The Printerviews

Hosted by Colin Sinclair McDermott

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Aug 2026

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About the show

Real conversations with real people from all aspects of the printing industry sharing experiences, challenges and plenty of useful knowledge to get you thinking differently about your business.

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60 recent

August 26, 2026Episode 2653 min

Episode 26 with Amy Servi-Bonner of PRINTING United Alliance

AI only creates value when it hits the P&L. Amy Servi-Bonner explains why most print companies are getting AI wrong, and how to build the governance, metrics, and knowledge capture needed to make it pay off - before the hype leaves you behind. Colin Sinclair McDermott, the Online Print Coach, continues the Printing United Expo series with Amy from Printing AI, whose career spans 30 years of business technology transformation, ERP, e-commerce, cloud, retail operations, and now sovereign AI in print. Amy shares how she moved from California to Michigan and into the print industry, how an early AI workflow for customer inquiries changed her perspective, and why she became convinced that AI is not a trend to watch, but a capability to manage strategically. You'll discover why so many AI projects fail to deliver commercial value, why the print industry's history of failed ERP and MIS rollouts has made teams understandably cautious, and why starting with the tool is almost always backwards. Amy breaks down her MAP-style governance approach through decision authority, override ownership, baseline metrics, and review cadence, and explains why the right question is not "What can AI do?" but "What problem are we solving, and how will we measure it?" She also makes a strong case for sovereign AI and knowledge sovereignty, arguing that one of the biggest opportunities in print is capturing the tribal knowledge locked inside experienced operators, estimators, and production leaders before it walks out the door. With the average commercial inkjet operator now around 48 years old, the stakes are real: if that knowledge is not captured, businesses risk costly disruption, lost customers, and a dangerous overreliance on tools that do not understand their workflow. Amy also previews the Printing AI Pavilion at Printing United Expo in Vegas, where the focus is on real P&L impact, curated sponsors, deeper conversations, and practical use cases, not a vendor petting zoo. Add in her book Owning the Machine , her no-nonsense take on overhyped AI use cases, and a quick-fire round that reveals the tools and processes she actually trusts, and you have an episode packed with straight-talking insight for print leaders who want to move from experimentation to real business outcomes. Essential listening if you're in print, operations, technology, or leadership and you want AI to do more than entertain you.

August 19, 2026Episode 2557 min

Episode 25 with Joshua Carruth of PRINTING United Alliance

Trade shows are not dead - they are where industries still make the deals, meet the people, and spark the ideas that change everything. Joshua Carruth, Executive Vice President of Expositions at Printing United Alliance, reveals why the best events are built on buy-in, serendipity, and a lot of controlled chaos. From hurricane evacuations on dive boats in the Cayman Islands to bomb threats, sprinkler disasters, and even a live goat request, Josh shares the wildest moments from a career spent keeping major expos running when everything threatens to go sideways. But this conversation goes deeper than behind-the-scenes stories - it’s a sharp look at what makes a truly great trade show, why virtual events can’t replace real-world connection, and how Printing United is building spaces where the right conversations happen on purpose. You’ll discover: Why exhibitors, not organizers, are the real owners of a great trade show How convergence is reshaping print and why technologies spread faster when industries collide What the Spilled Ink District is designed to unlock for attendees, from peer roundtables to headshots and workforce support Why the AI Pavilion is becoming a must-see destination for practical, business-changing ideas How unexpected hallway conversations can lead to business shifts you never planned for Joshua also explains what surprised him most after entering print through the apparel world, why the industry is far more connected than outsiders realize, and why live events came roaring back after COVID. If you care about trade shows, print, or the power of getting the right people in the same room, this one is essential listening. Perfect for exhibitors, printers, marketers, and anyone who believes the best opportunities still happen face-to-face.

August 17, 2026Episode 241 hr 4 min

Episode 24 with Ford Bowers of PRINTING United Alliance

In this episode, Colin Sinclair McDermott speaks with Ford Bowers, CEO of PRINTING United Alliance, about his unconventional path into print, the lessons he learned running production operations, and why he believes the industry is stronger when it works together. Ford also shares the thinking behind Printing United Expo, the challenges of membership growth, and why advocacy, workforce development, and promoting print as essential are now central to the alliance’s mission. Key Topics Covered How Ford accidentally entered the print industry Learning print production from the ground up Managing a vertically integrated retail print operation The collegial, supportive culture within print The difference between running a print business and leading an association How SGIA evolved into Printing United Alliance Why unified industry advocacy matters Workforce development and attracting new talent The role of Printing United Expo in the industry Membership growth, value, and the challenge of long-term engagement

August 11, 2026Episode 2359 min

Episode 23 with Warren Werbitt - The Print Whisperer

In this episode of The Printerviews, host Colin Sinclair McDermott sits down with Warren Werbitt, the Print Whisperer, for a candid and entertaining conversation about print, marketing, leadership, resilience, and reinvention. Warren shares the story of building Pazazz into a multi-million-pound print business, why marketing and culture were always central to his approach, and how a simple, fun video helped put him on the map across the industry. He also opens up about the hard lessons that came later - from financial crisis and bankruptcy protection to losing the business he spent decades building - and what he learned from navigating some of the toughest moments of his life. Together, Colin and Warren explore what successful print businesses often underestimate, why transparency and follow-through matter so much, and how personal branding, mentorship, and honest conversations can make a real difference. They also touch on mental health, coaching, industry change, and why supporting the next generation in print is so important. Funny, honest, and full of hard-earned insight, this episode is a must-listen for print business owners, marketers, and anyone who wants to build a stronger business while staying true to themselves. Listen now for real-world lessons from one of print’s most outspoken and passionate voices.

February 8, 202446 min

Episode 8 - Cian Byrne of We Do Printing

In this episode, Colin talks with Cian Byrne of We Do Printing in Ireland. Cian talks about some recent significant investments in his business and the process behind making these decisions. Pigeon-holed as the King of Metaphors, he talks about his unique approach to selling, the importance of understanding your audience, and the challenges and crossovers of running a business and parenting. There's something for everyone in this episode. We hope you enjoy it!

March 2, 202635 min

Episode 9. Gerard Baglieri from Visualize

In this episode of The Printerviews, I am joined by Gerard Baglieri, a partner at Visualize with over 35 years of experience in technology sales across global giants like Motorola, Cisco Systems, and Avaya. From his home turf in Denver, Colorado, Gerard joins the podcast to discuss his extensive background in sales execution and his upcoming session at Dscoop in March. He shares how his journey as an individual contributor, manager, and executive has shaped his approach to building effective sales journeys across various vertical markets. Gerard explains the power of the Value Selling framework, a methodology he first adopted as a client before becoming a partner at Visualize. He highlights how this process allowed him to grow business by over 100 per cent during a three-year stint in Southeast Asia, managing eleven different geographies. This conversation bridges the gap between high-level tech sales and the print industry, using his recent work with local print shops to demonstrate that successful sales execution always aligns with the specific goals of the client. The discussion delves into common sales team gaps, such as the struggle to reach economic buyers and the importance of speaking an executive's vernacular. Gerard provides practical advice on using AI for research, the necessity of being a proactive listener, and why print providers must shift from selling products to solving problems. He also emphasises the value of regular, purposeful communication cadences to expand existing accounts and avoid becoming unhooked by the competition. Key Takeaways Sales success relies on a consistent Value Selling framework. Focus on solving customer problems, not just pushing products. Access economic buyers by speaking their specific business language. Listen more than you talk to uncover client needs. Use AI tools to research and tighten customer profiles. Expand relationships beyond single contacts to create account stickiness. Leverage real-world customer impact metrics to drive new business. Maintain regular, purposeful communication cadences with your existing accounts. Differentiate your business by highlighting your specific technological edge. Every sales conversation should start with a clear goal.

March 25, 202450 min

Episode 10 - Craig Brown of The ISA & Ashton Brown

In this episode, we delve deep into Craig's 30+ years of experience in the signage industry, his time with Signs Express where he came in as the first ever employee to eventually becoming the MD and owner of the franchise group. This episode is crammed with plenty of golden nuggets that I have no doubt will get you thinking differently about your business. We hope you enjoy!

June 10, 20251 hr 2 min

Episode 28 - Mark Bidewell of BISON

In this episode, Colin interviews Mark Bidewell, Managing Director of BISON, a print, signage and graphics business founded in 1976. Mark shares his journey from delivering paper at a young age to leading the company through significant evolution and growth. The conversation covers the importance of curiosity, lessons learned in business, the transition from traditional print services to modern solutions, and the value of company culture. Mark emphasises the need for businesses to be more than just service providers, advocating for a consultative approach to meet customer needs. The discussion also touches on the challenges faced during the lockdown and how BISON adapted to ensure the safety and well-being of its employees while maintaining a focus on growth and innovation. In this conversation, Mark Bidewell discusses the importance of communication in fostering a strong team culture, navigating challenges, and the journey of business growth through diversification. He emphasises the need to break free from the commodity trap in the print industry by focusing on client success and value propositions. Mark also shares insights on integrating sustainability into business practices, the challenges faced in implementation, and the importance of making sustainability both practical and profitable. The conversation highlights the significance of inspiration and shared knowledge in driving sustainable practices within the industry. Mark also discusses the importance of storytelling in business, fostering creativity within teams, and building a positive company culture. He emphasises the need for networking and learning from diverse industries to stay innovative. He reflects on personal growth and the significance of engaging the next generation in the print industry. He shares insights into his daily routines and the importance of making decisions, highlighting the value of collaboration and knowledge sharing in achieving success. Takeaways Bison was founded in 1976, originally focused on importing pulp and paper. Mark Bidewell joined the family business at a young age, delivering paper. The business has evolved from paper importing to a full-service print provider. Mark emphasises the importance of curiosity and listening in business. Bison transitioned from traditional photocopying to modern print solutions. The company values culture, teamwork, and a positive work environment. Mark believes in extreme ownership and accountability as a leader. During lockdown, Bison focused on safety and job protection for employees. The company has grown significantly in size and capabilities over the years. Bison aims to be a trusted partner for clients, not just a service provider. Communication is key to fostering a strong team culture. Good times are enjoyable, but tough times reveal character. Client success is integral to business success. Diversification can lead to unexpected growth opportunities. Breaking free from the commodity trap requires a focus on value. Sustainability should be a core value in business. Inspiration drives sustainable practices. Shared knowledge is essential for sustainability in business. Practical sustainability can be profitable. Luxury and sustainability can coexist in business. The story sells, while the price creates the problem. A total satisfaction guarantee can enhance client trust. Fostering creativity requires shared knowledge and insights. Networking in diverse industries can inspire innovation. Building a positive culture is essential for team cohesion. Personal growth is tied to the relationships we build. Engaging young people in the print industry is crucial. Daily routines can significantly impact productivity. Making decisions is more important than avoiding mistakes. Collaboration and knowledge sharing lead to greater opportunities.

February 18, 202548 min

Episode 22 - Aaron Klewchuk of Ballyprint

In this episode, Colin Sinclair McDermott interviews Aaron Klewchuk, the founder of Ballyprint, who shares his journey of building a successful printing business over 15 years. Aaron discusses the challenges and lessons learned throughout his entrepreneurial journey, including the importance of patience, the early days of Ballyprint, and the bold decisions that shaped the company. He also delves into the expansion into the wedding market with Perfect Day Print and the complexities of business partnerships and buyouts. In this conversation, Aaron shares his journey of growth and innovation in the printing industry, highlighting the importance of networking, strategic investments, and adapting to challenges such as COVID-19. He discusses his transition from a copy shop to a commercial printer, the decision-making process behind equipment investments, and the impact of acquiring a struggling business. Aaron also emphasises community engagement through fundraising efforts and reflects on his personal adventures, balancing business with adrenaline-fueled activities. Looking ahead, he shares his aspirations for future growth and expansion. Takeaways Aaron Klewchuk founded Ballyprint over 15 years ago. Celebrating milestones is important for business owners. Patience is crucial in the journey of entrepreneurship. Starting a business at a young age comes with challenges. The early days of Ballyprint were filled with learning experiences. Investing in growth is essential for business success. Navigating the wedding market requires a personal touch. Business partnerships can lead to unexpected changes. Family support can be a game changer in business. Reflecting on achievements helps in recognizing growth. Winning awards can significantly boost business visibility. Networking is essential for organic growth in business. Investing in innovative technology can transform a business model. Due diligence is crucial when making equipment investments. COVID-19 presented both challenges and opportunities for businesses. Acquiring struggling businesses can lead to growth if managed well. Community engagement is important for building a positive brand image. Personal experiences and adventures can shape leadership qualities. Surrounding yourself with a strong management team is vital for success. Future planning and investment are key to sustaining business growth.

April 7, 202650 min

Ep. 16 Mark Stephenson, The Spark Organisation

In this episode of The Printerviews, I am joined by Mark Stephenson, who recently concluded an incredible 27-year career at Fujifilm . With nearly 50 years of experience in the print industry, Mark shares his journey from starting as a letterpress apprentice to selling Apple Macs in 1989 . We dive into the massive technological shifts he has witnessed over the decades and how his passion for seeing printed products jump from someone's brain into physical reality has kept him captivated by the industry . We explore the current state of inkjet technology, which Mark describes as finally becoming mainstream . We discuss its ability to outperform offset when printing on expensive stocks by delivering a perfect first sheet with zero waste, as well as its dominance in high-speed variable data jobs . Mark also reveals his brand-new venture, The Spark Organization, where he will be using his extensive network to serve as an MC, host, and presenter for the industry . Whether you are a seasoned print boss needing to get a grip on your margins or someone looking to leverage trade shows for real networking, this episode is packed with invaluable advice . Plus, we announce Mark's upcoming role as a host for our Print Mastermind sessions . Key Takeaways The Spark Organisation: Mark is launching a new venture to act as a host, MC, and presenter, helping organisations share their value face-to-face or online . Inkjet Goes Mainstream: Inkjet technology has reached a tipping point and offers massive potential, particularly for zero-waste printing on high-value substrates. Proof of Concept Before Purchase: Avoid buying new technology like embellishment equipment without a ready audience; outsource the work first to build demand before investing. Simplify for the Buyer: The industry often makes print too complex by putting the burden of file formatting and problem-solving onto the customer instead of bringing them solutions . Know Your Numbers: The biggest area print business owners overlook is understanding the nuts and bolts of their business, specifically knowing their costs and pricing for margin . The Power of Face-to-Face: While digital connections made during COVID were valuable, in-person trade shows remain essential for breathing life into industry networking. The Comfort Zone Debate: Contrary to popular belief, not everyone needs to leave their comfort zone; there is massive value in employees who are happy and productive right where they are. Long-Term Leadership: Alongside his new business, Mark has mapped out the next five years of his career taking on leadership roles within the IPIA, culminating in a future presidency . Print Mastermind Expansion: Mark is officially joining Colin and Jack to host upcoming sessions of the Print Mastermind community .