Launch Loud

Hosted by Brittany Roberts: Social Media Content Strategist and Online Business Launch Coach

Business Marketing Entrepreneurship

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Episodes

Latest episode

Aug 2026

Language

EN-AU

About the show

Where online coaches and course creators come to create six-figure launches fuelled by social media content that sells and iconic personal brands that create year-round demand.

Listen to episodes

60 recent

August 17, 2026Episode 9235 min

Six Figure Offer Suites: Simple offer stacks that scale (with more creative freedom & business flexibility)

I'm a creative at heart, too - I see the ‘fun’ in creating new offers and shaking up your business (especially when everyone in your niche is doing so). But here's the truth... A simple, scalable offer suite anchored by one signature offer is the fastest path to more sales, more visibility and more freedom. In this episode of Launch Loud, I'm unpacking why scaling shouldn’t mean adding more complexity and why the coaches and course creators seeing consistent, sustainable growth are the ones who nail one signature offer instead of constantly building something new. I'm breaking down two real six-figure offer stack examples (one for a group coaching business, one for a self-paced course), the four reasons a simple offer suite beats a complicated one and why your marketing plan keeps setting your business back at zero. If you've been wondering whether you need another offer to grow, or you're already juggling too many and want to simplify, this one's for you. DM me OFFER SUITE on Instagram to get access to my 6-Figure Offer Stacks Guide. ------- Want more? 1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. 2. Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify

August 10, 2026Episode 9126 min

Four Missteps Coaches & Course Creators Make in Q4 (costing you sales, leads & growth)

You’ve been killing it this year, but if you’re only planning on launching your offer once more this quarter… you need to hear this episode. Because here's the truth... The online business owners that have their best results of the year in Q4 aren't doing more - they're just not leaving any gaps in their marketing strategy that slows momentum (which is the key to thriving in the online space year on year). In this episode of Launch Loud, I'm unpacking the four missteps I see coaches and course creators make and why they quietly cost growth, leads and sales even when the front end of the business looks like it's working. I'm breaking down what happens when you close cart with no post-launch system in place, why skipping Black Friday (or just discounting) undercuts your whole year and why clocking off too soon in December is making every New Year harder. If you're heading into a launch this September or October, or you're already weighing up what to do about Black Friday, this is the episode to listen to before you plan another thing. ------- Want more? 1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. 2. Ready to turn your Q4 into a stacked, layered sales quarter instead of one big push? Register for my free Make More in Q4 workshop, live 12th August with a 72 hour replay: https://thesocialbritify.com/workshop 3. Ready to create OBSESSION-Level Demand for your group offer before you've even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

August 3, 2026Episode 9029 min

The Two Types of Content Your Pre-Launch Needs (most coaches only do ONE)

While I completely understand how your content ends up at the bottom of the launch to-do list, far too many coaches and course creators are getting to open cart, looking at a very quiet inbox and blaming the timing, their pricing, the algorithm or the fact that it was Summer break. Because here's the truth... Your pre-launch content has two jobs (but most coaches are only doing one of them). In this episode of Launch Loud, I'm unpacking the two types of content every pre-launch needs and why doing one of them brilliantly will still leave you chasing your own tail through open cart. I'm breaking down the two types of coaches I see this happen to over and over (you'll know within about ten seconds which one is you), what demand actually means and why it is not the same as your audience wanting a solution, the lead archetypes you need to be speaking to long before you drop the link and the simple content audit I want you to run today. Plus why a two week pre-launch was never going to be enough, no matter how good the content in it is. ------- Want more? 1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. 2. Register here for the Make More in Q4 Workshop: https://thesocialbritify.com/workshop 3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

July 27, 2026Episode 8939 min

I was a lead inside 3 completely different live launch funnels… Here’s what they ALL did right

What happens when a content and launch strategist creeps on three completely different live launches... as a lead? She tells you ALL about it. Over the past few weeks, I've been inside three launches that couldn't have looked more different. Different industries. Different audiences. Different price points. One was about yapping. One was an AI membership. One was a slow cooker meal prep mini-course. But despite all of those differences, they all relied on three things to drive demand, buzz and sales. I'm breaking down the common threads I noticed across all three launches and, more importantly, how you can apply them to your own launch, no matter what you're selling. Tune in to hear more about: Why email still drives the entire launch (and why you're probably not sending enough) The real purpose of subject lines beyond getting opens How urgency and scarcity reduce buyer hesitation (without feeling manipulative) Why early momentum is one of the biggest predictors of a successful launch The role organic content plays before, during and after cart opens I'm breaking down the common threads I noticed across all three launches and, more importantly, how you can apply them to your own launch, no matter what you're selling. ------- Want more? 1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. 2. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop 3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

July 20, 202631 min

5 Instagram Content Fixes That Can DOUBLE Your Reach (and take less than 60 seconds)

If your content isn't getting seen, it isn't necessarily because the algorithm is working against you. More often than not, it's the small execution details that determine whether someone stops scrolling or keeps moving and how your content is pushed out to more people. In this episode of Launch Loud , I'm sharing five quick changes that can dramatically improve your Instagram content without requiring more time, more posting or a complete strategy overhaul. Tune in to hear more about: Written hooks vs spoken hooks: why people read before they listen The biggest b-roll mistakes that makes content feel amateur Editing in-app versus using fancy software Why hashtags are no longer driving SEO on Instagram (and why keywords matter instead) The return of the single static post and when it makes sense to use it If you're an online coach, course creator or service provider looking to increase your Instagram reach, generate more leads and create content that actually converts, these are the practical tweaks you can start implementing today. ------- Want more? 1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. 2. The difference between launching to 3 people and having 50 people banging down the door to join your offer? It’s a red-hot pre-launch. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop 3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab Follow Brittany on Instagram at

July 13, 2026Episode 8734 min

$15,000 launch vs a $52,231 launch: Exactly what my client changed and what she didn’t

What turns a decent launch into a record-breaking one... More followers? A different webinar? A complete offer overhaul? Not this time. In this episode of Launch Loud, I'm breaking down the exact shifts my client Jen made to take her launch results from an average of around $15,000 to $52K without changing her niche. I’ll unpack the 3 pre-launch shifts that transformed her results as well as what she deliberately didn't change (and why that's important). If you’ve been launching reactively or scrambling to fill spots at the last minute, this episode is for you. Because the difference between launching to three people and having buyers ready before you've even dropped the link often comes down to one thing: Your pre-launch. ------- Want more? 1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. 2. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab

July 6, 2026Episode 8644 min

Why skipping live launching is no longer an option (I’ll die on this hill)

While I absolutely believe in building a business that isn't dependent on being constantly “on”, I think far too many coaches and course creators are trying to skip the very thing that gives them the information they need to make evergreen, passive and automated sales systems actually work. Because here's the truth... Live launching isn't just about making sales. In this episode, I'm unpacking why live launching your offer regularly is a non-negotiable in 2026 (even if you want to be working part-time hours). I'm breaking down the 10 ripple effects that happen every time you launch and share why one of my client's "unsuccessful" launches ended up giving us more valuable data than a six-figure launch ever could. ------- Want more? 1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. 2. The difference between launching to 3 people and having 50 people banging down the door to join your offer? It’s a red-hot pre-launch. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop 3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab

June 29, 2026Episode 8529 min

The Biggest Launch Season of the Year Starts Now (the pre-launch prep I’d follow if I wanted my biggest Q3/Q4 yet)

Have a launch (or launches) on the calendar in Q3 or Q4? This is your reminder that your biggest revenue months are built long before you open the cart. I'm sharing why July to November is the most profitable launch season of the year, how buyer behaviour shifts during this time and the exact strategies I'm focusing on to build demand before selling, including: How I'm growing my email list Increasing my offer's visibility Refreshing my messaging Analysing launch data And re-engaging past leads. If you want more webinar registrations, higher conversions and a sold-out group program in the last half of the year without relying on last-minute hustle, this episode is packed with practical pre-launch marketing, content strategy and planning tips you can implement now. ------- Want more? 1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. 2. The difference between launching to 3 people and having 50 people banging down the door to join your offer? It’s a red-hot pre-launch. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop 3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

June 23, 2026Episode 8432 min

What I’d Do First to Get Unstuck from DFY & 1:1 Work (without losing income)

Most service-providers are stuck because they don't have the capacity to build the next thing while delivering the current thing - It's a brutalllll cycle. You're fully booked, so you don't have time to build a scalable offer. But because you don't have a scalable offer, you stay fully booked *grrr*. In this episode, I'm walking you through exactly what I'd do if I was wanting to make the leap in 2026 without fear of disappointing clients and losing income. ------- Want more? 1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. 2. The difference between launching to 3 people and having 50 people banging down the door to join your offer? It’s a red-hot pre-launch. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop 3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify

June 23, 2026Episode 8321 min

A Puppy, The Podcast Pause and Whether My Pivot Actually Paid Of

Over the last 10 months I was asked "So... what happened to the podcast?" quite a lot… The truth is, nothing happened to it. In this episode, I'm talking about the pause, what was really happening behind the scenes throughout 2025 and whether slowing down to speed up has actually paid off and given me my sanity back. ------- Want more? 1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. 2. The difference between launching to 3 people and having 50 people banging down the door to join your offer? It’s a red-hot pre-launch. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop 3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/