The Real Look

Hosted by Bruce Hardie - Keller Williams Realty Spokane / Keller Williams Realty Central Oregon

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Episodes

290

Latest episode

Nov 2026

Language

EN-US

About the show

Named "Best Realtor Podcast" by Feedspot, The Real Look is your all-access ticket into the real estate industry! Tune in each week with host Bruce Hardie as he brings you 'Northern Lights' interviews with Mega Agents in the Northwest. Learn best practices, challenges, and everything in between in raw discussions about the journey to the top. If you're a real estate agent, or aspiring to be one, hit the subscribe button now.

Listen to episodes

60 recent

November 9, 202615 min

S1E1 The Transaction Treadmill: Why Realtors Work Hard but Never Get Ahead

The Transaction Treadmill: Why Realtors Work Hard but Never Get Ahead | The Real Look Podcast S1E1 Busy all week but not sure what you actually built? In Episode 1 of The Real Look Podcast, Bruce Hardie breaks down the Transaction Treadmill: the cycle that keeps good real estate agents chasing the next closing instead of growing a real business. You’ll learn: Why working IN your business isn’t the same as working ON it How to get off the income roller coaster with daily lead generation Why doing everything yourself can cost more than it saves How a real estate business plan and knowing your numbers lead to better decisions Five strategies, and five action steps for this week, using leverage, technology and coaching Being busy isn’t the same as being successful. If you’re a Realtor ready to build a more profitable business and a life of freedom, start here and don’t skip an episode. 🎧 Listen now, then share it with a Realtor who needs to hear it. #RealEstateAgent #Realtor #RealEstateBusiness #LeadGeneration #RealEstatePodcast #TheRealLook

October 19, 2026Episode 412 min

Challenges Realtors Face Today

Challenges Realtors Face Today explores the real struggles agents encounter in today's changing real estate industry—from generating leads and adapting to technology to navigating market shifts and growing their business. Discover how Keller Williams provides the training, coaching, innovative technology, supportive culture, and proven business models Realtors need to overcome challenges, unlock their potential, and build a thriving real estate career.

October 13, 2026Episode 39 min

The Tech Advantage: Work Smarter, Grow Faster with Keller Williams

Discover how technology, automation, and AI can help real estate agents save time, improve efficiency, generate opportunities, and build a stronger business. Bruce Hardie sits down with Chloe, Keller Williams Central office’s Market Center Tech Trainer and agent services lead, to unpack how the brokerage is helping agents adopt technology without losing the human edge. Chloe shows how Keller Williams is putting tools like Command, Canva, Gemini, and BrokerBot to work as real leverage so agents can spend less time on admin and more time on the conversations that actually close deals.

September 30, 202634 min

KW Spokane MythBusters - Things that You Need to Know

Think you know Keller Williams Spokane? Think again! 🎯 Welcome to KW Spokane MythBusters , where we tackle common misconceptions about Keller Williams, answer the questions agents are asking, and uncover the facts behind the KW business model. From commission structures and technology to coaching, training, and opportunities for growth, we're here to challenge assumptions and give you a fresh perspective on what your real estate business could become. Watch, learn, and decide for yourself. Your next chapter might start with questioning what you thought you knew. 📩 Curious about Keller Williams Spokane? Let's start a conversation! #KWSpokane #KellerWilliams #KWMythBusters #RealEstateAgents #RealEstateRecruiting #AgentGrowth #RealEstateBusiness #BuildYourBusiness #ElevateYourBusiness

September 28, 20261 min

KW Spokane MythBusters - Only 20% of Agents Did 10 Deals Last Year Here's Why

Think you know Keller Williams Realty Spokane? Think again! In this MythBusters episode, we tackle common misconceptions about KW and uncover the facts behind the models, technology, coaching, and opportunities that can help real estate agents build a more successful business.

September 25, 20265 min

Keller Williams Realty Central Oregon MythBusters

Think you know Keller Williams Realty Central Oregon? Think again! In this MythBusters episode, we tackle common misconceptions about KW and uncover the facts behind the models, technology, coaching, and opportunities that can help real estate agents build a more successful business.

December 27, 2024Episode 19637 min

Brad Davis on Needs-Based Real Estate, Leading with Empathy, and Detaching from Outcome

LISTEN: We close out Season 4 of The Real Look with special guest Brad Davis from Keller Williams Greater Seattle . Brad shares his two decades of industry experience, from ‘sink or swim’ in the Great Recession to learning to lean into leverage during challenging times. A $20 Million+ producer, Brad has mastered a culture of caring, remaining steady, and enforcing a ‘no drama’ policy to attract a breadth of clients navigating divorces, senior relocations, and everything in between. Plus, we’ll get into his B2B and B2C lead gen strategies!

December 20, 2024Episode 19530 min

Megan Anderson on Serving Seniors, Pivoting in a Shift, and Chasing Scalability

LISTEN: We’ve got a unicorn in the studio today! Megan Anderson with KW Premier Partners in Vancouver, Washington. 3.5 years ago she jumpstarted her career in real estate practically overnight and went ‘all-in’. We’re talking KW systems and models, MAPS training and coaching, joining the KW Real Estate Planners community, and leaning on allied partners. Megan exudes commitment and care for every challenge she takes on. Her results, despite the changing market, have been on an upward trajectory ever since she dove in. Really, how many of us can say the same?

December 18, 2024Episode 19413 min

Trending News: December 18, 2024

The latest inflation data ups the odds of a December Fed rate cut, while Move transfers ‘fake leads’ lawsuit to federal court. Plus, HousingWire debunks the social media myth: Wall Street investors are NOT buying up a bunch of homes.

December 13, 2024Episode 19326 min

Christina Zimmerman on Being a Business Owner, Long Distance Partnerships, and Knowing Your ROI

LISTEN: Today we’re joined by Christina Zimmerman with KW Western Realty in Bellingham, Washington. After selling 24 homes her first year in the business, Christina hit the ground running a decade ago building her brokerage in Florida while also relocating to Whidbey Island to launch her current real estate biz, fulfilling her passion of serving the military community. She gives us ‘the real look’ at her step-by-step winning system of hosting client events and giveaways, plus her journey in doorknocking! Christina leads with heart and intention - and it shows.