More Profitable Podcast | Business Podcast Strategy for Coaches and Consultants

Hosted by Stacey Harris | Podcasting for Coaches & Marketing Expert

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732

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Aug 2026

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About the show

The More Profitable Podcast is for service-based business owners who want their podcast to drive real sales—not just downloads. Hosted by Stacey Harris, founder of Uncommonly More, this show gives you the strategies, systems, and structure you need to turn your podcast into a sales tool. We’re not here for hacks or vanity metrics, we’re here to help you build a show that consistently attracts, qualifies, and converts right-fit leads. Each week, Stacey shares what’s working right now for her clients, real business owners using podcasts to sell high-ticket offers, shorten the sales cycle, and build trust at scale. Whether you’re managing your own show or working with a production team, you’ll learn how to create episodes that support your marketing, move your listeners closer to working with you, and keep your content sustainable. If you're tired of your podcast feeling like a time-suck that’s disconnected from your revenue, this is your show.

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August 26, 202626 min

Podcast Housekeeping: Is Your Podcast Process Still Working for You?

By the time your podcast has been running for a while, you probably have a process. You know when you record, how much prep you usually need, what kind of episodes you tend to make, and how the whole thing moves from idea to published episode. The problem is that a process can keep functioning long after it stops working particularly well for you. That can look like recording taking three times longer than the finished episode, defaulting to interviews or solo episodes because they feel easier, over-preparing because you’re struggling to get through an outline, or doing every part of an episode one at a time instead of batching the work. None of those things automatically mean your process is wrong. They do mean it’s worth looking at whether the way you’re making the show still supports the podcast you’re trying to create. In this episode of The More Profitable Podcast, I’m wrapping up this year’s Podcast Housekeeping series by walking through how to audit your podcast process, from tracking where your time is actually going to reviewing episode purpose, format, prep, and batching. We’re looking at what’s still working, what may need to change, and where your current process may be making podcast production harder than it needs to be. 2:09 - Why time tracking is the first step in auditing your podcast process 4:49 - Using four episodes to get useful data without tracking your time forever 6:47 - The role of social proof, education, and sales content in your podcast strategy 9:23 - How knowing the job of an episode helps you control its scope 11:14 - Using sales calls, client conversations, and objections to plan stronger episodes 14:12 - Why your content should come before your podcast title 17:57 - How to adjust your episode prep when your current process stops working 21:49 - Why batching by task works better than batching by episode 23:25 - Auditing your last three episodes and your next three episodes Mentioned In Podcast Housekeeping: Is Your Podcast Process Still Working for You? Podcast Production with Uncommonly More The Podcast Newsroom Rate and review The More Profitable Podcast Ready to hand off the parts of your podcast process that are eating your time? If auditing your process makes it obvious that production is taking more time than it should, Podcast Production gives you a team to handle the ongoing work so you can stay focused on recording and strategy. Learn more about Podcast Production and book a call to talk about whether it’s the right next step . Send Stacey a Text Support the show

August 19, 202618 min

Podcast Housekeeping: Do Your Podcast Cover Art and Description Still Fit Your Business?

Your podcast cover art and description are two of those things you make a lot of decisions about at launch and then mostly stop thinking about. They keep sitting there doing their jobs while your business, your offers, your audience, and even the way you talk about your work can shift around them. Neither one needs to be changed constantly, and they probably shouldn’t be. But they do need an occasional check-in to make sure your cover still looks like your show belongs to your business and your description is still helping the right people understand what the podcast is for, whether they find you through search, AI, a podcast app, or someone pitching your show. In this episode of The More Profitable Podcast, I’m walking through what to look for when you audit your podcast cover art and description, when those pieces actually need to be updated, and the behind-the-scenes details worth checking while you’re already in there. 0:58 - Why podcast cover art and descriptions need an annual check-in 2:20 - What your podcast cover art actually needs to do 4:52 - When your podcast cover photo needs to be updated 6:21 - Checking whether your cover art still accurately represents the show 7:14 - What to give a designer before updating your podcast cover art 9:39 - Why your podcast description matters for SEO and AI discovery 10:27 - When changes in your business should trigger a description update 12:23 - Writing your podcast description for prospective listeners, not just search engines 14:53 - Auditing the rest of your podcast storefront and distribution details 16:15 - Using your annual podcast housekeeping check-in to keep the show aligned with your business Mentioned In Podcast Housekeeping: Do Your Podcast Cover Art and Description Still Fit Your Business? The Podcast Newsroom Podcast Production with Uncommonly More Rate and review The More Profitable Podcast Ready to make sure your podcast still matches the business you’re building? This kind of check-in is part of the work we do with our Podcast Production clients. We’re looking at more than whether the next episode gets edited and scheduled. We’re checking that the show still reflects the business, the audience you want to reach, and where you’re headed next. If you want that kind of support around your podcast, book a call to talk about Podcast Production . Send Stacey a Text Support the show

August 12, 202623 min

Podcast Housekeeping: How to Build a Better Podcast Outro

It’s easy to treat your podcast outro like the least important part of the episode. You record something once, tack it onto the end, and assume hardly anyone is listening by then anyway. The problem is that the people who are still listening are often the people most ready to take a next step with you. Your outro is where you help them make that move. That means looking at more than the prerecorded “thanks for listening” piece. You also need to look at the call to action you’re making in the episode itself, whether it actually connects to what they just heard, and whether everything you’re asking them to do still supports the business you have now. In this episode of The More Profitable Podcast, I’m walking through how to audit your podcast outro, what belongs in your prerecorded outro versus your episode-specific call to action, and how to make sure the end of your episode gives your most engaged listeners a clear next step. 1:16 - Why the listeners who make it to your podcast outro matter most 2:21 - What belongs in a prerecorded catch-all outro 3:01 - The role your episode-specific podcast call to action plays 4:13 - When different episode types may need different prerecorded outros 7:46 - Choosing the offer that best matches your episode content 10:24 - Building your podcast episode from the offer backward 13:08 - Auditing podcast outros across solo and guest episodes 15:41 - What belongs in a live-read CTA versus your prerecorded outro 16:55 - How many calls to action are too many 19:21 - What to check when you audit the final minutes of your podcast episodes Mentioned In Podcast Housekeeping: How to Build a Better Podcast Outro Where to Put Calls to Action in Your Podcast so They Actually Convert Let’s Fix Your Podcast’s Call to Action Problem Learn More About Podcast Production with Uncommonly More Rate and review The More Profitable Podcast Ready to have another set of eyes on the big-picture strategy of your podcast? This is the kind of thing we keep an eye on with our clients working with us in Podcast Production. We’re not just getting the show out every week. We’re also paying attention to whether the strategy still makes sense, whether your calls to action still connect to the business, and whether your podcast is doing the job you need it to do. If that’s the kind of support you’re looking for, book a call and let’s talk about what working with Uncommonly More could look like. Send Stacey a Text Support the show

August 5, 202624 min

Podcast Housekeeping: Is Your Podcast Introduction Still Doing Its Job?

Your podcast introduction can keep doing its job for a long time without you thinking much about it. Then one day you listen back and realize it is talking to an audience you don’t really serve anymore, describing work you no longer do, or setting up a version of the podcast that just doesn’t exist at this point. That is why I like checking in on this every year. Your business changes in small ways all the time, and your podcast changes with it. The intro can sound perfectly fine while still being slightly off in the places that matter, including who the show is for, what you want the listener to understand, and the role the podcast is actually playing in your business now. In this episode of The More Profitable Podcast, I’m walking through what your podcast introduction needs to accomplish, how your episode hook, pre-recorded podcast intro, and opening call to action work together, and what to look for when you decide whether your current introduction still fits or if it is time to update it. 0:55 - Why your podcast introduction needs to change as your business evolves 1:54 - How an annual podcast intro audit keeps your show aligned with your audience 5:36 - How the episode hook, show promise, and episode setup work together 6:59 - Where an opening call to action fits in your podcast episode structure 9:41 - What your podcast episode opening has to accomplish for the listener 11:30 - How to audit the length, promise, and audience alignment of your pre-recorded intro 13:31 - Does your podcast introduction still sound like you and your brand? 16:22 - What makes an episode hook clear and compelling without becoming clickbait 19:10 - How to update your podcast introduction without adding repetition 20:43 - Which episodes to include in your podcast intro audit Mentioned In Is Your Podcast Introduction Still Doing Its Job? The Podcast Newsroom Podcast Production with Uncommonly More Rate and review The More Profitable Podcast Ready for a podcast that keeps up with your business? Your podcast introduction is only one of the pieces that needs regular attention as your audience, offers, and strategy evolve. With Podcast Production, our team keeps an eye on the whole show so you are not the only one responsible for noticing when something no longer fits. Book a call to talk about production . Send Stacey a Text Support the show

July 22, 2026Episode 70233 min

3 Places to Look When Your Podcast Feels Like It Isn’t Working

Way too often, I sit down with a coach or consultant who tells me their podcast just isn’t working. Then we start talking about their sales calls, and it turns out nearly everyone mentions the show, brings up an episode, or has already implemented something they learned from it. That means the podcast is working. The problem is that getting the show done still feels too hard, too heavy, or like the juice is no longer worth the squeeze. Before you walk away from something that is already helping your business, you need to figure out what part of the podcast is actually creating the problem. In this episode of The More Profitable Podcast, I’m walking you through the three places I look when a podcast feels like it isn’t working, even when it’s still bringing the right people into the business. We’ll sort out where the weight is actually coming from so you can fix the problem without changing a bunch of things that were never broken. 1:19 - How to tell whether your podcast is actually working 4:30 - Clarifying the job your podcast needs to do in your business 6:40 - Checking whether your podcast still matches your offers and ideal clients 10:24 - Building your show around the people who are actually paying you 12:57 - When the process of creating your podcast no longer fits your capacity 15:52 - A better way to batch podcast planning, prep, recording, and production 20:16 - Adjusting your podcast outline and recording process based on capacity 24:34 - What podcast production includes beyond editing the audio 30:16 - What changes when a strategic production partner owns the process Mentioned In 3 Places to Look When Your Podcast Feels Like It Isn’t Working Podcast Strategy Intensive Podcast Production with Uncommonly More The Podcast Newsroom Rate and review The More Profitable Podcast Ready to make podcast production somebody else’s job? If getting the episode recorded is not the problem, but everything that comes after it keeps slowing you down, it may be time for more support. With podcast production, you hand us the raw file and our team handles the editing, show notes, assets, uploads, scheduling, and quality control that get the episode out. Book a call to talk about podcast production with Uncommonly More . Send Stacey a Text Support the show

July 15, 2026Episode 70125 min

How Long Should a Podcast Episode Be?

Coaches and consultants with a podcast can spend an absurd amount of time trying to figure out how long an episode is supposed to be. Is 10 minutes too short to be useful? Is 45 minutes asking too much? Do you need to keep talking because the episode does not feel substantial enough yet, or should you wrap it up before people stop listening? That is how the clock starts making decisions the strategy should be making. You stretch a focused answer because 10 minutes feels too short, or cut off a useful conversation because 45 minutes feels too long. Meanwhile, the actual job of the episode gets lost somewhere between trying to prove you know enough and trying not to overstay your welcome. In this episode of The More Profitable Podcast, I’m breaking down how long a podcast episode should be, when 10-minute, 15-to-30-minute, and 45-minute episodes each make sense, and the one rule that matters more than any ideal runtime. 1:19 - The one rule to use when deciding how long a podcast episode should be 5:54 - When a 10-minute podcast episode makes sense 9:10 - Why the Podcast Housekeeping series was built as short, focused episodes 10:36 - The discipline required to keep a short episode from getting bloated 11:59 - Why most solo podcast episodes work best between 15 and 30 minutes 15:44 - How too many “ands” push a solo episode past its useful length 17:27 - When 45-minute podcast episodes make sense 18:17 - Why some episodes can break the usual length rules and still work Mentioned In How Long Should a Podcast Episode Be? Podcast Housekeeping Series Podcast Launch Accelerator Podcast Production with Uncommonly More The Podcast Newsroom Rate and review The More Profitable Podcast Ready to make every episode do its job? With Podcast Production, we help you shape episodes that are focused, useful, and built to move listeners toward working with you without dragging a simple point out for 45 minutes. Book a call to talk about production support for your show . Send Stacey a Text Support the show

June 17, 2026Episode 70027 min

7 Milestone Episode Mistakes That Break Listener Trust

Milestone episodes are where a lot of podcasters accidentally lose the plot. You hit 100, 200, or in my case, 700 episodes, and suddenly the episode becomes about proving how big the accomplishment is instead of delivering the kind of value your listener actually came for. That does not mean you should ignore the milestone or pretend it is not a big deal. It is a big deal. But the celebration still has to belong inside the relationship you have been building with your audience. If the episode becomes a monologue, a recycled greatest hit with no context, or a sentimental wrap-up that sounds like you are quietly backing away from the mic, you are creating distance instead of trust. In this episode of The More Profitable Podcast, I’m walking through seven milestone episode mistakes that break listener trust and how to celebrate a big podcast moment without making the episode feel disconnected from the reason people listen in the first place. 1:08 - Celebrating 700 episodes of The More Profitable Podcast 2:04 - Why milestone episodes can fall flat when they become too self-focused 4:27 - Mistake 1: Making your milestone episode all about you 9:34 - Mistake 2: Re-releasing an old episode without giving it fresh context 12:52 - Mistake 3: Bringing too many voices into one milestone episode 15:04 - Mistake 4: Teaching podcast lessons your audience did not ask for 17:11 - Mistake 5: Turning your milestone episode into a pitch fest 18:50 - Mistake 6: Making the celebration feel more like a eulogy than a birthday 20:24 - Mistake 7: Overhyping the milestone instead of staying focused on the relationship you have built Mentioned In 7 Milestone Episode Mistakes That Break Listener Trust Podcast Production with Uncommonly More The Podcast Newsroom Rate and review The More Profitable Podcast Ready to celebrate your next podcast milestone with more support? A milestone episode should feel like a celebration without turning into another thing you have to overthink, overbuild, or manage on your own. With Podcast Production, our team helps you plan, produce, optimize, and promote episodes that keep serving your audience and supporting your business. Book a call to talk about Podcast Production Send Stacey a Text Support the show

June 10, 2026Episode 69923 min

How to Know When You Need Podcast Support Instead of Another Course

Established service providers are very good at convincing themselves they need to learn more before they can move. Another framework, another course, another round of “let me understand this better first.” And sometimes, yes, that is exactly the right move. But there is a point where more information does not create more progress. It just creates more homework. If your podcast has been sitting in the “I know this could be doing more” category for months, the missing piece may not be a better understanding of podcast strategy. It may be the capacity to actually get the damn thing built, produced, and working. In this episode of The More Profitable Podcast, I’m walking through when a podcast course or group program makes sense, when expert support is the better fit, and why I’m pausing Profitable Podcaster Summer Camp this year to focus on Podcast Launch Accelerator and done-for-you podcast production. 1:28 - Why I’m pausing Profitable Podcaster Summer Camp this year 2:43 - When more information is not the missing piece to launch your podcast 5:19 - The difference between an information problem and a capacity problem 6:36 - Why courses can still be the right investment in the right season 9:44 - When learning the system yourself helps you hire better later 10:33 - Using courses to build foundational clarity in an earlier business stage 13:45 - Why capacity is the bigger issue for many podcasters right now 15:59 - When podcast ideas start feeling like homework instead of strategy 17:27 - Why I’m focusing on Podcast Launch Accelerator and done-for-you production support Mentioned In How to Know When You Need Podcast Support Instead of Another Course Podcast Launch Accelerator Podcast Production with Uncommonly More The Podcast Newsroom Rate and review The More Profitable Podcast Send Stacey a Text Support the show

May 13, 2026Episode 69822 min

Your Podcast Episode Deserves More Than One Week of Promotion

You recorded the episode, you sent an email, you maybe promoted it on Instagram a couple of times. Done. On to the next one. But that episode you just moved past? It's still a perfectly good sales asset sitting in your Google Drive doing nothing. For most podcasters, episodes aren't tied to a date or a news cycle. They're evergreen. And yet we treat them like they expire after release week. I took four months off the podcast and still converted leads from episodes that were six to eight months old, because those episodes were built to keep working long after they went live. In this episode of The More Profitable Podcast, I'm walking through the production assets that give your episodes a longer shelf life, how to repurpose podcast episodes across social media, email sequences, and guest appearances, and why the fear of someone catching you sharing something twice is costing you reach you've already earned. 2:41 - The assets we build at production and why you might not be creating all of them yet 3:30 - How SEO at production drives leads months after an episode releases 5:24 - Why branded language in your podcast title hurts discoverability 6:39 - Marketing your episodes through social media, email, stages, and other people's podcasts 8:35 - How we strategically tie episodes to guest appearances and pitches 9:42 - Putting podcast episodes in your welcome sequence to train future clients 10:55 - The production assets that power long-term social sharing 12:11 - Why you need to share more than just this week's episode 16:58 - Repetition builds your brand and your audience isn't tracking what you post Mentioned In Your Podcast Episode Deserves More Than One Week of Promotion How Valerie McDonnell Launched Her Podcast With the Launch Accelerator Podcast Housekeeping Series Podcast Production with Uncommonly More The Podcast Newsroom Rate and review The More Profitable Podcast Ready to have assets worth promoting more than once? Every episode you release should come with assets built to keep working long after release week. With podcast production, we build the SEO, the graphics, the audiograms, and the strategy that give every episode a real shelf life. Book a call to talk about production . Send Stacey a Text Support the show

May 6, 2026Episode 69735 min

How Valerie McDonnell Launched Her Podcast With the Launch Accelerator

If you're running your business, working with clients all week, and trying to keep a life running at the same time, the idea of adding "learn how to produce a podcast" to that list is a non-starter. There isn't margin for it. That's the spot Valerie McDonnell was in when she decided to launch the RISE to Intimacy Podcast. Valerie came to the Launch Accelerator because she wanted a show, not a second job learning audio production, social platforms, and distribution. Together we built her strategy and produced her first season, and she's stayed on as an ongoing production client because the process worked. In this episode of The More Profitable Podcast, Valerie and I talk about what made her decide to hire production support from day one, what surprised her about the process of starting a podcast, and what working with our team has been like from her side of it. 2:49 - Valerie introduces her practice and her trauma-informed approach to sex and couples therapy 6:25 - What made Valerie want to launch a podcast in the first place 9:00 - How a podcast works as a retention tool, not just a sales tool, for high-touch service providers 12:19 - Why Valerie chose to hire production support instead of DIYing her launch 14:37 - Why the shows that go live out of the Launch Accelerator are the ones that move into full production 16:31 - What surprised Valerie about working with our team on her first season 22:21 - Picking music for her show and why the selection process is more vibe-based than expected 25:04 - Hating the sound of her own voice on the first episode and the small edits that fixed it 29:35 - What Valerie would tell another business owner considering working with us Mentioned In How Valerie McDonnell Launched Her Podcast With the Launch Accelerator Rise to Intimacy Podcast Rise to Intimacy | Facebook | Instagram Podcast Launch Accelerator Ready to launch your podcast with production support from day one? The Podcast Launch Accelerator is a 90-day container where we build your show strategy together and produce your first season so you can launch a real asset in your business, not just generate another stack of to-dos. Book a call to talk about your launch . Send Stacey a Text Support the show