The Leveraged CEO

Hosted by mattdart21

Business Entrepreneurship

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Episodes

123

Latest episode

Jun 2026

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About the show

For business owners who want to stop being the bottleneck. Matt Dart breaks down the systems, automations, and mindset shifts to build a business that runs without you.

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60 recent

June 16, 2026Episode 12311 min

Ep123: Fire Yourself - Your Team Can't Grow Until You Get Out of Their Way

You've got a team. But they're still coming to you for everything. Every decision, every question, every "just checking in." You built a team and somehow ended up with more on your plate, not less.That's not a team problem. That's a you problem.In this episode I break down why business owners stay stuck in the middle of their own team, the difference between donkeys, horses and stallions, and what it actually looks like to hand over responsibility and get out of the way for good.In this episode:The donkey, horse and stallion framework — and why you need to fire the donkeysWhy getting out of the way isn't lazy, it's literally your job at this levelHow to set up your team so they run on KPIs and stop relying on you to functionFind out how to get 20 hours/week back - https://leveragedceo.com.au/optin

June 9, 2026Episode 12212 min

Ep122: The Reason Successful Business Owners Are Miserable

You're making good money. Nice holidays, business class flights, the lot. But you're stuck on your phone the whole time, missing dinners, missing school pickups, running on empty.That's not a business. That's a high-paying job you can't leave.In this episode I break down why so many business owners at the $500k to $1M mark are quietly miserable and what the actual way out looks like. It's not about working harder. It's about using the profit you've already built to buy back your time through team, AI, and systems that don't need you in the middle of everything.In this episode:-Why making good money doesn't mean you've actually made it-The trap that keeps successful business owners working 60+ hour weeks-The profit, leverage, lifestyle order and why most people get it wrongIf that resonates, send me a DM on Instagram or Facebook and let's chat.Find out how to get 20 hours/week back - https://leveragedceo.com.au/optin

June 2, 2026Episode 12111 min

My Confession: I've Been Teaching the Wrong People

For three years I ran PT Profit Leverage and Lifestyle Show. I thought I knew exactly who I was building for. Turns out, I was wrong and this episode is me admitting that out loud.In this episode I break down why I started the original show, what changed, the honest realisation that made me rebrand, and who The Leveraged CEO is actually for.If you're a business owner who's tired of being the bottleneck, this is your show now.Find out how to get 20 hours/week back - https://leveragedceo.com.au/optin

May 19, 2026Episode 1207 min

Ep120: How to Go From Fully Booked and Burnt Out to Running a Business That Scales Without You

Being fully booked used to feel like the goal until you got there and realised it just means you've hit a ceiling. In this episode, we talk about the trap that almost every successful PT falls into, why working harder is no longer the answer, and what the shift actually looks like to go from maxed out to running a business that grows without you being the bottleneck. If you're at capacity and you're not sure what the next move is, this episode will give you a clear picture of exactly what needs to change.Want to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=true

May 12, 2026Episode 1199 min

Ep119: How to Turn Your PT Reputation Into a Predictable Revenue Machine (Without Relying on Referrals)

You've put in the years, you've got the results, and people know your name so why is your income still inconsistent? In this episode, we break down why the most established PTs are still stuck relying on referrals and word of mouth, and what it actually looks like to build a system that turns your reputation into predictable, recurring revenue. If you're a PT who is great at what you do but tired of not knowing where your next client is coming from, this one is for you.Want to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=true

May 5, 2026Episode 1189 min

Ep118: How My Client Added $1600/week To His Income In Week 1 Of Being In The Gym

In this episode, I break down exactly how one of my clients added $1,600 a week in recurring PT income in his very first week at a new commercial gym.I also share how another client added $1,300 a week ($50,000+ a year) using one simple lead generation strategy: calling new gym members.You'll hear the exact steps we took, from setting up direct debit and pricing, to running consultations and signing clients and why this is repeatable in almost any commercial gym.If you're a personal trainer in a commercial gym and you're not consistently booking 2–5 consultations a week, this episode is for you.What you'll learn:-The exact setup we used before week one (direct debit, value stack, pricing)-Why new gym members are your highest-converting leadsWant to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=true

April 28, 2026Episode 1177 min

Ep117: Why $10K a Month Is the Most Dangerous Place to Be in Your Fitness Business

In this episode, we get into why $10k/month is one of the most dangerous places to be in a fitness business - not because it's bad, but because it creates a false sense of stability that keeps coaches stuck for months, sometimes years. We talk about the patterns we see over and over again, what the businesses that break through to $20k, $30k and beyond actually do differently, and why paid traffic - managed the right way — is almost always the lever that changes everything.If $10k a month feels more like a ceiling than a launchpad right now, this episode is for you.In this episode:Why $10k/month creates a "comfortable trap" for fitness coachesThe founder bottleneck that quietly kills momentumWhat most coaches get wrong about paid ads at this stageThe shift in operations and mindset that unlocks the next levelWhy one well-managed ad campaign can change the entire trajectory of your businessWant to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=true

April 21, 2026Episode 1168 min

Ep116: The Problem Isn't Your Ads - It's That You're Still Running Them

In this episode, we break down exactly why the bottleneck in most $10k+ fitness businesses isn't the ads themselves - it's the founder still running them. We talk about what it's costing you, what consistent professional ad management actually looks like, and how to know when it's time to make the shift.If you're running your own ads and your business is growing, this is the episode that might finally give you permission to let go.In this episode:-Why staying in Ads Manager past a certain point is holding you back-The real cost of DIY ad management at the $10k+ level-What professional, done-for-you ad management actually looks like-How to know when you're ready to hand it off and what happens when you doWant to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=true

April 14, 2026Episode 1158 min

Ep115: Why Most PTs Will Never Hit $10K/Month- These 5 Traits Will Change Everything

Are you wondering why you haven't cracked 10K per month yet? In this episode, the five key traits shared by every PT who has hit and surpassed that milestone are broken down one by one. From taking full accountability for your results and executing growth tasks every single week, to tracking your numbers, asking for help before you get stuck, and reverse engineering your income goals, these are the habits that separate those who get there from those who don't. If you're serious about building a PT business that consistently earns 10K per month or more, this episode is your honest self-assessment checklist.Want to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=true

April 7, 2026Episode 1148 min

Ep114: How to Add $2,800/Month Without Signing a Single New Client

In this episode, discover how to grow your PT income without signing a single new client. Learn the simple strategy of upgrading your existing clients to extra weekly sessions and how to do it in a way that feels natural, gets them better results, and keeps them paying at the new rate. Two practical approaches are covered: a trial offer framed around value, and a low-pressure "market research" method that almost anyone can use. With the right timing and the right ask, adding up to $2,800 per month to your business could be closer than you think.Want to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=true