The Monday Morning Marketing

Hosted by Esther and Melanie

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Episodes

354

Latest episode

Oct 2026

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About the show

Helping small businesses understand more about marketing and how it works so they can grow their businesses. Each Monday morning, Esther and Melanie share their tips and advice so you can improve your marketing efforts. They also bring on guests with specific niche knowledge so you know who to turn to when you need them. Subscribe so you never miss an episode. **Winner of Digital Women Podcast of the Year 2023**

Listen to episodes

60 recent

October 18, 202630 min

Episode 355 - Marketing & Time Poverty

"I don't have time." It’s probably one of the most common things we hear from small business owners when we talk about marketing, and we completely understand why. In this episode, Esther and Melanie talk about time poverty and the reality of trying to market a business when you're already doing the work, dealing with customers, answering emails, chasing invoices, managing staff and tackling everything else that comes with running a business. We look at why posting isn't necessarily the same as marketing, how having a strategy can actually save you time, and why you probably don't need to be creating brand-new content for every platform. We also talk about repurposing, batching content, using the conversations you're already having with customers for content ideas, and how AI can save time without replacing your personality. Most importantly, we challenge the idea that consistency means constantly. If you're struggling to fit marketing into an already packed working week, perhaps the answer isn't finding more time. Perhaps it's being much more selective about what you do with the time you've got.

October 11, 202632 min

Episode 354 - Why Women Buy with Shampaign Graves

Do women really buy differently? In this episode of The Monday Morning Marketing Podcast, Melanie is joined by women’s consumer expert, on-air commentator and keynote speaker Shampaigne Graves to explore what really influences women’s purchasing decisions. They discuss why women may have a longer buying cycle, the importance of values and research, the role of emotion and socialisation, and why pressure, scarcity and insecurity aren't necessarily the best ways to encourage a sale. Champagne also explains why trust, empathy, community and positive marketing can have such a powerful influence on purchasing decisions, and why brands need to move beyond outdated assumptions about female consumers. If women are an important part of your customer base, this conversation might make you look at your marketing rather differently.

October 5, 202618 min

Episode 353 - Affiliate Marketing

When you hear “affiliate marketing”, do you immediately think of influencers promoting products and sharing discount codes? There’s actually much more to it than that. In this episode of the Monday Morning Marketing Podcast, Esther and Melanie explore how affiliate marketing works, how businesses of different sizes can use it, and why you don’t necessarily need an enormous online following to make it worthwhile. They discuss affiliate links, commissions, recommendations, passive income and the importance of maintaining your audience’s trust. They also look at the other side of affiliate marketing: what if you want to create an affiliate programme for your own product, service or event? From choosing the right incentives to tracking referrals and deciding whether investing in affiliate software is worthwhile, we share our own experiences and some of the things businesses should consider before getting started. If affiliate marketing is something you’ve dismissed because you’re “not an influencer”, this episode might change how you think about it.

September 28, 202620 min

Episode 352 - Deinfluencing

Have you heard of this phenomenon? Where the influencer works to make something more negative. In this episode, Esther educates Melanie on what this is and how, this could be a good thing for business. Would you try something like this for your business? Listen in today.

September 21, 202630 min

Episode 351 - Deepfakes and How to Protect Your Business with Dr Steven Wright

Are you struggling to tell what's real online? You’re not alone. In this episode Melanie chats about deep fakes with Dr. Steven Wright. From marketers to business owners, we all face the challenge of distinguishing fact from fiction, which leaves trust at stake. Deepfakes aren’t just social media tricks; they can seriously impact your brand’s reputation and security. It’s crucial to understand how to spot them and protect your business from misinformation. Learn how to not let a deep fake misrepresent your brand! Learn to safeguard your digital presence and ensure your messaging is genuine. What proactive steps are you taking to combat digital misinformation?

September 14, 202615 min

Episode 350 - Surviving the Content Calendar You Regret Creating

Is your content calendar helping your marketing, or has it become another job on your already overflowing to-do list? In this episode of The Monday Morning Marketing Podcast, we look at what happens when a perfectly planned, colour-coded content calendar starts crushing your creativity rather than supporting it. We talk about why you don't need to be everywhere, how to identify the platforms and content that are actually delivering results, and why temporarily reducing your posting frequency doesn't mean disappearing from the internet. You'll also discover practical ways to make content creation easier, including repurposing your best-performing posts, documenting rather than constantly creating, lowering unnecessary production standards and batching similar tasks together. Most importantly, this episode is a reminder that your content calendar should work for you, not control you. If your current approach is leaving you overwhelmed or constantly feeling behind, it might be time to simplify, rethink your expectations and build a content routine that you can realistically sustain. Listen to the full episode for practical ideas to make content creation feel manageable again.

September 6, 202618 min

Episode 349 - Tech Support for Teens

In this episode, Esther and Melanie have a wee bit of a rant about how our next generation of kids is struggling with elements of tech. Have you noticed this? Are they showing less interest in learning about technology than perhaps you did? Listen in and join the conversation. Melanie asked about how your children are about technology where you live...

August 31, 202627 min

Episode 348 - Why Human Copy Beats AI Content with Michelle Poirier

Does a human centric focus help us connect better with our audience? Michelle Poirier, founder of Matchi Marketing Solutions, emphasises that successful marketing isn't about drowning out competitors with noise, it’s about delivering real value that addresses your audience's needs. When businesses focus on jargon instead of genuine messaging, they miss the opportunity to connect with their customers. The key takeaway? It’s not about how much you publish; it’s about the quality and relevance of what you share. Let’s shift the narrative: Are we prioritising quantity over authenticity? Have a listen.

August 23, 202617 min

Episode 347 - Tech Support for the Parents

Are you tech support for your parents these days? Do they need help setting up online accounts, shopping, and security? It's become an all too common feature for us now. In this episode Esther and Melanie chat about how their time is split between clients and family and how this has impacted online resources for the "older" generation. Have you been called upon to do something similar for your family and friends? Have a listen and join in the debate today.

August 17, 202617 min

Episode 346 - Why Your Website Isn’t Working (and What to Fix Today)

Is your website actually helping your business, or is it quietly putting potential customers off? In this episode, Esther and Melanie look at some of the most common reasons websites fail to convert visitors into customers, from unclear messaging and confusing navigation to slow pages and calls to action that simply aren’t obvious enough. They also talk about why it’s so important to stop looking at your website as the business owner and start experiencing it from your customer’s point of view. The ladies chat about exploring some of the free tools you can use, including Google Analytics, to understand how people are actually using your website, where they’re dropping off and what might be getting in their way. They also discuss finding the right balance between useful information and overwhelming visitors, using visuals and written content to suit your audience, and making the next step clear. Your website isn’t something you build once and forget about, so this episode will give you some practical ideas for what you can review and improve today.