What is happening to America — and what does it mean for how we lead, live, and believe? The NEXT BIG THING with Keith D. Terry is a Society and Culture podcast that goes where most shows will not. The Church. Identity and belonging. The crisis facing men today. The weaponization of fear. Faith in the public square. The gap between who America says it is and what it actually does. These are not abstract conversations. They are the conversations that shape families, communities, institutions, and the leaders inside them. Hosted by Keith D. Terry — board chairman, C-suite executive advisor, and a man with 25 years inside the rooms where consequential decisions get made — The NEXT BIG THING brings a rare combination to every episode: cultural depth, biblical grounding, and the unfiltered perspective of someone who has lived the complexity he discusses. Keith does not traffic in safe takes. He does not perform outrage. He thinks out loud, challenges received wisdom, and names what others in his position typically avoid. That is the standard here. WHAT THIS SHOW TACKLES — The Church and the future of faith in America — Political polarization and the industry built around keeping us afraid — Race, reparations, and the honest conversations institutions refuse to have — Male identity and the crisis no one wants to address directly — Faith, power, and what it means to lead with both — Career reinvention and the second acts that redefine legacy THIS SHOW IS BUILT FOR YOU IF... — You are done with shallow takes on the issues that actually define this cultural moment. — You are a person of faith who refuses to check your intellect at the door. — You are from any community that is tired of being discussed instead of being heard. — You believe that culture, faith, and leadership are not separate conversations; they are the same one. — You are navigating a personal or professional inflection point, and you need perspective, not platitudes. Stay Connected & Engage with Us! New episodes drop bi-weekly. Subscribe on Apple Podcasts, Spotify, or iHeartRadio. Follow Keith on YouTube for extended conversations: youtube.com/@keithdterry Join our growing community by subscribing to my YouTube channel @keithdterry for exclusive live shows, behind-the-scenes content, and bonus insights. #TheNextBigThing #KeithDTerry #Entrepreneurship #BusinessGrowth #Leadership #SuccessStories #SelfImprovement #Inspiration #PersonalDevelopment #PodcastMotivation #CareerSuccess #BusinessMindset #ApplePodcasts #iHeartRadio #SpotifyPodcast #YouTubeLive #DreamBig #LevelUp #Resilience #TheNextBigThing #KeithDTerry #SocietyAndCulture #FaithInAmerica #CulturalCommentary #ChristianLeadership #RaceAndCulture #AmericanIdentity #FaithAndPolitics #MaleIdentity #CulturalInflectionPoint #SecondAct Your next big thing starts here.
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June 10, 2026Episode 5218 min
Your Grocery Bill Is Not an Accident.
Your grocery bill is lying to you and somebody made that decision. Keith D. Terry names exactly who is paying the tariff tax, why the small business owner is being used as a shock absorber for a trade war they did not start, and why the Federal Reserve says the worst price increases have not even hit yet. Nobody escapes this — not the retiree, not the executive, not the wealthy, and Keith closes with the one conversation every American needs to have before this week is over.New episodes every two weeks. Subscribe now and share this with someone who deserves the honest conversation.🎙️ keithdterry.com#YourGroceryBillIsNotAnAccident #Tariffs #GroceryPrices #CostOfLiving2026 #TradeWar #Inflation #Shrinkflation #SmallBusiness #PersonalFinance #TariffTax #RisingPrices #AmericanEconomy #FinancialLiteracy #Leadership #TheNextBigThing #KeithDTerrySend us your thought on this episode.Support the showKeith D. Terry produced this episode. www.keithdterry.comPlease follow us on our YouTube channel at www.youtube.com/@keithdterryFor podcast guest recommendations, contact kterry@keithdterry.com
May 28, 2026Episode 5128 min
America Is Not Polarized. America Is Afraid — And Fear Is Being Monetized.
Someone is getting paid every time you are afraid.The cable news industry generates over seven billion dollars annually. The global attention economy generates over six hundred billion. The product driving those numbers is not information. It is your anxiety. And three systems — cable news, political fundraising, and social media algorithms — are profiting from both sides of the political divide simultaneously.In this episode, Keith D. Terry argues that America is not polarized. America is afraid. Drawing on research from MIT, Gallup, the Carnegie Endowment for International Peace, and the American Psychological Association, Keith builds the full architecture of the fear economy — and delivers a three-part framework for reclaiming clarity as a leader.Fear does not stay on the screen. It walks into the boardroom.This episode will show you how to opt out.leadership, fear economy, media bias, political polarization, executive leadership, decision making, faith and business, attention economySend us your thought on this episode.Support the showKeith D. Terry produced this episode. www.keithdterry.comPlease follow us on our YouTube channel at www.youtube.com/@keithdterryFor podcast guest recommendations, contact kterry@keithdterry.com
May 14, 2026Episode 5016 min
Resentment Never Built a Single School. Wealth Did.
Why do so many hardworking people never build real wealth?Not because they lack intelligence.Not because they lack discipline.Not because they are not trying.In this solo episode of The NEXT BIG THING with Keith D. Terry, Keith challenges one of the most uncomfortable truths about money, success, and ownership:Resentment does not build wealth.This episode is not a defense of billionaires.It is not hustle culture.It is not a prosperity gospel.It is a direct conversation about the hidden money stories that shape how people think, spend, save, invest, build, and avoid financial responsibility.Keith explores why many capable people remain financially stuck, even when they work hard, earn income, and know they should be doing more. He also examines the racial wealth gap, generational wealth, faith, money, ownership, investing, and the belief patterns that quietly shape financial outcomes.In this episode, you will hear:• Why resentment never creates wealth• Why money is not evil, but the love of money distorts people• How prosperity gospel thinking damages real wealth building• Why criticizing an unfair system is not the same as learning how the system works• Why ownership matters more than income• How wealthy people think about assets, time, investing, and long-term strategy• Why financial freedom requires belief, behavior, discipline, and action• The 72-hour wealth-building assignment Keith gives every listenerThis episode is for anyone who cares about financial literacy, wealth building, generational wealth, entrepreneurship, investing, leadership, faith, money mindset, personal growth, and ownership.The question is simple:Are you avoiding wealth building because you lack information, or because of what you believe about money?Subscribe to The NEXT BIG THING with Keith D. Terry for more great episodes. Follow us on YouTube @keithdterry #WealthBuilding #FinancialLiteracy #MoneyMindset #Leadership #Entrepreneurship #Investing #GenerationalWealth #BusinessSend us your thought on this episode.Support the showKeith D. Terry produced this episode. www.keithdterry.comPlease follow us on our YouTube channel at www.youtube.com/@keithdterryFor podcast guest recommendations, contact kterry@keithdterry.com
May 7, 2026Episode 4950 min
7,000 Diseases. 4,800 Drugs. The Gap in Modern Medicine
What if the biggest problem in medicine is not discovery, but what gets funded?In this episode of The NEXT BIG THING with Keith D. Terry, Keith sits down with Barbara Goodman, President and CEO of Cures Within Reach, to unpack one of the most overlooked challenges in healthcare: the gap between scientific possibility and what actually reaches patients.With more than 7,000 diseases worldwide and fewer than 5,000 approved drugs, the system does not fail because of a lack of ideas. Many promising treatments never fail scientifically—they fail financially.Barbara shares how her organization is addressing this “missing middle” by funding proof-of-concept clinical trials that unlock new uses for existing therapies and accelerate access to care.🔍 In this episode, you will learn:• Why many promising treatments never move forward in traditional drug development • How financial incentives shape what gets funded in healthcare • What drug repurposing is and why it is gaining momentum • The role of off-label use in real-world patient care • How AI is accelerating the identification of new treatment opportunities • Why some of the most impactful solutions may already existThis conversation goes beyond healthcare. It explores how systems prioritize, how innovation actually happens, and what it takes to move ideas from possibility to real-world impact.Connect and Follow:YouTube: @keithdterry Apple Podcasts | Spotify | iHeartRadio#Healthcare #DrugRepurposing #AIinHealthcare #MedicalInnovation #Biotech #PodcastSend us your thought on this episode.Support the showKeith D. Terry produced this episode. www.keithdterry.comPlease follow us on our YouTube channel at www.youtube.com/@keithdterryFor podcast guest recommendations, contact kterry@keithdterry.com
April 30, 2026Episode 4820 min
Young Men in Crisis: The Absence Nobody Will Admit
60% of young men in America say no one cares whether they are okay.They are dropping out of college. Leaving the workforce. Disconnecting from relationships at four times the rate of young women. And flooding into the manosphere looking for someone — anyone — who will tell them they still matter.This episode is not about Andrew Tate. It is about every institution that handed him the audience.In this solo episode of The NEXT BIG THING, executive advisor and C-suite strategist Keith D. Terry makes three direct accusations — at the American family, the education system, and the church — and builds the case with hard data that the manosphere did not create this crisis. Absence did. And silence is making it worse.What Keith covers in this episode:The real numbers behind the young male crisis — and what the data says happens nextWhy Andrew Tate is a symptom, not the diseaseThe three institutions that abandoned young men and what each one must do nowWhat Scripture says is the non-negotiable assignment for older men right nowOne specific action you can take before this week is overThis is not a safe conversation. It is a necessary one.🎙️ Hosted by Keith D. Terry | Executive Advisor | Board Chairman | Strategic Operator 🌐 keithdterry.com 📺 Watch on YouTube: @keithdterry 🎧 Subscribe on Apple Podcasts, Spotify, and iHeart Radio#YoungMen #MaleCrisis #Manosphere #AndrewTate #Fatherhood #Mentorship #ChurchAndMen #ToxicMasculinity #MasculinityMatters #BoysCrisis #FaithAndLeadership #ChristianLeadership #BiblicalMasculinity #ExecutiveLeadership #LeadershipPodcast #TheNextBigThing #KeithDTerry #StrategicLeadership #FaithAndBusiness #LeadershipStrategy #SecondHalf #CareerReinvention #ChicagoLeadership #BlackLeadership #PodcastForMenSend us your thought on this episode.Support the showKeith D. Terry produced this episode. www.keithdterry.comPlease follow us on our YouTube channel at www.youtube.com/@keithdterryFor podcast guest recommendations, contact kterry@keithdterry.com
December 4, 2025Episode 4751 min
America’s Breaking Point: Khalid Scott on Trauma, Burnout, and the Mental Health Emergency No One Talks About
America is reaching an emotional breaking point. Quiet suffering, relentless stress, hidden trauma, and burnout are reshaping families, workplaces, and communities across the nation.In this urgent and deeply human episode of The NEXT BIG THING with Keith D. Terry, nationally respected clinician Khalid B. Scott, LCSW joins Keith for a raw conversation about the mental health emergency most people are living through but rarely talk about.Together, they unpack: • The real emotional state of America • Why trauma, silence, and burnout are accelerating in every demographic • How high achievers, leaders, and caregivers can protect their mental and emotional health • The impact of unresolved trauma on families, relationships, and identity • Practical tools for resilience, self-awareness, and inner recoveryThis is not therapy. This is truth, clarity, and a roadmap for emotional strength in a time of national pressure.If you believe in living with purpose, power, and peace of mind, this conversation is for you.🎧 Listen now, share this episode with someone who needs it, and subscribe on Apple Podcasts, Spotify, and iHeart Radio. Watch the full video episode on YouTube @keithdterry.Send us your thought on this episode.Support the showKeith D. Terry produced this episode. www.keithdterry.comPlease follow us on our YouTube channel at www.youtube.com/@keithdterryFor podcast guest recommendations, contact kterry@keithdterry.com
November 11, 2025Episode 461 hr 9 min
The Hidden Cost of the Game: Football, Families & Life After the NFL
What really happens when the game ends — and the pain begins?In this episode of The NEXT BIG THING with Keith D. Terry, Harvard researcher Dr. Alicia Whittington pulls back the curtain on the hidden cost of football. From college stadiums to the NFL, she exposes the human reality behind the glory — chronic pain, CTE fears, and the silent battles families fight long after the lights go out.💡 You’ll learn: • Why 80% of former players live with daily pain and lose up to 10 years of health span • How family legacy and race shape player health outcomes • What the Football Players Health Study at Harvard is revealing about life after the game • The real connection between body, brain, and belonging — and how change begins with awareness🎙️ This isn’t about touchdowns. It’s about truth.Whether you’re a fan, athlete, caregiver, or someone who simply loves the game, this conversation will make you rethink what football really costs — and what we can do about it.🔔 Listen. Subscribe. Share. Because understanding the truth is the next big thing.Send us your thought on this episode.Support the showKeith D. Terry produced this episode. www.keithdterry.comPlease follow us on our YouTube channel at www.youtube.com/@keithdterryFor podcast guest recommendations, contact kterry@keithdterry.com
November 7, 2025Episode 4450 min
When Memory Fades, Love Remains: Dementia & Medicare’s GUIDE
Every three seconds, someone in the world develops dementia — and behind every diagnosis is a family holding on to hope. In this powerful conversation, host Keith D. Terry sits down with Brian Braggs, Army medic veteran and franchise owner of Right at Home Peoria, and Tierney Burdett, a devoted family caregiver turned advocate. Together, they unpack the emotional, financial, and spiritual weight that dementia places on families — and how the Medicare GUIDE Program is reshaping support for caregivers across the country.Listeners will hear how the program offers 24/7 nurse access, respite care at no cost, and a structured path for caregivers who have too often walked this journey alone. From personal stories of love and resilience to practical insights about navigating healthcare systems, this episode bridges the human and policy sides of one of today’s most pressing health challenges.🎧 Key themes:Understanding dementia vs. Alzheimer’sHow caregiving impacts families emotionally and financiallyInside the new Medicare GUIDE Program for dementia careWhy respite matters for caregiver survivalLeadership and purpose in healthcare deliveryThe future of home-based dementia support and technology📌 If you’re a caregiver, healthcare professional, or simply someone who wants to understand what’s ahead, this episode is for you.Send us your thought on this episode.Support the showKeith D. Terry produced this episode. www.keithdterry.comPlease follow us on our YouTube channel at www.youtube.com/@keithdterryFor podcast guest recommendations, contact kterry@keithdterry.com
October 2, 2025Episode 431 hr 42 min
The Mushroom Revolution: How Mushnoom is Redefining Health Episode
Mushrooms may be the most underestimated force in healthcare. In this episode, Keith D. Terry explores how Mushnoom’s founders, Dr. Siva Gandhu and Dr. Renaldo Jarrell, are leading a mushroom revolution that could transform medicine, wellness, and the future of preventative health.What if mushrooms could do more than sit on your plate? What if they could fight disease, sharpen your mind, and even change the future of healthcare?In this episode of The NEXT BIG THING, Keith D. Terry sits down with Dr. Siva Gandu and Dr. Renaldo Jarrell, the physicians behind Mushnoom, a company on a mission to transform mushrooms from ancient folklore into modern, science-backed medicine.Together, we explore:Why is preventative health often overlooked in traditional medicine?The compounds inside mushrooms (beta-glucans, triterpenes, ergothioneine, cordycepin) could support immunity, energy, and chronic disease management.The challenge of consumer education in a marketplace full of mushroom “hype.”Supply chain and sourcing challenges that impact product quality.Mushnoom’s bold vision for the future of integrative medicine and community impact.This isn’t just about supplements. It’s about innovation, entrepreneurship, and the possibility that mushrooms could reshape the future of healthcare.Send us your thought on this episode.Support the showKeith D. Terry produced this episode. www.keithdterry.comPlease follow us on our YouTube channel at www.youtube.com/@keithdterryFor podcast guest recommendations, contact kterry@keithdterry.com
September 17, 202540 min
Protect It, Grow It, Pass It On: The Power of Trusts with Attorney Vaughn White
You’ve spent years building your family, career, or business. But here’s the question: what happens to everything you’ve worked for when you’re gone, or when you can’t make decisions anymore?In this episode of The NEXT BIG THING with Keith D. Terry, I sit down with Attorney Vaughn White, who brings over 30 years of experience helping families and entrepreneurs protect their assets, avoid costly mistakes, and pass down wealth the right way.Together we explore:Why a trust can be more powerful than a willThe common mistakes that leave families vulnerableHow trusts can safeguard both entrepreneurs and everyday peopleThe risks of poor planning and how to avoid themWhy estate planning is about more than money: it’s about peace of mind and legacyAttorney Vaughn White’s deep experience in estate planning, civil litigation, and wealth protection offers practical insights for anyone serious about protecting what they’ve built.Whether you’re considering trusts vs wills, planning for asset protection, or thinking about generational wealth, this conversation will give you the tools and confidence to start planning your legacy today.🎧 Subscribe on Apple Podcasts, Spotify, iHeart Radio, and watch full episodes on YouTube: @keithdterry.Send us your thought on this episode.Support the showKeith D. Terry produced this episode. www.keithdterry.comPlease follow us on our YouTube channel at www.youtube.com/@keithdterryFor podcast guest recommendations, contact kterry@keithdterry.com
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