The Podiatry Business Podcast

Hosted by Lorcan O Donaile, Podiatry Business Coach & Clinic Podiatrist

Business Entrepreneurship Health Fitness

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Episodes

212

Latest episode

Nov 2026

Language

EN-GB

About the show

The podcast for Podiatry Clinic owners. Brought to your by Lorcan O Donaile, Podiatrist & Health Business Mentor. Discover how Lorcan O Donaile built a Clinic that allows his clinical hours to zero, take 4 holidays a year and spend more time with his family and doing the things he loves, all while increasing his profits by over 400%.👉The secrets on how to avoid the mistakes that means that most Podiatry Clinic Owners are chained to their stagnating businesses. 👉The tips to make the most of the patient's you already have, thus boosting your turnover before having to spend another cent on marketing. 👉A step by step system for hiring and retaining the best of staff.👉The process to follow to avoid wasting any more money on ineffective marketing. 👉The systems to get the new patient's you want beating a path to your clinic all on autopilot.👉How to devise the perfect pricing system to ethically boost your profits.👉The keys the giving your patient's the WOW customer experience. Lorcan O Donaile, Podiatry Business Coach has worked in private practice since qualifying from London Foot Hospital in 1998. Having set up his own clinic & almost losing everything he has rebuilt his business to one where his team now treat 500% more patient’s. This allows him to focus on helping other clinic owners to Earn More, Work Less & Enjoy Life in his Coaching Business www.morepracticeprofits.com

Listen to episodes

60 recent

November 11, 202618 min

Episode 214; “Keep Your Best Podiatrists (Before Someone Else Offers Them More)”

Every clinic owner has a podiatrist they’d hate to lose. The one patients ask for by name, who takes the hard cases and rarely complains. And that’s the problem: good people don’t usually tell you when they’re unhappy. They go quiet, and sometime after Christmas they start looking at job ads. In this episode, I talk about why good podiatrists really leave, how to spot the early signs while there’s still time, and the simple Stay Review (Pay, Path, Pulse) you can have with each of your team before the new year. One honest conversation now costs far less than replacing someone in February.

November 3, 202621 min

Episode 213; “Stop Flying Blind: 7 Numbers Your Podiatry Clinic Needs Every Week”

Ask most podiatry clinic owners how the business is doing and you’ll get one of two answers: “Busy” or “Grand, I think.” But busy isn’t a number, and “I think” isn’t a plan. You’d never treat a patient without an assessment, yet most of us run the whole clinic on gut feeling and the bank balance. And the bank balance is a rear-view mirror. You need a windscreen. In Episode 213 of The Podiatry Business Podcast I’m giving you seven numbers i use in my own clinic, one page and five minutes every week. You’ll never have to guess again.

October 27, 202610 min

Episode 212; “Your Google Business Profile Is Your Shop Window (Don’t Leave It Dusty)

Picture two shops on the same street. One has a clean window, the lights on, and a sign that says what they sell. The other has dust, a faded poster and the wrong opening hours. You know which one you’re walking into. That’s exactly what patients see when they search “podiatrist near me”. Your Google Business profile is your shop window, and most clinics haven’t cleaned theirs in years. Today I’ll show you how to fix it in an afternoon and keep it clean in ten minutes a week.

October 20, 202616 min

Episode 211; Your Best New Patients Are Already on Your Books

Every podiatry clinic owner I speak to wants more new patients. But right now, sitting in your clinic software, are hundreds of people who already know you, already trust you, and already have your number. They haven’t fallen out with you. Life got busy, and nobody asked them back. In this episode I’ll show you why patients lapse, how to pull that list, and one friendly message that can fill gaps in your diary this November and December. No ads. No new website. Just the patients you already have.

October 13, 202624 min

Episode 210; “Put Your Prices Up in January (Without Losing Patients or Sleep)”

When did you last put your prices up? Not thought about it. Not moaned about it over dinner. Actually did it. If you had to stop and think, this episode is for you. Because everything you buy for your clinic costs more than it used to, and if your prices haven’t moved, the person paying the difference is you. Today I’m going to show you how to put your prices up in January without losing patients, and without losing sleep. And the reason I’m telling you in October is simple: a January price rise is won or lost in the next few weeks. By the end of this episode, a clinic owner will know how to choose a new price list , how and when to tell patients and the team , and how to handle the handful of objections without backing down , using a simple 3-part plan: Decide it + Announce it + Hold it .

October 6, 202615 min

Episode 209; “The Podiatrists Winter Lull Is Optional (Here’s How to Fix It)”

Most podiatry clinic owners accept a “quiet season” from October to March — like it’s unavoidable. But it’s not. In this episode, I’m sharing a real conversation I had last week with a clinic owner who told me they always hit a lull… and exactly why that happens. We’ll break down the real culprit: “helicopter marketing” — the stop-start approach that creates stop-start bookings. Then I’ll walk you through the simple system that keeps your diary full year-round: an AI-powered website that converts, proper follow-up, and paid ads that create predictable patient demand.

September 30, 202612 min

Ep 208: How to Recruit Podiatrists (Without Relying on Random Instagram Posts)

If you’re trying to recruit a podiatrist and your first move is “let’s post on Instagram”… this podcast will save you a lot of wasted effort. In this episode, I break down a simple framework to recruit pods consistently using the Marketing Triangle: Market, Message, Media . You’ll learn how to define the exact type of pod you want, craft a message that actually attracts the right clinicians (and repels the wrong fit), and choose the channels where podiatrists really hang out — from conferences and CPD days to LinkedIn, DMs, and Facebook groups.

September 22, 202615 min

Episode 207; You’ll Never Sell Your Clinic at That Price

"You’ll never sell your clinic at that price" This week I spoke to two people actively looking to buy clinics. Both walked away from deals that should have happened… because the owners had no idea what the market actually pays for. Here’s the hard truth: if your clinic is a single-operator practice, even working short weeks and you love your "baby", and everything depends on you… you don’t have a “business” to sell yet. You’ve built a job. And when owners fall in love with their “baby” and price it based on emotion, they don’t just get less… they usually get nothing. I’ll explain what buyers really look for below in Ep 207 of The Podiatry Business Podcast

September 18, 202619 min

Ep 206; Scaling beyond the owner — employees vs rooms vs second location (what to do first)

Most podiatry clinic owners don’t struggle because they lack skill — they struggle because the business is built around them. If you’re the one doing the consults, making the decisions, fixing the diary gaps, and jumping in when the team gets stuck, growth eventually hits a ceiling. In today’s episode, we’re tackling the big scaling question: what should you do first — hire an associate, add more rooms and capacity, or open a second location? Because each option solves a different problem, and choosing the wrong one can lock you into bigger overhead, more stress, and the same bottlenecks… just in a larger building. I’m going to walk you through a simple decision framework to identify your true constraint — demand, space, or clinician time — and then map the smartest next step based on where your clinic is right now

September 9, 202616 min

Ep 205 Chat GPT ads for Podiatrists- a guide

ChatGPT Ads are now available — and for podiatrists, this could be one of those “early Facebook ads” moments where the clinics that move first get the advantage. Patient behaviour has changed. Google still works brilliantly for people ready to book (“podiatrist near me”). But when someone is earlier in the decision process — asking “How do I fix plantar fasciitis?” — more and more of them are having that conversation with AI, mainly ChatGPT. In this new podcast episode, I break down what ChatGPT ads are, how they work, and how podiatry clinics can use them to reach new patients earlier (before it gets crowded).