
The Modern India Podcast #85 - Norway's Rise on the World Stage: Football, Talent Development & Soft Power
What can India learn from Norway's football success – and how can football bring nations closer together? In this episode of the Det Moderne India podcast, Rina Sunder speaks with Siri Nordby, Director of National Teams and Elite Football at the Norwegian Football Federation (NFF). From Norway's FIFA World Cup 2026 journey to football as a powerful tool for national branding and soft power, we explore what makes Norwegian football special. We also look ahead to Road to FIFA 2034, discussing talent development, shared values and opportunities for football cooperation between Norway and India. Learn more: www.roadtofifa2034.com















