The My Wife Quit Her Job Podcast: Start A Business Online, Quit Your Job, And Spend More Time With Your Loved Ones - My Wife Quit Her Job

Hosted by Steve Chou: Ecommerce Expert | Entrepreneur | Blogger | Online Store Owner

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Episodes

100

Latest episode

Nov 2026

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About the show

A podcast about entrepreneurs who quit their jobs to start successful online businesses. Through a series of personal interviews, Steve extracts the little details and the exact strategies that contributed to their success. All of the entrepreneurs featured on the show bootstrapped their businesses from the ground up and hustled their way to the top without risking their life savings, without sacrificing their relationships by working 100 hour weeks and without needing extensive technical knowledge. There is no fluff and every episode is packed with actionable takeaways.

Listen to episodes

60 recent

November 3, 2026Episode 66339 min

663: AI Can Tell When You're Desperate And It Raises The Price

Welcome back to the podcast, the show where I cover all of the latest strategies and current events related to ecommerce and online business. In this episode, Toni and I reveal how AI is quietly deciding what you pay based on what it knows about you, and some real stories that will likely make you angry. We also share a personal experience that convinced us this is already happening to regular shoppers all the time. Enjoy!

October 23, 2026Episode 66249 min

662: I Hate Dropshipping, But This Guy Made $1M His First Year. Here's How

In this episode, I talk with Jayden Clark, who did something I typically don't endorse by building a dropshipping store that hit $1 Million in its first year and later sold for $700,000. He shares the surprising way he picked his niche (hint, it had nothing to do with passion) and the one type of ad he refuses to run even though most ecommerce stores swear by it. By the end, you'll see why this version of dropshipping changed my mind and whether it might be the right fit for you. Enjoy the episode!

October 10, 2026Episode 66139 min

661: Etsy Just Killed Print on Demand and Nobody Saw It Coming

In this episode, Toni and I get into this crazy Etsy situation where sellers are getting banned left and right over a subtle rule change that most people didn't notice. I'll explain why I actually think this is a good change, Toni completely disagrees with me, and somewhere along the way she reveals that her whole e-commerce business started with a "handmade" necklace she found on Etsy that's wasn't really handmade. Enjoy the episode!

October 9, 2026Episode 66043 min

660: AI Found A Mistake Costing Me 20% of My YouTube Viewers

In this episode, Toni and I dig into what happened when I hooked Claude Code up to a YouTube channel that's been stuck under 10,000 subscribers for almost two years and asked it to tell me the hard truth. Some of what it found was crucial, including a mistake I made myself that was quietly costing me viewers on every single upload and one word that seems to sink any video if I mention it. Enjoy this episode!

October 6, 2026Episode 65939 min

659: The #1 App In America Just Became Amazon's Worst Nightmare

In this episode, Toni and I talk about the brand new AI shopping app that has Amazon so rattled it decided to shut the door completely. We get into the real reason we think Amazon made that call and why sellers are going to pay the price. If you sell on Amazon or simply shop there, you'll want to hear what's coming next. Enjoy this episode!

September 29, 2026Episode 65846 min

658: She Built a 7 Figure Clothing Brand With Just $5K in Bartending Tips

In this episode, I sit down with Sharona, the founder of Shushi, who turned $5K in bartending tips and a trip to Bali into a 7-figure resort wear brand. She shares how she landed Bloomingdale's early on, walked away from it all to move to France, and later rebuilt her business on Amazon and Shopify while working with handmade artisans in Bali. We also dig into why selling clothing is so tough today, how she deals with knockoffs from brands like Shein, and what she would do differently if she were starting a clothing brand from scratch. Enjoy the episode!

September 23, 2026Episode 65743 min

657: Can Ecommerce Brands Still Grow Without Social Media in 2026?

In this episode, Toni and I discuss our long-running disagreement about whether ecommerce businesses actually need social media to grow. We break down real examples from wedding putting greens to viral pimple patches, showing exactly how businesses with no big following and no ad budget are still driving serious sales. By the end, you'll know whether social media is necessary or whether it can be avoided. Enjoy the episode!

September 17, 2026Episode 65638 min

656: The Reddit AI SEO Playbook Just Stopped Working

In this episode, Toni and I break down why Reddit's AI search mentions dropped by 86% almost overnight, right after they joined the S&P 500. We also get into this pattern we keep seeing over and over, where people find a clever way to game a platform and it works great until suddenly it doesn't, whether that's old Tumblr backlink tricks or StumbleUpon or now Reddit. We also talk through where AI shopping seems to be headed. Enjoy the episode!

September 10, 2026Episode 65547 min

655: Ex Amazon Employee Reveals Where Sellers Are Quietly Losing Money

In this episode, I sit down with Parag Mamnani, founder of Webgility.com and a former Amazon employee who managed the company's web store developer program, to talk about what's really happening inside the finances of thousands of e-commerce sellers. We dig into why so many sellers who look successful on paper are actually making razor thin margins, and where all that money quietly disappears before it ever hits their bank account.

September 4, 2026Episode 64540 min

654: AI Does 80% Of My Job Now, But Here's What It Sucks At

In this episode, Toni and I get into a deep discussion over much of our businesses we've actually handed over to AI. We talk about what's working, the tasks we're still not ready to trust it with, and one moment in particular where AI completely missed something a human caught in minutes. You'll learn exactly where to draw the line between what AI should be doing for you and what still needs your own two eyes on it.