The Leveraged CEO

Hosted by mattdart21

Business Entrepreneurship

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Episodes

127

Latest episode

Jul 2026

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About the show

For business owners who want to stop being the bottleneck. Matt Dart breaks down the systems, automations, and mindset shifts to build a business that runs without you.

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60 recent

July 7, 2026Episode 12610 min

Ep126: Key Person Risk - The Silent Killer in Your Business

If your business falls apart when one person leaves, you've got key person risk. And it's more common than you think.In this episode, Matt breaks down what key person risk actually is, why most founders don't see it until it's too late, and what to do about it.Here's what gets covered:What key person risk is and how it quietly builds up in your business until someone quits or goes on leave and everything lands back on you.Real examples from an allied health practice, a property styling business and a cafe, all dealing with the same problem in different ways.Why it's not a people problem. It's a systems problem. And how to start fixing it by documenting roles so the business doesn't depend on any one person.The order to fire yourself from roles, starting with admin, then delivery, and why sales and marketing should be the last thing you hand off.If your team can't run without you, this one's worth a listen.Find out how to get 20 hours/week back -https://leveragedceo.com.au/optin

June 30, 2026Episode 12510 min

Ep125: The Hidden 20 Hours You're Losing to Admin

You're probably working 50 to 60 hours a week. But here's the thing, around 20 of those hours are going straight to admin.In this episode, Matt breaks down exactly where that time is disappearing and what to do about it.Here's what's covered:The real cost of doing your own admin. At $100 an hour, 20 hours a week is $100k a year in lost time. Most founders have no idea.Real business examples. A studio owner with disconnected free software, an NDIS provider doing everything manually, and a franchise broker wasting hours on emails from people who were never serious buyers.The automate, delegate, delete framework. A simple way to figure out what to hand off, what to systemise, and what to cut completely.Why a VA might be the easiest win. For $4 to $6 an hour, most of the basic stuff on your plate can be handled by someone else today.If you're drowning in tasks that have nothing to do with actually growing your business, this one's worth a listen.Find out how to get 20 hours/week back -https://leveragedceo.com.au/optin

June 23, 2026Episode 12412 min

Ep124: How I'd Find 20 Hours In Your Week

Most business owners doing $500k+ aren't short on revenue. They're short on time. Working 50-60 hour weeks, answering Slack messages all day, double-checking the team's work, chasing data across six different softwares that don't talk to each other.In this episode I break down the exact process I'd run on your business to get 20 hours a week back: eliminate, delegate, automate. In that order. Most people get it backwards and end up automating chaos.I also cover the donkeys, horses and stallions framework for figuring out which team members are costing you hours, why you should hand over outcomes instead of tasks, and how I took a full month off my own business with a newborn at home and nothing broke.What's covered:0:00 – Why 20 hours a week back isn't an exaggeration2:00 – Where the hours actually hide (it's the invisible stuff)4:30 – Donkeys, horses and stallions: which team have you got?6:30 – Eliminate first: the tasks nobody should be doing7:30 – Delegate: hand over outcomes, not tasks8:40 – Automate last: AI agents, reporting, systems that talk10:00 – Done-for-you vs being taught how (why busy founders never implement)11:30 – What would you actually do with the extra time?Connect:Instagram: https://instagram.com/mattgdartTikTok: @mattgdartFind out how to get 20 hours/week back - https://leveragedceo.com.au/optin

June 16, 2026Episode 12311 min

Ep123: Fire Yourself - Your Team Can't Grow Until You Get Out of Their Way

You've got a team. But they're still coming to you for everything. Every decision, every question, every "just checking in." You built a team and somehow ended up with more on your plate, not less.That's not a team problem. That's a you problem.In this episode I break down why business owners stay stuck in the middle of their own team, the difference between donkeys, horses and stallions, and what it actually looks like to hand over responsibility and get out of the way for good.In this episode:The donkey, horse and stallion framework — and why you need to fire the donkeysWhy getting out of the way isn't lazy, it's literally your job at this levelHow to set up your team so they run on KPIs and stop relying on you to functionFind out how to get 20 hours/week back - https://leveragedceo.com.au/optin

June 9, 2026Episode 12212 min

Ep122: The Reason Successful Business Owners Are Miserable

You're making good money. Nice holidays, business class flights, the lot. But you're stuck on your phone the whole time, missing dinners, missing school pickups, running on empty.That's not a business. That's a high-paying job you can't leave.In this episode I break down why so many business owners at the $500k to $1M mark are quietly miserable and what the actual way out looks like. It's not about working harder. It's about using the profit you've already built to buy back your time through team, AI, and systems that don't need you in the middle of everything.In this episode:-Why making good money doesn't mean you've actually made it-The trap that keeps successful business owners working 60+ hour weeks-The profit, leverage, lifestyle order and why most people get it wrongIf that resonates, send me a DM on Instagram or Facebook and let's chat.Find out how to get 20 hours/week back - https://leveragedceo.com.au/optin

June 2, 2026Episode 12111 min

My Confession: I've Been Teaching the Wrong People

For three years I ran PT Profit Leverage and Lifestyle Show. I thought I knew exactly who I was building for. Turns out, I was wrong and this episode is me admitting that out loud.In this episode I break down why I started the original show, what changed, the honest realisation that made me rebrand, and who The Leveraged CEO is actually for.If you're a business owner who's tired of being the bottleneck, this is your show now.Find out how to get 20 hours/week back - https://leveragedceo.com.au/optin

May 19, 2026Episode 1207 min

Ep120: How to Go From Fully Booked and Burnt Out to Running a Business That Scales Without You

Being fully booked used to feel like the goal until you got there and realised it just means you've hit a ceiling. In this episode, we talk about the trap that almost every successful PT falls into, why working harder is no longer the answer, and what the shift actually looks like to go from maxed out to running a business that grows without you being the bottleneck. If you're at capacity and you're not sure what the next move is, this episode will give you a clear picture of exactly what needs to change.Want to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=true

May 12, 2026Episode 1199 min

Ep119: How to Turn Your PT Reputation Into a Predictable Revenue Machine (Without Relying on Referrals)

You've put in the years, you've got the results, and people know your name so why is your income still inconsistent? In this episode, we break down why the most established PTs are still stuck relying on referrals and word of mouth, and what it actually looks like to build a system that turns your reputation into predictable, recurring revenue. If you're a PT who is great at what you do but tired of not knowing where your next client is coming from, this one is for you.Want to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=true

May 5, 2026Episode 1189 min

Ep118: How My Client Added $1600/week To His Income In Week 1 Of Being In The Gym

In this episode, I break down exactly how one of my clients added $1,600 a week in recurring PT income in his very first week at a new commercial gym.I also share how another client added $1,300 a week ($50,000+ a year) using one simple lead generation strategy: calling new gym members.You'll hear the exact steps we took, from setting up direct debit and pricing, to running consultations and signing clients and why this is repeatable in almost any commercial gym.If you're a personal trainer in a commercial gym and you're not consistently booking 2–5 consultations a week, this episode is for you.What you'll learn:-The exact setup we used before week one (direct debit, value stack, pricing)-Why new gym members are your highest-converting leadsWant to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=true

April 28, 2026Episode 1177 min

Ep117: Why $10K a Month Is the Most Dangerous Place to Be in Your Fitness Business

In this episode, we get into why $10k/month is one of the most dangerous places to be in a fitness business - not because it's bad, but because it creates a false sense of stability that keeps coaches stuck for months, sometimes years. We talk about the patterns we see over and over again, what the businesses that break through to $20k, $30k and beyond actually do differently, and why paid traffic - managed the right way — is almost always the lever that changes everything.If $10k a month feels more like a ceiling than a launchpad right now, this episode is for you.In this episode:Why $10k/month creates a "comfortable trap" for fitness coachesThe founder bottleneck that quietly kills momentumWhat most coaches get wrong about paid ads at this stageThe shift in operations and mindset that unlocks the next levelWhy one well-managed ad campaign can change the entire trajectory of your businessWant to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=true