The PPC Den: Amazon PPC Advertising Mastery

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Jun 2026

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The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

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June 11, 20265 min

Inside the Badger Den: Episode 2 | Unlocking Total Control with the New Ad Badger Custom Bid Engine

Welcome to the second episode of Inside the Badger Den!This series is your backstage pass to Ad Badger, where we bridge the gap between powerful Amazon PPC software and high-level advertising strategy.In this episode, we don't just show you the tools; we show you the "why" behind them. We dive deep into our brand-new Custom Algorithm Feature to help you mix your own "algorithm cocktails" using smart If/Then/When rules. Plus, we're breaking down advanced negative filters for search terms, and how to utilize our new CPO (Clicks Per Order) metric to see how many clicks it typically takes to land an order across your campaigns and keywords. Also featured in our opening segment: BuyBox Checker! We are introducing their new multi-channel alerts (email, Slack, WhatsApp, SMS, Zapier, n8n, webhook). Plus, Ad Badger members get an exclusive 40% discount - check it out here.We’ll see you Inside the Badger Den!🦡 Highlights0:00 — Intro0:15 — Buybox Checker discounts0:30 — New Slack, Zapier, and Webhook alerts1:08 — Exploring the new PPC Bid Engine1:46 — The Main Event: Custom Algorithms2:06 — How to use the Campaign Selector2:34 — Setting your Max/Min bid controls3:00 — Inside the Algorithm Rule Library3:26 — How "If/Then/When" logic works4:11 — Tracking your bid changes and history4:26 — Filtering negatives from your search terms5:04 — Tracking sales with the new CPO metric5:35 — Vote on new features via our Roadmap🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingIf you want to turn more clicks into actual revenue, you need to master your Clicks-Per-Sale metric. Find out how.📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

May 29, 2026Episode 38416 min

You’re Not Out of Stock, So Why Are Your Sales Down?

Ever noticed your Amazon sales dropping and immediately blamed your ads? We all do it! In this episode, Michael and Campaign Manager Olena reveal a massive secret about what is really killing your sales.It turns out you do not have to be completely out of stock to lose money. Just having a lower inventory drops your conversion rate and your sales velocity. Olena actually brought the receipts for this one. She stacked daily Business Reports and Inventory Ledgers to prove this crazy theory with hard data.When she looked at the numbers, she found something wild. One client could never break $9,600 a day in sales with low stock. But they always hit over $10,000 when fully stocked. Why does this happen? It is all about the Amazon algorithm and delivery times. When your stock is low, it does not go down equally everywhere. This means longer delivery times in certain states, which hurts your regional conversions.We’ll see you in The PPC Den!🦡 Highlights 00:00 - Intro01:41 - Creating the FBA report02:29 - Why everyone blames PPC03:38 - How to pull the data05:40 - The low stock impact06:37 - High vs. low inventory zones07:47 - Regional delivery and conversion rates08:24 - The $10k sales case09:23 - Testing the second account12:11 - Results from the second account14:51 - Running the analysis15:43 - Looking beyond PPC🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Olena Shmaiun, Campaign Manager at Ad BadgerThe Brutal Truth About Amazon FBA (And How to Pivot to D2C)10 Steps to Maximize Amazon FBA Inventory LimitsWhat Happens When You Go Out of Stock?📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Olena ShmaiunSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

May 22, 2026Episode 38340 min

Why Amazon PPC Bulk Files Are More Powerful Than Ever (And How to Get Started)

Hey! I just recorded a killer episode with Anton from SellWave Agency all about Amazon PPC bulk files. I know spreadsheets sound boring, but paired with AI, they are a total superpower right now.Amazon’s official guide will just overwhelm you, so we break down the actual right way to get started without losing your mind.Plus, here's the best part I’ve got for you: a free Bulk File Starter Kit! It’s a custom template that tells you exactly what to type into every single cell to easily build your first Auto and Manual campaigns from scratch.We’ll see you in The PPC Den!🦡 Highlights 00:00 - Intro 01:38 - Why bulk files still rule02:40 - Ignoring Amazon's official guide 07:50 - Campaign structure & naming 13:00 - Bulk sheets 101 18:09 - Auto campaign starter kit 28:33 - Manual campaign setup 30:05 - Saving time with SOPs 36:50 - Quality control 38:21 - Outro 🦡 Resources & LinksWant to follow along? Grab the free starter kit we talked about right here.🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Anton Kimfors, CEO at SellWave How to Audit Amazon PPC Campaigns Using Bulk Files and Pivot TablesWhy and How to Use New Bulk Sheet Features in Amazon Ads3 Bulk File Myths, Debunked3 Reasons You’re Still Not Using Bulk Sheets and What to Do About It📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Anton KimforsSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

May 8, 2026Episode 38128 min

3 Bad Habits in Amazon PPC It's Time to Break

In this episode, we stumble upon a surprisingly effective Amazon PPC strategy: giving your mouse a break. Honestly, we all know that itch to jump into our campaigns and start tweaking things just to feel like we're doing something when we're stressed about performance. But we chat about why that urge to over-optimize is a massive trap. Clément puts Michael on the spot with some live math to prove how an innocent little $1 bid can secretly turn into a $3 budget-eater if you aren't paying attention to those sneaky dynamic modifiers.The big takeaway? Clicking around your ad account just to feel busy is a whole lot of activity, but zero strategy. So, take a page out of Michael's book and let's talk about why the absolute smartest thing you can do for your PPC right now is probably to just grab a coffee, step back, and leave it alone.We’ll see you in The PPC Den!🦡 Highlights 00:00 – Intro01:34 - Why Restraint is the Hardest Skill in Amazon PPC02:38 - Trap #1: Reacting to Campaign Data Too Soon05:31 - The Rule of Thumb for Lookback Windows & Attribution09:15 - Trap #2: Not Knowing Your True Bid Range (Surprise Math!)14:30 - How Ad Rank & Product Listings Impact Your Bids19:20 - Trap #3: Why Busywork & Activity Do Not Equal Strategy24:58 - Episode Summary 🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Clément Hynaux, Campaign Manager at Ad BadgerAdvanced Amazon PPC Bid OptimizationWhat is the role of data in Amazon campaign management?How Should I Analyze My Data for my Amazon PPC Campaign?📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Clément HynauxSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

April 30, 2026Episode 38011 min

Why Your Amazon Ad Revenue Is Misleading (Same SKU vs Other SKU)

This time we're diving into something truly under the radar that I've been thinking about for years: the eternal battle of Same SKU versus Other SKU ad sales.A lot of sellers don't even realize one crucial detail. When you look at the revenue column in your ad account, you're not just seeing the sales of the exact product you're advertising. By default, Amazon lumps in the sales of your other products if a buyer clicks on your ad but ultimately chooses a different size, color, or a completely different item from your catalog. In this fresh episode of the PPC Den, we'll break down why this phenomenon can make your ACoS look way worse than it actually is, and how this confusion often pushes advertisers into making bad optimization decisions.We’ll see you in The PPC Den!🦡 Highlights 0:00 - Live from the Austin trails0:29 - What Amazon's dashboard is hiding from you1:32 - How Other SKU sales actually work2:22 - The ONE report you need to download right now3:58 - Is your ACoS secretly terrible? Let's uncover the truth5:45 - The "Click Magnet" Strategy7:00 - Which product gets the click, and which closes the deal?9:21 - When to cut the cord on a weak product9:41 - The biggest blended ACoS mistake you're probably making🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingHow Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?How Do I Export Search Query Performance Dashboard Data?The Product-Level TACoS Flaw: How “Other SKU Sales” Are Ruining Your MathWhat is the SKU Economics Report and How It Boosts Amazon Ads?When Higher Total ACOS Means More ProfitHow Many Clicks Before You Kill a Keyword? (The CPS Rule Amazon Sellers Ignore)📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

April 24, 2026Episode 37931 min

How to Scale Your Amazon Business Globally: The EU Expansion Guide

In this episode of the PPC Den Podcast, host Michael sits down with Emanuel Popescu, the Director of Account Management at AMZ Advisors, to reveal the high-stakes world of global Amazon expansion. Managing a massive team of 80 people, Emanuel shares the "hard-won" secrets of brands that successfully break into Europe, Japan, and beyond.If you’ve ever considered taking your brand international but felt overwhelmed by the risks, this conversation is your roadmap. You'll discover why your successful US listings might actually fail in the UK or Germany if you don't change a single word or image, and why most sellers lose money by treating expansion as a simple "copy-paste" side project. From the nuances of localized keyword research to navigating the complex tax landscapes like VAT, Michael and Emanuel break down the top five mistakes that can sink an international launch and provide the exact PPC strategies you need to dominate foreign marketplaces from day one.We’ll see you in The PPC Den!🦡 Highlights 00:00 – Intro01:04 – Meeting Emanuel Popescu and the growth of AMZ Advisors05:06 – Mistake #1: Copy-pasting US listings 07:32 – Visual SEO: Adapting images for local cultural appeal09:37 – Mistake #2: Expanding too early & supply chain readiness14:09 – Mistake #3: Treating international markets as a side project19:08 – Mistake #4: Mismanaged PPC launches (The Discovery Phase)22:13 – Aggressive negation: Protecting your budget from foreign "junk" terms24:52 – Mistake #5: Ignoring VAT and local profitability metrics27:44 – Recalculating your Breakeven ACOS for the EU31:40 – Emanuel’s background: From graphic design to Amazon expert32:42 – Closing🦡 Resources & Links🦡 GET AD BADGER ➡️Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingToday’s guest is Emanuel Popescu of AMZ AdvisorsTaking Your Amazon Products & Campaigns Global: A PrimerHow Can I Expand My Amazon PPC Campaign To Canada?📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Emanuel PopescuSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

April 17, 2026Episode 37836 min

How to Achieve High Lifetime Value? (Classic)

Want to win on Amazon? Join our chat with Michael and Joe Shelerud from Ad Advance. We'll simplify how to calculate your target ACOS and show you ways to make products that keep customers coming back, building a super strong brand in the process. Plus, we'll talk about boosting your repeat purchase rate to keep the sales rolling in.Get ready to race ahead in Amazon’s marketplace with strategies that put you in the lead. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.We’ll see you in The PPC Den!🦡 Highlights 00:00 - Welcome1:50 - Small Talk: A Warm Winter at Minnesota4:00 - How to Encourage More Repeat Buys at No Cost?6:43 - Who Dominates in Profitable Per-Click Spending?10:27 - Why is Branding Expensive?14:20 - Starting Small: You Don’t Need Many Products17:25 - Exploring the Customer Loyalty Analytics Dashboard18:25 - The Math Behind Your Target ACOS21:40 - Increasing Repeat Purchases23:58 - Key Drivers of Lifetime Value After the First Sale27:36 - Should Brand Search Strategy Change Despite Uncertainty?31:00 - Rapid Fire🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingHow Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?How Can I Become An Advanced Amazon Marketer?How Can I Reach My Full Potential In The Amazon PPC Space?How Can I Best Use Amazon Marketing Cloud?Analyzing 2 Amazon Advertising PPC Accounts With Low ACOSThe Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Joe Shelerud Senior Producer: Nancy Lili GonzalezPodcast Coordinator and Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

April 10, 2026Episode 37745 min

3 Unfair Advantages of the Top 1% of E-commerce Brands

In this episode, we dive deep into the "Power Law" of e-commerce. According to recent data from Marketplace Pulse, the top 1.6% of sellers now generate a staggering 50% of all sales on Amazon. The gap between the "thriving" and the "distressed" is wider than ever.Joining us is Sean Stone, founder of Spillover Commerce, to break down the specific strategies that allow elite brands to dominate the marketplace. We move past basic PPC tactics to explore how the world’s most successful brands manufacture their own "unfair advantages."Don't forget to like, subscribe, and hit the notification bell to stay ahead of the e-commerce curve!We’ll see you in The PPC Den!🦡 Highlights 00:00 – Intro: Meet Sean Stone01:05 – The lifestyle of a successful entrepreneur03:15 – Analyzing the Marketplace Pulse report04:10 – Why 1.6% of sellers get 50% of sales.09:20 – The 3 Advantages You Can Manufacture: An overview11:50 – Advantage #1: Conversion Rate16:30 – Case Study: BedSure vs. Utopia Bedding (Duvet Inserts)28:40 – Case Study: Gymreapers and the 21% Conversion Rate34:25 – Advantage #2: Margin & Logistics39:50 – Advantage #3: Thinking Bigger 41:50 – Demand Generation: Moving beyond just Amazon SEO45:45 – Summary🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingToday’s guest is Sean Stone of Spillover CommerceHow does conversion rate influence ACOS on Amazon?How to Send Google Ads Traffic to Your Amazon Listing📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Sean StoneSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

April 3, 2026Episode 37635 min

The "Be Everywhere" Trap: Why Your Brand is Failing to Scale

Are you feeling the pressure to be on TikTok, Amazon, Shopify, and social media all at once? It’s the "2026 Burnout Trap," and in this episode, Michael and Emma Schermer Tamir break down why trying to be everywhere is actually killing your brand’s growth.If you’re feeling spread too thin and your profits aren't showing the effort you're putting in, this conversation is exactly what you need to hear. We’re moving away from "hacks" and getting back to the business fundamentals that actually scale.We’ll see you in The PPC Den!🦡 Highlights 00:00 – Welcome back, Emma! (5th Episode Anniversary)01:39 – Feeling like you have to be everywhere03:45 – The difference between an "Amazon Seller" and an "E-commerce Brand"05:28 – Why single-channel loyalty is now a major risk08:35 – Amazon isn't a "closed system" anymore10:10 – Should you actually be on TikTok? (The "Paper Towel" Test)12:54 – Doing fewer things at a 10/10 level vs. ten things at a 2/10 level16:30 – Why AI content won't give you a defensible brand19:40 – The Mr. Beast Fallacy: Why "virality" can destroy a niche brand24:45 – Total ACOS vs. Bottom Line Profit: What are you actually optimizing for?27:30 – Delegation vs. Abdication: Don’t just "dump" your tasks31:40 – Why 10x is actually easier than 2x (The Dan Sullivan approach)35:50 – Where to find Emma Schermer Tamir🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingWhere to find Emma, Marketing By EmmaAmazon Product Page Optimization in a Rufus AI WorldIs Your Amazon Listing Stuck in 2016? 11 Things to Fix Right NowHow Do I Create Data-Driven Product Pages on Amazon?Common Mistakes With Amazon Product Listings and How to Avoid Them📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Emma Schermer TamirSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

April 1, 2026Episode 38011 min