Launch Loud

Hosted by Brittany Roberts: Social Media Content Strategist and Online Business Launch Coach

Business Marketing Entrepreneurship

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Episodes

102

Latest episode

Oct 2026

Language

EN-AU

About the show

Where online coaches and course creators come to create six-figure launches fuelled by social media content that sells and iconic personal brands that create year-round demand.

Listen to episodes

60 recent

October 19, 2026Episode 10120 min

The Black Friday Campaign You Can Build in an Afternoon (Ep 101)

Two mistakes you MUST avoid this November: #1 Discounting your entire offer suite and #2 Scrambling to cook up something brand new… When everything you need to have a profitable campaign is already sitting in your Google Drive and camera roll. Tune into this episode of Launch Loud to find out exactly how to get yoru Black Friday campaign organised in an afternoon - No brand new offer, no new assets, no wasted time. Find out why “what should I discount?” is the wrong question to start with (and what to ask instead) and the inner-workings of my Extract, Stack and Bundle strategy for turning hidden gems into sell-out offers that don’t get lost in the November noise. Want more? Everything in this episode, the extract, stack and bundle strategy, the campaign timeline, the content plans, the automations and the done-for-you copy, are already built for you inside Campaign in a Box. Grab it this week and you’ll also get a bonus invite to our live Black Friday co-planning session on Tuesday 27 November: https://thesocialbritify.com/campaign Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

October 12, 2026Episode 10024 min

100 Episodes and 6 Years In: What I’d Keep, Cut and Never Do Again (Ep 100)

I’m the first to admit I love a big vision board goal (an office space with a huge team was on there for a while), six years in, the things that *actually* built my business look a whole lot simpler than I expected. In this episode of Launch Loud, I’m unpacking what I’d keep, what I’d cut and what I’d never do again if I had to start my business again. If you’re reviewing your business ahead of 2027 and wondering what to let go of, this episode is your permission slip to make the hard calls sooner. Want more? Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

October 5, 2026Episode 9925 min

How I've spent 3.5 weeks travelling without revenue or my clients being disrupted (Ep 99)

Almost four weeks of travel, one dance festival, a safari, two weddings, more flights than I can count. And my business didn't blink. That's not luck. It's a mode I built on purpose. Most people think a business only has two settings, on or off but I'd argue there are at least four, and knowing which one you're in (or should be moving into) changes everything about how sustainable your business actually feels. In this episode of Launch Loud, I'm unpacking how I've spent the past 3.5 weeks travelling without any of my revenue or my client support being disrupted. I'm breaking down the four different modes a business can run in, what maintenance mode actually looks like day to day, how I mapped out my Q4 promotional calendar months in advance and how the right offer architecture is what made all of this possible (unlike last time I tried this). This one's for anyone running a group program, membership or course who feels like stepping away means everything falls apart without them. Want more? Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

September 28, 2026Episode 9822 min

Exactly what to do next when your launch doesn't go as planned (Ep 98)

I love seeing more people get brave about sharing their launch results lately, the good and the bad. But we also need to talk about what to do next… especially when things don't quite pan out like you expected. A quiet or 'flopped' launch isn't the end of the story, it's alllllll of the data and momentum you need for your next best one. In this episode of Launch Loud, I'm unpacking the exact three steps I take (and recommend to every client) any time a launch doesn't bring in the result we were expecting. From reviewing your data, and how to actually start tracking it properly, to retargeting your warmest leads with a downsell instead of letting them go cold… this one's for anyone who's just closed cart, or anyone wanting to move faster and smarter into their next pre-launch. Want more? Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

September 21, 2026Episode 9730 min

Cash Injection Series #4: The BTS of 3 Real Four and Five-Figure Cash-Injection Campaign (Ep 97)

I’m a live launch girl at heart… But if you’re just running 3 - 4 a year, that leaves way too much dead space in between, where your audience goes quiet and so does your revenue. In this final episode of the Cash Injection Series, I'm unpacking three real promotional strategy results, two straight from my clients and one from my own business, that brought in four and five revenue figures without ads, webinars or a full pre-launch runway. Tune in to find out how my client Lisa sold 27 spots in her skin needling membership (more than triple her original goal) with just a four week campaign and only 2,200 Instagram followers, how Kathryn turned a list of leads who'd already said no into a $17,000 USD second chance enrollment, and my own three years of Black Friday campaigns, from a simple bonus offer to the Britify Box Set to the Warmth Test, and how each one fed straight into my next signature offer launch. This one's for anyone who wants proof that a smaller, targeted promo can hold its own, especially with Black Friday right around the corner. Get your hands on the Campaign in a Box here: https://thesocialbritify.com/campaign 📦 Want more? Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

September 14, 2026Episode 9625 min

Cash Injection Series #3: How to Activate Buyers and Create Buzz (without a huge ad spend) (Ep 96)

Your cash injection campaign doesn't need all the full bells and whistles of a live launch but you do need to bake demand in. But more noise doesn't create buzz. The right content does. In this episode of Launch Loud, I'm walking you through exactly what to post during your flash sale or Black Friday promo to activate the buyers who've been sitting on the fence. I'm breaking down the two content frameworks that get you seen, the two that actually move someone to buy and the content format that still matters even when it's not your best-performing post. Plus, how to make your momentum visible enough so that people can't resist being part of it. Get access to the Box now: https://thesocialbritify.com/campaign Want more? Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

September 7, 2026Episode 9522 min

Cash Injection Series #2: Campaign & Flash Promo Timeline Do’s & Don’ts (Ep 95)

While I love a good deal as much as anyone, "it's Black Friday, get a good deal" isn't a strategy. Because here's the truth... Rushing your timeline is exactly what turns a well-timed cash injection into a total flop. I'm continuing the Cash Injection Series and walking you through exactly how to map out the timeline for a cash injection campaign, using Black Friday as just one example. I'm breaking down why you still need a warm-up phase even for a low-ticket offer, the exact open cart window I recommend (and what length kills your momentum), why fake urgency will cost you the one lever that actually works and the fast-action incentives that keep your cash injection snowballing once it's live. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

August 31, 2026Episode 9417 min

Cash Injection Series #1: Four Simple Cash Injection Ideas to Plug Into your Business (Ep 94)

You know live launches are the GOAT for visibility, growth and volume sales in online business, but too many of us let all that hard-won momentum completely disappear the second cart closes. In this episode of Launch Loud, I'm unpacking what you’re leaving on the table between launches and the four different cash injection formats you can run without a huge ad spend or a full-scale conversion event. The best bit? Q4 is the perfect time to plug one into your business. This is episode one of my brand new four-part Cash Injection Series, perfect timing whether you're wrapping up a launch soon or already thinking about how to maximise profit before the year is over. Want more? Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

August 24, 2026Episode 9334 min

Five Instagram Content and Sales Strategies that won’t survive into 2027 (Ep 93)

There are five things that felt 100% essential on Instagram for coaches and course creators just a few years ago… That I predict will be forgotten by next year. Not because they all don't work but because they're not worth what they cost you in time or effort anymore. Tune in to find out: Why native ‘from your phone’ content is starting to outperform the polished Canva version How relying on one sales funnel or buyer journey limits your results The truth about yap-style talking head videos and why they rarely justify the hours they take to script, film and edit My true feelings about podcast soundbite Reels and why you need to cut them from your weekly to-do list Why professional branding shoots shouldn't be your only source of content (and what you need to start gathering instead) Full permission slip to pull back from any of these content strategies you’ve already noticed aren’t working for you! ------- Want more? 1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. 2. The difference between launching to 3 people and having 50 people banging down the door to join your offer? It’s a red-hot pre-launch. Get my free pre-launch content planner here: https://thesocialbritify.com/pre-launch-planner 3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocial

August 17, 2026Episode 9235 min

Six Figure Offer Suites: Simple offer stacks that scale (with more creative freedom & business flexibility) (Ep 92)

I'm a creative at heart, too - I see the ‘fun’ in creating new offers and shaking up your business (especially when everyone in your niche is doing so). But here's the truth... A simple, scalable offer suite anchored by one signature offer is the fastest path to more sales, more visibility and more freedom. In this episode of Launch Loud, I'm unpacking why scaling shouldn’t mean adding more complexity and why the coaches and course creators seeing consistent, sustainable growth are the ones who nail one signature offer instead of constantly building something new. I'm breaking down two real six-figure offer stack examples (one for a group coaching business, one for a self-paced course), the four reasons a simple offer suite beats a complicated one and why your marketing plan keeps setting your business back at zero. If you've been wondering whether you need another offer to grow, or you're already juggling too many and want to simplify, this one's for you. DM me OFFER SUITE on Instagram to get access to my 6-Figure Offer Stacks Guide. ------- Want more? 1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. 2. Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify