Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential? The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less. Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010. Then he founded Practice Promotions (www.practicepromotions.net), a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets. His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.
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June 15, 2026Episode 2443 min
AI & Copywriting for PTs w/ Matt Goodemote, DPT
Today, we’re talking to the Director of Copywriting here at Practice Promotions, Matt Goodemote!Matt is a physical therapist and a former practice owner. At Practice Promotions, Matt and his team keep up with the trends in using AI for writing blogs, web content, and even social media, so our clients have content that is both easy for Google to read and easy for HUMANS to read. Today he’ll share how YOU should and SHOULDN’T use AI to write copy for your physical therapy clinic!Practice Promotions is the PT Marketing Agency you'll WISH you hired first. Visit PracticePromotions.Net to view our powerful marketing services!
June 8, 2026Episode 2317 min
5 Signs Your PT Website is Holding You Back
Is your website quietly costing you patients?Before a patient ever calls your clinic, they've already judged you — based on your website. And with AI tools like ChatGPT and Google's AI Overviews now answering patient questions directly, a weak website doesn't just hurt your Google ranking anymore. It makes you invisible entirely.In this episode, we break down the 5 signs your PT website is holding you back: slow load times, poor search visibility, no clear booking path, an outdated design, and copy that talks about you instead of your patients.Each problem is more common than you'd think — and every single one is fixable.If your website was a front desk employee, would you keep them? Tune in to find out.Practice Promotions is the Physical Therapy Marketing Agency you'll WISH you hired first. We're a Google Ads Premier PartnerOwned by PTs, for PTsOur goal is to get you more booked appointments from your Website, SEO, Google Ads, Social Media, and Email Marketing!Learn more about our services at https://practicepromotions.net/
June 1, 2026Episode 2217 min
4 Marketing Ideas to Make Your PT Clinic Feel Human (In the Age of AI)
Want your clinic to feel warm, personable, and human?Trust online is lower than ever. But there ARE ways to help patients trust you with your marketing -- before they even meet you!In this episode, we're sharing 4 simple but powerful marketing ideas that help your clinic stand out by doing the one thing AI can't — being genuinely human.In this episode:Staff Spotlights — Let patients meet your team before they ever walk through the doorPatient Win Spotlights — Show the transformation, not just the serviceBehind-the-Scenes Content — Pull back the curtain and make your clinic feel familiar and approachableA Monthly Email Newsletter — The most underrated marketing tool in PT, and why your email list is property you ownNeed a new PT website? Want to grow & scale your clinic?Practice Promotions provides powerful website, Google Ads PPC, and patient marketing services. Check out our services at https://practicepromotions.net/!
May 25, 2026Episode 2128 min
The Silent Revenue Leak: Why Most PT Clinics Are Getting Underpaid and Don't Know It
Most physical therapists are getting underpaid...and you don't even know it!This week, CEO Neil Trickett, PT talks to Andrew Dombek, a physical therapist and the owner of AID PT. Andrew has spent years on the front lines of running an independent clinic and navigating the complexities of insurance reimbursement. After discovering that PT owners across the country are routinely leaving money on the table through insurance underpayments and unchallenged claim denials, Andrew built Claim Logic OS — a software solution designed to help PT owners identify, recover, and protect the revenue they've already earned. Today, he’s going to share where PT Owners are losing money due to underpayments – and what you can do about it. Connect with Andrew on LinkedIn!Want to GROW & scale your physical therapy clinic? Then you need better marketing...and we're the PT Marketing Agency you'll WISH you hired first. View our PT Marketing Plans, Pricing, and Case Studies at PracticePromotions.Net!
May 18, 2026Episode 2045 min
5 Simple Website Fixes for PTs
AI is changing how patients find physical therapists — and most PT websites aren't ready. But at Practice Promotions, we've built websites for over 1200 physical therapy clinic locations. Plus, our sites convert over 10% of visitors to clients -- 3-4x the industry average!On this webinar recording, you'll learn... Simple tweaks to your website and layout that turn more visitors into booked appointmentsThe most common PT website mistakes that drive away new patients (and how to fix them)How to make your website visible to both Google and AI tools like ChatGPTView winning Physical Therapy Website designs at https://practicepromotions.net/!
May 11, 2026Episode 198 min
7 Marketing Tips to Attract Post-Surgical Patients
Want more post-surgical rehab patients? Here's how to get them.With outpatient orthopedic surgeries doubling over the past decade and an aging US and Canadian population driving demand for hip and knee replacements, post-surgical rehab is one of the biggest growth opportunities for PT clinics right now.In this episode, we break down 7 actionable strategies to attract more post-op patients — without relying solely on surgeon referrals:Dominate Google search with surgery-specific landing pages and targeted SEORun Google Ads for high-intent keywords like "ACL rehab near me" and "knee replacement PT"Offer prehab content to build trust before patients even have surgeryBuild an email nurture sequence with recovery guides and FAQs to stay top of mindCultivate surgeon referrals with outcome reports and easy referral toolsShowcase real patient outcomes — timelines, case studies, and video testimonialsShare athlete return-to-sport milestones on social media to tell compelling recovery storiesWhether you're targeting post-op orthopedic patients or sports injury rehab, this episode gives you a clear marketing roadmap to grow your clinic.🎁 Grab the free Post-Surgical Marketing Cheat Sheet at PracticePromotions.net/Downloads
May 4, 2026Episode 1843 min
No Walls, No Limits: How to Build, Market, & Hire For a Mobile Rehabilitation Practice w/ Covell Care & Rehabilitation
What if you could build a thriving PT practice without ever owning a clinic? Krista Covell-Pierson, Founder & CEO of Covell Care & Rehabilitation, did exactly that — and in this episode, she breaks down how.Krista shares the origin story of Covell Care, why she chose mobile over brick-and-mortar, and what it's really like to treat patients in their homes. She also opens up about growing and managing a multi-therapist team, the marketing channels driving consistent referrals, and how she attracts top PT talent to a non-traditional practice model.Whether you're a solo PT considering independence or a clinic owner exploring mobile as an add-on, this episode is full of practical, hard-won insight.You'll learn:Why home-based care changes the patient relationship for the betterThe #1 marketing channel and referral strategies fueling Covell Care's growthHow to manage and empower a mobile PT teamKey operations to nail before going mobileKrista's big goals for Covell Care in 2026About the Guest: Krista Covell-Pierson is the Founder & CEO of Covell Care & Rehabilitation, a mobile and home health physical therapy practice. She is a passionate advocate for patient-centered, in-home care and has built a growing team of therapists who deliver high-quality rehabilitation without the walls of a traditional clinic.Connect with her on LinkedIn.
April 27, 2026Episode 1747 min
Building the Next 100 Years of PT w/ Dr. Kyle Covington, President of the APTA
What does the future of physical therapy actually look like — and who's fighting to shape it?In this episode, I sit down with Dr. Kyle Covington, PT, DPT, PhD — President of the American Physical Therapy Association and one of the most influential voices in the profession today. A Duke-trained clinician, educator, and policy advocate, Kyle has spent his career going to bat for PTs in the clinic, the classroom, and on Capitol Hill. Now, as APTA president, he's locked in on one mission: positioning physical therapy for the next 100 years.We get into the big questions — the ones that matter if you're a practice owner, a clinician, or anyone who cares about where this profession is headed.We cover:Why Kyle believes we're at a true "inflection point" for PT — and what's at stake if we don't get it rightThe biggest threats facing outpatient PT right now: reimbursement, workforce, and how the profession positions itselfHow expanding autonomy and direct access could reshape the PT's role in the broader healthcare systemThe future of private practice and what the APTA is doing to support independent owners over corporate consolidationWhy PT has historically struggled to market itself — and what needs to change at scaleThe rise of hybrid and cash-based models: temporary trend or permanent shift?What needs to happen to solve the staffing crisis — and whether a tiered credentialing system could help get more professionals into the field fasterHow "a place where everyone belongs" isn't just a values statement — it's a growth strategy for clinicsIf you've ever wondered whether the profession's best days are ahead of it, this conversation will give you a lot to think about — and a lot to be optimistic about.
April 20, 2026Episode 1630 min
The Ultimate Physical Therapy Marketing Funnel
This week, we're re-running one of the webinars from the vault: the Ultimate Physical Therapy Marketing Funnel!This walks you through a simple 5-step funnel we use to help PTs get more new patients online:Build a massive online presence with SEOSkip to the front of Google's line with Google Ads PPCConvert patients with an attractive website Build trust by getting regular 5-star Google ReviewsFill your schedule with patient reactivations and referrals with patient newsletters, email marketing, and social media Curious how this could work for you? Visit PracticePromotions.Net/Kit to request a FREE Physical Therapy Marketing Ideas Kit!
April 13, 2026Episode 1537 min
Beyond Treatment: How Diagnostics Can Transform a PT Business w/ Dr. Eric Bull, Integrity Diagnostics
What if the missing piece in your PT clinic isn't another treatment technique — it's a clearer diagnosis?In this episode, Neil sits down with Dr. Eric Bull, PT, DSc, co-owner of Integrity Diagnostics and a physical therapist with a track record of building successful businesses in the clinical and diagnostic space. Eric brings a rare combination of clinical depth and entrepreneurial thinking, and he's here to share how diagnostic testing — particularly EMG/NCS studies — can fundamentally change how PT clinics operate, grow, and deliver outcomes.In this conversation, Eric breaks down:How his journey as a PT led him to identify a massive gap in the diagnostic spaceWhat EMG/NCS testing actually is — and why most PTs are leaving it on the tableHow diagnostics reduce clinical guesswork and improve patient outcomesWhether diagnostic testing belongs in the PT's lane (spoiler: Eric has a strong take)What PT owners need to know before adding ancillary diagnostic services to their business modelHow insurance factors in — and what's cash-pay vs. coveredWhy Integrity Diagnostics has grown so fast, and the marketing lessons PT owners can apply to their own clinicsHow PT practices can partner directly with Integrity DiagnosticsWhether you're a clinic owner looking for new revenue streams, a clinician who wants to get to the root cause faster, or simply curious about where musculoskeletal care is headed — this episode will change how you think about diagnostics in physical therapy.Connect with Eric Bull on LinkedIn or check out Integrity Diagnostics' website at https://integrity-dx.com/.
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