The ProMarketer Podcast

Hosted by Christian Jones

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Jun 2026

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About the show

The ProMarketer Podcast discusses marketing for accountants and tax professionals, featuring pro tips, success stories, expert interviews, and current strategies to build up your firm in the easiest and most efficient way possible. Since 2023, host Christian Jones has been the CEO of the leading agency providing marketing for accountants, bookkeepers, business advisors, and tax professionals. Learn more about Christian at linkedin.com/in/christian-jones-44b18346.

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June 12, 202618 min

Why Am I Not Getting Tax Resolution Leads Online?

You know that taxpayers in your area are getting IRS letters and losing sleep from wondering how bad their tax debt is going to get. But when they get online to search for help, can they find you? In this episode, Christian Jones and Noah Jenks look at what's actually working for tax resolution pros who are getting found online. Tax pros who are bringing in: 7 leads in less than a month at $86 per lead 33 leads over a year, with an average cost per conversion of $170 Leads with up to $400K owed and years of unfiled returns. You'll learn the digital marketing moves that are getting tax resolution firms more IRS debt cases. And how asking the right questions on your website can turn nervous visitors into qualified tax resolution leads. If you're looking to get more tax resolution leads, this episode shows you what's possible when your digital marketing is designed to capture them.

May 29, 202640 min

Will AI Take Over Accounting? How to Build A Firm AI Can't Replace

If you own a tax, accounting, or bookkeeping firm, you're seeing software get smarter and watching compliance get easier to automate because of AI. How long will your clients keep paying your fees if they start believing AI can do the same work faster and cheaper? Will AI take over accounting firm owners' work altogether? TaxProMarketer's Christian Jones (CEO) and Noah Jenks (Director of Sales) take this episode of the ProMarketer Podcast to talk about what this shift means for your firm. And, more importantly, what you can do now to protect your client relationships. You'll hear: Why firms built on form-filling and once-a-year check-ins will struggle to grow How to position yourself as the trusted advisor your clients still need Why your website, email follow-up, reviews, and marketing message matter more as AI changes how people search for help So, will AI take over accounting? Not for the firms that know how to prove their value beyond compliance. Listen in to learn how to stay visible in AI search and give your clients a reason to choose YOU (instead of the AI-powered option).

May 12, 202641 min

How to Fix Your Sales Process and Grow Your Accounting Practice

You want to grow your accounting practice, so the first thing you think is: "I need more leads." But if… Sales calls turn into free consulting instead of clear next steps You struggle to explain why your monthly bookkeeping, tax planning, or CFO advisory fee is worth the investment You don't have a plan for handling "I'll think about it" Follow-up depends on whoever remembers to do it …You're going to lose good opportunities even when the leads are coming in. If any of those apply to you, then the real way to see growth in your accounting practice is by fixing your sales process. In this episode of the ProMarketer Podcast, Christian Jones talks with Michelle Weinstein, a seasoned entrepreneur, sales strategist, and founder of The Abundant Accountant. Michelle helps accounting, tax, fractional CFO, and bookkeeping firm owners sell high-level services with confidence. Her clients have collectively added over $28 million in additional revenue to their firms. Listen to hear Michelle break down why you may need to learn how to close the opportunities already in front of you to grow your accounting practice. You'll learn how to stop undercharging, talk through pricing objections without getting defensive, use AI to support preparation and follow-up, and build a sales process that helps you win better clients instead of chasing every prospect who asks for a quote.

April 22, 202625 min

How to Get Accounting Leads: Real Marketing Results from Growing Firms

Want to know how to get accounting leads without wasting money on marketing that doesn't perform? In this episode, Christian Jones, TaxProMarketer CEO, and Sales Manager Noah Jenks break down real Q1 2026 client success stories to show what is actually working right now for tax and accounting firms that want more visibility and more qualified leads. You'll hear real examples of firms… Generating organic website leads. Building stronger Google review momentum. Improving keyword rankings. Creating consistent lead flow through better SEO, stronger websites, and strategic advertising. If you've been wondering how to get accounting leads, this episode is packed with practical insight for tax and accounting firm owners who want a stronger return on their marketing investment.

April 6, 202631 min

How to Rank in ChatGPT Search: What Tax Professionals Need to Do Now to Stay Visible

What happens when your next best client skips Google and asks ChatGPT to help them find the "best accountant near me"? That's the shift happening right now. Your prospects are using AI tools to find answers and choose who to trust. What does that mean? Even successful firms will become invisible if they don't give AI enough proof that they're the firm to recommend. In this episode, Christian Jones, CEO of TaxProMarketer, and Noah Jenks, Sales Manager, explain how to rank in ChatGPT search, Gemini results, Claude recommendations, and the rest. So your firm keeps up as the way people search dramatically transforms. Listen in to learn how to rank in ChatGPT search and what tax pros need to do now to stay competitive.

February 13, 202655 min

Get More Accounting Clients With An Effective Sales Funnel

Wondering why it feels so hard to get more accounting clients consistently? You don't have a sales problem. You have a pipeline problem. In this episode of the ProMarketer Podcast, TaxProMarketer CEO Christian Jones and Director of Sales Noah Jenks break down where most firms lose leads… and what an effective sales funnel actually looks like for accounting firms. They explain the structure and automation you need to stop losing opportunities and focus your time on better-fit clients. If you want to get more accounting clients, this episode lays out the framework that makes growth predictable instead of random (without adding work to your plate).

February 4, 202643 min

Accounting Firm Growth in the Age of AI

People interested in your services aren't just searching on Google and scrolling the results to find you anymore. They're asking ChatGPT. They're letting Google's AI Overviews give them guidance. They're putting their trust in AI platforms to answer their questions and help them decide which accountant they should trust. And as the search rules are being rewritten, so are the rules for accounting firm growth online. The thing is, most firms don't even have an online presence, which means in the new AI world, they're getting left behind. The uncomfortable reality for accountants right now: They are invisible to search because they have generic websites that lack depth and authority. The ones winning at accounting firm growth right now are positioning themselves as trusted experts who answer real client questions in ways AI understands. TaxProMarketer CEO Christian Jones and Sales Manager Noah Jenks explain how AI decides which firms to recommend. Tune in to learn the AI marketing strategies for accountants to get found online by high-quality leads.

January 28, 202636 min

The Simple Tax Season Marketing Move To Get More Clients

"I know marketing matters, but I just can't deal with it during tax season." Once tax season starts, you're buried in client work and relying on referrals. Time is not something you have an excess of. So, tax season marketing falls to the bottom of the priority list. But this is actually when your marketing matters MOST. Potential new clients are actively searching Google for help and choosing competitors who look more credible online. In this episode, TaxProMarketer CEO Christian Jones and Sales Manager Noah Jenks break down one of the most overlooked (yet controllable) tax season marketing levers: Google reviews. They explain why reviews directly impact rankings and lead volume. Listen in to find out how a simple, repeatable Google Review strategy can help you attract higher-quality clients during tax season without adding more chaos to your plate.

December 23, 202552 min

Google Ads for Accountants: Building Campaigns That Get Results

Google ads for accountants fail because they're built without a clear understanding of who to target and how much to realistically spend. If you've tried Google Ads before and felt like the money disappeared too fast, this episode will help you understand why. Christian Jones and Noah Jenks walk through real Google Ads data from an accounting firm they're actively managing right now. You'll see what qualified tax leads are actually costing during tax season and what changes when campaigns are built with the right structure. They show you where money gets wasted in Google Ads and how it's avoided in a live campaign. You'll hear how they're controlling spend, filtering out bad searches, and turning paid clicks into booked conversations for their client.

November 24, 202546 min

5 Digital Marketing Tactics to Ready Your Accounting Business for 2026

The firms that will win next year are the ones building their 2026 accounting marketing plan right now. In this session, Christian Jones (CEO) and Noah Jenks (Sales Manager) from TaxProMarketer break down the five tactics for an effective accounting marketing plan. These are the systems our clients use to generate consistent leads, retain more clients, and stop depending on referrals alone. Highlights "You can't get time back, and I need time to be effective. There's never ever a time in the year where I'm not telling a lead: Give me more time and it'll work better." "The firms that win next year are the ones building their systems right now." "If you're not on page one of Google, you're invisible." Average cost per lead from Google Ads: $50-$100 for accounting/bookkeeping, with 12% conversion rates from clicks to leads "Ranking for free on Google to be the top option on page one does take time. Ads at a minimum is like a stop gap for those that are kind of waiting until their organic ranking gets established." "Your website should not just be a digital business card—it needs to be a client-converting tool." Email marketing keeps you "front and center for 285 people on a weekly basis" (based on 500-person list with 57% open rates) "Marketing takes time to work, and you can't get time back." "Most firms wait until January to think about marketing. Then they wonder why leads dry up, clients disappear, and every tax season feels like starting from scratch." Google Ads budget recommendation: ~$1,000/month for well-developed campaigns that produce results "Ads is the fastest way to get new leads moving into 2026 or even before." Follow-up systems capture "opportunities most firms lose" "You need to be in control of your pipeline—not held hostage by referrals or seasonal swings."