The Pink Pants Club: A Branding Podcast for Creative Business Owners

Hosted by Lily Notz

Business Entrepreneurship

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Apr 2024

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About the show

The Pink Pants Club is the perfect podcast for the creative business owner struggling to stand out from the noise of social media and business. With actionable tips, impactful tools for creating a personal brand, and helpful advice to navigate the big (and small!) moments in your entrepreneurial journey, you'll want to binge all of the episodes! I'm Lily Notz, a small business obsessed, published wedding photographer turned branding photographer & mentor. I'll show you how to build a brand that converts followers into a community that BUYS!

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16 recent

April 29, 2024Episode 1627 min

A Heart to Heart for the Stuck-in-the-Middle Entreprenuer

If you feel stuck in the middle of wherever the heck you’re at in business, this is the podcast episode for you! You’re not a beginner, but you don’t feel like an expert, and things feel HARD right now. I’ve been there and I’m here to tell you, you’re going to make it through! WHAT YOU’LL LEARN 🩷 Three HUGE takeaways you need to survive in this season ✨ Walk away feeling seen, heard, and empowered to keep going 🌸 Recognize some tough truths a lot of people won’t tell you about business GET THE BRANDING BASICS HERE: 👉🏻 https://stan.store/lilynotz/p/get-the-branding-basics-here- CONNECT WITH ME: Instagram: https://instagram.com/lilynotz Website: https://lilynotz.co Email: hey@lilynotz.co FREEBIES: Join my FREE monthly newsletter! https://view.flodesk.com/pages/64cd70a1e7271772c0fcd07b Get my free guide, The Branding Brief! https://view.flodesk.com/pages/64cd70fb4a24fdb5e9df4684 WORK WITH LILY: Photo services 👉🏻https://lilynotz.co/services Get the Black Friday Bundle - 4 stellar email templates & a content calendar designed to have your launch up and running without spending hours writing copy! 👉🏻 https://stan.store/LilyNotz/p/get-the-bfb-now

February 27, 2024Episode 1531 min

Managing Life and Business with ADHD with Julianne Rose Photography - Part 1

Life with ADHD is already a roller coaster as it is - imagine running your own business with it! The chat I had with Jules recently opened up my eyes to the journey of navigating ADHD throughout school, careers, life, and business. Join us as we talk about her path to getting diagnosed, the tools she uses to manage her time and priorities, and gives advice for others also managing their ADHD. Go see more about Jules at her website and Instagram below: INSTAGRAM: https://www.instagram.com/_julesrose/ WEBSITE: https://juliannerose-photography.com/ Resources discussed in the episode: 1) Claire Hunt Eduation - Nottion Template for Photography Workflows: https://education.clairehunt.co/notion-template-for-creative-entrepreneurs 2) Jules Acree - Notion Creative Freelancer Template for Entrepreneur Workflows: https://julesacree.com/downtobiz 3) Jai Long's PPhotographer Client Journal - https://learn.jailong.co/client-journal-for-wedding-photographers 4) Sugar Paper - The Mindful Every Day Journal - https://sugarpaper.com/pages/the-mindful-journal Connect with Lily on Instagram: https://www.instagram.com/lilynotz/

February 7, 202420 min

My Part Time Job Makes Me a Better Entreprenuer

In today’s episode I’m coming back from holiday break to chat about how my new part time job has made me a better entrepreneur. Whether you’ve wanted to go full time, are full time and are now questioning it, or you’re just curious as to why I stepped BACK from full time business, this is the episode for you! WHAT YOU’LL LEARN 🩷 My mental health journey lately ✨ Takeaway some recommendations on finding a good part time job 🌸 Recognize some tough truths about being an entrepreneur GET THE BRANDING BASICS HERE: 👉🏻 https://stan.store/lilynotz/p/get-the-branding-basics-here- CONNECT WITH ME: Instagram: https://instagram.com/lilynotz Website: https://lilynotz.co Email: hey@lilynotz.co FREEBIES: Join my FREE monthly newsletter! https://view.flodesk.com/pages/64cd70a1e7271772c0fcd07b Get my free guide, The Branding Brief! https://view.flodesk.com/pages/64cd70fb4a24fdb5e9df4684 WORK WITH LILY: Photo services 👉🏻https://lilynotz.co/services Get the Black Friday Bundle - 4 stellar email templates & a content calendar designed to have your launch up and running without spending hours writing copy! 👉🏻 https://stan.store/LilyNotz/p/get-the-bfb-now

November 16, 2023Episode 1310 min

The 5 Steps to Building A Stand-Out Brand for Your Business

Something that I’ve observed through working with dozens of different business owners is the order in which they grow their brand. I get brought right into the middle of the process of defining and scaling their business because I am a branding photographer. From brands that have zero clarity to queens that understand their approach inside and out, I’ve seen it all! Today I’m going to talk about the correct steps to take to build a brand that’s genuinely successful and will help you stand out from the crowd of other business owners! WHAT YOU’LL LEARN 🩷 The correct order in which to build your brand ✨ Understand what might be missing from your current personal brand 🌸 Walk away feeling encouraged in running your own business GET THE BRANDING BASICS HERE: 👉🏻 https://stan.store/lilynotz/p/get-the-branding-basics-here- CONNECT WITH ME: Instagram: https://instagram.com/lilynotz Website: https://lilynotz.co Email: hey@lilynotz.co FREEBIES: Join my FREE monthly newsletter! https://view.flodesk.com/pages/64cd70a1e7271772c0fcd07b Get my free guide, The Branding Brief! https://view.flodesk.com/pages/64cd70fb4a24fdb5e9df4684 WORK WITH LILY: Photo services 👉🏻https://lilynotz.co/services Get the Black Friday Bundle - 4 stellar email templates & a content calendar designed to have your launch up and running without spending hours writing copy! 👉🏻 https://stan.store/LilyNotz/p/get-the-bfb-now

October 25, 202314 min

From Selling Lawn Mower Parts to Photographing Luxury Weddings

Hey there hot stuff! Today I’m getting personal and sharing the 10 year journey I’ve been on in my career. From helping clean the floors of my dad’s shop for pocket money at 14 to running a successful photography business of my own at 24, I’ve worked through so many unexpected twists and turns. I know myself well enough to say that I’m almost never satisfied to stay where I’m at and my career is a true reflection of that! From selling lawn mower parts and negotiating with mechanics to photographing luxury weddings at all inclusive venues, here’s the story of Lily Notz. WHAT YOU’LL LEARN 🩷 My unique journey through retail management ✨ Copy my exact formula for building a wedding photography business from scratch 🌸 Walk away feeling encouraged in running your own business THE BLACK FRIDAY BUNDLE: The Best Launch Sequence Templates Ever Get on the waitlist: https://sincere-basil-66473.myflodesk.com/kjhuwkigg5 CONNECT: Instagram: https://instagram.com/lilynotz Website: https://lilynotz.co Email: hey@lilynotz.co FREEBIES: Join my FREE monthly newsletter! https://view.flodesk.com/pages/64cd70a1e7271772c0fcd07b Get my free guide, The Branding Brief! https://view.flodesk.com/pages/64cd70fb4a24fdb5e9df4684 WORK WITH LILY: Coaching services 👉🏻https://lilynotz.co/coaching Photo services 👉🏻https://lilynotz.co/services Education 👉🏻 https://stan.store/lilynotz/p/get-the-branding-basics-here-

October 18, 2023Episode 1112 min

My Secret Sauce to Sold Out Launches

Maybe its just me, or the fact that I actually specialize in helping other business women launch products and offers in their businesses, but launching is getting mentioned more and more these days. Launches are actually pretty simple when it comes down to it. It’s the concept of gearing up your audience to be ready for a specific item to be released. You’ve probably seen someone else launch before, whether it was a rebrand for their company, a new product they created, or a new service they decided to offer. Some brands turn their launches into a whole experience, with discounts and parties and giveaways. Other people will just seemingly have new offers out of nowhere that popped up, while some slide under the radar as if they are sorry to bother people with a sales post even informing them there is a new option. In this episode, we’ll be outlining the reason why your sales may not be going well, and how to transform them into a sold out launch! WHAT YOU’LL LEARN 🩷 What actually is a launch? ✨ Understand the steps to developing your offer, creating a launch timeline, and smashing your marketing out of the ballpark 🌸 Walk away with a deeper understanding of how to market to different buyers THE BLACK FRIDAY BUNDLE: The Best Launch Sequence Templates Ever Get on the waitlist: https://sincere-basil-66473.myflodesk.com/kjhuwkigg5 CONNECT: Instagram: https://instagram.com/lilynotz Website: https://lilynotz.co Email: hey@lilynotz.co FREEBIES: Join my FREE monthly newsletter! https://view.flodesk.com/pages/64cd70a1e7271772c0fcd07b Get my free guide, The Branding Brief! https://view.flodesk.com/pages/64cd70fb4a24fdb5e9df4684 WORK WITH LILY: Coaching services 👉🏻https://lilynotz.co/coaching Photo services 👉🏻https://lilynotz.co/services Education 👉🏻 https://stan.store/lilynotz/p/get-the-branding-basics-here-

October 11, 2023Episode 109 min

How to Have the Best Black Friday Ever in 2023

If you haven’t thought about Black Friday 2023 yet, now is the time! Have you started getting Black Friday emails already?? If you haven’t yet, you’ll notice that you will WAY before Thanksgiving even comes up on the ten-day forecast. Why? Because corporations understand that there’s going to be a million sales on the horizon for gleeful shoppers to participate in. They all want a piece of the same person - so they’ve got to get top of mind and stay top of mind. In this episode, I’ll be outlining how to make the most impact with your Black Friday offer! WHAT YOU’LL LEARN 🩷 What NOT to do - the number one factor that could hurt your sales! ✨ Understand the value of a launch strategy 🌸 Walk away knowing how to maximize the biggest sale day of the year CONNECT: Instagram: https://instagram.com/lilynotz Website: https://lilynotz.co Email: hey@lilynotz.co FREEBIES: Join my FREE monthly newsletter! https://view.flodesk.com/pages/64cd70a1e7271772c0fcd07b Get my free guide, The Branding Brief! https://view.flodesk.com/pages/64cd70fb4a24fdb5e9df4684 WORK WITH LILY: Coaching services 👉🏻https://lilynotz.co/coaching Photo services 👉🏻https://lilynotz.co/services Education 👉🏻 https://stan.store/lilynotz/p/get-the-branding-basics-here-

October 4, 2023Episode 98 min

5 Keys to Smashing Sales on Instagram

Listen up, sis! If Instagram is your jam, then you’re going to love today’s episode. When it comes to building your business, your Instagram account MATTERS. I’ve utilized Instagram from the very beginning stages of my business and have rode through SO many changes on the platform itself. Not only have I learned how to use the app itself well, I’ve conquered selling on Instagram like the back of my hand. Get ready for a mic drop moment, because in this week’s episode, I’m going to give you my 5 key factors to turning your Instagram into a money making machine. WHAT YOU’LL LEARN 🩷 How to build a community that actually cares about what you have to sell ✨ Understand the difference between the selling process and the closing process 🌸 Walk away with a big piece of advice for you that you may or may not like to hear…but it has to be said. CONNECT: Instagram: https://instagram.com/lilynotz Website: https://lilynotz.co Email: hey@lilynotz.co FREEBIES: Join my FREE monthly newsletter! https://view.flodesk.com/pages/64cd70a1e7271772c0fcd07b Get my free guide, The Branding Brief! https://view.flodesk.com/pages/64cd70fb4a24fdb5e9df4684 WORK WITH LILY: Coaching services 👉🏻https://lilynotz.co/coaching Photo services 👉🏻https://lilynotz.co/services Education 👉🏻 https://stan.store/lilynotz/p/get-the-branding-basics-here-

September 27, 2023Episode 89 min

Tackling Burnout in Your Creative Business

Quick question, sis: do you wanna be the IT person in your field? Whether it’s wedding photography or hair stylist or makeup artist, wouldn’t you like to be the top hit on an Instagram search? The profile that stops clients in their tracks, saying, “I’ve GOT to have what she’s offering!” If your answer is YES, then this is the episode for you! My own brand shifted from being the “same old same old” to something that has taken on a life of its own. Team Lily has a vibe like no other and today I’m spilling the secrets that made my brand what it is today! WHAT YOU’LL LEARN 🩷 Discover the secret magic ingredient of your brand ✨ Understand why building a personal brand will be an advantage 🌸 Hear the biggest key that made my own content actually start converting CONNECT: Instagram: https://instagram.com/lilynotz Website: https://lilynotz.co Email: hey@lilynotz.co FREEBIES: Join my FREE monthly newsletter! https://view.flodesk.com/pages/64cd70a1e7271772c0fcd07b Get my free guide, The Branding Brief! https://view.flodesk.com/pages/64cd70fb4a24fdb5e9df4684 WORK WITH LILY: Coaching services 👉🏻https://lilynotz.co/coaching Photo services 👉🏻https://lilynotz.co/services Education 👉🏻 https://stan.store/lilynotz/p/get-the-branding-basics-here-

September 20, 2023Episode 712 min

How to Build an Iconic Personal Brand

You want to be the It person for your field, right? You want someone to think of wedding photography and YOU be the first person that comes to mind. When someone goes to Instagram to search for a hair and makeup artist, you want your profile to be the one that draws them in and makes them say, “I’ve GOT to have what she’s offering!” Well sis, my brand has shifted from being the “same old same old” to something that has a life of its own. The Lily Notz Team and Brand has a very distinct vibe and in this episode of the Pink Pants Club, I’m going to spill the secrets that made my brand what it is today! WHAT YOU’LL LEARN 🩷 The secret ingredient to building an iconic brand ✨ Learn what makes or breaks a personal brand 🌸 Walk away understanding what elements you need to implement TODAY for an iconic brand CONNECT: Instagram: @lilynotz Website: https://lilynotz.co Email: hey@lilynotz.co FREEBIES: Join my FREE monthly newsletter! https://view.flodesk.com/pages/64cd70a1e7271772c0fcd07b Get my free guide, The Branding Brief! https://view.flodesk.com/pages/64cd70fb4a24fdb5e9df4684 WORK WITH LILY: Coaching services 👉🏻https://lilynotz.co/coaching Photo services 👉🏻https://lilynotz.co/services Education 👉🏻 https://stan.store/lilynotz/p/get-the-branding-basics-here-