Content Marketing for Real Estate | Lead Generation and Marketing Tips for Real Estate Agents

Hosted by Braiden McKee | Marketing Tips for Real Estate Agents and Lead Generation

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149

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Oct 2025

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The Go-To Podcast for Real Estate Agents and Teams Who Want to Master Online Marketing and Lead Generation TOP REAL ESTATE MARKETING PODCAST Ready to take your real estate business to the next level with effective online marketing? Tired of struggling with SEO, lead generation, and marketing strategies that don’t work? Want to grow your business while working smarter, not harder? You’re in the right place! I’ll show you how to attract more leads, boost your online presence, and generate consistent sales—all without the overwhelm and burnout.

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October 1, 2025Episode 14649 min

146: Scaling & Marketing for Real Estate Agents | Avoiding Burnout in the Messy Middle with Lauren Duke, CoreOps Collective

In this episode of Content Marketing for Real Estate, we talk with Lauren Duke of Core Ops Collective about how real estate agents can escape the messy middle, build systems, and scale sustainably. From avoiding agent burnout to creating consistent marketing and elevating the client experience, learn how to design a business that supports your life, not the other way around.CoreOps CollectiveCoreOps Collective on InstagramThe Go-To Podcast for Real Estate Agents and Teams Who Want to Master Online Marketing and Lead GenerationTOP REAL ESTATE MARKETING PODCASTReady to take your real estate business to the next level with effective online marketing?Tired of struggling with SEO, lead generation, and marketing strategies that don’t work?Want to grow your business while working smarter, not harder? You’re in the right place!I’ll show you how to attract more leads, boost your online presence, and generate consistent sales, all without the overwhelm and burnout.#RealEstateMarketing #LeadGeneration #NewRealEstateAgent #Realtor

August 27, 202524 min

145: Real Estate Lead Magnets That Convert: Email List Growth Strategies for Agents

Struggling to grow your real estate email list? In this episode, we dive into lead magnets for real estate agents: what makes them effective, how to use them in email marketing, and the best lead magnet ideas for buyers and sellers. Learn how to create resources like market reports, home-buying guides, and home searches that actually convert. Plus, discover smart ways to promote your real estate lead magnets through social media, your website, and more to boost your real estate lead generation.

July 29, 2025Episode 14422 min

144: How to Launch Your Real Estate Email List in One Weekend (Even If You’re Starting from Scratch) | Email Marketing for Realtors Series

Are you a real estate agent who's been meaning to start an email list, but just haven’t taken action yet?In this episode, I walk you through a step-by-step strategy to launch your real estate email list in just one weekend, even if you're starting from zero. We’re keeping it simple, streamlined, and effective so you can grow your list and start connecting directly with leads in their inbox.You’ll learn how to:Create an irresistible real estate lead magnet (without a 50-page ebook!)Set up a lead capture form using tools like FlodeskAutomate your first welcome email sequence to nurture new subscribersPromote your new list on social media, your website, and beyondThis is a repeatable system you can use again and again for different lead magnets—whether it’s a relocation guide, market report, or even a local event calendar.If you’ve been stuck waiting for the "perfect time" to start your email list, this is your sign. Let’s get it launched this weekend.🎧 Hit play now and take action!🔗 Resources Mentioned:Flodesk (Affiliate Link + Discount Code)My course: The EBY Method for evergreen content & email marketingThe Go-To Podcast for Real Estate Agents and Teams Who Want to Master Online Marketing and Lead GenerationTOP REAL ESTATE MARKETING PODCASTReady to take your real estate business to the next level with effective online marketing?Tired of struggling with SEO, lead generation, and marketing strategies that don’t work?Want to grow your business while working smarter, not harder? You’re in the right place!I’ll show you how to attract more leads, boost your online presence, and generate consistent sales, all without the overwhelm and burnout.#RealEstateMarketing #LeadGeneration #NewRealEstateAgent #Realtor #EmailMarketing

July 16, 2025Episode 14316 min

143: The Difference Between Email Marketing vs. CRM: What You Need to Know | Email Marketing for Realtors Series

Part 1: Email Marketing vs. CRM for RealtorsConfused about the difference between email marketing and your real estate CRM? In Part 1 of our Email Marketing for Realtors Series, we’re breaking down exactly what sets these essential tools apart, and why you need both to grow your real estate business.👉 In this episode, you’ll learn:The key differences between email marketing platforms and CRM systems for real estate agentsHow to use email campaigns, newsletters, and automated follow-ups to stay top-of-mind with prospectsThe role of a CRM in managing client relationships, tracking leads, and organizing contactsActionable strategies to integrate your CRM and email marketing software for better client engagement and more closingsWhether you’re a new agent or an experienced realtor, you’ll discover how to:✅Segment your email list with CRM data for targeted campaigns✅ Personalize your marketing to build trust and loyalty✅ Streamline your workflow and nurture leads effectivelyDon’t miss this foundational episode that will set you up for success in real estate marketing and email automation.Listen now to learn how combining email marketing and your CRM can transform your real estate business.The Go-To Podcast for Real Estate Agents and Teams Who Want to Master Online Marketing and Lead GenerationTOP REAL ESTATE MARKETING PODCASTReady to take your real estate business to the next level with effective online marketing?Tired of struggling with SEO, lead generation, and marketing strategies that don’t work?Want to grow your business while working smarter, not harder? You’re in the right place!I’ll show you how to attract more leads, boost your online presence, and generate consistent sales, all without the overwhelm and burnout.#RealEstateMarketing #LeadGeneration #NewRealEstateAgent #Realtor #SocialMediaMarketing

June 26, 2025Episode 1429 min

142: You Don't Need to be an Expert: How to Attract Clients as a New Realtor

If you’ve been holding off on creating real estate content because you think you need more experience, this episode is for you. Learn why creating content as you learn builds more trust than being perfect, how content actually helps you gain experience, and why your story is more powerful than real estate jargon. Whether you’re new, part-time, or just feeling unsure, this is your permission to start marketing yourself now...with confidence AND clarity.Join the EBY Method⁠⁠, the evergreen content marketing course for agents. This is the exact system I have built out to generate leads and visibility months and years after hitting publish, while having flexibility and sustainability. Questions? DM me on ⁠⁠Instagram⁠⁠ or⁠⁠ Facebook⁠⁠The Go-To Podcast for Real Estate Agents and Teams Who Want to Master Online Marketing and Lead GenerationTOP REAL ESTATE MARKETING PODCASTReady to take your real estate business to the next level with effective online marketing?Tired of struggling with SEO, lead generation, and marketing strategies that don’t work?Want to grow your business while working smarter, not harder? You’re in the right place!I’ll show you how to attract more leads, boost your online presence, and generate consistent sales—all without the overwhelm and burnout.#RealEstateMarketing #LeadGeneration #NewRealEstateAgent #Realtor #SocialMediaMarketing

June 20, 2025Episode 1419 min

141: Real Estate Marketing for Busy Moms: Evergreen Strategies That Save Time

Trying to grow your real estate business while juggling homeschooling, appointments, or a full schedule? This episode is your permission slip to stop doing more—and start building smarter. Learn how evergreen content and automation can market your business while you're living life. If you're a mom, caregiver, or multi-tasking pro, this one’s for you. Featuring a sneak peek into the EBY Method: the system that helps you show up without burning out.Join the first ⁠LIVE round of the EBY Method⁠, the evergreen content marketing course for agents. This is the exact system I have built out to generate leads and visibility months and years after hitting publish, while having flexibility and sustainability. Questions? DM me on ⁠Instagram⁠ or⁠ Facebook⁠The Go-To Podcast for Real Estate Agents and Teams Who Want to Master Online Marketing and Lead GenerationTOP REAL ESTATE MARKETING PODCASTReady to take your real estate business to the next level with effective online marketing?Tired of struggling with SEO, lead generation, and marketing strategies that don’t work?Want to grow your business while working smarter, not harder? You’re in the right place!I’ll show you how to attract more leads, boost your online presence, and generate consistent sales—all without the overwhelm and burnout.#RealEstateMarketing #LeadGeneration #NewRealEstateAgent #Realtor #SocialMediaMarketing

June 19, 2025Episode 1409 min

140: Realtor Marketing on Autopilot: Evergreen Strategies for Real Estate Agents

Tired of doing all the marketing yourself? This episode reveals how evergreen content and a smart nurture sequence can handle your follow-up, build trust, and convert leads...while you’re at a showing or on school pickup. It’s not about replacing you; it’s about supporting you. If you're ready for a system that works even when you're offline, tune in and learn how to make your real estate business run sustainably with less hustle.Join the first LIVE round of the EBY Method, the evergreen content marketing course for agents. This is the exact system I have built out to generate leads and visibility months and years after hitting publish, while having flexibility and sustainability. Questions? DM me on Instagram or FacebookThe Go-To Podcast for Real Estate Agents and Teams Who Want to Master Online Marketing and Lead GenerationTOP REAL ESTATE MARKETING PODCASTReady to take your real estate business to the next level with effective online marketing?Tired of struggling with SEO, lead generation, and marketing strategies that don’t work?Want to grow your business while working smarter, not harder? You’re in the right place!I’ll show you how to attract more leads, boost your online presence, and generate consistent sales—all without the overwhelm and burnout.#RealEstateMarketing #LeadGeneration #NewRealEstateAgent #Realtor #SocialMediaMarketing

June 16, 2025Episode 13918 min

139: Stand Out as a New Real Estate Agent Using the Power of Your Story

In this episode, we dive into how new real estate agents can use storytelling to build trust, attract dream clients, and create a personal brand that stands out. Whether you're just starting out or trying to connect with niche buyers—like families relocating or out-of-state clients—this episode breaks down real estate marketing strategies that work without relying on years of experience. Learn how to position your past (even if it’s in another career!) as your superpower, and discover content ideas that resonate with your ideal audience. Perfect for agents looking to grow online, build authority, and make their marketing more human.If you'd like to join my live round of the EBY Method, the evergreen content marketing course for agents, ⁠you can join here⁠. This is the exact system I have built out to generate leads and visibility months and years after hitting publish, while having flexibility and sustainability. The Go-To Podcast for Real Estate Agents and Teams Who Want to Master Online Marketing and Lead GenerationTOP REAL ESTATE MARKETING PODCASTReady to take your real estate business to the next level with effective online marketing?Tired of struggling with SEO, lead generation, and marketing strategies that don’t work?Want to grow your business while working smarter, not harder? You’re in the right place!I’ll show you how to attract more leads, boost your online presence, and generate consistent sales—all without the overwhelm and burnout.#RealEstateMarketing #LeadGeneration #NewRealEstateAgent #Realtor #SocialMediaMarketing

June 12, 2025Episode 13814 min

138: Why Your Content Isn't Converting

In this episode, we're discussing why your real estate content may be getting attention but not converting to leads. This is a common content problem that many real estate agents face. And instead of looking at more content ideas, how to go viral, or get more views on your content, let's look at what's actually creating the lack of conversion. We'll discuss: Niching down in content vs. speaking to broad audiencesThe importance of having lead magnets as a real estate agentsEducational real estate content but lacks strategyThe system that can help you create content that converts AND connectIf you'd like to join my live round of the EBY Method, the evergreen content marketing course for agents, you can join here. This is the exact system I have built out to generate leads and visibility months and years after hitting publish, while having flexibility and sustainability. The Go-To Podcast for Real Estate Agents and Teams Who Want to Master Online Marketing and Lead GenerationTOP REAL ESTATE MARKETING PODCASTReady to take your real estate business to the next level with effective online marketing?Tired of struggling with SEO, lead generation, and marketing strategies that don’t work?Want to grow your business while working smarter, not harder? You’re in the right place!I’ll show you how to attract more leads, boost your online presence, and generate consistent sales—all without the overwhelm and burnout.#RealEstateMarketing #LeadGeneration #NewRealEstateAgent #Realtor #SocialMediaMarketing

May 29, 2025Episode 13714 min

137: Why Consistency Alone Won’t Get You Real Estate Leads: A Smarter Content Strategy for 2025

If you’re showing up every day on social media and still not attracting real estate clients, this episode is for you. Host Braiden McKee breaks down why consistency alone isn't a real strategy—and what content systems actually help you generate leads, build relationships, and grow your real estate business long term.You'll learn:The difference between visibility and findabilityWhy real estate requires a searchable, evergreen content strategyHow to create content that works even when you're offlineWhy a social media-first approach leads to burnoutHow to shift to a scalable, lead-generating content systemIf you're ready to stop chasing trends and start building a real estate marketing strategy that brings you clients, this episode is your roadmap.🔗 Get on the waitlist for the new content strategy course and start building a content strategy that actually works.