The Profitable Website

Hosted by Ella Szumlas

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Latest episode

Feb 2026

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EN-IE

About the show

The Profitable Website podcast is for female entrepreneurs who want to grow a profitable online business with calm and ease. It's about working smarter not harder by using the full potential of their website and taking the fast track by learning from others. I'm Ella, mum to Olivia and Michael, founder of Ella Web Design and a course creator. I started this podcast to help other women make their business easier and better. The show features myself and guest speakers sharing our personal experiences and effective strategies that help us successfully grow our businesses.

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54 recent

February 25, 2026Episode 5326 min

Stop Competing on Price. Find Your "Why"

Are you working too hard? Get a Free Guide: The 5 Website Tools to Work Smarter..Many business owners are very clear on what they do and how they do it. They focus on being better than competitors - better service, better quality, more features.But this race is exhausting and never-ending. There will always be someone cheaper. Faster. Louder. Or more visible.When your message is built only on what and how, it becomes fragile and unsustainable.So how do you actually stand out in a crowded market? How do you charge the price you need, not the price that keeps you stressed? How do you attract clients who value your work, gladly pay, and happily recommend you?It starts deeper than strategy. It starts with your WHY.In this episode, I chat with Lucy Cronly, an accredited Simon Sinek “Find Your Why” coach, about discovering your why and how it shapes the way you grow your business.About Lucy: Lucy a Life Coach, Simon Sinek Accredited "Find Your Why" Coach, speaker, and author of The Right Shoes – A Journey of Self-Discovery and Meaningful Connections. She helps individuals uncover their deeper purpose, align their actions with their values, and build cultures rooted in clarity and belonging. Connect with Lucy on LinkedInhttp://www.lucycronlycoaching.ie

November 24, 2025Episode 5227 min

52. What is Branding? How to Make Your Small Business Stand Out Online

Get more out of your website. Apply for a free website review https://ellawebdesign.ie/website-reviewHave you ever wondered how do you stand out when everyone does what you do?In this episode, I chat with graphic designer and branding expert Lorraine Luby about what a brand really is and how small business owners can use branding to build trust, stand out, and create deeper connection with their audience.We cover:✨ What makes a brand memorable✨ How to stand out without loud colours✨ Why consistency matters✨ How to uncover your real USP (unique selling point)✨ Essential brand assets every small business needs✨ What to invest in first when you're on a budgetIf you’ve ever felt like your brand doesn’t match the value of your work and your business is invisible, this episode will give you clarity and direction.About Lorraine:Lorraine is a Graphic Designer, receiving a BDes(Hons) in Visual Communications from NCAD, Dublin, in 2007. Her branding studio, Luuuby Creative was launched in 2021.She helps independent businesses get seen and trusted by the right people. Through thoughtful, custom logo and brand design, Lorraine gives her clients the confidence and tools to grow — making sure everything feels aligned with their audience and message. Because branding is more than a logo! Contact Lorraine:Website: www.luuubycreative.ieInstagram: https://www.instagram.com/luuubycreative/

September 25, 2025Episode 5112 min

51. How to Increase Your Repeat Business

Never miss any episode. Sign up HERE and get notified when a new podcast goes live.If you want to build a business that lasts, repeat customers are gold. And in this episode, I’m sharing why they matter and how your website can help you keep them coming back. From simple email strategies to smart automation, I’ll show you how to turn one-time buyers into loyal fans. Tune in and your future self will thank you!

June 17, 2025Episode 5013 min

50. How to Grow Your Business Online, if You Can’t Afford a Custom Website yet?

It’s great to have a website. It builds trust and credibility, books calls, takes payments, and even sells your offers while you sleep.But what if you're just starting out, not making money yet, and can’t afford a custom website?If that’s you, I’ve got you. In todays podcast, I’ll walk you through what to focus on right now to start getting visible, building trust, and attracting your first clients.Listen to todays podcast and grow your business online with ease.Don't miss any episode. Sign up to my "Profitable Website Emails" to get weekly marketing tips, success stories and Squarespace updates to help you grow your business with calm and ease. Click HERE to join my mailing list

February 24, 2025Episode 4920 min

49. How To Increase Sales On Website

Have you ever thought why people are buying from you? It’s not a fancy website, clever tagline or the price - it’s trust. They buy because they trust that you can help them get results.If your website isn’t converting, chances are it’s missing one thing: trust signals. In this blog post I will cover how to use trust signals on your website to get more clients and increase your sales.Click HERE to download a free Website Trust Signals Checklist.

February 13, 2025Episode 4841 min

48. How To Write Website Copy

Do you struggle to write website copy that resonates with your ideal clients and gets them to take action?In this episode of the Profitable Website Podcast, I chat withLaurence Ogé, a website copywriter and messaging specialist, how to write copy that connects and converts.We explore why clear, client-focused messaging is key, the must-have elements of a homepage, and how to build trust through social proof.We also share simple copywriting formulas to help you write with clarity and confidence.---------------------------Connect with Ella:Website:ellawebdesign.ieInstagram: ellawebdesign.ieAbout Laurence:Laurence Ogé is a website copywriter and messaging strategist who works with coaches and brands focused on mental health, wellness, and personal and professional growth. Her goal? Crafting authentic copy that connects and converts. Through a deep, collaborative process, she uncovers the heart and essence of your brand, ensuring your message resonates with your right-fit clients – without sounding salesy. Laurence also optimizes the website experience, ensuring no leads are lost to confusion or unclear messaging.Connect with Laurence:LinkedIn:https://www.linkedin.com/in/laurenceoge/Download Laurence's free checklist: How to create a great Homepage when you’re a coach.

December 5, 2024Episode 468 min

47. How to Request Testimonials That Sell

When was the last time you read a testimonial and thought, “Wow, I need to hire this person right now!” That’s the kind of reaction your testimonials should inspire—but let’s be honest, not all testimonials do. Saying “It was nice to work with her” is sweet, but it won’t convince your dream clients to invest. What does work? Tune in to today's episode and find out. _________________________________________________ Ready to finally make your website work for you - attracting dream clients and making you money? Book a free strategy call HERE

November 5, 202431 min

46. Branding for Coaches - How to Build a Successful Personal Brand

Turn your website into a lead and clients generating machine. Click HERE to sign up to my Free course Branding for coaches is more than logos and colors; it’s about creating a meaningful connection. A strong personal brand sets you apart and attracts clients who align with your vision and values. In this episode, me and my guest Carol Gaffney - a brand positioning strategist, will share practical tips to help you craft a brand that feels authentic to you, so you can connect with the clients who truly appreciate what you bring to the table. We cover: What is a personal branding and why you need it How to get the brand clarity The common branding mistakes When it’s time for a rebrand Follow Carol https://gaffneystudio.com/ Follow Ella https://www.instagram.com/ellawebdesign.ie/ https://ellawebdesign.ie/

October 8, 2024Episode 4530 min

45. Build Self-Belief to Thrive in Business

Do you find yourself second-guessing, overthinking, or doing unnecessary tasks instead of taking action that will move your business forward? These are signs of a lack of self-belief—whether in yourself, your offer, or the action you're avoiding. Don't worry, you're not alone. In today's podcast episode, I talk with self-belief coach Vicky Shilling about how to build self-belief and overcome self-doubt. We cover: Why self-belief is key to thriving in business How to overcome self-doubt and take action Simple daily practices to strengthen your confidence Why your website is a great tool to increase clarity and confidence Vicky Shilling is a Self-Belief Business Coach, helping solopreneurs stuck in procrastination make mindset shifts so their work can have impact. She loves honest chat about self-doubt, the true feelings and emotions of running your business and sharing tips and tools to help solo business owners befriend their inner protector while taking bold steps to do the work they love. FOLLOW VICKY: Instagram Visit her website FREE DOWNLOAD: "Paralysis ➡️ Progress" audio guide & worksheet. Download HERE ---------------------------------------------------------------- Do you have a website but it's not working for you? Take my FREE course "The 3 Steps to A Profitable Website"and turn your website into a lead and client generating business tool.

April 5, 2024Episode 4441 min

44. Selling Skills: Sales Energetics For Coaches and Holistic Practitioners

⁠⁠Thinking about launching your own online course? Click HERE to get your FREE roadmap to launching your course!⁠ You cannot have a successful business without mastering the selling skills. In today's Profitable Website Podcast, I talk with Gabriela Tomkiel-Pedlowska, a certified coach, mindset mentor, and Reiki Master, about the importance and the exact tools for managing your energy during sales conversations. Sales energetics refers to the idea that the energy you bring to a sales interaction can impact the outcome. It's about cultivating a positive, confident, and authentic energy that resonates with your potential customers. This can involve things like mindset, body language, tone of voice, and emotional intelligence. To learn more about sales energetics, how to overcome sales barriers, cultivate confidence and sell authentically to attract ideal clients effortlessly join Gabriela's FREE Masterclass: https://transformwithgabriela.my.canva.site/transformwithgabriela You may also connect with Gabriela https://www.facebook.com/gabriela.tomkielhttps://www.linkedin.com/in/gabriela-tomkiel ---------------------------------------------------------------------------- Do you have a Squarespace website but it's not working for you? Are you losing traffic, potential clients and revenue through your website? Claim your FREE Squarespace Website Audit and learn 3 things you can change immediately on your website to improve it's conversion rate.