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The Apply Rigor Podcast

The Apply Rigor Podcast

Hosted by M is Good

Episodes

12

Latest episode

Jun 2026

Language

EN-US

About the show

Branding, marketing & digital solutions.

Listen to episodes

12 recent
June 4, 202655 min

The R7 Christian Marketing Podcast: Bryce Johnson – Sports, Faith, and Identity

Dr. Dave Jones and Bryce Johnson unpack faith in sports, the FLAP framework, why only 50-60 NHL players are Christian and what that means for identity.

April 30, 202645 min

The R7 Christian Marketing Podcast: Travis Vaughn – Lazy Marketing

Travis Vaughn from Upward Sports joins Dr. Dave to talk about lazy marketing, the trap most growing organizations fall into without realizing it. They cover founder syndrome, the 17,000 impressions problem, journey mapping, and why nothing important happens in your office.

March 17, 202647 min

The R7 Christian Marketing Podcast: Gabe Cox – Mental Toughness

Mental toughness coach Gabe Cox reveals how she shaved nearly an hour off her marathon time to qualify for Boston twice—and why the same mental training that got her across that finish line is transforming how Christian entrepreneurs build their businesses.

March 11, 202651 min

The R7 Christian Marketing Podcast: Brady Shearer – From Bible College to $5M: Church Marketing and Ministry Growth

Brady Shearer started Pro Church Tools in his sophomore year of Bible college with nothing but a camera and a calling to help churches. Today, his company has 30 team members, generates over $5 million annually, and serves churches navigating the biggest communication shift in 500 years.

March 5, 20261 hr 0 min

The R7 Christian Marketing Podcast: Mark Driestadt – Christian Branding and Ministry Growth

Mark Driestadt, founder of Infinity Concepts, explains that successful Christian organizations focus on brand clarity, mission alignment, and simple messaging. Ministries often struggle not because of passion or funding, but because they lack a clear brand identity and consistent communication across their organization. By revisiting their core mission and reducing cognitive overload in messaging, Christian leaders can build stronger engagement with donors, audiences, and communities.

January 22, 20261 hr 52 min

The R7 Christian Marketing Podcast: Rico Magnelli – Our Identity In Christ

What if the stress, fear, and limitations you're experiencing aren't the real problem—but rather symptoms of living in a space far too small for who you are in Christ? In this transformative episode of The R7 Christian Marketing Podcast, mentor Rico Magnelli reveals how toxic motivators (Fear, Lust, Anger, Pride) keep believers trapped in mental prisons, unable to access the spacious freedom that is their true identity in Christ. Rico shares the powerful "ice cube" analogy and walks through the progression from confinement to freedom: Learn, Connect, Share, Grow, Impact. This isn't about trying harder, it's about discovering who you truly are when you put on the mind of Christ.

December 18, 202556 min

The R7 Christian Marketing Podcast: Barbara Carneiro – Revealing Your Brand’s True Identity

Brand strategist Barbara Carneiro shares her four essential questions that help Christian organizations discover and articulate what makes them truly unique after 20 years working across 7 countries. Quick Answer: Start With Four Questions. Barbara has discovered that every Christian organization has something special but struggles to articulate it. Her solution: Four essential questions that force you to look both at yourself and your audience: What do you commit to do? What do you refuse to do? What is the greatest lie you silence? What is the greatest truth you want them to believe?

December 10, 202558 min

The R7 Christian Marketing Podcast: Phil Cooke – Should Christians Lead With Faith or Skill?

Should Christians Lead With Faith or Skill? Media legend Dr. Phil Cooke reveals why Christian entrepreneurs should lead with excellence, not testimony. Learn how skill opens more doors than broadcasting your beliefs in hostile cultures. Phil, a media producer with 30+ years consulting major Christian ministries, advises: "Don't lead with your testimony. Don't lead with your faith. Lead with your skill." Excellence in your craft earns respect that opens doors for natural faith conversations, while leading with faith often closes those same doors in secular environments.

November 26, 20251 hr 4 min

The R7 Christian Marketing Podcast: Elijah Mayo & Josef Schmidt – Ads That Don’t Suck

In this episode, Dr. Dave and co-host Joe Schmidt sit down with Elijah Mayo from Rumble to break down what separates messaging that connects from messaging that gets ignored. Elijah works with top creators like Steven Crowder, Tim Pool, and Devery Dawkins to build brand partnerships that actually convert.

November 14, 20251 hr 14 min

The R7 Christian Marketing Podcast: Josef Schmidt – The Pursuit of Excellence

On this episode of the R7 Christian Marketing Podcast, Dr. Dave and entrepreneur Josef "Joe" Schmidt talk honestly about what Christian entrepreneurs often get wrong and what it really takes to build something meaningful. Their conversation highlights a simple but challenging truth: Faith does not remove the need for hard work. Success still requires grind, focus, and excellence.

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