The Multifamily Mind

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Aug 2025

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Hosted by the magnetic and magnanimous Steve Wunch, The Multifamily Mind delves into the thoughts of today’s leading and emerging voices in multifamily. Leveraging Steve’s 30+ years of experience as an operator, supplier, and speaker, each episode will delve into the minds of Multifamily Thought Leaders, unearthing their insights, what they see as burgeoning trends, and delivering new ways of looking at how Multifamily ticks - now and tomorrow. Whether you’re an operator, owner, supplier, or consultant, The Multifamily Mind is the easiest way to keep pace with trends of the industry.

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34 recent

August 20, 2025Episode 1048 min

From Situational Homelessness to Livelong Careers in Multifamily

📅 Guests: Amanda Anderson | Leasing Professional📅 Guests: Patra Quattlebaum | Leasing Professional📅 Guests: D’Aaron Harris | Maintenance Technician👔 Special Guest: David Williams | President & CEO of Entryway👤 Host: Steve Wunch | https://salesmail.com✨ In this inspiring episode, we continue our conversation with Entryway, the nonprofit tackling homelessness through careers in multifamily. Joining David Williams are three graduates of the program whose journeys are nothing short of remarkable. From situational homelessness to award-winning careers, Amanda, Patra, and D’Aaron share how Entryway gave them the tools, training, and opportunity to thrive.🎧 In this episode, we cover:🏡 How Entryway connects housing and employment opportunities in multifamily🚀 Amanda’s rise from hardship to “Leasing Rookie of the Year”🌟 Patra’s leap from retail to a meaningful career in property management🔧 D’Aaron’s story of finding stability and purpose through maintenance work🤝 Why second chances create lasting impact for individuals, families, and communities💬 Favorite Quote: “It’s not just a job—it’s a chance to build a life and a career.”🔔 Don’t forget to like, comment, and subscribe for more stories of resilience and innovation shaping the future of multifamily.📹 Sponsored by SalesMail – the leading video messaging platform for multifamily professionals. Build stronger connections, lease faster, and bring your community story to life: salesmail.com

August 6, 202544 min

Regional Manager Speaks Out: The Good, Bad, and Beauty of Property Management

📅 Guest: Naomi Wolfe | Experienced Regional Manager in Multifamily👤 Host: Steve Wunch | Industry Principal at SalesMail (https://www.salesmail.com/mfh1)✨ In this episode, seasoned regional leader Naomi Wolfe joins host Steve Wunch for a heartfelt and honest conversation about career growth, leadership, and what it really takes to thrive in multifamily.From starting as a leasing temp to becoming a multi-site leader, Naomi shares the mindset shifts, questions, and moments that propelled her forward—and how she now lifts others along the way.🎧 In this episode, we cover:📈 How asking “why” can fast-track your career🛠️ Mentorship, leadership, and managing with empathy💰 Understanding how your role impacts the bottom line📚 The value of certifications and continued education💬 Creating space for team members to grow—or stay rooted in what they love💬 Favorite Quote:“If you’re curious, ask. If you’re ready, grow. And if you’re happy where you are, jam out and do it well.”🔔 Don’t forget to like, comment, and subscribe for more real talk and fresh insights from multifamily’s brightest minds.

July 23, 2025Episode 848 min

Set It & Regret It? Why Multifamily Operators Get Mystery Shopping WRONG!

📅 Guest: Audra LaMoon | Livewire Performance Consultants - https://www.livewireperformance.com/👤 Host: Steve Wunch | SalesMail - https://salesmail.com/mfh1✨ In this dynamic episode, Audra LaMoon brings her signature energy and international expertise to the Multifamily Mind Podcast. From luxury hotels to multifamily communities, Audra shares how consistent hospitality and immersive mystery shopping can radically transform resident experience and team accountability.With stories that are equal parts hilarious and insightful, Audra shows us what happens when you train like Disney, think like an owner, and lead like service matters.🎧 In this episode, we cover:🛎️ Lessons multifamily can steal from top-tier hospitality and travel brands🔍 How immersive, experiential mystery shopping tells a better story than data alone👀 Why every team member—from leasing to maintenance—shapes the resident journey📈 How “customer huddles” and cross-departmental training improve retention🎯 Tips to align behavior with brand vision—without spending a dime💬 Favorite Quote:“Behavior breeds behavior. And the vibe of the tribe is what matters most.”🔔 Don’t forget to like, comment, and subscribe for more bold conversations with multifamily’s most passionate minds.

July 9, 2025Episode 748 min

The Hidden Psychology Behind Multifamily Community Events

📅 Guest: Jese Gary | https://www.linkedin.com/company/luxegiving/👤 Host: Steve Wunch | https://www.linkedin.com/in/stevewunch1/🦸 Superpowered by: SalesMail | https://www.salesmail.com/mfh1🎉 In this episode, we’re joined by community event expert Jese Gary, who brings a fresh and thoughtful approach to resident engagement. As Senior Account Executive at LuxeGiving, Jese shares the psychology and strategy behind planning successful events that build real community culture.💡 Whether you're tired of taco nights or trying to level up your pool parties, Jese walks us through:Why thoughtful planning beats flashy budgetsHow demographics and property type impact event successThe biggest mistake teams make when trying to re-engage residentsCreating a proactive, scalable event plan residents actually wantWhy even non-attendees care about your event presence🏘️ From high-rises to garden-style communities, this conversation is packed with actionable insights to help you craft resident experiences that stick.💬 Favorite Quote:"You're creating a space where people don’t just eat—they connect. That’s when you know it’s working."🔗 Subscribe for more episodes and follow us for fresh perspectives from leaders across the multifamily industry.

June 25, 2025Episode 647 min

The Theater of Multifamily: Why Creativity Wins

📅 Guest: Justin Dilley | MRI Software - https://www.mrisoftware.com/👤 Host: Steve Wunch | SalesMail - https://salesmail.com✨ In this energizing episode, Justin Dilley joins host Steve Wunch for a candid and creative deep-dive into leadership, innovation, and breaking the mold in multifamily.From LinkedIn content that stops the scroll to strategic disruption that actually moves the needle, Justin shares how embracing your inner creator can spark more than just good marketing—it can transform culture, communication, and connection.🎧 In this episode, we cover:🎭 The power of “good disruption” in leadership and operations🧠 Why creativity is essential (not optional) for modern multifamily professionals💡 How leaders can foster a culture of safe exploration and new ideas🧰 Real-world examples of content that converts and resonates🎬 And yes—what we can learn from theater, branding, and a little bit of fun💬 Favorite Quote:"Leaders don’t need to have all the ideas—but they do need to make space for them."🔔 Don’t forget to like, comment, and subscribe for more inspiring conversations from multifamily’s brightest minds.

June 11, 2025Episode 549 min

Reimagining Centralization: A Renter-First Approach

📅 Guest: Tyler Christiansen | CEO of Funnel Leasing👤 Host: Steve Wunch✅ Sponsor: SalesMail | https://salesmail.com🔥 In this future-forward and insight-packed conversation, Tyler Christiansen joins Steve Wunch to unpack how centralization, automation, and renter-centric models are transforming multifamily leasing. From the early days of Funnel to helping major operators reimagine the customer experience, Tyler shares hard-earned lessons and actionable insights for operators of all sizes.🎧 In this episode, we dive into:🏢 Why centralization is more than an efficiency play—it's about empowering onsite teams and improving service🚀 How Funnel’s renter-centric platform mirrors the seamless experience consumers expect in other industries📈 The measurable business impacts of role specialization, smarter marketing, and cross-property loyalty🤝 Why strategic partnering and consultative support are key to unlocking tech ROI🤖 The right way to integrate AI and human interaction for a high-quality renter journey💬 Favorite Quote:"Renter-centric really means that the renter can go where they want to go regardless of what property they started at."📌 Whether you’re scaling a large portfolio or managing boutique properties, this episode will inspire you to think differently about leasing, technology, and the lifetime value of your renters.Learn more about Funnel Leasing - https://funnelleasing.com/Recap of Funnel's Forum - https://funnelleasing.com/insights/forum-multifamily-change-management/Funnel's Do's & Don'ts of Centralization - https://funnelleasing.com/insights/forum-dos-and-donts-of-multifamily-centralization/Learn more about Fennix - https://fenixai.com/press-release/announcing-fenix/

May 28, 2025Episode 448 min

Paul McClain's Top Tips to Out-Market Your Competition

📅 Guest: Paul McClain | Founder of Aiinat Brand Solutions | https://aiinat.com/👤 Host: Steve Wunch | https://www.linkedin.com/in/stevewunch1/➡️Connect: The Multifamily Mind Podcast | https://www.linkedin.com/showcase/the-multifamily-mind/This podcast is brought to you by SalesMail - the easiest way to send personalized video messages via email, text, and CRM. Learn more at https://salesmail.com 🔥 In this insightful episode, Paul McClain brings his decades of multifamily experience to the mic to unpack what’s really missing between corporate marketing teams and onsite staff. From boosting digital visibility to fostering collaboration and trust, Paul shares his hands-on approach to marketing strategy that actually works on the ground.🎧 In this episode, we dive into:🧠 How onsite teams can become marketing powerhouses with the right training🔍 Why quarterly digital audits are non-negotiable—and what to look for💬 The importance of consistent messaging across your portfolio📸 Why every property visit should be “photo-shoot ready” for the next prospect🤝 How to foster better communication between corporate and onsite teams💬 Favorite Quote:“We depend on them to lease these multimillion dollar assets, but we’re afraid to give them some digital marketing theory... we have to be better about trusting them.”📌 Whether you're a regional, a marketer, or onsite team member, this episode is packed with actionable ideas and sharp insights to elevate your multifamily marketing game—without the fluff.

May 14, 2025Episode 333 min

How David Williams is Creating Careers for Homeless in Multifamily

Doing Good Work While Doing Good📅 Guest: David Williams | President & CEO of Entryway Host: Steve Wunch🔥 In this inspiring and eye-opening episode, David Williams joins Steve Wunch to share how Entryway is transforming lives—and the multifamily industry—by connecting people experiencing situational homelessness with stable housing and career opportunities. David breaks down the real stories, real challenges, and real wins behind Entryway's mission to solve two major problems: homelessness and high turnover in multifamily roles.🎧 In this episode, we dive into:🏠 The truth about situational vs. chronic homelessness—and why it’s an overlooked talent pool🔧 How Entryway upskills candidates with both technical and soft skills for roles in maintenance, leasing, and beyond🛡️ Entryway’s rigorous vetting process—and how it ensures a win-win for participants and property operators🤝 How multifamily companies, suppliers, and partners can get involved (yes, even if you can't hire directly!)💡 The ripple effect of giving someone not just a job, but a new life—and a career path📌 Whether you're a multifamily leader, supplier, or someone who believes in second chances, this episode will inspire you to see how your industry can be a force for good—while solving real business challenges.👉 Don’t forget to like, comment, and subscribe for more heart-led leadership stories in multifamily!🔗 Learn more about Entryway at: https://entrywaytalent.org/🌐 Visit salesmail.com – proud sponsor of this episode

April 30, 2025Episode 254 min

Stacey Hampton: Resident Relations Redefined

📅 Guest: Stacey Hampton | Resident Experience Strategist👤 Host: Steve WunchConnect with Stacey – https://www.linkedin.com/in/stacey-hampton-noi/Learn more about Asset NOI - https://www.assetnoi.com/Connect with Steve – https://www.linkedin.com/in/stevewunch1/🎧 In this episode, we dive into:📬 How intentional communication can transform resident experiences🛠️ Empowering service teams as the frontline of resident engagement💡 Stacey’s “Resident Relations Roadmap” for driving retention💬 Why inserting humanity into your messaging builds long-term loyalty🏘️ Creating strategic touchpoints that turn renters into raving fans💬 Favorite Quote:"Insert some humanity into your insanity."📌 Whether you're a leasing pro, maintenance tech, or regional leader, Stacey’s wisdom will help you level up your resident connections and lead with purpose.👉 Don’t forget to like, comment, and subscribe for more episodes!🔗 Connect with us on LinkedIn – https://www.linkedin.com/showcase/the-multifamily-mind/?🌐 Visit salesmail.com – proud sponsor of this episode.

April 16, 2025Episode 142 min

Sales Success for Leasing Teams w/ Ali Kaid

📅 Guest: Ali Kaid | Sales Support Team Leader at MRI Software👤 Host: Steve WunchConnect with Ali - https://www.linkedin.com/in/alikaid/Learn more about MRI Software - https://www.mrisoftware.com/Connect with Steve - https://www.linkedin.com/in/stevewunch1/🎧 In this episode, we dive into:🚪 Ali’s chaotic first day in property management🎯 Why personalized, intentional leasing is key to success📞 The power of post-sale follow-ups and resident retention strategies💬 How listening is the most “audacious” skill you can bring to the table💡 Creative, budget-friendly ideas to build community and boost renewals💬 Favorite Quote:"If I’m gonna be here, I’m making it everybody’s problem...in a fun way."📌 Whether you're new to the industry or a seasoned pro, Ali’s insights will inspire you to lean into empathy, connection, and consistency—on and off the leasing floor.👉 Don’t forget to like, comment, and subscribe for more episodes!🔗 Connect with us on LinkedIn - https://www.linkedin.com/showcase/the-multifamily-mind/?🌐 Visit salesmail.com – proud sponsor of this episode.