The Power in Purpose: A Podcast for Wedding Pros

Hosted by Candice Coppola

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224

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Sep 2026

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About the show

Wedding pros... you've just found your weekly dose of why. Get ready to grow your business with intention, one episode at a time. Each week, we explore the strategies and techniques that build a profitable wedding industry business with purpose.

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60 recent

September 1, 202627 min

224 | The One Skill Successful Entrepreneurs Have in Common

Today, I'm sharing the difference between people who move their business forward and people who stay stuck in the exact same spot year after year. On this episode of The Power in Purpose Podcast: [04:00]: An update on Cue (my intelligent wedding planning software) [05:52]: What successful wedding business owners have in common [07:48]: What open loops look like in business (and why it's a problem) [12:07]: The avoider vs. the loop closer [14:24]: Why this skill is so important for successful wedding business owners [19:15]: How to become a better loop closer Get on the waitlist for Cue: https://planwithcue.com Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER'S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

August 25, 20261 hr 6 min

223 | State of the Wedding Industry: Mid-Year Update (Important Episode)

Back in January, I shared five shifts I believed would define the wedding industry in 2026. Eight months and hundreds of coaching conversations later, it's time for a mid-year reality check. On this episode of The Power in Purpose Podcast: [02:45]: An update on my new wedding planning software: Cue [04:37]: About this state of the industry mid-year check-in [06:35]: Seeing a trust recession and mid-market squeeze in the wedding industry [14:00]: How AI is affecting the wedding planning industry in 2026 [18:22]: How visibility for wedding pros has changed [28:47]: Wedding budgets are changing in 2026 [36:15]: Referrals and relationships in the wedding industry [45:25]: A new shift I'm seeing in the wedding planning industry in 2026 [50:59]: A conversation we need to have as we finish out 2026 Get on the waitlist for Cue: https://planwithcue.com Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER'S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

August 11, 202632 min

222 | The Reason Your Clients Walk All Over You Has Nothing to Do With Your Clients

Today I want to talk about the way you talk to your clients, specifically, the fact that a whole lot of you are talking to your clients like they're your boss and let your wedding clients walk all over you. On this episode of The Power in Purpose Podcast: [04:20]: A quick update on my new wedding planning software: Cue [05:45]: An employee vs. expert mindset [09:35]: Here's how to tell if you're energy is giving *employee* [18:10]: How to show up as an expert instead [27:26]: Why it's so important to stop letting your wedding clients walk all over you Get on the waitlist for Cue: https://planwithcue.com Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER'S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

July 28, 202644 min

221 | I'm Taking The Biggest Swing Of My Career (Huge Announcement!)

I have an exciting announcement to share with you today! On this episode of The Power in Purpose Podcast: [05:44]: Why I'm doing this [15:20]: Who is helping me [20:59]: What it is [27:41]: How AI plays a role in this (it's not what you think) [32:18]: How to get early access [34:35]: I'm taking you along for the ride [40:44]: What I want YOU to take away from this big swing Get on the waitlist for Cue: https://www.planwithcue.com Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER'S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

July 21, 20261 hr 1 min

220 | Behind the Brand: The Making of Verve Event Co

Today's Behind the Brand episode is one I've been wanting to bring you for a while. I'm sitting down with Desiree Adams of Verve Event Co, someone I've had the privilege of coaching for six years now. And I need to tell you upfront, this episode is going to make you look at your own brand a little differently. On this episode of The Power in Purpose Podcast: [03:56]: The beginning of Verve Event Co [08:53]: The story of Desiree's first wedding [13:47]: What made the biggest difference in the growth of Verve Event Co [20:07]: Behind the Verve Event Co marketing strategy [33:53]: Working with a regular content creator [36:28]: Why Desiree rebranded her wedding business [39:30]: The inspiration behind Verve Event Co's new branding [46:34]: What it means to have a Verve Event Co wedding [50:13]: The evolution of the Planner's Edit podcast and coaching other wedding planners [55:36]: What makes an iconic brand in 2026 Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk LINKS MENTIONED: Follow Verve Event Co on Instagram: https://instagram.com/verveeventco Work With Desiree: https://desireeadams.co Listen to The Planner's Edit podcast JOIN ME INSIDE THE PLANNER'S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw https://www.facebook.com/thecandicecoppola

July 14, 202633 min

219 | You're Measuring ROI Wrong (And It's Costing You Better Business Decisions)

Is there an investment in your business that you've labeled a "mistake"? A course, a coach, a rebrand, a conference you flew across the country for... something you spent money on and then a few weeks later thought, did I just waste that? I want you to hold that thought, because today I'm telling you why you might be totally wrong when measuring ROI in your wedding business. On this episode of The Power in Purpose Podcast: [02:48]: The narrow definition of ROI in the wedding industry [06:22]: One question you need to ask yourself about ROI [08:10]: The five types of ROIs in the wedding industry [23:50]: What we can learn about ROI from big brands [26:45]: Making smart investments into your business [28:27]: The questions you need to ask yourself before you spend money in your business Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER'S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

July 7, 202626 min

218 | The Difference Between Being Available and Being Reachable (And Why It's Costing You)

Setting boundaries with wedding clients is something we all know we should be doing, and listen, plenty of us do have a boundaries problem. But here's what I've noticed as a coach: there's something deeper at play, and it's the real reason you're answering client texts from your dinner table, your kid's softball game, or the beach on a Saturday. On this episode of The Power in Purpose Podcast: [03:09]: The women I coach who feel the most exhausted in their business do this [04:47]: Do you need to be responsive 24/7 to have a great client experience? [06:27]: The problem with all the open loops you have open right now [09:42]: Why setting boundaries with wedding clients makes good service possible [14:20]: What to do with emotional responses [17:26]: One of the ways I handle this as a business coach [19:23]: Protect the state that you serve your clients from [24:18]: One practice I want you to try this week Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER'S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

June 30, 202624 min

217 | The Stuff My Students Are Building With AI That's Lowkey Blowing My Mind

Something has been happening inside my programs lately that makes my week every single time I see it. The women I coach have stopped dabbling in AI for wedding pros and started building with it. What they're creating is blowing my mind! We're not talking about using AI to write captions or generate a few content ideas. We're talking about actual tools that go off and do the work for them while they're living their lives and focusing on the things that matter most. On this episode of The Power in Purpose Podcast: [04:16]: What you need to understand before using AI for wedding pros [05:52]: The first way I'm seeing wedding pros use AI [10:55]: The second way I'm seeing wedding pros use AI [15:09]: The third way I'm seeing wedding pros use AI [18:57]: The fourth way I'm seeing wedding pros use AI Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER'S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

June 23, 202625 min

216 | What I Told a Student Who Wanted to Fire Her Client (It Wasn't "Fire Her")

If you have a nightmare wedding client on your books right now, this episode is for you. Over the last month, I've had multiple students and private coaching clients come to me with the exact same question: Candice, how do I fire this client? On this episode of The Power in Purpose Podcast: [05:24]: A bad client is not just bad luck [08:29]: The four standards every wedding pro needs to set [17:57]: How to know if it's time to fire a client [22:29]: Why you need to do get comfortable setting and enforcing standards (even as a people pleaser) Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER'S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com

June 16, 202639 min

215 | The Pattern I'm Seeing in Every Six-Figure Wedding Business (And It's Breaking Them)

In this episode, I'm sharing a conversation that started inside my Wedding Pro Insiders Mastermind retreat here in Barbados and quickly became one of the most impactful discussions we had all week. We spent time talking about refinement, not growth for growth's sake, not adding more, but getting honest about what's actually serving us in a six-figure wedding business and what's simply creating more complexity. On this episode of The Power in Purpose Podcast: [04:22]: The one skill I think you need to hone in your six-figure wedding business this year [05:42]: The question every wedding pro needs to ask themselves now [08:03]: What's breaking your business right now (two examples) [17:19]: How we can start to simplify our businesses [21:13]: 3 filters to run through everything in your business [25:20]: The categories most six-figure wedding business owners need to be more discerning about [34:02]: Bringing this skill outside your business Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER'S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw http://candicecoppola.com