The Pop-Marketing Podcast

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Feb 2024

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About the show

Pop-Marketing sits at the crossroads of popular culture and brand marketing. Every week we interview the marketers behind popular culture, academics that study popular culture and fandom or creators of culture to get the inside scoop of how to harness the power of popular culture to make stuff people actually choose to spend time with. It's a trip, give it a listen.

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50 recent

February 9, 202451 min

A Modern Marketing Soothsayer w/ Ian Baer

This week we're talking with Ian Baer, founder & Chief Soothsayer at Sooth. We discuss finding the human within our marketing data, the power of nostalgia & popular culture in our marketing & the differences between a spokesperson and a brand advocate. Had a blast taking with Ian and I know you'll find it as interesting and inspiring as I did. Follow Ian Baer: LinkedIn: https://www.linkedin.com/in/ianbaer/ Don't forget to Like, Comment, Share, and Subscribe for more in-depth discussions with top marketing gurus! More from the Pop-Marketer, Joe Cox https://qrco.de/bcI85K

February 7, 202448 min

A Marketer's Master Blend w/ Will Campbell

Will Campbell, a co-founder and CEO of Quantasy, joins me on the podcast this week to discuss how modern marketing is now a blend of advertising, technology, entertainment and culture. It's not just talk, Will has proved this cocktail over and over with client's like Lionsgate, NC, Sony, Honda, Google & Facebook. We talk through each part of the mix and dig into how they used this blend to help build Kevin Hart's Laugh Out Loud Network from the bottom up. Will is an awesome guest and I'm sure you'll find this chat as brilliant and inspiring as I did. Follow Will Campbell: LinkedIn: https://www.linkedin.com/in/1willcamp... Instagram: https://www.instagram.com/1willcampbe... Don't forget to Like, Comment, Share, and Subscribe for more in-depth discussions with top marketing gurus! More from the Pop-Marketer, Joe Cox https://qrco.de/bcI85K

November 8, 20231 hr 17 min

Trends in Gaming w/ Gamesquare's Brandon Painter

Gaming trends for brands from competitive to casual with Gamesquare's VP of Brand Strategy, Brandon Painter. The shifting perceptions of a "gamer", brand on-ramps into gaming, the emergence of game movies that don't suck & gettin' cozy on cozy games. Brandon chats it up on all this and more, giving marketers and brands an insider view of the culture of gaming going into 2024! Follow Brandon Painter: LinkedIn: https://www.linkedin.com/in/brandonpainter/ Don't forget to Like, Comment, Share, and Subscribe for more in-depth discussions with top marketing gurus! More from the Pop-Marketer, Joe Cox https://qrco.de/bcI85K

October 26, 202350 min

Dating, Data & Vanderpump Rules w/ OKCupid's Michael Kaye

An interview with Michael Kaye, OKCupid's Head of Brand Marketing & Communications where we talk about the culture of dating & relationships. OKCupid has been matching people up for 19 years and still sets itself apart in the SWIPE RIGHT 2023 dating world. Michael tells us how OKCupid's uses Pop-Culture loaded user questions feed its algorithm to connect you with people that match your vibe, not just your type. Using data for more than just advertising, the successful groundswell launch of Archer (a dating app built for gay, bi & queer men) & bringing in Bravo with the recent Tom & Ariana scandal from Vanderpump Rules, this chat has it all! Follow Michael Kaye: LinkedIn: https://www.linkedin.com/in/michaelkayepr/ Instagram: https://www.instagram.com/michaelkayepr/ Twitter: https://twitter.com/MichaelKayeNY Don't forget to Like, Comment, Share, and Subscribe for more in-depth discussions with top marketing gurus! More from the Pop-Marketer, Joe Cox https://qrco.de/bcI85K

October 6, 202353 min

A Slow Fashion TikTok Rebellion w/ Slö Jeans Founder Kristian Hansen

Kristian Hansen is redefining what it means to build brands through online community. His slow-fashion denim brand that he scaled from a single TikTok post has a 100k person waitlist and he did it with a $0 ad spend. We chat it up about how he is using community building and direct customer research to turn the tides on the fast fashion industry by tossing traditional marketing tactics in the bin. We learn how Slö Jeans has created a community around Gen Z's need to be heard, be sustainable and for the love of god have real pockets. Follow Kristian Hansen: Twitter: https://twitter.com/kristian_slo Instagram: https://www.instagram.com/kristian_slo/?hl=en LinkedIn: https://www.linkedin.com/in/kristian-hansen-62280b146/ Linkr.ee: https://linktr.ee/Kristianfrommntn Don't forget to Like, Comment, Share, and Subscribe for more in-depth discussions with top marketing gurus! More from the Pop-Marketer, Joe Cox https://qrco.de/bcI85K

September 20, 20231 hr 20 min

Halloween Horror Spectacular w/ Thirteenth's Floor's Tim Canton

Our annual Halloween Spooktacular episode - Tim Canton, Director of Experiential Activations for Thirteenth Floor, Co-Founder of Panic Fest & resident expert in all things horror joins us to talk about his journey and love affair with the horror genre, bringing the worlds and characters of horror & fantasy from film to the real world for fans to experience in a new way and how film studios like A24 & Jordan Peele's Monkeypaw Productions are tapping into fandoms in a new way, outside of the single character or movie franchise. Learn more about Tim Canton & Thirteenth Floor: https://timkccanton.com/ https://thirteenthfloor.com/ More from The Pop-Marketer: https://qrco.de/bcI85K

August 18, 20231 hr 5 min

"Child's Play: Decoding Youth Trends with The Kids Say Trend Tracker Team"

What if children held the keys to the future of marketing and pop culture trends? In this episode of The Pop-Marketing Podcast, I sit down with Terence Burke, SVP of Research, Editor-in-Chief of KidSay's Trend Tracker, and Ryan G Scofield, VP of Marketing, to explore how they extract and analyze insights from the most genuine and unfiltered audience - kids. Whether it's their take on the Metaverse, slang, or the latest tech gadgets, the kids seem to know what's coming next. Tune in and discover how these youthful voices are predicting and influencing what's next in pop culture. Follow Terence Burke and Ryan G Scofield: Twitter: Terence Burke [https://twitter.com/tburke_kidsay] Ryan G Scofield [https://twitter.com/RyanGScofield] LinkedIn: Terence Burke [https://www.linkedin.com/in/terenceburkekidsay/] Ryan G Scofield [https://www.linkedin.com/in/ryangscofield/] More from the Pop-Marketer, Joe Cox https://qrco.de/bcI85K

August 3, 20231 hr 3 min

Action Figure Confidential: Talking Toys and Totems with Super7's Kyle Wlodyga

This week, we're talking toys with Kyle Wlodyga, Associate Art Director at Super7. Kyle is the Papa Emeritus III of toy design, blending his love of all things metal and plastic into some of the most iconic pop culture-guided action figures and collectibles ever created. We talk about the explosive growth of pop culture collectibles, their origins, what a blind box is, and we go deep behind the scenes on how the sausage is made from licensing, distribution, partnerships, and toy mold Tetris? It's an all-access pass through the fandom-fed and nerd-led collectible industry, so buckle up, cuz this episode is a headbanger.

July 21, 202348 min

The FOMO Factory: Scarcity Science in Marketing w/ Dr. Mindy Weinstein

Get ready for a crash course in scarcity marketing! On this episode of The Pop-Marketing Podcast, I'm hanging out with Dr. Mindy Weinstein, author of "The Power of Scarcity" and all-around scarcity marketing expert. We'll be chopping it up about everything from sneaker drops to eSports and how these brands are harnessing the power of FOMO to hook their customers. Tune in for a smart and fun journey down the rabbit hole of how human behavior drives everything from great marketing to famdoms!

June 29, 20231 hr 0 min

Fandom Marketing Explained w/ Jenny Stiven

Are you ready to learn the secrets of fandom marketing? In this episode of The Pop-Marketing Podcast, I sit down with Jenny Stiven, a veteran of the entertainment industry, with Fox, Universal, and Lucasfilm. She shares her unique insights into the world of fan marketing, providing valuable strategies for brands looking to engage with fandoms. Hear about her journey from Lucasfilm to her current role advising brands, making her a true pioneer in the field. Don't miss this episode - you're sure to learn something new about the powerful world of fandom marketing. Follow Jenny Stiven: Twitter: @JennyStiven https://twitter.com/JennyStiven TikTok: @GeekWithGrayHair https://www.tiktok.com/@geekwgreyhair LinkedIn: https://www.linkedin.com/in/jennystiven/ Don't forget to Like, Comment, Share, and Subscribe for more fascinating insights and interviews in the magical land between pop culture and brand marketing. More from the Pop-Marketer, Joe Cox https://qrco.de/bcI85K