The Rainmaking Podcast

Hosted by Scott Love

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360

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Jun 2026

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About the show

The Rainmaking Podcast will help you to get more business, better business, and all the business from your clients. This podcast is for professional services firms, law firms, and professional sales people. Discover the secrets of the world's leading experts in client development, business development, sales, closing, prospecting, networking, negotiation, influence, motivation, and achievement. www.therainmakingpodcast.com

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June 11, 202626 min

TRP 323: Website Redesign in the Age of Artificial Intelligence with Alison Reynolds

In Episode 323 of The Rainmaking Podcast, Scott Love interviews Alison Reynolds, Director of Digital Marketing at Vincent & Elkins, about the firm's major website redesign and what professional services firms must do to remain visible in the age of artificial intelligence. Alison shares lessons learned from an 18-month redesign project, including how AI-powered search is changing website strategy, why traditional SEO is evolving, and how firms must rethink content structure, user experience, site speed, and digital engagement. As generative AI increasingly becomes the first stop for research, law firms and professional services organizations must ensure their websites are optimized not just for Google, but for AI-driven discovery. The conversation explores practical strategies for improving website performance, increasing content visibility, leveraging AI for content recommendations, and measuring success through engagement metrics. Alison also discusses common website redesign mistakes, the importance of ongoing optimization rather than periodic overhauls, and how firms can audit their digital presence for AI readiness. Whether you're a law firm leader, legal marketer, business development professional, or professional services executive, this episode offers a roadmap for building a website that remains relevant in an AI-driven future. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/3ic1UMS4elw ---------------------------------------- If you are a successful law firm partner or law firm founder and want to hear about other options, please book a time on Scott Love's calendar here: https://calendly.com/scott-736/half-hour-phone-meeting-with-scott Or email Scott to connect with him at: scott@attorneysearchgroup.com ---------------------------------------- 📖 Subscribe to The Rainmaking Magazine If you're serious about growing your book of business, you'll want to check out The Rainmaking Magazine — a monthly digital publication packed with insights, strategies, and real-world advice for professionals in law, consulting, recruiting, and beyond. 🎁 Try it free for 30 days. Explore premium articles from leading experts, discover new business development strategies, and see why professionals across the industry are making it part of their growth routine. 💥 Start your free 30-day trial today and experience the value for yourself: www.therainmakingmagazine.com/info ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ ---------------------------------------- Alison Reynolds is the Director of Digital Marketing for Vinson and Elkins. She is a digital marketing and communications leader and has been with Vinson and Elkins for eleven years. She pulls the curtain back to show us how she led the initiative to redesign their website in this age of artificial intelligence. “In my 17 years of progressive experience, I have connected brands and businesses to their target audience in meaningful, measurable ways. I am a hybrid: a journalist-turned-marketer who is passionate about the intersection of content, audience and data. I design integrated, multi-channel campaigns that strengthen customer loyalty, build brand authority and generate qualified conversions. I am a natural mentor who enjoys leading others in a fast-paced environment that encourages collaboration and constant learning.” Links: https://www.linkedin.com/in/alison-s-reynolds/ Learn more about your ad choices. Visit megaphone.fm/adchoices

June 4, 202617 min

TRP 322: Top 10 BD Tips from The Rainmaking Podcast with Scott Love

After interviewing more than 300 of the world's leading experts on business development, rainmaking, leadership, and professional services growth, Scott Love distills the most important lessons into his Top 10 Business Development Tips. In this solo episode, Scott shares practical strategies that law firm partners, attorneys, recruiters, consultants, accountants, and other professionals can use to build stronger client relationships, increase visibility, generate referrals, and grow their book of business. Topics include creating a written business development plan, identifying what makes you unique, building referral networks, developing strategic alliances, publishing thought leadership content, leveraging trade associations, creating consistent outreach habits, and becoming more intentional about rainmaking. Whether you're an experienced partner or an emerging professional looking to accelerate growth, this episode provides a practical framework for long-term business development success. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/vJzuWscckyY ---------------------------------------- If you are a successful law firm partner or law firm founder and want to hear about other options, please book a time on Scott Love's calendar here: https://calendly.com/scott-736/half-hour-phone-meeting-with-scott Or email Scott to connect with him at: scott@attorneysearchgroup.com ---------------------------------------- 📖 Subscribe to The Rainmaking Magazine If you’re serious about growing your book of business, you’ll want to check out The Rainmaking Magazine — a monthly digital publication packed with insights, strategies, and real-world advice for professionals in law, consulting, recruiting, and beyond. 💡 Created for results-driven rainmakers who value credibility and substance. 💥 Now live — subscribe today www.therainmakingmagazine.com/info ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ ---------------------------------------- Scott Love is a well-connected legal recruiter in the deal ecosystem, where he brings law firm partners intelligence, introductions, and strategic moves. He is the producer of The Rainmaking Podcast, the Editor in Chief of The Rainmaking Magazine, and co-author of Rainmaker Confidential. Scott has also delivered over 1,000 live and virtual presentations to corporate, association, and legal groups on topics including business development and recruiting. Links: https://attorneysearchgroup.com/scott-love https://www.linkedin.com/in/scotttlove/ www.therainmakingpodcast.com www.therainmakingmagazine.com Scott Love’s art can be found on Instagram: https://www.instagram.com/scottlovefineart/ His art website is www.scottlovefineart.com Learn more about your ad choices. Visit megaphone.fm/adchoices

June 2, 202627 min

TRP 321: [Legal] Intake Efficiency – How Law Firms Can Convert More Leads into Clients with Bernie Clark

In Episode 321 of The Rainmaking Podcast (Legal Series), Scott Love interviews Bernie Clark, founder of Majux, about one of the biggest hidden growth opportunities in law firms: intake efficiency. Bernie explains why many law firms spend heavily on marketing and lead generation but fail to maximize results because they lack a structured intake process. From phone calls and website forms to text messages, chat widgets, and after-hours inquiries, every lead represents potential revenue—but only if firms have systems in place to qualify, track, and convert those opportunities into clients. Bernie breaks down the common intake mistakes law firms make, including poor lead qualification, inadequate follow-up, lack of data tracking, and failure to assign ownership of the intake process. He shares practical strategies for building intake scripts, implementing lead tracking systems, utilizing CRM and case management software, improving after-hours responsiveness, and continuously testing intake performance. For managing partners, law firm owners, legal marketers, and intake professionals, this episode provides a practical roadmap for increasing conversion rates, improving client acquisition, and maximizing marketing ROI. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/lWfRlhzEhO8 ---------------------------------------- If you are a successful law firm partner or law firm founder and want to hear about other options, please book a time on Scott Love's calendar here: https://calendly.com/scott-736/half-hour-phone-meeting-with-scott Or email Scott to connect with him at: scott@attorneysearchgroup.com ---------------------------------------- 📖 Subscribe to The Rainmaking Magazine If you’re serious about growing your book of business, you’ll want to check out The Rainmaking Magazine — a monthly digital publication packed with insights, strategies, and real-world advice for professionals in law, consulting, recruiting, and beyond. 💡 Created for results-driven rainmakers who value credibility and substance. 💥 Now live — subscribe today www.therainmakingmagazine.com/info ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ ---------------------------------------- Prior to founding Majux, Bernie spent a decade in Marketing Leadership positions for large and medium-sized law firms. He is fascinated by the data and psychology behind influencing purchase intent. Different than some agencies, you won’t see Bernie starting a podcast, coaching program or plastered all over our website because what we do here is not focused on promoting Bernie’s profile, it’s about promoting our clients’ profiles. Links: https://www.majux.com/about/ https://www.linkedin.com/in/bernie-clark/ Learn more about your ad choices. Visit megaphone.fm/adchoices

May 28, 202627 min

TRP 320: How to Generate More Referrals & Business Through Strategic Networking | Sarah Hubbard

In Episode 320 of The Rainmaking Podcast, Scott Love interviews mortgage entrepreneur and networking strategist Sarah Hubbard on how professionals can boost deal flow through referrals, networking, and relationship-driven business development. Sarah explains why referrals remain one of the most powerful ways to generate trust, shorten sales cycles, and create consistent business opportunities—especially for lawyers, consultants, recruiters, investment bankers, financial advisors, and other professionals operating in the “deal space.” She shares practical strategies for finding the right networking rooms, building authentic relationships, and creating systems that turn conversations into long-term referral partnerships. The episode also explores Sarah’s MAP Framework for effective networking: Mindset & Intention, Authentic Presence, Precise Messaging, and Purposeful Follow-Through. Sarah discusses how AI tools like ChatGPT can support relationship management, follow-up systems, and networking preparation without replacing authenticity. She also shares why reputation, consistency, curiosity, and simply “doing what you say you’re going to do” remain the ultimate competitive advantages in professional services business development. This episode delivers actionable strategies for professionals who want to grow their pipeline through referrals and meaningful human connections. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/A5Sa2Xb5TXA ---------------------------------------- If you are a successful law firm partner or law firm founder and want to hear about other options, please book a time on Scott Love's calendar here: https://calendly.com/scott-736/half-hour-phone-meeting-with-scott Or email Scott to connect with him at: scott@attorneysearchgroup.com ---------------------------------------- 📖 Subscribe to The Rainmaking Magazine If you’re serious about growing your book of business, you’ll want to check out The Rainmaking Magazine — a monthly digital publication packed with insights, strategies, and real-world advice for professionals in law, consulting, recruiting, and beyond. 💡 Created for results-driven rainmakers who value credibility and substance. 💥 Now live — subscribe today www.therainmakingmagazine.com/info ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ ---------------------------------------- Starting as the youngest loan originator at Vertex Financial Group in 2012, I quickly realized that traditional business development methods didn’t align with my strengths. By leaning into authentic relationship building and strategic networking, I transformed my mortgage business to generate 85% of revenue through referrals. My natural ability to connect, teach, and lead has attracted professionals across industries into my network, creating a thriving community of business leaders who support each other’s growth. This success sparked a passion for helping others overcome their networking challenges, leading me to develop workshops and write my upcoming book “The Intentional Networker.” Whether I’m originating loans, consulting, or speaking, my mission remains the same: showing others how to build genuine connections that drive business results while staying true to who they are. Links: https://www.linkedin.com/in/sarah-hubbard-flannery/ Learn more about your ad choices. Visit megaphone.fm/adchoices

May 21, 202622 min

TRP 319: Partner Development with Yuliya Laroe

In Episode 319 of The Rainmaking Podcast, Scott Love speaks with Yuliya LaRoe, founder of Leadwise Group, about why partner development has become a strategic imperative for law firms. Yuliya explains that today’s legal market demands far more than technical excellence—partners are now expected to be leaders, business developers, managers, and culture builders. As law firms face increasing client sophistication, generational friction, retention challenges, and commercialization of the practice of law, firms can no longer assume that successful lawyers will automatically become effective leaders. Instead, firms must intentionally develop partners through structured leadership, management, and business development training. The conversation explores how firms can create partner development cohorts, competency frameworks, and long-term leadership pipelines that improve retention, strengthen culture, and help income partners progress toward equity partnership. Yuliya also breaks down why business development is a learnable system—not simply networking—and why people management skills are now one of the most critical capabilities for law firm leaders. For managing partners, practice group leaders, legal recruiters, and lawyers seeking long-term growth, this episode delivers a practical roadmap for developing stronger law firm partners and future rainmakers. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/22rk__7_u1M ---------------------------------------- If you are a successful law firm partner or law firm founder and want to hear about other options, please book a time on Scott Love's calendar here: https://calendly.com/scott-736/half-hour-phone-meeting-with-scott Or email Scott to connect with him at: scott@attorneysearchgroup.com ---------------------------------------- 📖 Subscribe to The Rainmaking Magazine If you’re serious about growing your book of business, you’ll want to check out The Rainmaking Magazine — a monthly digital publication packed with insights, strategies, and real-world advice for professionals in law, consulting, recruiting, and beyond. 💡 Created for results-driven rainmakers who value credibility and substance. 💥 Now live — subscribe today www.therainmakingmagazine.com/info ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ ---------------------------------------- Yuliya (“YOO-lee-uh“) LaRoe is the founder and CEO of LeadWise Group, an award-winning law firm consulting and coaching company. Across the industry, she’s known as the law firm partner development expert and the coach who gets income partners promoted to equity.For nearly 15 years, Yuliya has coached and trained over 5,000 lawyers at AmLaw 100 and 200 firms nationwide. Through thousands of conversations, challenges, and breakthroughs, she built the proprietary frameworks, diagnostic tools, and development systems that power LeadWise’s work today, all grounded in the realities of law firm life: partner autonomy, billable pressure, and practice economics. Her methodology is now used by LeadWise’s nationwide network of coaches, trainers, and consultants to deliver consistent, measurable results for clients. Links: https://leadwisegroup.com/about/yuliya-laroe/ linkedin.com/in/yuliyalaroe Rain Dance by LSSO, June 3-4, Chicago https://legalsales.org/lsso-raindance-conference-2026 Learn more about your ad choices. Visit megaphone.fm/adchoices

May 14, 202624 min

TRP 318: Avoiding M&A Pitfalls for Deal Makers Alejandra Ramirez

In Episode 318 of The Rainmaking Podcast, Scott Love speaks with communications strategist Alejandra Ramirez about one of the most overlooked drivers of successful mergers and acquisitions: communication. In this episode, Alejandra explains why 75–90% of M&A deals fail and how poor internal communication, lack of trust, and unclear messaging create confusion, disengagement, and talent loss during high-stakes transitions. She breaks down the difference between “big C” communication (leadership alignment and strategic direction) and “little c” communication (day-to-day operational clarity), and why both are essential for preserving culture, performance, and long-term deal value. The conversation also explores practical M&A integration strategies, including leadership alignment, communication planning, pulse surveys, employee trust-building, manager messaging frameworks, and how to prevent the “vacuum of uncertainty” that fuels rumors and disengagement. Alejandra shares actionable guidance for law firms, private equity groups, investment bankers, and corporate dealmakers who want smoother integrations, stronger employee retention, and better post-merger performance. If you are involved in mergers, acquisitions, succession planning, or organizational growth, this episode delivers a practical roadmap for avoiding common M&A pitfalls before they damage culture and profitability. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/ogqhCNdAxIE ---------------------------------------- If you are a successful law firm partner or law firm founder and want to hear about other options, please book a time on Scott Love's calendar here: https://calendly.com/scott-736/half-hour-phone-meeting-with-scott Or email Scott to connect with him at: scott@attorneysearchgroup.com ---------------------------------------- 📖 Subscribe to The Rainmaking Magazine If you’re serious about growing your book of business, you’ll want to check out The Rainmaking Magazine — a monthly digital publication packed with insights, strategies, and real-world advice for professionals in law, consulting, recruiting, and beyond. 💡 Created for results-driven rainmakers who value credibility and substance. 💥 Now live — subscribe today www.therainmakingmagazine.com/info ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ ---------------------------------------- Alejandra Ramirez is an internal communications strategist and the founder of Ready Cultures. With nearly 20 years of experience in communications—including 15 years in Big Law and professional services—she helps leadership teams close the gap between what they say and what their people actually hear, especially in high-stakes environments where clarity directly impacts client experience and results. Her work focuses on executive messaging, crisis communication, and organizational alignment during moments of growth, change, and pressure. By strengthening internal clarity and trust, Alejandra helps firms improve execution, reduce friction, and deliver more consistent, high-quality client service—the foundation of sustainable rainmaking. Links: Website: https://www.readycultures.com/ 3H Framework: https://www.readycultures.com/3h-framework LinkedIn: https://www.linkedin.com/in/malejandraramirez/ Rain Dance by LSSO, June 3-4, Chicago https://legalsales.org/lsso-raindance-conference-2026 Learn more about your ad choices. Visit megaphone.fm/adchoices

May 12, 202624 min

TRP 317: [Legal] Exit Readiness for Law Firm Founders with Pam Meissner

In Episode 317 of The Rainmaking Podcast, Scott Love speaks with Pam Meissner of Cathedral Capital about “Exit Readiness for Law Firm Founders” and what it truly takes to prepare a law firm for a successful merger, acquisition, or succession transition. Pam explains why many law firm founders struggle emotionally after selling their firms and why exit planning is about far more than valuation—it’s about reducing owner dependency, building scalable systems, and preparing for life after the transaction. She outlines how buyers evaluate firms, including recurring growth, profitability, operational systems, team stability, and whether the business can function without the founder at the center of everything. The conversation also dives into the rise of private equity and managed service organizations (MSOs) in the legal industry, including what makes a firm attractive to buyers and the most common mistakes founders make when preparing for a sale. Pam shares practical strategies such as stepping away from the firm for 60–90 days to identify operational weaknesses, improving team retention, creating systems for business development, and increasing EBITDA and firm valuation over time. For law firm founders thinking about succession planning, mergers, or maximizing firm value before an exit, this episode delivers a highly practical roadmap for building a sellable law firm. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/z7XN3BkCpyU ---------------------------------------- If you are a successful law firm partner or law firm founder and want to hear about other options, please book a time on Scott Love's calendar here: https://calendly.com/scott-736/half-hour-phone-meeting-with-scott Or email Scott to connect with him at: scott@attorneysearchgroup.com ---------------------------------------- 📖 Subscribe to The Rainmaking Magazine If you’re serious about growing your book of business, you’ll want to check out The Rainmaking Magazine — a monthly digital publication packed with insights, strategies, and real-world advice for professionals in law, consulting, recruiting, and beyond. 💡 Created for results-driven rainmakers who value credibility and substance. 💥 Now live — subscribe today www.therainmakingmagazine.com/info ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ ---------------------------------------- Pam Meissner is a powerhouse in the world of finance and leadership, with a career that spans CFO, COO, and CEO roles across industries. Known for her ability to drive business growth, she has helped companies scale to billion-dollar valuations while navigating the complexities of financial strategy and operations. Her expertise lies in turning numbers into narratives—helping business leaders make informed, confident decisions that fuel long-term success. Beyond her financial acumen, Pam brings a global perspective to her work. She has traveled across multiple countries, immersing herself in different cultures and ways of thinking. These experiences have shaped her leadership philosophy, reinforcing the importance of adaptability, innovation, and diverse perspectives in building successful businesses. When she’s not advising business leaders, Pam is an award-winning baker, an avid reader known as “the book lady,” and a self-taught fashion designer—having learned to sew her own wardrobe when traditional stores failed to meet the needs of her six-foot-tall frame. Whether she’s strategizing financial turnarounds, perfecting the art of the perfect cake, or tackling new challenges head-on, she brings the same passion, precision, and problem-solving mindset to everything she does. Pam Meissner is more than a financial expert—she’s a leader who understands the power of adaptability, curiosity, and resilience in both business and life. Links: https://cathcap.com/contact-us/https://www.linkedin.com/in/pam-meissner/https://cathcap.com/our-books/ Rain Dance by LSSO, June 3-4, Chicago https://legalsales.org/lsso-raindance-conference-2026 Learn more about your ad choices. Visit megaphone.fm/adchoices

May 7, 202626 min

TRP 316: High Impact Strategic Planning with Ivy Slater

In Episode 316 of The Rainmaking Podcast, Scott Love speaks with executive coach and business strategist Ivy Slater about how professional services firms can create high-impact strategic plans that drive real growth. Ivy breaks down the structure of an effective strategic planning retreat, including who should attend, how to facilitate productive conversations, and why firms must think beyond short-term goals to create a long-term vision. She introduces her expanded “SWOTT” framework—strengths, weaknesses, opportunities, threats, and trends—and explains how leadership teams can use it to align finance, marketing, business development, and people strategy into one unified growth plan. The conversation also explores common strategic planning mistakes that derail firms, including lack of accountability, reactive leadership, and leadership teams getting trapped “in the weeds” of day-to-day administration instead of focusing on growth. Ivy shares practical guidance on implementation, quarterly accountability meetings, leadership cadence, and why numbers tell the real story of a firm’s future. For managing partners, law firm leaders, consultants, and professional services executives, this episode delivers a practical roadmap for strategic planning, leadership alignment, operational clarity, and sustainable firm growth. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/RRrc4EsMSvM ---------------------------------------- 📖 Subscribe to The Rainmaking Magazine If you’re serious about growing your book of business, you’ll want to check out The Rainmaking Magazine — a monthly digital publication packed with insights, strategies, and real-world advice for professionals in law, consulting, recruiting, and beyond. 💡 Created for results-driven rainmakers who value credibility and substance. 💥 Now live — subscribe today www.therainmakingmagazine.com/info ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ ---------------------------------------- Ivy Slater is the CEO of Slater Success, a consulting, coaching, and training company that helps professionals and business owners and their teams develop and implement strategic growth plans, scale with purpose, and build succession strategies for long-term legacy. A former printing company owner, Ivy brings decades of entrepreneurial and leadership experience to her work. She is the author of her third and latest book, BEST OF THE BEST: Lead Boldly, Scale Rapidly, Create Your Legacy. Ivy is a TEDx speaker and a sought-after voice on stages across the country. She hosts the weekly podcast Her Success Story, where she interviews bold and dynamic leaders. Her insights have been featured on ABC, CBS, and in publications including Ladders, Authority Magazine, and Real Simple. Links: https://slatersuccess.com/ https://www.linkedin.com/in/ivyslater/ The Law Firm Leadership Lab, May 14-15, New York City https://surepoint.com/managing-partner-lab/ The Law Firm Leadership Lab is a collaborative two‑day, in‑person workshop designed exclusively for managing partners and executive directors. This is a working session built to help senior firm leaders step away from daily demands and focus on the issues that most directly influence firm performance. Across two days, participants engage in expert‑led discussions, peer collaboration, and practical workshops that translate industry insight into firm‑specific plans. The MPL brings together nationally recognized thought leaders in law‑firm economics, talent strategy, technology, and client expectations—along with facilitated opportunities to connect with peers facing similar challenges. Why Attend Mid‑sized firms are navigating unprecedented pressure: evolving talent dynamics, tightening margins, rapid technology disruption, and rising client expectations. Leaders need time and space to make sense of what’s changing—and determine what to do next. Rain Dance by LSSO, June 3-4, Chicago https://legalsales.org/lsso-raindance-conference-2026 Learn more about your ad choices. Visit megaphone.fm/adchoices

April 30, 202621 min

TRP 315: Business Development Secrets from My Art Business with Scott Love

In Episode 315 of The Rainmaking Podcast, Scott Love shares seven powerful business development lessons learned from building his art business—and how those same principles apply to law, recruiting, consulting, and high-level B2B sales. From niching deeply and creating true distinction to forming strategic alliances and leveraging charitable relationships, Scott explains how success in one domain can translate directly into another. The core message: the fundamentals of rainmaking are universal—you just need to apply them intentionally. Scott also dives into advanced concepts like storytelling, relationship-driven marketing (instead of constant pitching), and continuous learning as a competitive advantage. Whether you’re a law firm partner, investment banker, or professional services provider, this episode delivers a practical framework for building visibility, attracting opportunities, and creating long-term client relationships. If you want to grow your book of business in a more strategic and sustainable way, this is a must-listen episode. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/F2Bt3wI4YrI ---------------------------------------- 📖 Subscribe to The Rainmaking Magazine If you’re serious about growing your book of business, you’ll want to check out The Rainmaking Magazine — a monthly digital publication packed with insights, strategies, and real-world advice for professionals in law, consulting, recruiting, and beyond. 💡 Created for results-driven rainmakers who value credibility and substance. 💥 Now live — subscribe today www.therainmakingmagazine.com/info ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ ---------------------------------------- Scott Love is a well-connected legal recruiter in the deal ecosystem, where he brings law firm partners intelligence, introductions, and strategic moves. He is the producer of The Rainmaking Podcast, the Editor in Chief of The Rainmaking Magazine, and co-author of Rainmaker Confidential. Scott has also delivered over 1,000 live and virtual presentations to corporate, association, and legal groups on topics including business development and recruiting. https://attorneysearchgroup.com/scott-love https://www.linkedin.com/in/scotttlove/ www.therainmakingpodcast.com www.therainmakingmagazine.com Scott Love’s art can be found on Instagram: https://www.instagram.com/scottlovefineart/ His art website is www.scottlovefineart.com The Law Firm Leadership Lab, May 14-15, New York City https://surepoint.com/managing-partner-lab/ What is the MPL The Managing Partner Lab (MPL) is a collaborative two‑day, in‑person workshop designed exclusively for managing partners and executive directors. This is a working session built to help senior firm leaders step away from daily demands and focus on the issues that most directly influence firm performance. Across two days, participants engage in expert‑led discussions, peer collaboration, and practical workshops that translate industry insight into firm‑specific plans. The MPL brings together nationally recognized thought leaders in law‑firm economics, talent strategy, technology, and client expectations—along with facilitated opportunities to connect with peers facing similar challenges. Why Attend Mid‑sized firms are navigating unprecedented pressure: evolving talent dynamics, tightening margins, rapid technology disruption, and rising client expectations. Leaders need time and space to make sense of what’s changing—and determine what to do next. Rain Dance by LSSO, June 3-4, Chicago https://legalsales.org/lsso-raindance-conference-2026 Learn more about your ad choices. Visit megaphone.fm/adchoices

April 28, 202623 min

TRP 314: [Legal] The Power of Niching Deeply with Frank Koranda

In Legal Episode 314 of The Rainmaking Podcast, Scott Love speaks with Frank Koranda of Polsinelli about the power of niching deeply—and how building a focused, specialized practice can transform client development, deal flow, and firm growth. Frank shares how his firm moved beyond a general M&A offering to create a dedicated private equity M&A practice, aligning talent, messaging, and strategy around a clear differentiator. The result: stronger positioning in the market, faster deal execution, and deeper trust with clients who value specialization over generalization. The conversation also explores how niching impacts referrals, recruiting, and long-term client relationships. By clearly communicating their expertise and focusing on a specific ecosystem—private equity funds, investment bankers, and portfolio companies—the firm increased visibility and repeat work. Frank breaks down practical lessons for professionals looking to niche down: identify your strengths, eliminate distractions, and commit to a bold, differentiated strategy. For lawyers and professional service providers seeking sustainable growth, this episode is a blueprint for building authority through specialization. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/mhTSzDVIo64 ---------------------------------------- 📖 Subscribe to The Rainmaking Magazine If you’re serious about growing your book of business, you’ll want to check out The Rainmaking Magazine — a monthly digital publication packed with insights, strategies, and real-world advice for professionals in law, consulting, recruiting, and beyond. 💡 Created for results-driven rainmakers who value credibility and substance. 💥 Now live — subscribe today www.therainmakingmagazine.com/info ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ ---------------------------------------- Frank advises clients on complex corporate and financial transactions, with a particular focus on private mergers and acquisitions. As Chair of the Private Equity – Mergers & Acquisitions Practice Group, he counsels private equity funds, strategic acquirers, family offices and their portfolio companies on stock and asset purchases, mergers, divestitures and financial reorganizations. He has represented clients in transactions ranging from multi-million to multi-billion in value.Beyond transactional work, Frank serves as outside general counsel to private companies, investment funds and family offices, supporting their day-to-day legal needs with a focus on practical solutions that drive business growth. His experience spans a wide range of industries, including: Health care products, services, and technology Telecommunications, technology and media Highly engineered manufacturing, light manufacturing, industrials and distribution Consumer products Professional services Infrastructure, transportation and logistics Links: https://www.polsinelli.com/frank-koranda Rain Dance by LSSO, June 3-4, Chicago https://legalsales.org/lsso-raindance-conference-2026 The Law Firm Leadership Lab, May 14-15, New York City https://surepoint.com/managing-partner-lab/ What is the MPL The Managing Partner Lab (MPL) is a collaborative two‑day, in‑person workshop designed exclusively for managing partners and executive directors. This is a working session built to help senior firm leaders step away from daily demands and focus on the issues that most directly influence firm performance. Across two days, participants engage in expert‑led discussions, peer collaboration, and practical workshops that translate industry insight into firm‑specific plans. The MPL brings together nationally recognized thought leaders in law‑firm economics, talent strategy, technology, and client expectations—along with facilitated opportunities to connect with peers facing similar challenges. Why Attend Mid‑sized firms are navigating unprecedented pressure: evolving talent dynamics, tightening margins, rapid technology disruption, and rising client expectations. Leaders need time and space to make sense of what’s changing—and determine what to do next. Learn more about your ad choices. Visit megaphone.fm/adchoices