The NOW Gen

We are sitting down with Grace Kao, Spotify’s Head of Global Business Marketing, for an exclusive look into the world of modern marketing mastery.With a career spanning over 20 years, Grace has helped brands like Pepsi, Apple, and PlayStation connect with Spotify’s 615 million monthly listeners. She recently led Spotify Advertising’s transformative ‘Spreadbeats’ campaign—earning global acclaim at Cannes and a spot on Adweek’s Top 50 Indispensable Business Leaders list.In this episode, you will discover:The future of audio marketing and emerging trendsHow to forge meaningful connections between brands and audiencesWhat it takes to stand out in a crowded digital worldThis conversation is packed with insights from one of marketing’s brightest minds. Tune in now and elevate your brand strategy.🔔 Don’t forget to like, subscribe, and share this episode with fellow marketers and brand enthusiasts!🔗 Stay in touch with TheNowGen!🎥 YouTube Channel - / thenowgen1342📸 Instagram - / thenowgenpodcast💻 Website - thenowgen.121corp.com/podcast/👥 Linkedin - linkedin.com/company/79599229/

In this episode, we sit down with Kunal Mehta, Global Head of Marketing, Communication, and Brand at dsm-firmenich Animal Nutrition & Health. With over 20 years of experience spanning strategic brand management, campaign innovation, and digital transformation, Kunal shares invaluable lessons learned from his career across industries, countries, and cultures.💡 Topics we cover:Key lessons from the CPG industry for global brand success 🌍How cultural nuances shape marketing strategies ✨The future of brand communication in a digital-first world 📲Trends reshaping consumer behavior in 2024 🔮Tips for building resilience and adaptability in your career 🚀Kunal’s passion for storytelling and innovation shines through as he dives into his career journey and shares actionable insights for marketers and young professionals alike.Hit play, and let’s explore how to build impactful brands in the NOW generation! 🔥🔔 Don’t forget to like, subscribe, and share this episode with fellow marketers and brand enthusiasts!🔗 Stay in touch with TheNowGen!🎥 YouTube Channel - / thenowgen1342📸 Instagram - / thenowgenpodcast💻 Website - thenowgen.121corp.com/podcast/👥 Linkedin - linkedin.com/company/79599229/

Welcome to another insightful episode of The Now Gen Podcast! 🎙️ In this episode, we're thrilled to have Michelle Kircher-Weiskittel, Head of Media, Creative, and Operations at Albertsons Media Collective, share her expertise on the evolving landscape of media strategy.Join us as Michelle delves into:The powerful combination of creativity and data in shaping successful media strategies.How retail media networks are transforming brand growth opportunities.Best practices for optimizing media operations in today’s fast-paced environment.Whether you're a seasoned marketer or just starting out, Michelle's insights offer valuable takeaways that can help you stay ahead in the digital age. Don't miss this opportunity to learn from one of the industry's leading voices!🔔 Subscribe to our channel for more episodes featuring top industry experts, and hit the notification bell so you never miss an update.🔗 Stay in touch with TheNowGen!🎥 YouTube Channel - / thenowgen1342📸 Instagram - / thenowgenpodcast💻 Website - thenowgen.121corp.com/podcast/👥 Linkedin - linkedin.com/company/79599229/

In this enlightening episode, we have the pleasure of hosting Sofia Hernandez, the global head of business marketing at TikTok. Sofia shares invaluable insights from her unconventional career path to her influential role at one of the world's leading social media platforms. Through her perspective, we explore the evolution of marketing in the tech and advertising sectors, emphasizing the importance of diversity and flexibility in team composition for fostering innovation and staying ahead in today's fast-paced market. She dives into the essence of speed in marketing, illustrating how real-time engagement and adaptability can significantly benefit brands. Sofia's experience and strategies offer invaluable lessons for marketers aiming to thrive in the dynamic digital landscape. Join us for this compelling discussion that sheds light on the future of marketing and brand engagement.🔗 Stay in touch with TheNowGen!🎥 YouTube Channel - / thenowgen1342📸 Instagram - / thenowgenpodcast💻 Website - thenowgen.121corp.com/podcast/👥 Linkedin - linkedin.com/company/79599229/

Lauren unveils how Ricoh USA is leading the charge in transforming workplaces with cutting-edge digital services, smart technologies, and a steadfast commitment to sustainability.  Known for her visionary leadership and strategic prowess, Lauren shares invaluable insights on creating impactful marketing strategies that resonate in today’s dynamic business ecosystem. 🔗 Stay in touch with TheNowGen!🎥 YouTube Channel - / thenowgen1342📸 Instagram - / thenowgenpodcast💻 Website - thenowgen.121corp.com/podcast/👥 Linkedin - linkedin.com/company/79599229/

Discover the strategies and insights that are setting Diageo apart in creating seamless, integrated shopping journeys across social media, apps, and the web. Úrsula shares invaluable lessons on enhancing consumer engagement, leveraging technology to create personalized content, and making data-driven decisions that lead to success. Whether you're a marketer eager to adapt to the shifting paradigms of consumer behavior or a business leader looking to stay ahead of the curve, this episode is packed with actionable intelligence aimed at defining the future of e-commerce and consumer engagement.🔗 Stay in touch with TheNowGen!🎥 YouTube Channel - / thenowgen1342📸 Instagram - / thenowgenpodcast💻 Website - thenowgen.121corp.com/podcast/👥 Linkedin - linkedin.com/company/79599229/

We started the year at CES 2024 and got to talk to experts from various industries. They all agreed that the NOW generation of consumers is looking for speed. Listen to what they had to say about their experiences and the current technological advancements presented at CES 2024.  #speed #CES2024 #AI #Tech🔗 Stay in touch with TheNowGen!🎥 YouTube Channel - / thenowgen1342📸 Instagram - / thenowgenpodcast💻 Website - thenowgen.121corp.com/podcast/👥 Linkedin - linkedin.com/company/79599229/

The NOW Gen consumer is exposed to thousands of brands and interactions daily. In today's episode, we embark on a journey to unravel the intricacies of this dynamic relationship and delve into some thought-provoking topics shaping the future of brand-consumer interactions with our special guest, Nick Horan, the Global Brand Experience Lead at Reckitt. Enjoy this episode recorded from 121's, our sponsor, studio hub in Guadalajara, Mexico. From Nick Horan's remarkable background and expertise in the field to the exponential increase in brand-consumer engagement, we'll uncover the secrets behind giving customers unforgettable brand experiences. As we dive deep into today's episode, get ready to ignite your passion for branding and consumer engagement! 🔗 Stay in touch with TheNowGen!🎥 YouTube Channel - / thenowgen1342📸 Instagram - / thenowgenpodcast💻 Website - thenowgen.121corp.com/podcast/👥 Linkedin - linkedin.com/company/79599229/

In most of our episodes, we talk about what the NOW gen consumer wants, and many of our guests have shared their strategies to remain relevant for this generation. One of these strategies is personalization. For today’s episode, we have Jonathan Halvorson, the Global SVP of consumer Experience & Digital Commerce at Mondelēz, who shares the importance of personalized communication with your consumer and how innovation looks different for every brand. Tune in to hear more about his experience in the CPG industry and his take on what makes brands stay relevant for the NOW gen consumer. 🔗 Stay in touch with TheNowGen!🎥 YouTube Channel - / thenowgen1342📸 Instagram - / thenowgenpodcast💻 Website - thenowgen.121corp.com/podcast/👥 Linkedin - linkedin.com/company/79599229/

Over the last few years, how consumers interact with brands has changed drastically. We went through a pandemic that skyrocketed e-commerce for most brands, and until now, we are still experiencing growth in digital transformation. In today’s episode, our guest Todd Hassenfelt, eCommerce Director, Growth Strategy & Planning at Colgate-Palmolive, shared his experience with the customer journey and the evolution of brand experiences. Listen to his episode to learn valuable insights about evolution, the consumer journey, and the ultimate balance of innovation and speed.🔗 Stay in touch with TheNowGen!🎥 YouTube Channel - / thenowgen1342📸 Instagram - / thenowgenpodcast💻 Website - thenowgen.121corp.com/podcast/👥 Linkedin - linkedin.com/company/79599229/