The My Wife Quit Her Job Podcast: Start A Business Online, Quit Your Job, And Spend More Time With Your Loved Ones - My Wife Quit Her Job

Hosted by Steve Chou: Ecommerce Expert | Entrepreneur | Blogger | Online Store Owner

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Episodes

100

Latest episode

Jun 2026

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About the show

A podcast about entrepreneurs who quit their jobs to start successful online businesses. Through a series of personal interviews, Steve extracts the little details and the exact strategies that contributed to their success. All of the entrepreneurs featured on the show bootstrapped their businesses from the ground up and hustled their way to the top without risking their life savings, without sacrificing their relationships by working 100 hour weeks and without needing extensive technical knowledge. There is no fluff and every episode is packed with actionable takeaways.

Listen to episodes

60 recent

June 4, 2026Episode 64242 min

642: Why Everything You Know About Ecommerce Is About To Break

In this episode, Toni and I discuss agentic shopping and how I'm going to through a midlife ecommerce crisis right now. We get into Amazon scraping your website and selling your products without permission, why your Meta and Google ads might not matter much longer, and what you should actually be doing to make sure AI recommends your store over your competitors. It's a weird time in e-commerce right now and we're just trying to figure it out together.

June 2, 2026Episode 64153 min

641: The Reddit Strategy That Gets AI to Recommend Your Brand

In this episode, I sit down with Danny Kirk, founder of ReddiReach, to talk about how e-commerce brands are using Reddit to get recommended by ChatGPT, Claude, and Perplexity. We get into the exact strategy for building up a Reddit presence from scratch, including how long it actually takes and what will get you banned. If you've ever wondered whether Reddit is worth your time as a brand, this episode will give you a very clear answer. Enjoy!

May 28, 2026Episode 64040 min

640: I Just Spoke at Shopify HQ. Here's What's Actually Working in Ecommerce Right Now

Welcome back to the podcast, the show where I cover all of the latest strategies and current events related to ecommerce and online business. In this episode, I'm recording live from Shopify HQ in New York City after attending the Merchant Mastery event with my co-host Toni. We cover a wide range of topics including why unpolished UGC content is outperforming produced ads, how to build a brand story that ties all your marketing together, and why generic products are slowly dying.

May 19, 2026Episode 63946 min

639: She Built A 6-Figure Cat Toy Business Because Someone Annoyed Her On IG With Dawn LaFontaine

In this episode, I sit down with Dawn LaFontaine, a student in my create a profitable online store course, a former stay-at-home mom who couldn't get hired anywhere after 27 years out of the workforce and decided to build her own business selling cat toys instead. Dawn walks us through the painful years she spent trying to make her original cardboard cat house product work, the accidental Instagram moment that led her to the product that actually took off, and her wholesale outreach strategy that closes at 50% without ads. Enjoy the episode!

May 13, 2026Episode 63846 min

638: The Ecom Strategies Worth Stealing from Sellers Summit 2026

In this episode, we're going over key takeaways from Sellers Summit 2026 in Fort Lauderdale, walking through every session from AI-powered ad creative and TikTok Shop launches to sourcing strategies, Reddit SEO, and what buyers actually care about in the current M&A market By the end of this episode you'll have a full picture of where ecommerce is headed and a list of things you can actually put to work this week. Enjoy the episode!

May 7, 2026Episode 63750 min

637: The AI Automation Stack Behind The Fastest Growing Ecommerce Brands With Leo Sgovio

In this episode, Leo Sgovio breaks down the AI-powered workflows he built to automate influencer outreach, generate video ads, and launch products without relying on giveaways or PPC. He walks through the exact system he used to sell out 5,000 units before Christmas and how he clones winning competitor ads using a chain of AI tools Enjoy the episode!

April 28, 2026Episode 63643 min

636: Why Smaller Creators Are Winning Bigger Than Ever In 2026

In this episode, Toni and I have an honest conversation about where content creation is headed in 2026 and what it genuinely takes to stand out when everyone and their mother is making videos. We talk about why the fundamentals of great content have never mattered more than they do right now, even with all the AI tools flooding the space with noise. So whether you are just starting out or have been at it for years, I think you will walk away with a much clearer picture of what it takes.

April 18, 2026Episode 63553 min

635: How To Get Paid $40K a Month to Post On Facebook With Jeff Rose

In this episode, my good friend Jeff Rose talk about how he built a $40K a month business doing something most people do every single day without ever getting paid for it. We walk through exactly how posting on Facebook became a full time income and how you can get started even if you have no experience and no following. If you've ever wondered whether you could actually get paid to be on social media, this episode is going to open your eyes.

April 15, 2026Episode 63438 min

634: Your Products Are Invisible to AI. The New Search Rules for 2026

In this episode, Toni and I dig into Amazon's decision to block AI tools from indexing their product listings and why it's a risky bet. We talk through how AI agents are changing the way people research and buy products, and what that means for sellers who are still writing copy like it's 2015. If you sell anything online, this conversation will change how you think about your product descriptions.

April 7, 2026Episode 63347 min

633: A Simple Meta Ads Change That Will 10x Your Returns With Scott Cunningham

In this episode Scott Cunningham and I dive into something that honestly changed everything for me when it comes to Meta ads and getting a real return on ad spend. Scott is the creator of the Storyselling Formula and the moment I came across his work I knew I had to bring him on to break it down properly. Enjoy the episode!