your next revenue opportunity When you stop focusing on getting the sale and start focusing on solving the right problem for the right client, sales become more relational, the buying experience becomes easier, and the right prospects have a much clearer path to “YES!” Get in touch with Erin: Website Linkedin Youtube

August 12, 202620 min

Revenue Starts Before the Relationship Does: Part 1

Most business owners believe revenue begins when the phone rings or an email lands in their inbox. I disagree. If you've ever wondered why your marketing isn't delivering the results you expected, this episode may change the way you think about revenue, client experience, and business growth. Revenue starts before the relationship does. In this episode of Pitch2Purchase , I'm introducing the first two of the Five Revenue Opportunities that exist within every business and why your biggest opportunities for growth may be happening long before a prospect ever speaks to you. We'll explore why attracting the right clients isn't about shouting louder with more marketing, but about creating an experience that builds trust before the first conversation. Then we'll look at what happens when a prospect finally reaches out and how your first interaction can either strengthen that trust or quietly send them looking elsewhere. In this episode, you'll learn: Why revenue begins before the first conversation. The difference between attracting attention and earning trust. How your first impression shapes buying decisions. Key Takeaway: Your clients begin forming opinions about your business long before they become your clients. The organizations that intentionally design that experience don't just attract more prospects, they build stronger relationships, close more business, and create loyal customers. If this episode made you look at your business differently, be sure to subscribe and I'd love to hear from you. Connect with me on LinkedIn or visit Rebel Girl Revenue to continue the conversation. Get in touch with me. I would love to hear from you: Website - https://rebelgirlmarketing.com/ Instagram - https://www.instagram.com/rebelgirlmarketing/ Facebook - https://www.facebook.com/rebelgirlmarketing LinkedIn - https://www.linkedin.com/company/rebelgirlmarketing/

July 22, 202638 min

Brand Clarity: The Secret to Better Engagement and More Revenue

How do you know if your brand is working? It's not about your logo, your colors, or whether your website looks modern. A strong brand creates clarity, builds trust, attracts the right customers, and supports every stage of the buying journey. In this episode, Lisa sits down with brand strategist Sue Kirchner to discuss how business owners can evaluate whether their brand truly reflects who they are today, or whether it's creating confusion that's costing them opportunities. Together, they explore: What a brand really is (and isn't). How to recognize when your business has drifted off brand. The connection between branding, customer experience, and revenue. When it's time for a complete rebrand versus simply improving your messaging. Practical ways to strengthen your brand from the inside out. Whether you've been in business for five years or fifty, this conversation will help you take an honest look at the promise your business is making and whether your customers are experiencing that promise every day. Because your brand isn't what you say about your business. It's what people believe after interacting with it.

July 8, 202618 min

Branding Isn't Your Logo. It's Your Promise.

f you are looking to better understand what branding is or simply wondering why your marketing isn't connecting the way it used to, this episode will challenge you to think beyond appearances and focus on what really builds trust. Because at the end of the day, your logo may get someone's attention... But your promise is what earns their business. In this episode, you'll discover: Why your brand is more than a logo, website, or color palette. The difference between your brand and your branding . The signs your business may have outgrown its current positioning. How to know whether you need a full rebrand or simply a clearer message. In this episode, Lisa shares the personal story behind the launch of Rebel Girl Revenue and why changing her brand wasn't about creating a new logo, it was about finally aligning her message with the work she'd been doing all along. You'll learn why your reputation matters more than your visual identity, and how to recognize when your brand no longer reflects the value you bring to your clients. Get in touch with me. I would love to hear from you: ⁠Website⁠ ⁠Instagram⁠ ⁠Linkedin⁠ ⁠Facebook

June 24, 202632 min

Sales Doesn't Own Revenue. Organizations Do.

What if the biggest mistake organizations make about sales is believing sales is responsible for revenue? In this episode of the Pitch2Purchase Podcast, Lisa Raebel talks with sales consultant Dave Molenda to discuss why sales is much more than closing deals. Sales professionals are often the first to hear customer concerns, market trends, buying objections, and opportunities for improvement. The question is: what happens to that information once they hear it? Together, they explore how sales, marketing, customer service, operations, and leadership must work together to create an exceptional client experience. When communication breaks down between departments, prospects fall through the cracks, customers become frustrated, and revenue suffers. When teams share information and work toward the same goals, growth becomes easier and more sustainable. Whether you carry a sales quota, manage projects, lead a team, or work directly with customers, this conversation will challenge the way you think about your role in creating revenue. Connect with Dave: Website LinkedIn Facebook Instagram YouTube Get in touch with me. I would love to hear from you: ⁠Website⁠ ⁠Instagram⁠ ⁠Linkedin⁠ ⁠Facebook

June 10, 202612 min

Every Role Touches Revenue: Why Sales Can't Do It Alone

Sales is often viewed as the only department responsible for bringing in revenue. But in reality, revenue is the result of how well every role in an organization works together. In this episode of the Pitch2Purchase Podcast, Lisa Raebel explores why sales is much more than closing deals. Sales is the voice of the market, gathering valuable insight from prospects and customers every day. When that information is shared throughout the organization, marketing creates more relevant content, customer service is better prepared to address concerns, operations can deliver on expectations, and leadership can make smarter decisions. You'll learn why every role sells something… whether it's a product, a service, an idea, confidence, trust, or culture… and how communication breakdowns between departments can quietly erode revenue, damage reputations, and frustrate employees. If you've ever heard sales blame operations, operations blame marketing, or leadership wonder why growth has stalled, this episode is for you. Because revenue isn't created by one department. Revenue is the outcome of an organization that communicates, collaborates, and understands that every role touches revenue. Get in touch with me. I would love to hear from you: ⁠Website⁠ ⁠Instagram⁠ ⁠Linkedin⁠ ⁠Facebook