The AI Voice Authority Show With Kristen Poborsky

Hosted by Kristen Poborsky

Business Marketing Education

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Episodes

152

Latest episode

Oct 2026

Language

EN-US

About the show

You've built your expertise. You've developed your frameworks. You know how to help your clients get results. But creating content that showcases all of that? It's draining your time and energy. Welcome to the AI Voice Authority Show—where coaches, course creators, and consultants learn how to train AI to amplify their business and expertise without losing what makes them unique. Host Kristen Poborsky shows you how to build AI systems that know your voice, your frameworks, and your business inside and out. So you can create a month's worth of content in minutes, not hours—and it actually sounds like you. Each episode gives you the exact processes, real client examples, and behind-the-scenes walkthroughs you need to use AI tools like ChatGPT and Claude the right way. No more generic outputs. No more endless editing. Just content that's accurate, aligned with your brand, and ready to attract clients. If you're ready to scale your authority without burning out, this is your show.

Listen to episodes

60 recent

October 26, 2026Episode 15312 min

#153 | Content Consistency Isn’t a Discipline Problem. It’s a Staffing Problem.

Send us Fan Mail You don’t have a content consistency problem. You have a staffing problem, and it isn’t your fault. You know content is how people get to know you, trust you and buy from you. You still go quiet for weeks at a time. A client needs you, a launch needs you, and content drops to the bottom of the list again. Then the guilt kicks in, you post something, and the whole cycle starts over. I lived that for years. I’d record a video and then spend five to six hours turning it into everything else. Most weeks I found something more urgent. I hired help, I tried AI, I batched a whole month of content that sat in my Google Drive and never saw the light of day. None of it stuck. What you’ll hear Why your content keeps falling off. One week of content is five or six separate jobs, from choosing the topic to the last social post, and in your business they probably all land on you. Why hiring a VA doesn’t fix it. You still write the brief, review the work and rewrite half of it. I hear “My VA is great, but she can’t read my mind” all the time. Why AI prompts and batching don’t fix it either. Every one of these fixes still runs through you, so you stay the content bottleneck. Why putting AI on a broken process makes things worse. Systems first. AI serves the system. Skip that step and you get the same mess, only faster and in a bigger pile. The two things that were missing in my own business. My voice written down in my AI Voice Authority Playbook, so AI could sound like me, and an AI team that does each content job. Here’s what changed. I record one video, hand the transcript to my AI team and read what comes back. What used to take me five to six hours now takes about 30 minutes. That’s more than 250 hours a year back, and it’s a big part of how I run my business between 10 and 2. It isn’t only me. One of my clients has a weekly podcast, and every episode was taking her two to three days. She set up the same team, uploaded one transcript and read what came back. She told me, “I just read through it and I don’t have to change anything on it.” She went from two to three days per episode to less than an hour. The people you see posting everywhere aren’t more disciplined than you. They have help, and help doesn’t have to mean more payroll. I’m running a free live Open House on Thursday, November 12 at 11am Pacific. I’ll take one video and turn it into a week of content start to finish, then answer your questions. DM me the word WEEK on Instagram and I’ll send you the link. CHAPTERS (00:00) You don't have a consistency problem, you have a staffing problem (02:00) Counting up the five or six jobs in one week of content (04:00) The three fixes almost everyone tries (06:00) Why every fix still runs through you (07:00) What was missing in my own content system (08:00) My week now: one video, one transcript, 30 minutes (09:00) 250 hours back, and a client's podcast down to under an hour FREE AI RESOURCES Grab the free AI Business Team Blueprint linked below and see what changes when something is finally watching your numbers for you. https://www.kristenpoborskytraining.com/biz-team-blueprint There's a free two-minute audit linked below that shows you exactly which of these three jobs your business is missing first. Six questions. 👉 https://www.kristenpoborskytraining.com/ai-biz-audit

October 19, 2026Episode 15210 min

#152 | Build the AI Skill Before You Build the AI Agent

Send us Fan Mail Everyone's talking about AI agents. But before you build one, there's a step most people skip that makes the difference between content that sounds like you and content you end up rewriting from scratch. In this solo episode, Kristen Poborsky breaks down the real difference between a skill and an agent, and why she builds skills first, before automating anything. She walks through what actually goes into a skill: the steps that stay the same every time, plus your standards, your examples, and the hard rules that keep your voice and format consistent. Using her own short-form video process, she shows how one skill writes hooks and captions from a topic, and how a second skill hands the approved copy off to Canva. She also gives you the test for knowing if a skill is working: if you're rewriting the output from scratch, your examples or your standards need more detail. If you want help figuring out which part of your business needs a skill first, there's a free AI business audit linked in the show notes. FREE AI RESOURCES Grab the free AI Business Team Blueprint linked below and see what changes when something is finally watching your numbers for you. https://www.kristenpoborskytraining.com/biz-team-blueprint There's a free two-minute audit linked below that shows you exactly which of these three jobs your business is missing first. Six questions. 👉 https://www.kristenpoborskytraining.com/ai-biz-audit

October 12, 2026Episode 1519 min

#151 | Sound Like You, Not Work Like You: Why AI Voice Training Stops Halfway

Send us Fan Mail What happens when the AI you trained on your voice gets asked to do actual work? On a coaching call this morning with six and seven-figure business owners, Kristen Poborsky noticed the same gap she's watched play out for 16 years. Everyone in the room had fed AI their writing samples, their phrasing, maybe a style guide. Everyone assumed that was the finish line. Voice training makes AI a decent ghostwriter. It doesn't make AI a decent employee. Ask that same AI to build an SOP, look at your systems, or write a landing page, and it comes apart, because how you make decisions, what your standards are, what you'd never say to a client, and how work actually moves through your business were never written down anywhere. All of it still lives in your head. In this solo episode, Kristen explains the second, deeper document she calls a business cortex, and why every agent you build should run on it. Ready to see which agents your business is missing? Take Kristen's free two-minute AI business audit and start there. FREE AI RESOURCES Grab the free AI Business Team Blueprint linked below and see what changes when something is finally watching your numbers for you. https://www.kristenpoborskytraining.com/biz-team-blueprint There's a free two-minute audit linked below that shows you exactly which of these three jobs your business is missing first. Six questions. 👉 https://www.kristenpoborskytraining.com/ai-biz-audit

October 5, 2026Episode 1506 min

#150 | Permission to Use a Prompt: Why Not Everything Needs an AI Agent

Send us Fan Mail Do you actually need to build an AI agent, or would a prompt get the job done just as well? In this solo episode, Kristen Poborsky makes the case for sticking with a simple AI prompt instead of building an agent or skill for every task. She shares real examples from her own work, like picking video titles, getting a second read on a contract, drafting a one-off email, and checking her pricing. Each one takes a prompt, a chat window, and about four minutes, nothing more to build or maintain. Kristen lays out the two-part test she uses to know when a task has actually outgrown a prompt. It has to repeat regularly, and it has to match your voice, formatting, and standard every single time. Until both are true, a prompt is doing its job. If you've felt behind for not automating everything, this episode is your permission slip to keep some things simple. Curious which parts of your business could use an agent or skill? Take the free AI business audit linked in the show notes and find out in two minutes. FREE AI RESOURCES Grab the free AI Business Team Blueprint linked below and see what changes when something is finally watching your numbers for you. https://www.kristenpoborskytraining.com/biz-team-blueprint There's a free two-minute audit linked below that shows you exactly which of these three jobs your business is missing first. Six questions. 👉 https://www.kristenpoborskytraining.com/ai-biz-audit

September 28, 2026Episode 14921 min

#149 | Prompt, Skill, or Agent: The Two Questions That Decide What to Build

Send us Fan Mail If you've got a task you do the same way every week, do you need a prompt, a skill, or an agent? Most people guess wrong, and it costs them a weekend. In this solo episode, Kristen Poborsky breaks down the two questions that decide what you actually need to build. The first is how often the task happens. The second is whether it has to start without you. A one-off task, like picking video titles or reviewing a contract, is a prompt. Something you repeat every week and want to sound like you, such as writing client emails or building a short-form video carousel, is a skill. Work that has to run on its own, like filing a client call recording or watching for invoice dates, is an agent. Kristen also shares the mistake behind her own forty-plus tools. She wasn't missing systems. She had a routing problem. She walks through the three moves that fixed it, starting with the one skill worth building first. Build the one thing you repeated three times last week. Start there, and use the free AI Business Audit linked below to find your next move. FREE AI RESOURCES Grab the free AI Business Team Blueprint linked below and see what changes when something is finally watching your numbers for you. https://www.kristenpoborskytraining.com/biz-team-blueprint There's a free two-minute audit linked below that shows you exactly which of these three jobs your business is missing first. Six questions. 👉 https://www.kristenpoborskytraining.com/ai-biz-audit

September 21, 2026Episode 14811 min

#148 | The Hidden Cost of Invisible AI Skills- How to Inventory What You Already Own

Send us Fan Mail Have you ever rebuilt an AI agent you already had sitting there, finished and working? Kristen Poborsky did exactly that — twice, months apart — and in this solo episode she walks through why it happened and how she fixed it. Skills inside Claude work well, but they sit behind a wall where you can't see them. Same with half-built projects. When you can't tell what's live, what's stalled, and what's dead without opening every one, good work goes quiet. She had Claude scan and list every skill, describe what each one does, and send it into Notion. What came back wasn't a list. It was an operating system for deciding what to reach for on a Tuesday. Kristen also shares her monthly rescan habit, the four steps to run this yourself this week, and the real reason it matters: when new tools ship, you can carry your existing work over in days instead of starting from nothing. Her free AI Business Audit is linked below. It takes two minutes. FREE AI RESOURCES Grab the free AI Business Team Blueprint linked below and see what changes when something is finally watching your numbers for you. https://www.kristenpoborskytraining.com/biz-team-blueprint There's a free two-minute audit linked below that shows you exactly which of these three jobs your business is missing first. Six questions. 👉 https://www.kristenpoborskytraining.com/ai-biz-audit

September 14, 2026Episode 14712 min

#147 | Stop Rewriting Landing Pages- The 4 Places Your Funnel Actually Breaks

Send us Fan Mail Traffic showing up, conversions at zero — is your copy really the problem? Kristen almost spent two days rewriting a landing page that had nothing wrong with it. Instead of guessing, she connected her Facebook ad data to Claude and asked it questions. Thirty minutes later she had her answer, and it wasn't the words on the page. She was sending cold traffic to a warm ask. Same page, same copy, warmer audience, completely different result. In this solo episode she walks through the order she checks things in when something isn't converting: audience, handoff, mechanics, then messaging. Copy comes last, not first. She also shares the 20-minute weekly habit — three numbers, written down, one change at a time — that keeps you from rebuilding pages you never needed to touch. If you'd rather find the break than rewrite everything, take the free two-minute audit linked below. It looks at your business and tells you which three agents to build first. FREE AI RESOURCES Grab the free AI Business Team Blueprint linked below and see what changes when something is finally watching your numbers for you. https://www.kristenpoborskytraining.com/biz-team-blueprint There's a free two-minute audit linked below that shows you exactly which of these three jobs your business is missing first. Six questions. 👉 https://www.kristenpoborskytraining.com/ai-biz-audit

September 7, 2026Episode 14615 min

#146 | Why AI Made Your Business Messier, Not Faster — The 4 Sticky Points

Send us Fan Mail Your business got louder after you added AI. Did it get any clearer? Kristen spent forty years in systems development before she built a single AI agent, so when someone tells her AI isn't working, she looks at what the AI is sitting on. It's almost never the AI. In this solo episode she walks through the four sticky points that turn AI into chaos. Nothing written down underneath it. Shipping an agent before you tested it. Building it and never measuring it. No idea what you already own. She uses real examples — a client who couldn't hand his VA one documented process, a landing page she almost spent two days rewriting when the actual problem was cold traffic, and the AI agent she built twice, months apart, because nothing was inventoried. She also covers the build, test, tweak, deploy order that keeps AI slop out of your content. Want to see which sticky point is yours and which AI agents to build first? Take the AI audit linked below. It takes a couple of minutes. FREE AI RESOURCES Grab the free AI Business Team Blueprint linked below and see what changes when something is finally watching your numbers for you. https://www.kristenpoborskytraining.com/biz-team-blueprint There's a free two-minute audit linked below that shows you exactly which of these three jobs your business is missing first. Six questions. 👉 https://www.kristenpoborskytraining.com/ai-biz-audit

August 31, 2026Episode 1454 min

#145 | Build AI Employees, Not Bigger Teams The Hiring Shift Most Business Owners Missed

Send us Fan Mail What if the next hire your business needs isn't a person? In this solo episode, Kristen Poborsky walks through the shift she keeps seeing in the businesses pulling ahead. They aren't adding head count. They're building AI employees and putting humans in charge of them. She explains why teams built entirely around doing hit a ceiling, and why more people handling more tasks doesn't scale the way building the system does. Then she lays out what it takes: identify the recurring weekly tasks that don't require a human judgment call (most businesses find six to ten), build one agent for one task with the founder's context, voice, and decision rules baked in from the start, and put a human in charge of running it. That changes the job description on your team from doing the work to building, deploying, and running the AI that does it. FREE AI RESOURCES Grab the free AI Business Team Blueprint linked below and see what changes when something is finally watching your numbers for you. https://www.kristenpoborskytraining.com/biz-team-blueprint There's a free two-minute audit linked below that shows you exactly which of these three jobs your business is missing first. Six questions. 👉 https://www.kristenpoborskytraining.com/ai-biz-audit

August 27, 2026Episode 1445 min

#144 | AI Employees vs. More Hires: What Actually Changes Inside a Business When You Build an AI Team

Send us Fan Mail What happens when the work stops living inside your people and starts living inside a system? In this solo episode, Kristen Poborsky walks through what shifted for one client who had a good team, good effort, and the same tasks landing on the same humans every single week. Content drafted manually. Leads followed up one message at a time. Questions answered by whoever had bandwidth. Adding more people hit a ceiling every time, which Kristen compares to training more lifeguards when the pool actually needs a filtration system. She walks through what moved and in what order. Content went first, once an AI was trained on the brand voice, the offers, and the audience, so drafts came back ready to review instead of ready to rewrite. Follow-up moved next, and response rates held while human energy went to managing the system. Then the job descriptions themselves changed. Every person had one task removed and one responsibility added — building, deploying, and running the AI alongside them. Same team size. Different output. FREE AI RESOURCES Grab the free AI Business Team Blueprint linked below and see what changes when something is finally watching your numbers for you. https://www.kristenpoborskytraining.com/biz-team-blueprint There's a free two-minute audit linked below that shows you exactly which of these three jobs your business is missing first. Six questions. 👉 https://www.kristenpoborskytraining.com/ai-biz-audit

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