
Behind the Build with Chris Cohen
Inside the Builder’s Mind: What Agents Need to Know About New Construction What do builders really wish real estate agents knew? And how can agents better represent their buyers in today's new construction market? In this episode of The Real Estate Podcast: An Agent’s Guide , Ashley and Clint sit down with Chris from Ravenna Homes to get an inside look at the builder's perspective. We're talking builder incentives, negotiating strategies, contracts, buyer expectations, and the biggest mistakes agents make when working with new construction. Chris shares insights into what builders are experiencing in today's Houston market, what makes a great buyer's agent, and how agents can build stronger relationships with builders. Whether you're new to selling new construction or have worked with builders for years, this episode is packed with practical insights to help you better serve your clients, navigate builder transactions, and take advantage of opportunities in today's market. Because understanding the builder's side of the transaction makes you a stronger agent.













