The Modern Selling Podcast

  If you're feeling overwhelmed by the limitations of traditional SDR methods and struggling to personalize outreach, then you are not alone! Get ready to be blown away. You won't believe how AI SDR bots are revolutionizing the sales process. Discover the unexpected truth behind how AI is transforming sales efficiency and personalized outreach capabilities. It's a game-changer that's shaking up the industry, and you won't want to miss out on this. Stay tuned to uncover the unexpected impact of AI in sales. This is Gaurav Bhattacharya's story: Gaurav Bhattacharya's journey into the world of AI SDR bots and sales automation began with humble beginnings in New Delhi. Growing up in a simple, blue-collar family, Gaurav's early exposure to technology ignited a passion for coding, leading him to build his first video game at the age of 10 and launch his first startup by 17. His experience navigating the complexities of AI in the healthcare space laid the foundation for his innovative approach to sales automation. Gaurav's personal connection to the transformative power of technology fuels his mission to enhance sales efficiency and personalized outreach capabilities through AI-driven solutions. This emotional and inspiring story resonates with anyone striving to harness the potential of technology to drive meaningful change and success in the sales industry. I think AI is going to get more and more powerful and it's not there to replace SDRs yet. It might be there in like 10 years. I don't think it's going to be there next year. - Gaurav Bhattacharya Unlock the Power of AI Unlocking the power of AI in sales development can revolutionize the way reps conduct outreach and engage with prospects. AI can assist in deep research on leads, provide insights for personalized outreach, and prioritize leads for sales reps. By leveraging AI's capabilities, sales teams can unlock new opportunities, increase qualified leads, and improve sales activities' quality and quantity. Ths week's special guest is Gaurav Bhattacharya Gaurav Bhattacharya, the CEO of Jeeva AI, is a seasoned tech entrepreneur with a proven track record in the development and implementation of AI-driven solutions. With extensive experience in building successful startups and a focus on leveraging AI to optimize sales processes, Gaurav brings a wealth of knowledge to the discussion on AI SDR bots. His entrepreneurial journey from founding and leading ventures to his current role at Jeeva AI demonstrates his expertise in navigating the intersection of technology and sales. As a featured guest on The Modern Selling Podcast, Gaurav's practical insights and industry acumen offer valuable perspectives for sales professionals and leaders in the tech sector, shedding light on the effective integration of AI SDR bots for enhanced sales efficiency and personalized outreach capabilities. In this episode, you will be able to: Understand how AI SDR bots revolutionize the sales process for increased efficiency and effectiveness. Discover the significant impact AI has on improving email deliverability in sales outreach. Learn the art of personalization in AI-driven sales outreach to enhance engagement and conversion rates. Explore the possibilities and considerations surrounding the replacement of human SDRs with AI technology in sales. Harness the power of AI tools to streamline sales processes and drive better results with enhanced efficiency.   The key moments in this episode are: 00:00:00 - AI SDRs vs. Traditional SDRs 00:03:39 - Introducing Jeeva AI 00:05:25 - Insider Secret: Gaurav's Love for Eggs 00:08:20 - AI SDRs' Role in Sales 00:11:59 - Jeeva's Impact on Sales Reps 00:12:22 - Mario's Impact on Product Development 00:13:40 - AI-powered Lead Generation 00:18:21 - AI in Sales and SDRs 00:19:00 - Hyper-personalization vs. Scaling 00:24:59 - AI Empowering Sales Teams 00:25:36 - Personalization Challenges in Sales Outreach 00:28:02 - Evolution of Personalization Strategies 00:30:27 - Future of AI in Sales Development 00:31:49 - Role of AI in Improving Sales Efficiency 00:33:14 - Empowering Sales Teams with AI 00:37:48 - The Future of Sales Reps and AI 00:39:58 - The Role of AI in Sales Coaching 00:41:45 - The Importance of Roleplaying in Sales 00:43:02 - The Future of Sales Technology 00:45:37 - Learning English through Movies Timestamped summary of this episode: 00:00:00 - AI SDRs vs. Traditional SDRs Gaurav discusses the difference between AI SDRs and traditional SDRs, emphasizing that AI is meant to augment, not replace, human sales reps. He highlights the potential for AI to automate manual tasks, freeing up reps to focus on high-value activities. 00:03:39 - Introducing Jeeva AI Gaurav provides a background on Jeeva AI, a tool designed to automate manual, repetitive sales tasks. He explains that the platform aims to help salespeople focus on strategic activities like discovery calls and demos by automating prospecting, research, and outreach. 00:05:25 - Insider Secret: Gaurav's Love for Eggs Gaurav shares a quirky personal story about his love for eggs and how he and his brother ran an egg sandwich stand to pay for school. He also reveals his aspiration to build an egg sandwich shop in the future. 00:08:20 - AI SDRs' Role in Sales Gaurav discusses the potential role of AI SDRs in sales, emphasizing their ability to automate prospecting, lead generation, and personalized outreach. He underscores the goal of helping sales reps be more productive and efficient in their daily tasks. 00:11:59 - Jeeva's Impact on Sales Reps Gaurav explains how Jeeva AI assists sales reps by automating lead generation, research, and crafting personalized outreach messages. He envisions 00:12:22 - Mario's Impact on Product Development Mario's extensive feedback has shaped the product significantly, making him a key champion. 00:13:40 - AI-powered Lead Generation The platform aims to provide quality data and automate lead generation using AI, with plans to add more functionalities in the future. 00:18:21 - AI in Sales and SDRs AI may not replace human SDRs as automated outreach through AI faces deliverability challenges, but AI can automate content creation and personalization to some extent. 00:19:00 - Hyper-personalization vs. Scaling Hyper-personalization is crucial, but AI can automate deep research and meaningful messaging. However, human creativity and strategy are still essential in sales. 00:24:59 - AI Empowering Sales Teams AI can help sales teams test hypotheses, bring ideas to market quickly, and enhance productivity, making a 20% AI-powered team as productive as a 100% traditional team. 00:25:36 - Personalization Challenges in Sales Outreach Gaurav discusses the challenge of personalization in sales outreach, highlighting the shallow and generic messages being sent. He explains the initial method of using AI to create personalized lines based on scraped LinkedIn profiles, and the limitations of this approach. 00:28:02 - Evolution of Personalization Strategies Gaurav outlines the evolution of personalization strategies, from shallow personalized messages to hyper-personalized sequences. He emphasizes the shift towards hyper-personalized messages that are deeper and more effective, using AI to gather extensive information about prospects and create tailored outreach. 00:30:27 - Future of AI in Sales Development Gaurav predicts that AI will not replace human SDRs in the next 10 years, emphasizing the complexity of sales and the importance of soft skills. He envisions AI complementing human SDRs, improving efficiency, and enabling smaller teams to achieve greater effectiveness. 00:31:49 - Role of AI in Improving Sales Efficiency Gaurav discusses how AI can enhance sales efficiency by automating prep work, research, and lead identification. He envisions a future where AI-powered systems provide comprehensive insights, signals, and ready-to-use messaging, enabling SDRs to focus on high-quality leads and creating more opportunities for sales reps. 00:33:14 - Empowering Sales Teams with AI Gaurav envisions a future where AI empowers sales teams to create more qualified opportunities and conduct challenger-style sales. 00:37:48 - The Future of Sales Reps and AI Gaurav discusses the shift towards having fewer sales reps who can close multi-million dollar deals, the return of full stack sales reps, and the potential impact of AI on sales roles. 00:39:58 - The Role of AI in Sales Coaching Gaurav shares the acquisition of a sales coaching software that utilizes AI for cold calling and role-playing. He emphasizes the importance of providing tools to help sales reps improve their skills. 00:41:45 - The Importance of Roleplaying in Sales Gaurav explains the significance of role-playing in sales coaching and the introduction of AI role-playing software in their program. He highlights the value of coaching reps in conversation skills and grading their performance. 00:43:02 - The Future of Sales Technology Gaurav discusses the need for all-in-one sales platforms that can help companies scale their sales activities. He emphasizes the importance of providing a comprehensive solution rather than siloed niche products. 00:45:37 - Learning English through Movies Gaurav shares a personal anecdote about learning English by watching the movie Titanic multiple times. This lighthearted moment adds a personal touch to the conversation. Maximize Sales Efficiency with AI By leveraging AI in the sales process, reps can automate manual tasks like prospecting and lead research, allowing them to focus on high-value activities such as engaging with prospects and closing deals. AI SDR bots can streamline the prospecting process, identify leads, and generate personalized messaging, ultimately maximizing sales efficiency. The goal is to free up the rep's time and empower them to enhance productivity through AI-assisted tasks. Elevate Email Deliverability with AI AI can play a crucial role in elevating email deliverability by assisting in crafting highly personalized messages. With AI-powered systems, sales reps can automate the process of creating tailored messages, ensuring that each email resonates with the recipient. By leveraging AI to enhance email deliverability, sales teams can improve engagement, increase response rates, and strengthen relationships with prospects. The resources mentioned in this episode are: Connect with Gaurav Bhattacharya on LinkedIn to learn more about AI-powered sales solutions and strategies. Reach out to Gaurav Bhattacharya via WhatsApp at 424-443-8212 for a direct conversation about AI sales coaching and prospecting. Visit the Jeeva AI website to explore their AI-powered sales solutions and learn how it can enhance your sales process. Download FlyMSG for a free text expander and personal writing assistant to boost your sales productivity. Leave a 5-star rating and review for the Modern Selling podcast on iTunes to show your support for valuable sales insights and tips. Follow Us on: LinkedIn Twitter YouTube Channel Instagram Facebook You might also like: FlyEngage AI - Social media AI engagement tool. FlyPosts AI - Thought leadership AI post generator tool. FlyMSG - Auto text expander (Try it out here for free). FlyMSG Sales Pro for Individuals: On-demand sales training for individual sellers. FlyMSG Sales Pro for Teams: On-demand sales training for sales teams for prospecting.  Install FlyMSG for free: As a Chrome Extension. As an Edge Extension.

  Hey there, Sales Leaders and Professionals! Imagine a surprising twist in the world of sales culture that could skyrocket your team's performance. It's something unexpected, something that will make you rethink everything you know about building a winning sales culture. Stay tuned to find out what it is and how it can revolutionize your team's success. Ready to take your sales game to the next level? Let's dive in! Cultivating a sales culture Cultivating a strong sales culture is essential for fostering teamwork, accountability, and continuous improvement within sales teams. It involves creating a supportive environment where team members are empowered to collaborate, learn from each other, and strive for excellence. A positive sales culture boosts morale, increases motivation, and ultimately leads to enhanced performance and success. This is Paul Fuller's story: In this episode of The Modern Selling Podcast, Mario Martinez Jr. sits down with Paul Fuller, the Chief Revenue Officer of Membrain, a B2B growth platform. Paul brings over two decades of sales experience to the table, making him an expert in driving sales culture through character, competence, and technology. He emphasizes the significance of continuous training, individual accountability, and celebrating wins while coaching privately for improvements, laying the foundation for a positive sales culture. Throughout the episode, Paul shares valuable insights on providing constructive criticism in sales, the challenges of implementing sales technology, and the importance of proper training and enablement. With his deep understanding of the multi-faceted nature of sales and the impact of technology on driving sales culture, Paul offers practical advice to enhance team collaboration, accountability, and sales excellence. This engaging conversation is a must-listen for sales leaders and professionals looking to elevate their team's performance and build a strong sales culture. Paul Fuller found his calling in sales through a journey filled with diverse experiences. His career, which includes founding a sales-as-a-service company and transitioning to his current role, reflects his unwavering dedication to the industry. Paul's view of sales as a blend of leadership, service, and wayfinding sheds light on the profound insights he has gained over the years. His story is not just about professional growth, but a testament to how a shift in mindset can turn disdain for a profession into a deep-rooted passion. Paul's narrative resonates with the challenges and triumphs many professionals encounter, making his journey an inspiration for those seeking fulfillment and purpose in their careers. I think the biggest thing that we can help them do is be good at their job and be held accountable to doing it well. - Paul Fuller Our special guest is Paul Fuller Paul Fuller, the Chief Revenue Officer of Membrain, is a seasoned sales professional with over 22 years of industry experience. With a track record of leading a sales-as-a-service company and now steering Membrane's B2B growth, Paul brings a wealth of expertise to the table. His unique journey from initial skepticism about sales to recognizing its potential to transform lives gives him a distinct outlook on building a sales culture within teams. Paul's insights into leadership, service, and wayfinding in sales offer a refreshing and valuable perspective for sales leaders and professionals seeking to enhance team performance and foster a collaborative and accountable sales culture. In this episode, you will be able to: Mastering LinkedIn messaging will revolutionize your sales outreach. Weekly sales reports can uncover hidden opportunities and boost team performance. Cultivating a sales culture within your team is key to achieving sales excellence. Choosing the right sales technology can supercharge your team's productivity. Effective B2B sales coaching strategies can transform your team's performance.   The key moments in this episode are: 00:00:00 - Importance of LinkedIn messaging and leadership in sales 00:01:56 - Introduction to Membrain and Paul Fuller 00:03:13 - Membrain's B2B growth platform 00:07:43 - Personal definition of sales and its impact on people 00:11:20 - Delicate communication in addressing areas of improvement 00:13:47 - Building a Strong Sales Culture Based on Character and Competence 00:16:31 - Accountability and Approach in Sales Leadership 00:21:03 - Creating a Systematic Sales Culture 00:23:15 - Equipping Sales Teams with the Right Technology 00:27:55 - The Pitfalls of Misguided Enablement 00:42:35 - Challenges in Training 00:43:20 - Resistance to Change 00:44:50 - Impact of Membrain 00:49:13 - Connecting with Paul 00:50:52 - All-Time Favorite Movie Timestamped summary of this episode: 00:00:00 - Importance of LinkedIn messaging and leadership in sales The conversation starts with a discussion about the missed opportunity to reply on LinkedIn messaging and then delves into the importance of leadership in sales and the need for delicate communication in addressing areas of improvement. 00:01:56 - Introduction to Membrain and Paul Fuller Mario introduces Paul Fuller, the Chief Revenue Officer of Membrain, and they discuss Paul's background in sales and his role at Membrain. 00:03:13 - Membrain's B2B growth platform Paul explains that Membrain offers a B2B growth platform that includes a CRM and is designed to help sales experts and their customers define and execute their sales processes and methodologies. 00:07:43 - Personal definition of sales and its impact on people Paul shares his personal definition of sales as leadership, service, and wayfinding, emphasizing the impact of sales on changing people's lives beyond just financial gain. 00:11:20 - Delicate communication in addressing areas of improvement The conversation explores the challenge of providing constructive criticism in sales and the importance of building respect and trust to effectively communicate areas of improvement to sales professionals. 00:13:47 - Building a Strong Sales Culture Based on Character and Competence Paul emphasizes the importance of character and competence in building a strong sales culture. He stresses the need for true intentions and a heart of servitude in sales interactions. 00:16:31 - Accountability and Approach in Sales Leadership The discussion shifts to the approach and accountability in sales leadership. Paul talks about the importance of holding individuals accountable for their actions and celebrating wins while providing private coaching for improvement. 00:21:03 - Creating a Systematic Sales Culture Paul discusses the significance of creating a systematic approach to building a sales culture. He emphasizes the need for continual training, coaching, and the use of technology to enable sales teams to be effective in their roles. 00:23:15 - Equipping Sales Teams with the Right Technology The conversation delves into the importance of providing sales teams with the right tools and technology. Paul highlights the demoralizing effect of not arming teams with the right technology and emphasizes the need to align technology with the desired sales outcomes. 00:27:55 - The Pitfalls of Misguided Enablement The discussion covers the misconception of enabling sales teams with technology without understanding the specific job roles and desired outcomes. Paul emphasizes the need to avoid the "tech confusion gap" and align technology with the specific needs of each sales role. 00:42:35 - Challenges in Training Paul discusses the challenges he faced in training a large number of people and the lack of implementation and engagement from the trainees. 00:43:20 - Resistance to Change Paul addresses the resistance to change from the sales team, including their reluctance to use referrals and their low open rates and engagement on emails. 00:44:50 - Impact of Membrain Paul talks about the impact of Membrain on the market, including elevating the sales profession, driving excellence in the sales process, and achieving significant growth and client retention. 00:49:13 - Connecting with Paul Paul shares that the best way to connect with him is through LinkedIn and also mentions his podcast, "The Art and Science of Complex Sales." 00:50:52 - All-Time Favorite Movie In a lighthearted moment, Paul reveals that his all-time favorite movie is "The Goonies" and shares a fun memory related to it. Mastering LinkedIn messaging Mastering LinkedIn messaging is crucial for building connections and generating leads in the digital sales landscape. It involves crafting personalized messages that resonate with prospects and drive engagement. By harnessing the power of LinkedIn, sales professionals can reach a wider audience and establish meaningful relationships with potential clients. Unveiling the benefits of weekly sales reports Weekly sales reports offer valuable insights into team performance, allowing sales leaders to track progress, identify areas for improvement, and celebrate achievements. These reports provide a clear overview of key metrics, such as revenue goals, conversion rates, and pipeline growth, enabling data-driven decision-making. By analyzing weekly sales reports, teams can optimize strategies, enhance efficiency, and drive sales success. The resources mentioned in this episode are: Connect with Paul Fuller on LinkedIn by searching for Paul Fuller, Membrain or visiting LinkedIn.com/in/paulsfuller. Check out the Art and Science of Complex Sales podcast created by Membrain, available on all podcast platforms. Download FlyMSG at flymsg.io to save 20 hours or more in a month and increase productivity with a free text expander and personal writing assistant. Visit Membrain's website at membrane.com to learn more about their B2B growth platform and how it can help elevate the sales profession. Listen to the Modern Selling Podcast and give it a five-star rating and review on iTunes to support the show and help others discover valuable sales insights.

  If you're feeling overwhelmed by the endless cycle of searching for and crafting repetitive messages, only to end up spending hours on mundane tasks instead of focusing on what truly matters, then you are not alone! Unexpectedly, this AI tool is not just for sales professionals. It's revolutionizing productivity for a wide range of professionals, from digital pharmacists to stay-at-home moms. And it's not just about automation; it's about human-assisted AI. But how exactly can this tool save 20 hours a month for you? Find out more in the full episode below. Mastering Human Assisted AI In this episode, Mario delves into the concept of human-assisted AI, showcasing the importance of human input in leveraging technology for enhanced productivity. The discussion highlights the significance of striking a balance between automation and human creativity to maximize the potential of AI tools like FlyMSG. It emphasizes the need for personalized, contextually relevant content creation with the assistance of AI. In this episode of The Modern Selling Podcast, Mario Martinez Jr. dives deep into the development and impact of FlyMSG, a human-assisted AI tool designed to revolutionize productivity for sales professionals and entrepreneurs. Mario shares his initial skepticism about the tool, followed by his discovery of its innovative features and potential to enhance client productivity. Throughout the episode, Mario emphasizes the significance of preserving genuine human interaction while leveraging AI for enhanced productivity. The conversation with guests Viveka von Rosen and Scott Waldron delves into various aspects of FlyMSG, highlighting its versatile applications across diverse professional domains. With insights into the tool's evolution, user base, and its role in streamlining communication, this episode offers valuable takeaways for anyone striving to enhance productivity and streamline communication. Mario's entrepreneurial journey and strategic insights add depth to the discussion, positioning this episode as a must-listen for sales professionals and entrepreneurs seeking to unlock the potential of human-assisted AI for productivity gains. The world doesn't need more automation. What we do need is tools and technology that helps me do my job faster. And now I apply human thinking to ensure that it's relevant and contextually relevant to the individual. - Mario Martinez Jr. In this episode, you will be able to: Master Human Assisted AI for Enhanced Productivity - Discover the power of human-assisted AI to supercharge your productivity and streamline your daily tasks. Unleash the Potential of FlyMSG AI Productivity Tool - Explore how FlyMSG productivity tool can revolutionize the way you communicate and manage your workflow. Boost Salesperson Productivity with AI - Learn how AI can elevate sales productivity, leading to more efficient processes and increased sales success. Elevate Your Sales Prospecting Skills and Tools - Uncover the latest sales prospecting training and tools to take your outreach to the next level and maximize your sales potential. Minimize Transactionality in Digital Communication - Explore effective strategies to reduce transactionality in digital communication, leading to more meaningful interactions and time-saving benefits.   The key moments in this episode are: 00:00:00 - The impact of digital interactions on human connection 00:01:09 - Introducing FlyMSG AI 00:03:30 - Evolution of FlyMSG and its impact 00:10:28 - Calculating time and cost savings 00:13:50 - Differentiating FlyMSG from competitors 00:16:15 - Evolution of Technology Companies 00:17:50 - Value of FlyMSG 00:20:50 - Expansion of FlyMSG 00:24:28 - Human Assisted AI 00:31:39 - FlyMSG Platform Growth 00:32:09 - User Demographics 00:32:33 - Connectivity and Feedback 00:33:06 - Connecting on LinkedIn 00:33:27 - Podcast Wrap-up Timestamped summary of this episode: 00:00:00 - The impact of digital interactions on human connection Mario discusses the impact of digital interactions on human connection and the transactional nature of social platforms like LinkedIn. He emphasizes the importance of maintaining humanity in online interactions. 00:01:09 - Introducing FlyMSG AI Mario introduces FlyMSG AI, a productivity assistant designed to save users time and increase efficiency. He shares his motivation for creating the tool and how it can benefit individuals and businesses across various industries. 00:03:30 - Evolution of FlyMSG and its impact Mario shares the evolution of FlyMSG and its unexpected impact on users from different professions, not just salespeople. He highlights specific use cases and the significant time and cost savings experienced by users. 00:10:28 - Calculating time and cost savings Mario discusses how FlyMSG calculates time and money savings for users, emphasizing its value in increasing productivity. He shares insights into the significant time and cost savings achieved by users across various industries. 00:13:50 - Differentiating FlyMSG from competitors Mario explains how FlyMSG sets itself apart from competitors, particularly in its evolution from text expansion to a comprehensive productivity tool. He discusses the transition to sales-led growth and the need for a multi-functional solution for enterprise clients. 00:16:15 - Evolution of Technology Companies Apollo's growth led to other tech companies diversifying their offerings. FlyMSG was developed as a result of Vengreso's sales prospecting training program, catering to the sales line of business. 00:17:50 - Value of FlyMSG FlyMSG's sales prospecting training was so valuable that the world's largest sales training company, Miller Hyman Sales Training, sought their help. The focus on productivity and engaging buyers led to the creation of FlyEngage. 00:20:50 - Expansion of FlyMSG FlyMSG's features expanded to include FlyEngage for writing comments on social media posts. The introduction of FlyPosts streamlined the process of writing social media posts, reducing the time from 32 minutes to less than 1 minute. 00:24:28 - Human Assisted AI The focus of FlyMSG is on human-assisted AI, not automation. The goal is to help users work faster while ensuring contextual relevance and personalization in their interactions, addressing the need for productivity without losing the human touch. 00:31:39 - FlyMSG Platform Growth Mario discusses the significant growth of the FlyMSG platform, with a focus on the sales line of business and individual entrepreneurs. The platform aims to eliminate the problem of storing and finding text snippets. 00:32:09 - User Demographics Mario shares that 60% of users are in the sales line of business, while 40% are from various other professions. The platform is designed to cater to a wide range of users, from digital pharmacists to stay-at-home moms. 00:32:33 - Connectivity and Feedback Mario highlights the importance of reaching out on LinkedIn and encourages listeners to mention the podcast when connecting. He emphasizes the platform's user-friendly approach, as it does not require credit card information. 00:33:06 - Connecting on LinkedIn Mario explains the criteria for accepting connection requests on LinkedIn and underscores the significance of personalizing requests. He also acknowledges the struggles of entrepreneurship and thanks the host for the opportunity to be on the podcast. 00:33:27 - Podcast Wrap-up The host encourages listeners to rate and review the podcast on iTunes and mentions the benefits of using FlyMSG for increased productivity. Mario expresses his gratitude for being on the podcast and looks forward to engaging with the audience. Boosting Salesperson Productivity The conversation focuses on FlyMSG's ability to cater to sales professionals and entrepreneurs, highlighting its efficacy in streamlining communication and enhancing productivity. Mario emphasizes the platform's rapid growth and the diverse range of professionals benefiting from its features, positioning it as a valuable tool for driving efficiency and time savings. The episode underscores the importance of targeted communication tools like FlyMSG in boosting salesperson productivity and enhancing overall business performance. Unleash the Potential of FlyMSG AI Mario introduces FlyMSG as a multifunctional AI-powered productivity tool designed to save users significant time by assisting with typing and writing tasks. The platform's evolution beyond text expansion to streamline social media engagements emphasizes its versatility and efficiency in enhancing user productivity. The episode showcases FlyMSG's potential to revolutionize communication across various professional domains, offering valuable time-saving capabilities. The resources mentioned in this episode are: Visit flymsg.io to download FlyMSG for free and try the AI out every day. Click on the trial offer at the top of the screen to try the Business Professional plan for 14 days with no credit card required. Connect with Mario Martinez Jr. on LinkedIn and mention that you heard him on Unlocked with Scott Waldron to engage with him. Give the Modern Selling Podcast a five-star rating and review on iTunes. Download FlyMSG to save 20 hours or more in a month and increase your productivity.

  Want to learn how a sales professional successfully transitioned from corporate to entrepreneurial career? Discover the solution to achieving this result and hear from the expert who made it happen. Get ready to elevate your sales game and productivity. Let's dive in! In this episode of The Modern Selling Podcast, Mario Martinez Jr. recounts his journey from corporate America to entrepreneurship, highlighting pivotal moments that shaped his transition. From seizing opportunities following a LinkedIn sales conference to founding Vengreso, Martinez's insights offer valuable lessons for sales professionals seeking entrepreneurial pathways. The episode delves into the evolution of Vengreso, emphasizing the power of focus and strategic adaptation in a competitive market. Martinez's candid and open approach provides listeners with valuable insights into his mindset, motivations, and business strategies. Whether listeners are sales professionals seeking entrepreneurial opportunities or aiming to enhance their sales prospecting skills, this episode offers a compelling narrative and a wealth of valuable takeaways, making it a must-listen for those navigating the dynamic world of modern selling. I want to make you more productive. Whether I'm coaching you to make better calls or writing content for you, my goal is to save you time and cost, and help you cut through the noise in the sales space. - Mario Martinez Jr. In this episode, you will be able to: Master the art of transitioning from corporate to entrepreneur and thrive in the new journey. Unlock the secrets to the importance of sales prospecting and revolutionize your sales game. Discover cutting-edge digital sales training strategies to stay ahead in the competitive sales landscape. Harness the power of AI for sales productivity and take your sales performance to the next level. Uncover the strategies for building a powerful sales influencer brand and becoming a force in the industry.   The key moments in this episode are: 00:00:00 - Starting My Own Company 00:02:08 - Importance of Prospecting 00:07:36 - Personal Development and Growth 00:09:50 - Journey to Entrepreneurship 00:15:07 - Identifying a Gap in the Sales Training Space 00:16:08 - Rapid Success with Miller Hyman 00:17:31 - The Evolution of FlyMSG 00:19:28 - Milestones and Challenges 00:21:51 - The Power of Niche Focus 00:29:30 - Crafting a Welcome Message 00:31:30 - Sales Cadences and Engagement 00:32:27 - AI in Social Selling 00:34:56 - FlyMSG for Sales Teams 00:39:21 - Acquisition and Future Offerings 00:44:38 - Mario's Relationship with Cigars 00:45:20 - Building 5, 6, 7, 1 00:45:29 - Podcast Rating and Review 00:46:00 - Conclusion and Goodbyes Timestamped summary of this episode: 00:00:00 - Starting My Own Company Mario discusses how a presentation led to the opportunity to start his own company, emphasizing the importance of sales and delivery in a business. 00:02:08 - Importance of Prospecting The conversation delves into the significance of prospecting in sales, highlighting the challenges and the impact it has on sales success. 00:07:36 - Personal Development and Growth Mario shares his personal growth journey, reflecting on the book "What Got You Here Won't Get You There" and how it impacted his approach to leadership and relationships. 00:09:50 - Journey to Entrepreneurship Mario details his extensive corporate background, and how a blog article led to consulting and training opportunities, ultimately leading to the formation of his own company. 00:15:07 - Identifying a Gap in the Sales Training Space The speaker discusses the lack of focus on pre-hello to hello sales training and how their company aimed to fill this gap, leading to a successful partnership with Miller Hyman. 00:16:08 - Rapid Success with Miller Hyman The speaker shares the remarkable story of quickly signing a contract with Miller Hyman and successfully deploying their sales prospecting training to the entire organization. 00:17:31 - The Evolution of FlyMSG The evolution of FlyMSG from a sales productivity tool to a solution utilized by various professionals for repeatable messaging, leading to the creation of a successful sales prospecting training program. 00:19:28 - Milestones and Challenges The speaker reflects on the journey from corporate to entrepreneurship, highlighting major milestones, challenges, and the pivotal shift towards becoming a full SaaS company. 00:21:51 - The Power of Niche Focus The importance of staying focused on a niche and the value of offering a unique solution, leading to recognition as a top sales and marketing influencer and successful partnerships with major companies. 00:29:30 - Crafting a Welcome Message Mario discusses the importance of a personalized welcome message on LinkedIn, emphasizing the need for personalization, value, and a call to action. He explains the impact of engaging with the algorithm and the need for quality content. 00:31:30 - Sales Cadences and Engagement Mario highlights the flaws in traditional sales cadences, emphasizing the importance of warming up contacts before sending a connection request. He stresses the need for personalized engagement and the impact on productivity. 00:32:27 - AI in Social Selling Mario introduces FlyMSG's AI capabilities, discussing how it aids in writing posts and comments. He emphasizes the significant time savings and productivity increase for individual users. 00:34:56 - FlyMSG for Sales Teams Mario explains the relevance of FlyMSG for sales teams of all sizes, highlighting the significant productivity savings and the platform's ability to enhance prospecting and engagement. 00:39:21 - Acquisition and Future Offerings Mario shares the exciting news of Vengreso's upcoming acquisition of an AI sales role-playing software. He emphasizes the comprehensive solution the acquisition will provide for sales prospecting, messaging, and coaching. 00:44:38 - Mario's Relationship with Cigars Mario shares that he has no relationship with cigars due to being asthmatic. He enjoys the smell but has never smoked one. He expresses appreciation for being on the show despite the topic of cigars. 00:45:20 - Building 5, 6, 7, 1 The conversation shifts to Mario's business, with the host wishing him luck with the acquisition. There is mention of "building 5, 6, 7, 1," indicating future growth and expansion. 00:45:29 - Podcast Rating and Review The host asks for a favor, requesting a five-star rating and review for the podcast on iTunes. Additionally, a text expander and personal writing assistant, FlyMSG, is promoted. 00:46:00 - Conclusion and Goodbyes The episode concludes with gratitude to the listeners and a call to action to increase productivity. The host bids farewell until the next episode, ending with "good selling." Mastering the Transition Navigating the shift from a corporate career to entrepreneurship requires strategic decisions and a clear vision. Mario Martinez Jr. shared his pivotal moment at a LinkedIn sales conference that catapulted him into entrepreneurship just three months later. This transition exemplifies the opportunities that effective presentations can unlock for aspiring entrepreneurs. Unlocking Sales Prospecting Importance Martinez emphasized the significance of specializing in sales prospecting, a critical yet often overlooked phase in the sales cycle. By focusing on this niche, Vengreso carved out a unique position in the competitive sales training market. The collaboration with industry giants like Miller Hyman and Korn Ferry underscored the importance of effective prospecting strategies in building successful business relationships. Cutting-Edge Digital Sales Training The evolution of Vengreso's flagship product, FlyMSG, showcases the company's commitment to leveraging technology to enhance sales productivity. By developing a comprehensive sales prospecting and engagement tool, Vengreso addressed the specific challenges faced by sales professionals across diverse industries. The upcoming acquisition of an AI sales role-playing software further demonstrates Vengreso's dedication to staying at the forefront of digital sales training innovation. The resources mentioned in this episode are: Visit the website FlyMSG.ai to learn more about the FlyMSG tool and its capabilities for improving sales prospecting and engagement. Connect with Mario Martinez Jr. on LinkedIn and mention that you heard him on the Sales and Cigars podcast to engage with him and learn more about his expertise in sales and marketing. Explore the Vengreso website to access free sales training resources and learn more about their offerings for improving sales productivity and engagement. Check out the Vengreso YouTube channel for free sales training videos and valuable insights on modern selling techniques. Download FlyMSG from the Chrome store or Edge store to start using the text expander and personal writing assistant tool for free, without needing a credit card.

  Want to know how to attract and retain top sales talent? I've got the solution to help you build a killer sales team. It's time to reveal the unexpected! What if I told you that the key to attracting top sales talent lies in creating a welcome box for their family? Imagine the impact of a virtual welcome receiving line or a 30-minute presentation where new hires get to teach you something they're passionate about. But here's the twist: the onboarding starts before they're even hired. Intrigued? Stay tuned to find out how these creative onboarding strategies can transform your hiring process and keep those top salespeople engaged. Conquer Sales Challenges To conquer sales challenges, leaders must adopt a disruptive mindset when hiring sales talent. Challenging candidates during the interview process and thinking critically can help in identifying top performers. Avoiding common hiring mistakes, such as not showcasing value or focusing solely on industry experience, is crucial in overcoming sales challenges and attracting the right talent. This is Walter Crosby' story, this week's special guest: Walter Crosby's journey into the world of sales began with a pivotal encounter in high school, where his guidance counselor doubted his ability to apply to the University of Michigan. This moment ignited a fierce determination within him, propelling him to defy expectations and pursue his aspirations. With over four decades of experience in sales, Walter's passion for elevating sales professionals stems from his own journey of resilience and growth. His unique perspective on hiring salespeople emphasizes the significance of assessing a candidate's selling prowess over their industry experience. Walter's story serves as a powerful reminder that motivation and tenacity are crucial in both sales and the hiring process, and that the art of selling transcends specific industries and markets. "Hiring salespeople is similar to how we go out and sell, go sell to our customers. We need to qualify these people. We need to make sure they're the right people that we should be talking to." - Walter Crosby Walter Crosby, the CEO of Helix Sales Development, boasts an extensive four-decade career in sales leadership and management. With a background deeply rooted in hands-on sales roles and leading sales teams, Walter's expertise is honed in elevating the performance of sales professionals, managers, and leaders. His significant decision to venture into entrepreneurship with Helix Sales Development underscores his strategic vision and entrepreneurial spirit. Hosting the Sales and Cigars Podcast, Walter's insights and industry acumen make him a compelling guest, offering a fresh perspective on the essential strategies for sourcing top-tier sales talent. In this episode, you will be able to: Master the Art of Hiring Top Sales Talent: Learn Winning Strategies. Revolutionize Your Sales Team Onboarding for Unprecedented Results. Conquer Sales Challenges with Proven Tactics and Expert Guidance. Cultivate a Phenomenal Sales Culture and Watch Your Team Flourish. Ignite Your Sales Team's Motivation for Unparalleled Performance.   The key moments in this episode are: 00:00:00 - The Drive to Succeed 00:01:28 - Background and Passion 00:09:29 - Challenges in Sales Hiring 00:13:10 - The Trap of Industry Experience 00:13:49 - Hiring for Industry Experience 00:14:44 - Buyer Level Experience 00:16:54 - Industry Experience Trap 00:19:04 - Selling Skills Over Product Knowledge 00:22:27 - Mistakes in Hiring Salespeople 00:27:38 - Dealing with Employee Feedback 00:28:13 - The Hiring Process 00:30:44 - Social Media Presence 00:31:30 - Panel Interview Process 00:37:54 - Mindset Shift in Hiring 00:41:12 - Importance of Onboarding Process 00:43:17 - Pre-Onboarding and Engagement 00:44:48 - Retention through Onboarding 00:46:39 - Virtual Onboarding Creativity 00:50:18 - Personal Favorite Movie Timestamped summary of this episode: 00:00:00 - The Drive to Succeed Walter Crosby shares his passion for helping sales professionals elevate their game and talks about his motivation to start his own business. 00:01:28 - Background and Passion Mario Martinez Jr. and Walter Crosby discuss their backgrounds in sales and the passion they have for helping salespeople succeed. 00:09:29 - Challenges in Sales Hiring Walter Crosby talks about the unique challenges of hiring salespeople and how they are wired differently, requiring a different approach to hiring. 00:13:10 - The Trap of Industry Experience Walter Crosby and Mario Martinez Jr. discuss the trap of hiring based solely on industry experience and emphasize the importance of focusing on other qualities when hiring salespeople. 00:13:49 - Hiring for Industry Experience Walter discusses the common mistake of hiring based on industry experience. He emphasizes the importance of understanding the buyer and their problems rather than just industry knowledge. 00:14:44 - Buyer Level Experience The conversation shifts to the significance of buyer level experience. It's highlighted that having a Rolodex full of relevant contacts and understanding the buyer's mindset is more critical than industry experience. 00:16:54 - Industry Experience Trap Walter warns about the industry experience trap, noting that top performers with industry experience are usually expensive and hard to recruit. He suggests looking for individuals with buyer level experience and a drive to prove themselves. 00:19:04 - Selling Skills Over Product Knowledge The focus shifts to the importance of selling skills over product knowledge. It's emphasized that the ability to sell and understand the sales process is essential, and product knowledge can be taught. 00:22:27 - Mistakes in Hiring Salespeople Mario asks Walter about common hiring mistakes. Walter points out the lack of clarity in job descriptions, poor job postings, and the premature selling of the company and job role as key errors. He also emphasizes the importance of online reputation on platforms like Glassdoor. 00:27:38 - Dealing with Employee Feedback Walter discusses the importance of correcting, dealing with, or removing feedback from disgruntled employees. He emphasizes the need to address this issue in the workplace. 00:28:13 - The Hiring Process Walter highlights the importance of understanding that candidates are also evaluating the company during the hiring process. He emphasizes the need to showcase value, promotional opportunities, and focus on candidates in the hiring process. 00:30:44 - Social Media Presence The discussion focuses on the significance of a sales leader's social media presence, including LinkedIn profile, in showcasing their ability to help their team grow and progress. The importance of recognizing the two-way street in the hiring process is emphasized. 00:31:30 - Panel Interview Process The panel interview process is introduced as a way to allow candidates to present themselves and demonstrate their skills in a simulated sales scenario. The process includes a 30-minute presentation and allows candidates to showcase their abilities. 00:37:54 - Mindset Shift in Hiring The conversation shifts to the mindset of hiring managers, emphasizing the need to challenge and push back on candidates to truly evaluate their fit for the role. The focus is on digging into candidates' achievements and quantifiable outcomes in sales. 00:41:12 - Importance of Onboarding Process Walter discusses the challenges of onboarding new salespeople and shares his experience of a lackluster onboarding process at a previous company. He emphasizes the need for a well-planned onboarding process that focuses on messaging, differentiation, and techniques for success. 00:43:17 - Pre-Onboarding and Engagement Walter emphasizes the importance of pre-onboarding engagement, such as sending a welcome package to the new hire and involving their family. He stresses the need for a structured onboarding plan that maps out the first two weeks and helps the new hire understand the company's expectations. 00:44:48 - Retention through Onboarding Walter discusses the critical role of onboarding in retaining top sales talent. He shares his personal experience of almost leaving a company due to a poor onboarding process. He emphasizes the need for ongoing career development and mentorship to support the new hire's growth. 00:46:39 - Virtual Onboarding Creativity The conversation shifts to creative onboarding strategies in a virtual environment. Walter shares the idea of a virtual welcome receiving line and emphasizes the importance of creating a positive culture through innovative onboarding practices. 00:50:18 - Personal Favorite Movie The conversation ends with a lighthearted question about Walter's all-time favorite movie, "A Bronx Tale." Walter shares his enthusiasm for the film and highlights its compelling storyline set in the 1950s with a mob influence. Maximize Sales Team Success In order to maximize sales team success, it is vital to focus on hiring the right salespeople with the necessary skills and mindset for the role. Creating clear job descriptions and conducting thorough qualifications can help in attracting top sales talent. By emphasizing value, growth opportunities, and showcasing a positive company culture, leaders can ensure long-term success for their sales teams. Elevate Sales Performance Elevating sales performance begins with a strategic onboarding process that goes beyond just product knowledge. Providing new salespeople with messaging, differentiation, and questioning techniques can help improve their performance from day one. Additionally, creating a welcoming and supportive environment, whether in person or virtually, can boost morale and drive sales success. The resources mentioned in this episode are: Connect with Walter Crosby on LinkedIn to learn more about his expertise and insights in sales and leadership. Visit Walter Crosby's website to explore more resources and connect with him directly for personalized advice and guidance. Download FlyMSG for free to save time and increase productivity with a text expander and writing assistant. Watch A Bronx Tale to experience a coming-of-age movie set in the 50s with a compelling mob influence and a great storyline. Subscribe to the Modern Selling Podcast and leave a 5-star rating and review on iTunes to support the show and stay updated on the latest episodes.

  Imagine a private equity advisor turned author who's also a licensed food sanitation manager. Sounds unexpected, right? Well, JD Miller, the executive advisor for Five Arrows, just launched his new book, "The CRO's Guide to Winning in Private Equity," and you won't believe the valuable insights he shares. But that's not all – he's got a surprising connection to the food industry that you'd never guess. Want to find out the secret ingredient to his success? Stay tuned to discover more about this intriguing journey. If you're feeling overwhelmed by the constant struggle to align your sales and marketing teams, constantly missing your forecast, and struggling to hit your revenue targets, then you are not alone! This is JD Miller's story: JD Miller's journey in tech sales began 25 years ago when he joined a small company as employee number 26. Over the years, he climbed the ranks from sales engineer to CRO and CMO, experiencing six private equity exits along the way. His passion for replicating success led him to co-author a book, providing practical advice and templates for sales leaders in tech companies. Beyond his professional endeavors, JD's involvement in a homeless organization led him to become a licensed food sanitation manager, a role that intertwines his love for cooking and community service. His extensive experience in sales, marketing, and serving the community has shaped his belief in the importance of creating a "Smarketing" culture within organizations, emphasizing the alignment of sales and marketing teams to achieve collective success. JD's unique blend of professional expertise and personal experiences adds a distinctive perspective to the conversation on building collaboration and alignment within sales and marketing teams. You have always had the power. You just had to see it for yourself. - Glenda the Good Witch My special guest is JD Miller JD Miller, an executive advisor at Five Arrows, a prominent private equity company, brings over 25 years of experience in tech sales to the table. With a rich background that includes roles like CRO, CMO, and country president, JD has navigated through six PE exits, providing him with a deep understanding of the intricacies of sales and marketing strategies. His recent accomplishment involves the launch of his latest book, "The CRO's Guide to Winning in Private Equity," offering valuable insights and practical advice for sales leaders in the tech industry. JD's expertise and hands-on experience make him an ideal guest to delve into the essential aspects of fostering a smarketing culture within organizations. In this episode, you will be able to: Mastering Strategies for Sales and Marketing in Private Equity: Uncover the winning formula for driving growth in private equity firms through effective sales and marketing strategies. Unlocking Key Metrics for CRO Success: Discover the essential metrics that propel Chief Revenue Officers to achieve unprecedented success in their roles. Embracing a Smarketing Culture in Organizations: Learn how to foster seamless collaboration between sales and marketing teams to maximize organizational effectiveness. Overcoming Challenges for New Leaders in CRO Roles: Navigate the unique hurdles faced by new leaders in Chief Revenue Officer positions and emerge victorious. Navigating Sales Team Attrition and Quota Setting: Gain insights into effectively managing sales team attrition and setting realistic yet ambitious sales quotas for optimal performance.     The key moments in this episode are: 00:00:00 - The Challenge of Leading a Sales Organization 00:01:55 - JD Miller's Background and New Book 00:07:27 - Creating a Smarketing Culture 00:11:45 - Aligning Sales and Marketing Efforts 00:13:08 - Measuring Success and Alignment 00:13:58 - Aligning on Sales Velocity Metrics 00:15:05 - Aligning Sales and Marketing Efforts 00:16:24 - Challenges of High Growth Companies 00:17:52 - Adapting to Growth as a Founder 00:24:06 - Extending CRO Tenure 00:26:28 - Forecasting and Goal Setting 00:28:27 - Sales Metrics and Forecasting 00:30:01 - Average Closing Rate and Pipeline Size 00:34:56 - Managing Attrition and Setting Quotas 00:37:51 - Challenges and Mistakes for New CROs 00:38:33 - Importance of Building Processes and Systems in Leadership 00:39:23 - Book Availability and Contact Information 00:39:44 - Connecting with JD 00:40:16 - Life Lesson from a Classic Movie 00:41:11 - Podcast Wrap-Up and Call to Action Timestamped summary of this episode: 00:00:00 - The Challenge of Leading a Sales Organization JD Miller discusses the challenges of leading a sales organization, emphasizing the need for a mindset shift and the importance of relying on qualified team members to handle sales calls and help desk inquiries. 00:01:55 - JD Miller's Background and New Book Mario Martinez Jr. introduces JD Miller and his new book, "The CRO's Guide to Winning in Private Equity." JD shares his background in tech sales and his experience working with private equity firms. 00:07:27 - Creating a Smarketing Culture JD Miller explains the importance of creating a "smarketing" culture within an organization, where sales and marketing teams work together as a unified team with aligned goals, metrics, and incentive plans. 00:11:45 - Aligning Sales and Marketing Efforts The discussion focuses on the alignment of sales and marketing efforts, emphasizing the need for a shared understanding of the customer journey and the collaboration between the two functions to drive success. 00:13:08 - Measuring Success and Alignment The conversation delves into the importance of aligning success metrics between sales and marketing, with a focus on achieving the company's overall goals rather than individual departmental achievements. 00:13:58 - Aligning on Sales Velocity Metrics JD discusses the importance of aligning on sales velocity metrics in organizations. He emphasizes the need for everyone to understand and work towards the company's sales velocity goal, despite individual responsibilities. 00:15:05 - Aligning Sales and Marketing Efforts JD shares a story about aligning sales and marketing efforts based on sales velocity metrics. He highlights the importance of understanding changes in the business environment and adjusting the target audience to achieve revenue goals. 00:16:24 - Challenges of High Growth Companies JD explores the challenges faced by go-to-market professionals in high-growth companies, such as the need to adapt strategies as the company grows. He emphasizes the importance of shifting mindset and approaches as the organization scales. 00:17:52 - Adapting to Growth as a Founder JD discusses the challenges faced by founders as their companies grow, emphasizing the need to adapt to new roles and responsibilities as the organization expands. He shares insights on navigating the transition from startup to larger enterprise. 00:24:06 - Extending CRO Tenure JD sheds light on the short tenure of CROs and the importance of effective communication with the board. He emphasizes the need for CROs to forecast numbers and show the roadmap for achieving targets to extend their tenure in the role. 00:26:28 - Forecasting and Goal Setting JD discusses the importance of early communication with the board about sales goals and the need for foresight in forecasting to give time for adjustments. 00:28:27 - Sales Metrics and Forecasting The conversation delves into the importance of setting up a forecast cadence and using AI tools to improve forecasting accuracy. They also emphasize the need for a 4x pipeline size to meet sales targets. 00:30:01 - Average Closing Rate and Pipeline Size The discussion covers the average closing rate for sellers, which is revealed to be around 23%. JD emphasizes the importance of understanding one's business metrics and building an annual plan based on reality. 00:34:56 - Managing Attrition and Setting Quotas JD talks about managing attrition by setting achievable quotas and using sales kickoffs to lay out the roadmap for sellers to achieve their goals. The conversation focuses on the importance of providing metrics to help sellers understand how to reach their quotas. 00:37:51 - Challenges and Mistakes for New CROs JD reflects on the challenges new leaders face when promoted to the role of CRO, especially for those transitioning from a seller role. He emphasizes the need to learn from mistakes and provides insights from his own experience in the industry. 00:38:33 - Importance of Building Processes and Systems in Leadership JD emphasizes the importance of building processes, systems, and training others to scale the organization. He highlights the need to empower and create environments for organizational growth. 00:39:23 - Book Availability and Contact Information JD shares that his book is available in multiple formats and provides his website for purchase. He also encourages connecting with him through his website and social platforms. 00:39:44 - Connecting with JD JD recommends reaching out through his website and provides links to his LinkedIn and other social platforms. He emphasizes the importance of personalized connection requests. 00:40:16 - Life Lesson from a Classic Movie JD shares his favorite movie, "The Wizard of Oz," and the life lesson he learned from it about realizing one's own power and capability, relating it to leadership and empowerment. 00:41:11 - Podcast Wrap-Up and Call to Action Mario Martinez Jr. thanks the listeners for tuning in and encourages them to leave a rating and review for the podcast. He also promotes the use of Fly Message to increase productivity. Mastering Strategies for Sales and Marketing In this episode, JD Miller emphasizes the importance of aligning sales and marketing teams towards a common goal. He shares insights on the challenges faced by organizations when sales and marketing are not aligned. The discussion highlights the need for a cohesive strategy where both departments work together for the company's success. Embracing a Smarketing Culture The conversation underscores the importance of creating a smarketing culture within organizations. JD Miller and Mario Martinez highlight the need for collaboration, alignment, and a shared understanding of the company's goals between sales and marketing teams. They discuss the benefits of a unified approach where both departments work together towards collective success. Mastering Strategies for Sales and Marketing In this episode, JD Miller emphasizes the importance of aligning sales and marketing teams towards a common goal. He shares insights on the challenges faced by organizations when sales and marketing are not aligned. The discussion highlights the need for a cohesive strategy where both departments work together for the company's success. Unlocking Key Metrics for CRO Success JD Miller discusses the significance of accurate forecasting and goal setting for CROs. He stresses the importance of providing clear and measurable metrics at every level of the sales process. Understanding the actual win rate and setting realistic expectations based on historical data are essential for CRO success. The resources mentioned in this episode are: Visit JD Miller's website at JDmillerphd.com to purchase his new book The CRO's Guide to Winning in Private Equity available in paperback, hardcover, and ebook formats. Connect with JD Miller on LinkedIn to stay updated on his latest insights and content related to sales leadership and private equity strategies. Download Fly Message at FlyMSG.io to save 20 hours or more in a month and increase productivity with a free text expander and personal writing assistant. Follow Us on: LinkedIn Twitter YouTube Channel Instagram Facebook You might also like: FlyEngage AI - Social media AI engagement tool. FlyPosts AI - Thought leadership AI post generator tool. FlyMSG - Auto text expander (Try it out here for free). FlyMSG Sales Pro for Individuals: On-demand sales training for individual sellers. FlyMSG Sales Pro for Teams: On-demand sales training for sales teams for prospecting.  Install FlyMSG for free: As a Chrome Extension. As an Edge Extension. Follow Us on: LinkedIn Twitter YouTube Channel Instagram Facebook You might also like: FlyEngage AI - Social media AI engagement tool. FlyPosts AI - Thought leadership AI post generator tool. FlyMSG - Auto text expander (Try it out here for free). FlyMSG Sales Pro for Individuals: On-demand sales training for individual sellers. FlyMSG Sales Pro for Teams: On-demand sales training for sales teams for prospecting.  Install FlyMSG for free: As a Chrome Extension. As an Edge Extension.  

  Want to know the secret to increasing your visibility and engagement on LinkedIn? I've got the solution to help you achieve that result. Let's dive in and uncover the LinkedIn algorithm hacks that will take your visibility to the next level. Are you tired of hearing conflicting advice on how to increase your visibility on LinkedIn? You've probably been told to just send a connection request without personalizing it, but let's face it, that approach isn't getting you the results you need. It's frustrating, isn't it? But what if I told you there's a better way to cut through the noise and get noticed on LinkedIn? Let's dive into some effective LinkedIn algorithm hacks that will transform your visibility and engagement. Say goodbye to the outdated advice and hello to real, actionable strategies that work. Get ready to take your LinkedIn game to the next level! Discover the unexpected LinkedIn algorithm hacks for visibility with this casual, laid-back, and personable content marketing expert. Get ready to boost engagement and visibility on LinkedIn with insights from the Modern Selling podcast. This week's special guest: Richard Van der Blom, a LinkedIn aficionado with a wealth of experience, recounted his fascinating journey from founding a broader social media agency to establishing a thriving 100% dedicated LinkedIn agency. Hailing from the Netherlands and currently based in Spain, his LinkedIn expertise dates back to 2005. Richard's unique background, including co-owning a diving shop in Zanzibar, adds an intriguing layer to his story. His emphasis on consistency and timing in content creation, alongside the pivotal role of the human audience in driving content visibility on LinkedIn, provides an enlightening perspective. Richard's insights into employee advocacy programs, centered on empowering individuals to achieve personal goals while contributing to the company's reach, offer a refreshing take on leveraging LinkedIn effectively. With a blend of practical wisdom and real-world experiences, Richard's narrative serves as an invaluable guide for those seeking to enhance their visibility and engagement on LinkedIn. You need to think Google. What are 10 words that my client Googles if he needs to talk with me? Maybe he doesn't know me yet, but he needs to talk me. And those 10 words, they need to be in your about section, in your skill set, maybe in your work experience. - Richard van der Blom Richard Van der Blom, a LinkedIn expert with over a decade of experience, is the go-to person for mastering the LinkedIn algorithm. Based in Spain, Richard's journey into the social media realm began in 2005, culminating in the establishment of his own training and consultancy agency in 2010. Specializing exclusively in LinkedIn since 2015, his firm, now a team of 15, provides international clients with top-tier training and consultancy services. With his wealth of expertise, Richard shares invaluable insights into LinkedIn visibility and algorithm hacks on this episode of The Modern Selling Podcast. In this episode, you will be able to: Unlock the secrets of the LinkedIn algorithm for skyrocketing visibility and engagement. Master the art of personalized connection requests to build meaningful relationships and expand your network. Elevate your content creation game to drive sales and connect with your audience on a deeper level. Optimize your LinkedIn profile to stand out in the sales world and attract potential clients effortlessly. Overcome the challenges of launching and managing an employee advocacy program for maximum impact.   The key moments in this episode are: 00:00:00 - Misconnection in Marketing 00:01:07 - LinkedIn Algorithm Insights 00:05:57 - Impact of Content Quality and Consistency 00:09:27 - Factors Affecting Post Visibility 00:14:12 - Scheduling Posts and Engagement 00:15:16 - The Challenges of Employee Advocacy Solutions 00:16:01 - The Impact of Content Sharing 00:17:08 - Employee Advocacy Strategy 00:21:23 - The Power of Personalized Messages 00:23:32 - Leveraging the Algorithm 00:29:54 - Multi-channel Engagement Strategy 00:32:02 - Content Creation Challenges 00:33:29 - Five Content Pillars 00:38:39 - Optimizing LinkedIn Profiles 00:41:53 - Biggest Mistakes on LinkedIn 00:45:06 - Pitfalls of Modern Selling Strategies 00:47:38 - Personalized Connection Requests 00:51:36 - Bad Advice on Connection Requests 00:55:26 - Connecting with Richard 00:56:21 - Favorite Movie and Closing Timestamped summary of this episode: 00:00:00 - Misconnection in Marketing The misconnection between marketing and salespeople is highlighted, with an emphasis on the difference in goals and expectations. The importance of focusing on accepted connection requests and shutting down irrelevant email outreach is also discussed. 00:01:07 - LinkedIn Algorithm Insights Richard shares key factors that influence the LinkedIn algorithm, including dwell time, clicks, and social media engagement. Consistency in posting, engagement, and timing are highlighted as crucial elements for content performance. 00:05:57 - Impact of Content Quality and Consistency The impact of content relevance and consistency on reach and engagement is emphasized. Richard discusses the importance of training the human audience to engage with content regularly and consistently. 00:09:27 - Factors Affecting Post Visibility Mario explores the impact of consistency in posting frequency and engagement on post visibility. Richard emphasizes the role of human audience engagement in triggering the LinkedIn algorithm to boost content reach. 00:14:12 - Scheduling Posts and Engagement The impact of scheduling posts on reach is discussed, with a focus on the importance of actively engaging on the platform before and after post publication. The combination of post scheduling and active engagement is highlighted as crucial for maximizing reach. 00:15:16 - The Challenges of Employee Advocacy Solutions Richard and Mario discuss the challenges companies face when using employee advocacy solutions. They talk about the disconnect between marketing and sales goals and the importance of personalized content for salespeople. 00:16:01 - The Impact of Content Sharing They delve into the impact of content sharing through employee advocacy solutions and the lack of results seen by sales teams. Richard emphasizes the need to focus on personal content strategies tailored to individual salespeople's goals. 00:17:08 - Employee Advocacy Strategy Richard shares his approach to employee advocacy, emphasizing the importance of understanding what individual salespeople want to achieve on LinkedIn. He stresses the need for a personalized approach to content creation and leveraging employee advocacy tools. 00:21:23 - The Power of Personalized Messages Both Richard and Mario highlight the significance of personalized messages in engaging potential clients on LinkedIn. They discuss the importance of soliciting engagement through valuable content and the impact of consistent communication over time. 00:23:32 - Leveraging the Algorithm Richard and Mario talk about the algorithm on LinkedIn and how to leverage it to maintain top-of-mind presence with potential clients. They discuss the rule of three and the importance of timing in converting initial connections into meaningful conversations. 00:29:54 - Multi-channel Engagement Strategy Richard discusses the importance of a multi-channel approach to engaging with buyers, using email, social, and voice/text/video channels to stay top of mind and drive conversion. 00:32:02 - Content Creation Challenges Richard addresses the time-consuming nature of writing social media posts, highlighting the need for a clear content strategy and the use of AI writing tools like FlyPosts AI to streamline the process. 00:33:29 - Five Content Pillars Richard explains the importance of having five content pillars - personal storytelling, thought leadership, event content, industry-related content, and unique value proposition - to guide content creation and provide value to the audience. 00:38:39 - Optimizing LinkedIn Profiles Richard emphasizes the need to optimize LinkedIn profiles for both humans and algorithms, focusing on keywords, first impressions, customer-centric messaging, and a compelling about section to stand out to potential clients. 00:41:53 - Biggest Mistakes on LinkedIn Richard quickly rattles through common mistakes on LinkedIn, including self-centered profiles, lack of customer-centric messaging, and neglecting key profile elements like the about section and featured content. 00:45:06 - Pitfalls of Modern Selling Strategies Richard discusses the pitfalls of modern selling strategies, including the increase in people looking for shortcuts, the focus on going viral instead of converting, and the risk of losing authenticity by being too corporate. 00:47:38 - Personalized Connection Requests Mario and Richard delve into the debate around personalized connection requests. They discuss the acceptance rates of personalized versus non-personalized requests and the importance of authenticity and value in connection requests. 00:51:36 - Bad Advice on Connection Requests Mario and Richard express their frustration with influencers giving bad advice on connection requests. They emphasize the importance of personalization and value-based requests, rather than using automation and pitch-slapping tactics. 00:55:26 - Connecting with Richard Richard shares the best way to connect with him, highlighting the need for personalized and motivated connection requests. He also encourages listeners to follow his content on LinkedIn for valuable insights. 00:56:21 - Favorite Movie and Closing Richard shares his favorite movie, "The Usual Suspects," and Mario encourages listeners to leave a 5-star rating and review for the Modern Selling Podcast on iTunes. Content Creation Mastery Mastery in content creation on LinkedIn involves developing a personalized content strategy with pillars like personal storytelling, thought leadership, and industry-related content. Sales professionals can humanize their brand, build trust, and engage potential clients by creating valuable and relevant content. Optimizing profiles with relevant keywords and providing value through content can enhance visibility and credibility on the platform. LinkedIn Algorithm Secrets LinkedIn algorithm secrets play a crucial role in boosting visibility on the platform for sales and marketing professionals. Understanding elements like dwell time, engagement metrics, and publishing consistency is key to maximizing reach. Leveraging these secrets can help optimize content strategy and increase engagement with the target audience. Personalized Connection Requests Sending personalized connection requests on LinkedIn is essential for building genuine relationships with potential clients. Hyper-personalization and authentic messaging are more effective in establishing trust and credibility than automated or generic outreach. Doing the homework and crafting personalized messages tailored to the prospect's interests can lead to higher acceptance rates and meaningful connections. The resources mentioned in this episode are: Connect with Richard van der Blom on LinkedIn to gain valuable insights and content related to sales and marketing. Follow Richard van der Blom on LinkedIn to access his six weekly posts filled with valuable insights and industry knowledge. Download FlyPosts AI, a feature set of FlyMSG, to speed up the process of writing social media posts and increase productivity. Visit LeadFeeder.com for a free demo and revolutionize your approach to leads and deals with detailed insights into visitor behavior. Follow Mario Martinez Jr. on LinkedIn for more valuable content and insights on modern selling and marketing strategies.

  If you're feeling overwhelmed by the daily tasks and struggling to stay organized, then you are not alone! Are you spending hours searching for important files and documents, only to end up frustrated and stressed? It's time to enhance your productivity and business efficiency. Let's find effective strategies to overcome these challenges and take your business to the next level! Uncover the unexpected twist in this business owner's journey that will leave you inspired and rethinking your approach to challenges. Get ready to witness a transformation that defies all odds and sets the bar high for business resilience. Find out how this entrepreneur's unique experiences have shaped his approach to problem-solving and business success. Stay tuned to discover the powerful lesson that changed everything and propelled him to new heights. Don't miss out on this game-changing insight that will reshape your perspective on business and personal growth. In this part 2 of 2 episodes of The Modern Selling Podcast, Mario Martinez Jr. discusses with Trebot Johns topics such as overcoming business challenges and seizing opportunities. Drawing from his experience as the founder of Vengreso and FlyMSG, Mario infuses the conversations with a personal touch, making the content highly relatable and practical for small business owners. From the significance of reframing setbacks to the implementation of AI-driven solutions for increased productivity, the episode offers a diverse range of insights. Through a blend of personal narratives, pragmatic approaches, and forward-thinking perspectives, the episode equips small business owners with enhanced problem-solving abilities and resilience. Whether it's gaining insights into organizational methods, capitalizing on opportunities, or embracing innovative technologies, this episode presents a wealth of valuable takeaways for navigating the complexities of modern business. Whatever you do, you better do that 110% or don't expect to win. That's just how I view things. - Mario Martinez Jr. In this episode, you will be able to: Master Strategies for Overcoming Business Challenges: Learn how to navigate and conquer common hurdles in business to achieve long-term success. Harness the Benefits of AI in Lead Generation: Discover how AI can revolutionize your lead generation efforts, leading to increased efficiency and higher quality leads. Streamline Sales Prospecting Automation: Uncover tips for automating your sales prospecting process to save time and increase productivity. Embrace the Importance of Organization in Business Success: Explore the vital role of organization in achieving sustainable growth and efficiency in your business. Navigate the Transition from Service to SaaS Model: Gain insights on successfully transitioning your business from a service-based model to a SaaS model for enhanced scalability and profitability. The key moments in this episode are: 00:00:00 - Opportunity over Why Me 00:00:31 - Leadfeeder: The Secret Weapon 00:01:08 - Revolutionizing Lead Generation 00:01:44 - Part Two of Trebor Johns Interview 00:02:24 - Organizational Strategies 00:15:03 - The Shift to SaaS 00:16:32 - Overcoming Adversity 00:18:22 - Seizing Opportunities 00:24:12 - Embracing Challenges 00:27:56 - Personal Growth and Parenting 00:28:40 - The Impact of Childhood Experiences on Entrepreneurial Mindset 00:30:26 - Instilling Work Ethic in the Next Generation 00:33:05 - Teaching Responsibility and Value 00:36:01 - Homeschooling and Career Exposure 00:39:47 - Collaborative Podcast Opportunity 00:41:20 - Challenges of SMMAs 00:42:25 - Benefits of AI Solutions 00:43:17 - Importance of AI in Business 00:45:36 - Building Scalable Solutions 00:46:43 - Conclusion and Call to Action Timestamped summary of this episode: 00:00:00 - Opportunity over Why Me Grant Cardone's message about putting in effort and seizing opportunities over asking "why me" is emphasized. The focus shifts to taking action and making the most of opportunities. 00:00:31 - Leadfeeder: The Secret Weapon A brief introduction to Leadfeeder, a tool for identifying website visitors, tracking behavior, and integrating with CRMs for efficient lead engagement. The focus is on providing detailed insights and prioritizing sales efforts. 00:01:08 - Revolutionizing Lead Generation A call to revolutionize lead generation with Leadfeeder for targeted and successful lead engagement. The emphasis is on leveraging customizable notifications and lead scoring to change the game for sales. 00:01:44 - Part Two of Trevor Johns Interview Mario Martinez Jr. introduces part two of the podcast interview with Trebor Johns. He highlights the importance of listening to part one, which covers various topics related to business ownership, sales challenges, and prospecting. 00:02:24 - Organizational Strategies Mario Martinez Jr. shares insights into his organized approach to file structures, email management, and workflow organization. The focus is on creating a highly structured system to facilitate efficient storage and retrieval of information. 00:15:03 - The Shift to SaaS Mario discusses the changing landscape of software development, the speed of development, and the importance of having a sellable SaaS product before investing. 00:16:32 - Overcoming Adversity Mario shares his personal story of being the first in his family to go to college and the challenges he faced in the college application process. 00:18:22 - Seizing Opportunities Mario reflects on the moment he got accepted into UC Berkeley and the valuable lesson he learned about making the most of opportunities. 00:24:12 - Embracing Challenges Mario discusses the importance of focusing on what to do with an opportunity rather than questioning why it was given, emphasizing the need to give 110% in all aspects of life. 00:27:56 - Personal Growth and Parenting Mario shares his experience as a single father and his efforts to guide his son's focus on education, business, and extracurricular activities for the future. 00:28:40 - The Impact of Childhood Experiences on Entrepreneurial Mindset Mario Martinez Jr. shares how his upbringing and family struggles shaped his strong work ethic and entrepreneurial mindset. He emphasizes the importance of experiencing hardship to build character and determination in young entrepreneurs. 00:30:26 - Instilling Work Ethic in the Next Generation Martinez discusses the challenge of instilling a strong work ethic in his privileged sons and shares his decision to let go of their gardener, opting to do yard work as a family. He believes in not paying for household tasks but incentivizing learning and creativity. 00:33:05 - Teaching Responsibility and Value Martinez discusses the importance of not paying children for basic family responsibilities but offering incentives for learning and creativity. He emphasizes the value of teaching children about hard work, responsibility, and the real-life skills needed for success. 00:36:01 - Homeschooling and Career Exposure Martinez shares his approach to homeschooling his son and exposing him to diverse career opportunities. He discusses the decision to allow his son to explore business and marketing courses as an alternative to a challenging cybersecurity course, emphasizing the importance of early exposure to different career paths. 00:39:47 - Collaborative Podcast Opportunity Martinez proposes republishing the conversation on his podcast, highlighting the value he sees in the discussion. He also offers to share the episode on his platforms and encourages ongoing collaboration. 00:41:20 - Challenges of SMMAs The speaker discusses the challenges of social media marketing agencies (SMMAs), such as inability to guarantee results and high client turnover within 90 days. 00:42:25 - Benefits of AI Solutions The conversation shifts to the benefits of AI solutions, including the potential to reduce employee count and improve efficiency in lead generation and outreach. 00:43:17 - Importance of AI in Business The speaker emphasizes the importance of AI in optimizing business processes and staying ahead of competitors who are already leveraging these technologies for maximum ROI. 00:45:36 - Building Scalable Solutions The focus is on building scalable solutions using engineering blueprints and pods, with an emphasis on automating and optimizing different aspects of the business. 00:46:43 - Conclusion and Call to Action The podcast episode concludes with a call to action for listeners to connect on LinkedIn and engage with the host, Mario Martinez Jr., while also promoting the host's SaaS product and encouraging listeners to leave a review on iTunes. Mastering Strategies for Overcoming Business Challenges Effective problem-solving skills are crucial for small business owners to navigate challenges successfully. By mastering strategies for overcoming obstacles, entrepreneurs can enhance their resilience and adaptability in the ever-changing business landscape. With the right approach, businesses can turn setbacks into opportunities for growth and innovation. Harnessing the Benefits of AI Incorporating AI technologies can revolutionize business operations, offering efficiency and accuracy in various processes. Small business owners can harness the benefits of AI to streamline tasks, improve decision-making, and enhance customer experiences. By embracing AI, companies can stay competitive and expand their capabilities in the digital age. Streamlining Sales Prospecting Automation Automating sales prospecting can significantly boost efficiency and productivity for small businesses. By streamlining processes through automation, owners can save time, reduce errors, and focus on high-value tasks. Leveraging technology for sales prospecting can result in improved lead generation, better customer relationships, and ultimately, increased sales revenue. The resources mentioned in this episode are: Connect with Mario on LinkedIn for more engaging content related to the Modern Selling podcast, for more insights, and discussions related to sales and marketing. Download FlyMSG for free to save 20 hours or more in a month and increase your productivity. Give the Modern Selling podcast a five-star rating and review on iTunes to show your support. Reach out to Viking AI Solutions for automation solutions and AI-driven services to optimize your business processes.  

  Tired of constantly struggling to generate leads and make your content stand out? Have you been told to automate everything, but still find yourself drowning in ineffective marketing strategies? The frustration of not getting the results you need is real, but there's a better way to achieve success. Let's break the cycle and discover the strategies that will truly elevate your lead generation and content marketing game. Get ready to turn things around and achieve the success you've been striving for. Want to enhance your lead generation and content marketing success? we've got the solution to help you save 20 hours or more in a month and increase your productivity. In this episode, we'll be sharing the strategies and tools you need to achieve that result. Get ready to take your digital selling game to the next level! In this episode of The Modern Selling Podcast, host Mario Martinez Jr. dives into everything from the challenges of digital selling to the future of AI in sales and marketing. Mario's genuine curiosity and experience in the field make for engaging and insightful discussions that shed light on valuable strategies for effective digital selling. From the transition from a service-based company to a SaaS model to leveraging AI for streamlined sales processes and the importance of content marketing and analytics, each episode offers practical takeaways for sales professionals and business owners looking to enhance their digital selling strategies. Mario's knack for asking the right questions and his passion for sales and marketing make this podcast a must-listen for anyone looking to level up their digital selling game. So, if you're keen on improving your lead generation and content marketing success, buckle up and tune in to The Modern Selling Podcast for some game-changing insights! You've got to solve a very specific business problem. And that very specific business problem has to be big enough that it causes enough pain that either an individual for product led growth or company for sales led growth are interested in buying and procuring for solving that business problem. - Mario Martinez Jr. In this episode, you will be able to: Transform your business model with a seamless shift to a SaaS company. Master the art of sales training to supercharge your entrepreneurial success. Harness the power of AI for effortless business automation. Elevate your sales game with cutting-edge digital selling strategies. Drive sustainable growth by mastering long-term SEO tactics for organic traffic.   The key moments in this episode are: 00:00:01 - Introduction and Background 00:02:10 - Evolution of the Company 00:04:27 - Transition to SaaS 00:05:53 - Advice for Business Owners 00:11:27 - Future of SaaS and AI 00:14:35 - Challenges of Manual Commenting on Profiles 00:17:07 - Internal vs. External Hiring for AI Teams 00:22:31 - Importance of Sales Training 00:23:31 - LeadFeeder as a Lead Generation Tool 00:29:23 - Evolution of Prospect Engagement 00:30:11 - The Challenge of Prospecting 00:31:13 - Importance of Content Creation 00:33:01 - The Future of Sales Training 00:34:48 - Pitfalls of Automation 00:37:29 - Long-Term Lead Generation Strategy 00:44:58 - Importance of Playing the Long Tail Game in SEO 00:46:25 - Utilizing Tools for SEO Success 00:47:59 - Building Domain Authority and Monetizing Website Traffic 00:49:40 - Leveraging AI for Customer Sentiment Analysis 00:50:11 - Challenges and Importance of Analytics in Marketing Timestamped summary of this episode: 00:00:01 - Introduction and Background Mario introduces the guest, Trevor, and they discuss his background in sales and marketing, as well as the history of his company's development. 00:02:10 - Evolution of the Company Trevor talks about merging seven companies to form the largest digital sales prospecting training company and developing FlyMSG, a text expansion software to aid sales prospecting. 00:04:27 - Transition to SaaS Trevor explains how he pivoted his company from a service-based model to a SaaS-based model, raising funding and adopting a sales-led growth model. 00:05:53 - Advice for Business Owners Mario and Trevor discuss the transition from a service-based agency to a SaaS product, emphasizing the need to solve a specific business problem and make a strategic choice between service and software. 00:11:27 - Future of SaaS and AI Trevor shares his thoughts on the future of SaaS with AI advancements in coding, emphasizing the importance of a technical co-founder and understanding the workflow of users to implement productivity gains using AI. 00:14:35 - Challenges of Manual Commenting on Profiles Sellers spend 6-12 minutes per profile writing comments. AI reduces this to less than 45 seconds, maintaining context relevance and individual control over the final output. 00:17:07 - Internal vs. External Hiring for AI Teams Business owners should identify the problem they are trying to solve before considering AI. Hiring internally vs. externally depends on expertise. It's easier to hire talent globally post-COVID, reducing costs. 00:22:31 - Importance of Sales Training Early investment in Miller Hyman sales training program helped Mario accelerate sales performance. Collaboration with the company led to Vengreso training 300 of their sellers. Sales training is essential for competitive edge and industry respect. 00:23:31 - LeadFeeder as a Lead Generation Tool LeadFeeder provides detailed insights into visitor behavior, helping prioritize sales efforts and close deals faster. Customizable notifications and lead scoring are changing the game in lead generation and engagement. 00:29:23 - Evolution of Prospect Engagement Prospect engagement has drastically changed over the years, making it harder to connect and have conversations with target buyers. Cold calling and email blasts are less effective, and technological features like automatic voicemail screening have impacted outreach effectiveness. 00:30:11 - The Challenge of Prospecting Sales prospecting has become more difficult, with a 3% hit ratio for emails. To engage with target buyers, it's crucial to figure out their preferred communication channel, be it text, email, phone, video, social media, events, or gift marketing. 00:31:13 - Importance of Content Creation Content creation, including blogs, white papers, ebooks, webinars, and YouTube videos, is essential for optimal performance and business growth. By leveraging a variety of content assets, the company has seen significant growth. 00:33:01 - The Future of Sales Training The latest trend in sales training is guided assistance through AI, which provides real-time objection handling and response suggestions during conversations. However, maintaining up-to-date training, content, and AI systems is crucial for success. 00:34:48 - Pitfalls of Automation Over-automation can lead to decreased response rates and a "spray and pray" approach, diminishing the effectiveness of outreach efforts. While AI is transforming sales, personalization and genuine research still hold significant value in client interactions. 00:37:29 - Long-Term Lead Generation Strategy While short-term lead generation strategies like referrals and social media outreach are important, playing the long tail is crucial. Utilizing competitor research, AI writing tools, and SEO optimization can significantly impact website traffic and lead generation. 00:44:58 - Importance of Playing the Long Tail Game in SEO Mario emphasizes the need to play the long tail game in SEO and cautions against using AI writers without human input. He stresses the importance of creating content in a pillar cluster model and mentions the use of URL Monitor to speed up content indexing. 00:46:25 - Utilizing Tools for SEO Success Mario discusses his use of URL Monitor to expedite content indexing and ensure it complies with Google's guidelines. He highlights the value of small tools and techniques in enhancing SEO efforts and emphasizes the need for a long-term SEO strategy. 00:47:59 - Building Domain Authority and Monetizing Website Traffic Mario explains the significance of building domain authority through high website traffic, making it a valuable asset for potential sale or monetization. He mentions selling backlinks and the importance of distinguishing short-term and long-term marketing strategies for lead development. 00:49:40 - Leveraging AI for Customer Sentiment Analysis Mario discusses the role of AI in analyzing customer sentiment and the importance of optimizing strategies with data. He emphasizes the need for businesses to leverage customer sentiment analytics and optimize their approaches based on feedback and data insights. 00:50:11 - Challenges and Importance of Analytics in Marketing Mario shares his challenges with data inconsistencies across multiple analytics platforms and the importance of analyzing key performance indicators (KPIs) for small businesses. He stresses the need to focus on organic traffic, lead conversion, and revenue growth for effective marketing strategies.   The resources mentioned in this episode are: Check out the Miller Hyman sales training program for comprehensive sales training and education. Type in sales referral to find a great article from Vengreso on how to get referrals from within your network. Visit the Vengreso YouTube channel for videos on sales referral strategies and other valuable sales training content. Explore Surfer SEO for optimizing your website content and improving your search engine ranking. Consider using URL Monitor to expedite the indexing of your website pages on Google for faster visibility and traffic growth.

  Are you ready for the unexpected twist in the world of sales coaching? Get ready to be surprised by an unconventional approach to overcoming objections. Stay tuned for the big reveal that will change the way you think about coaching sales teams. Find out the surprising insight that will revolutionize your sales leadership. If you're feeling frustrated with your sales team's performance and struggling to hit quotas, then you are not alone! Sales leaders often face the challenge of coaching their teams to overcome objections, but traditional methods may not be yielding the desired results. It's time to shake things up and find a new approach to drive success. Don't miss out on this game-changing revelation! Mastering Objection Handling Effective objection handling is crucial in sales, requiring sales teams to navigate challenges and turn objections into opportunities. By mastering objection handling, sales reps can build trust with prospects and guide them towards making informed decisions. Coaching sales teams to overcome objections is a key aspect of driving successful sales outcomes. This is Jon Freeman's story: Jon Freeman's entrance into the world of sales was anything but planned. Despite initially pursuing a career in data processing, he found himself immersed in technology and sales. It was through this unexpected journey that Jon discovered his passion for helping people navigate the complexities of decision-making. His personal evolution from a hesitant salesperson to someone who now thrives in the sales environment provides a unique foundation for coaching others to overcome objections. Jon's story is one of unexpected turns and valuable insights, offering a relatable narrative for sales leaders looking to guide and empower their teams to excel in handling objections and driving sales performance. In this episode of The Modern Selling Podcast, Mario Martinez Jr. sits down with Jon Freeman, the Vice President of Global Sales at Innerspace.io, to dive into the intricacies of coaching sales teams to overcome objections. Jon's journey from data processing to sales provides a unique perspective on understanding objections and guiding sales teams through their individual paths. He emphasizes the importance of empathizing with prospects, leveraging the Socratic method for effective coaching, and cultivating strong listening skills within sales teams. Throughout the discussion, Jon's practical advice and insights underscore the value of personalized coaching approaches and empathetic listening skills. His emphasis on the human element of sales and ethical business practices makes this episode a valuable resource for sales leaders and professionals aiming to enhance their sales strategies and team performance. With relatable anecdotes and expertise, Jon's conversation with Mario Martinez Jr. offers a fresh perspective on navigating objections and fostering meaningful sales conversations, making it a must-listen for sales leaders looking to elevate their team's objection handling skills. Your customer is more comfortable not making a decision, even when that decision is better for them. Your job is to help them cross that chasm or jump across that fence. - Jon Freeman This week's special guest is Jon Freeman Jon Freeman, the vice president of global sales at Innerspace.io, brings a refreshing blend of accidental sales experience and strategic leadership to the table. With a background in technology and a career that spans industry giants like Novell and Intel, Jon's journey from reluctant salesperson to sales management offers a unique perspective on coaching sales teams to overcome objections. His approachable demeanor and deep understanding of complex B2B sales make him a valuable resource for sales leaders looking to elevate their teams' objection-handling skills. Jon's ability to blend practical wisdom with a touch of humor creates an engaging and relatable narrative that resonates with sales professionals seeking to navigate the challenges of objection coaching. In this episode, you will be able to: Master objection handling techniques to close more sales and boost team performance. Cultivate lasting customer connections that drive loyalty and repeat business. Navigate the fine line between managing a team and being a successful salesperson. Leverage cutting-edge technology to supercharge your sales approach and stay ahead of the competition. Embrace integrity as the cornerstone of successful and sustainable sales relationships.   The key moments in this episode are: 00:00:00 - Overcoming Objections in Sales Coaching 00:01:38 - Jon's Background and Innerspace.io 00:06:45 - Juicy Personal Story 00:09:56 - Coaching Sales Teams to Overcome Objections 00:13:33 - Practical Strategies for Sales Coaching 00:14:37 - Importance of Sales Guide and FAQ Document 00:15:26 - Dealing with Objections and Rejections 00:17:32 - Identifying Ideal Customers 00:20:23 - Testing and Iterating in Sales 00:25:49 - Selling New and Innovative Solutions 00:28:16 - The turning point in sales and statistics 00:33:24 - Importance of emotion in sales 00:35:09 - Building long-term relationships 00:36:56 - Balancing quotas and relationships 00:40:36 - Focus on the customer 00:41:33 - Challenges in Enterprise Sales 00:42:00 - Measuring Sales Team Performance 00:43:31 - Industry-Specific KPIs 00:44:15 - Tracking KPIs 00:45:04 - Connecting with Jon Timestamped summary of this episode: 00:00:00 - Overcoming Objections in Sales Coaching Jon discusses the challenge of coaching sales teams to overcome objections and emphasizes the importance of understanding individual mental maps and using the Socratic method to help sales reps navigate objections effectively. 00:01:38 - Jon's Background and Innerspace.io Jon shares his accidental journey into sales and introduces Innerspace.io, a company specializing in locationing using existing wifi systems to solve organizational challenges and improve productivity. 00:06:45 - Juicy Personal Story Jon reveals his background as a figure skater and being invited to the first U.S. luge team, highlighting his early competitive spirit and the decision not to pursue the opportunity due to family attachment. 00:09:56 - Coaching Sales Teams to Overcome Objections Jon emphasizes the need for sales leaders to understand and respect individual sales reps' unique mental maps, use the Socratic method, and focus on the prospect's point of view to effectively coach them in overcoming objections. 00:13:33 - Practical Strategies for Sales Coaching Jon provides practical strategies for sales coaching, including creating a list of common questions and answers, leveraging the knowledge of top sales reps, and encouraging active listening and empathy to understand the prospect's perspective. 00:14:37 - Importance of Sales Guide and FAQ Document Jon emphasizes the importance of including a QA document in the sales guide for coaching sales reps. He also highlights the misconception CEOs have about the sales guide. 00:15:26 - Dealing with Objections and Rejections Jon shares a humorous yet frustrating experience of facing objections and rejections, including an instance where a prospect responded with a rude message. Mario empathizes with the challenges of handling such situations. 00:17:32 - Identifying Ideal Customers The discussion shifts to the importance of not wasting time on "dumb" customers and using judgment to recognize unproductive interactions. Jon emphasizes the need to recognize when to give up on certain prospects. 00:20:23 - Testing and Iterating in Sales Jon draws insights from statistics and marketing courses, highlighting the significance of testing, especially when selling a new product or targeting a new audience. He stresses the need for continuous iteration and adaptation in the sales process. 00:25:49 - Selling New and Innovative Solutions Jon shares his experience of selling new, innovative solutions and highlights the unique skill set required for such sales. He advises managers to carefully select sales reps for selling new products and emphasizes the importance of early adoption in such scenarios. 00:28:16 - The turning point in sales and statistics Mario shares his experience of struggling in statistics and how it led him to realize his path in sales. He also talks about the importance of perseverance and seeking help when facing challenges. 00:33:24 - Importance of emotion in sales Jon emphasizes the significance of conveying genuine care and emotion in sales interactions. He discusses the impact of sincerity and emotional connection on customer relationships and decision-making. 00:35:09 - Building long-term relationships Mario reflects on the importance of building long-term relationships with clients, highlighting the lasting impact of genuine appreciation and maintaining contact with individuals, even beyond immediate sales transactions. 00:36:56 - Balancing quotas and relationships Jon discusses the balance between meeting sales quotas and building long-term relationships with clients. He underscores the importance of integrity, efficiency, and assertiveness in sales interactions, while also prioritizing long-term value and connections. 00:40:36 - Focus on the customer The conversation concludes with a focus on prioritizing the customer and recognizing the significance of understanding the sales cycle. Mario emphasizes the need to align sales efforts with addressing customer needs, while Jon highlights the role of prospecting, engagement, and problem-solving in sales leadership. 00:41:33 - Challenges in Enterprise Sales Jon discusses the challenges of selling to large enterprise customers, highlighting the lengthy sales process and the complexity of B2B sales. He questions the effectiveness of current sales metrics in this environment. 00:42:00 - Measuring Sales Team Performance Jon emphasizes the importance of tailoring metrics to the experience level and situation of sales reps. He suggests measuring prospecting for new reps and various funnel stages for different types of sales. 00:43:31 - Industry-Specific KPIs Jon stresses the importance of industry-specific KPIs, such as measuring contacts in a company for big ticket items or tracking funnel stages for single transaction sales. He advocates for competition and coaching based on KPI performance. 00:44:15 - Tracking KPIs Jon advocates for tracking as many KPIs as possible and ensuring transparency with reps. He advises using dashboards and discussing KPIs in weekly calls. Jon also emphasizes the need to promote good behavior and take responsibility for underperforming reps. 00:45:04 - Connecting with Jon Jon shares his contact information and willingness to connect with sales professionals. He encourages personalized connection requests and emphasizes the importance of reaching out with a clear purpose. Winning Customer Loyalty Building strong relationships with clients is essential for long-term success in sales, as loyal customers are more likely to make repeat purchases and recommend your business to others. Overcoming objections through effective coaching helps to establish trust and credibility with customers, ultimately winning their loyalty. Sales leaders must focus on coaching their teams to prioritize customer relationships over short-term gains. Leading vs. Selling Sales coaching should emphasize the importance of leading prospects through the sales process rather than simply focusing on making a sale. By guiding prospects with empathy and understanding, sales teams can create meaningful interactions that lead to conversions. Coaching sales reps to adopt a leadership mindset helps them build rapport, address objections, and ultimately close more deals. The resources mentioned in this episode are: Connect with Jon Freeman on LinkedIn and mention that you heard him on the Modern Selling podcast with Mario Martinez Jr. to establish a personalized connection request. Check out Jon Freeman's Twitter profile and follow him for valuable insights and updates on sales and sales management. If you're interested in reaching out to Jon Freeman, make sure to personalize your connection request on LinkedIn and mention whether you liked or hated the movie Megalopolis. Download FlyMSG at flymsg.io for free to save 20 hours or more in a month and increase your productivity with a free text expander and personal writing assistant. Watch the movie The Graduate for a classic coming-of-age story and immerse yourself in the timeless tale that Jon Freeman enjoys.