
220. The Human Side of AI: Evan Nierman on Authentic Communication and the Future of PR
In Episode 220 of The Practice Podcast , Jeff Bast and Brett Amron welcome back Evan Nierman , founder and CEO of Red Banyan , a strategic communications firm specializing in crisis management and public relations. Evan joins the conversation to discuss the importance of effective communication, the growing influence of artificial intelligence, and how businesses and professionals can protect and strengthen their reputations in an increasingly digital world. Drawing on more than 25 years of experience in crisis and reputation management, Evan shares how he approaches high-profile public relations challenges and the communication strategies that can shape public perception. He discusses the importance of preparation, credibility, and delivering a clear message, offering insight into how professionals navigate difficult questions and public scrutiny. Jeff and Brett also explore the differences between media interviews and legal proceedings, particularly when it comes to asking questions, managing responses, and maintaining control of a conversation. The discussion turns to artificial intelligence and what Evan describes as another kind of AI: authentic interaction . As technology continues to change how people communicate, Evan emphasizes the importance of maintaining genuine human connections. He reflects on how AI-generated content, automated messages, and deepfake technology are making it increasingly difficult to distinguish what is real, and why personal communication, trust, and authenticity may become even more valuable in business and everyday life. Evan also examines how artificial intelligence is changing the way individuals and businesses are discovered online. As more people turn to AI platforms for recommendations and information, he explains why traditional search engine optimization alone may no longer be enough. He discusses the growing importance of public relations, earned media, and third-party credibility in shaping how AI platforms present businesses and professionals. Jeff and Brett share how Bast Amron has begun receiving inquiries from prospective clients who discovered the firm through AI searches, highlighting the changing relationship between online visibility, reputation, and business development. Looking ahead, Evan encourages professionals to invest in both their digital presence and their personal relationships. While AI presents new opportunities for efficiency and growth, he emphasizes that meaningful communication and human connection remain essential to building trust, strengthening reputations, and developing lasting professional relationships. Key Topics: Crisis management and navigating public relations challenges Effective communication and media interview strategies The importance of preparation, credibility, and reputation Artificial intelligence and the value of authentic interaction Deepfakes, misinformation, and the challenges of digital trust How AI is changing online search and business visibility The growing role of public relations and third-party credibility AI search optimization, earned media, and business development Maintaining meaningful human connections in an increasingly automated world Streaming on YouTube , Spotify , Amazon Music , and Apple Podcasts . We are also in the top ten percent of listened-to podcasts globally .















