The Near Memo

Hosted by Greg Sterling, Mike Blumenthal & David Mihm

Marketing Entrepreneurship News

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Episodes

265

Latest episode

Jun 2026

Language

EN-US

About the show

Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.

Listen to episodes

60 recent

June 10, 2026Episode 2235 min

Goodbye Traffic, Hello Sales: The New Playbook for Local SEO Visibility

Send us Fan Mail How do you build brand permanence in a local market when web attribution metrics are fading? This week, we dive into Part 2 of our post-Google I/O masterclass with Cindy Krum, Krystal Taing, and Greg Gifford. The panel shifts completely from macro trends to hands-on execution strategy. We explore why search traffic is splitting across social apps and niche forums, how businesses can produce narrative-driven video assets that anchor themselves in AI overviews, and the structural limitations of using automated AI tools to write generic content. Plus, discover an exceptional, compliant framework for optimizing customer review acquisitions that subtly prompts consumers to write comprehensive, high-value keyword reviews without violating platform terms. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

June 5, 2026Episode 2133 min

What Does I/O Mean for Marketers with Cindy Krum, Gregg Gifford & Krystal Tang - Part 1

Send us Fan Mail The rules of user discovery are undergoing a massive rewrite. This week, the Near Media roundtable features top search minds Cindy Krum, Krystal Taing, and Greg Gifford to analyze the long-term strategic impacts of Google I/O and Google Marketing Live. The panel maps out exactly how Google plans to transform its core search application into a fully transaction-based ecosystem that handles everything from discovering local venues to completing checkouts natively inside the search framework.Get an inside look at the technical mechanics behind Google’s AI infrastructure, the roll-out of custom Google Spark agents, and the game-changing conversational interface of Ask Maps. We explore how these tools handle multi-variable, highly contextual natural language queries that used to break traditional local search algorithms. Tune in to explore why data privacy boundaries are fading into predictive personalization, how businesses can remain visible when traditional website traffic metrics shift, and where the future of e-commerce stands as tech platforms push for direct digital checkouts. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

May 29, 2026Episode 2057 min

From Keyword Rankings to Brand Reverence: The New Local AI SEO Blueprint

Send us Fan Mail In this Duda webinar, Darren Shaw and Mike Blumenthal explore the paradigm shift occurring in local search as Google increasingly incorporates generative AI into Google Business Profiles and Google Maps. Through new features like "Know Before You Go" and the conversational "Ask Maps," local discovery is transitioning from a deterministic ranking model to a highly personalized, context-aware ecosystem. Blumenthal demonstrates how to leverage Ask Maps for deep competitive analysis to pinpoint market weaknesses and operational gaps. The speakers emphasize that while traditional SEO remains foundational "table stakes," long-term visibility in the AI era requires businesses to cultivate a deeply revered brand through comprehensive website data, widespread consumer sentiment, community engagement, and niche specialization. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

May 21, 2026Episode 1935 min

Google Already Knows Everything About You — And Their New AI Features Make It Worse

Send us Fan MailGoogle just revealed the future of Search at Google I/O and Google Marketing Live — and it’s far more personal, predictive, and invasive than most people realize.In this episode of Near Memo, Mike Blumenthal and Greg Sterling break down:A massive fake Google Business Profile fraud case involving 15,000 fake listings and $79 million in alleged fraudHow Google already infers your income, politics, preferences, and buying habits — even WITHOUT opting into “Personal Intelligence”The rise of AI-native advertising formatsWhy AI Mode may fundamentally reshape search, local discovery, Google Maps, and online commerceHow Google’s ecosystem strategy could create unprecedented user lock-inThey also discuss:AI-powered personalizationGoogle’s “good enough” AI strategyAI agents and transactional searchWhy antitrust rulings may have changed nothingThe future of ads inside AI search experiencesSubscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

May 13, 2026Episode 1849 min

The Death of Keywords: How Google’s Personal Intelligence is defining the future of Local Search

Send us Fan MailIn Part 2 of Near Media’s conversation with Garrett Sussman, the discussion shifts from AI personalization theory to the real-world impact on local search, SEO, reviews, attribution, and marketing strategy.Garrett joins Greg Sterling and Mike Blumenthal to explore how Google’s growing use of behavioral data, Gmail, Calendar, Maps, reviews, and AI Mode could fundamentally reshape local discovery.The group discusses:AI-driven local recommendationsWhy direct mail showed up in AI ModeThe future of Google Business ProfilesHow marketers should rethink SEO measurementPersona-based AI testingReviews and reputation in AI searchWhether AI will ultimately simplify or complicate marketingThis episode is both a warning and a roadmap for marketers navigating the shift from traditional search to the coming personalized AI-driven discovery.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

May 7, 2026Episode 1734 min

How Google’s Personal Intelligence is Quietly Revolutionizing Your Search Results

Send us Fan MailIs Google getting too personal? In this episode of the Near Memo, Greg Sterling and Mike Blumenthal are joined by Garrett Sussman (iPullRank) to discuss his provocative 12-month study on AI personalization. We dive deep into how Google’s "AI Mode" uses your Gmail, Photos, and Calendar to tailor results—and why "unopened emails" might be influencing what you see next.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

May 1, 2026Episode 1640 min

Google Ask Maps Deep Dive: The Future of Local SEO & AI Search

Send us Fan MailJoin our celebrity local SEO panel—Claudia Tomina, Adam Dorfman, and Darren "The Canadian" Shaw—as they explore "Ask Maps," Google’s AI-powered conversational interface for local search. We demo the new desktop UI, discuss how hyper-personalization is changing user behavior, and reveal why "content freshness" is now the most critical strategy for local businesses to stay relevant in an AI-driven world.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

April 23, 2026Episode 1533 min

Review Fraud, FTC Fines, and Yelp’s Legal Strike

Send us Fan MailGreg and Mike discuss the shifting landscape of local search. From the FTC’s latest crackdown on incentivized reviews to Yelp’s attempt to fast-forward their antitrust case against Google using recent federal rulings. We also explore the expansion of LSAs and the transition from the "Local Pack" to AI-driven "Ask Maps."Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

April 16, 2026Episode 1438 min

Google Reviews Crackdown, Meta vs Google, and the AI Search Shift (What Marketers Are Missing)

Send us Fan MailGoogle just changed the rules on reviews—and businesses may already be getting penalized. Meanwhile, Meta is projected to overtake Google in ad revenue, despite ongoing legal battles and ethical concerns.In this episode, Mike Blumenthal and Greg Sterling break down:• Google’s new review enforcement signals• Why marketers are frustrated with rising ad costs and unclear ROI• The surprising shift toward AI-driven search (ChatGPT, Ask Maps)• Who actually wins the AI race—and why it may not be who you thinkSubscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

April 8, 2026Episode 1328 min

Google Lied About Click Data — Here’s What Actually Drives Rankings in 2026

Send us Fan MailThis episode explores how Google actually uses click data (despite years of denial) and how that reality intersects with the rise of AI Overviews. Cyrus Shepherd connects the dots between antitrust trial revelations, API leaks, and patents, showing that click behavior—especially “last longest click”—is a core ranking signal.The discussion then shifts to how AI Overviews are reshaping search:Reducing traditional clicksForcing Google to predict user behavior with less dataIncreasing the importance of brand, task completion, and engagement signalsFor local businesses and SEOs, the takeaway is clear:👉 Winning now means owning the user journey, driving brand searches, and optimizing for task completion—not just rankings.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/