
The Insider’s Playbook: Daniel Chaffey's Unfiltered Take on CrossFit Box Ownership
Daniel Chaffey has spent decades inside the fitness industry, from opening Fitness First clubs across Europe to building one of CrossFit's most respected affiliate empires, and serving as CrossFit's Director of Owner Training, where he's responsible for educating and supporting affiliates around the world.In this conversation, he holds nothing back, sharing the unlikely story that got him here, calling out the three types of box owner he sees fail, and laying out the four things you must master to truly build something that lasts. If you run a gym, coach at one or are thinking about opening one, this is the episode that will make you think differently.












