
How Jamielyn Nye Built I Heart Naptime Into a Successful Food Blogging Business | The Real Deal Ep. 123
In this episode of The Real Deal, host Janine Igliane and cohost Ryan Hatcher sit down with Jamielyn Nye, founder of I Heart Naptime, successful food blogger, cookbook author, and entrepreneur who has inspired millions with her easy, family-friendly recipes and passion for bringing people together around the table. What started as a creative outlet during her children's naptime in 2010 eventually grew into a successful food blogging business. As a young mom looking for something to call her own, Jamielyn began sharing recipes with friends and family, never imagining that her small blog would become a widely recognized brand. Through hard work, consistency, and a willingness to learn, she transformed her passion for cooking and baking into a thriving business. Throughout the episode, Jamielyn shares her journey of building I Heart Naptime from the ground up, including the early challenges of entrepreneurship, the impact of Pinterest and social media on her growth, and how she learned photography, website development, and digital marketing along the way. She discusses the importance of providing value before focusing on making money, staying consistent, and building a loyal audience through authentic content. Janine, Ryan, and Jamielyn also dive into the world of cooking and baking, discussing her favorite family-friendly recipes, the process of developing and testing new dishes, and practical tips for making homemade bread, cookies, and meals that bring families together. Jamielyn shares the inspiration behind her newest cookbook, At the Heart of Our Table , and why she chose to self-publish a collection of recipes designed to create lasting family memories and traditions. Beyond the kitchen, Jamielyn opens up about balancing motherhood, marriage, and running a successful business. She shares how her team operates behind the scenes, the role of SEO, email marketing, and social media in growing her brand, and her advice for aspiring food bloggers and content creators looking to turn their passions into a career. From navigating an ever-changing digital landscape to finding inspiration and avoiding creative burnout, her story offers valuable lessons for entrepreneurs at every stage. Whether you're passionate about cooking and baking, interested in starting a food blog, building an online business, or simply looking for inspiration to pursue something you love, this episode is a reminder that even the smallest beginnings can lead to incredible opportunities. Chapters: 00:00 Introduction to Jamielyn Nye 02:20 How I Heart Naptime Started 06:05 Growing a Food Blog Into a Business 09:00 Finding Creativity and Inspiration 10:16 The Recipe Testing Process 12:44 Jamielyn's Best Bread Baking Tips 15:21 The Journey to Publishing Cookbooks 17:46 At the Heart of Our Table 20:51 Essential Kitchen Tools 24:24 Baking vs. Cooking 25:16 Running a Successful Food Blog 27:18 Balancing Business and Motherhood 28:31 Advice for Aspiring Food Bloggers Guest Information: Jamielyn Nye Founder, I Heart Naptime Food Blogger, Cookbook Author & Entrepreneur Website: iheartnaptime.net Cookbook: At the Heart of Our Table Sponsor Information: The Home Selling Team AZ thehomesellingteamaz.com (480) 298-0910 Make sure to like and subscribe for more episodes & follow us on social media! Instagram: @thehomesellingteamaz #TheRealDealPodcast #JamielynNye #IHeartNaptime #FoodBlogging #Entrepreneurship #FoodBlogger #CookbookAuthor #AtTheHeartOfOurTable #FamilyFriendlyRecipes #BakingTips #SmallBusiness #WomenInBusiness #JanineIgliane





