All entrepreneurs want to know the secret to success. James Wedmore, a seven-figure online entrepreneur, believes success is created by mindset over strategy, magic over metrics, and attitude over action. In this podcast, James untangles the common misconception that hustle and hard work are all it takes to be successful.
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June 15, 20261 hr 49 min
[LIMITED EDITION] The Beta Breakthrough Panel Audio Replay
You're listening to the Mind Your Business podcast special edition replay episode, which will only be available for a limited time until June 25th. This is a replay of a Breakthrough Beta Panel hosted inside of James's free live training series, The Business Breakthrough Experience. In this recording, you'll hear from four Business by Design students who use James's exact process attended the training that he is hosting for free live this week and deployed his process to launch their beta and then go on to build repeatable, scalable businesses. Some of them started from zero, some of them already had an audience and wanted to pivot. But if you're someone who's wondering, can I do this, even if I'm starting from scratch, this episode is for you! In this replay, you'll hear the panelists answer questions from our live audience and Jenni will relay the questions to the panelists. It's everything you would want to know about whether or not you should use ads when you first start out, how to transfer your skill from one-to-one to one-to-many, what it actually takes to build a beta and launch it, how they price their beta and how they converted beta members into a backend membership. All of these things are waiting for you inside the episode… And we have more panels coming up live next week! So if you've ever wanted to see what real success looks like, join Jenni and James for the live panel series available for you when you register for the Business Breakthrough Experience. You can register for James's free training and all of the Breakthrough Panels by heading over to www.businessbydesign.net/bbe!
June 15, 20261 hr 5 min
[LIMITED EDITION] The Business Breakthrough Experience: Training One Q+A Replay
Today's episode is a limited edition audio replay that will only be available until June 25th! This is the replay of the Q&A session hosted by James in Training One, where VIP members from the Business Breakthrough Experience have the opportunity to ask James their personal question about their own digital business. James will answer each question thoughtfully, and our hope is in sharing this replay, you'll see yourself in some of the questions and have a transformation waiting for you as he answers them. If you'd like to be a part of this training, or if you'd like an opportunity to ask James your personal question about your digital business, you can still register for VIP in the Business Breakthrough Experience. But remember, this is only available for a limited time. Head on over to www.businessbydesign.net/bbe to get registered today (upgrade to VIP if you'd like to ask your question live to James)!
June 15, 20261 hr 6 min
[LIMITED EDITION] The Business Breakthrough Experience: Training One - 60-Minute Highlights Recap
Today's episode is a limited edition audio that will only be available until June 25th! This is the replay of the Business Breakthrough Experience Highlight Reel Edition, a one-hour condensed audio version of the transformational once-a-year training that thousands of entrepreneurs have used to build and scale their digital business. James offers this training only once a year, and each individual training runs the length of about three hours. But because we know you're busy, entrepreneurs on the go, we've created a one-hour Highlight Edition that allows you to have James in your ear and catch up on training one as quickly as possible. If you'd like to join the Business Breakthrough Experience, head on over to the show notes and click the link to join. The training is live now! Training Two begins on Tuesday, June 16th, and training three on Thursday, June 18th. In Training One, James breaks down the 5% of activities that every digital CEO needs to understand in order to build and scale their digital business. What's working in today's industry-leading professionals, what's working with the Digital CEOs that are scaling their personal brand to figures and beyond, as well as the transformation required to shift you into the role that your business needs now. On Tuesday, he'll cover the 7 ingredients to an irresistible offer, his 6-step formula for making money on demand, and how to naturally sell your offer to your audience in a way that makes them lean in and want to buy. Thursday, he'll bring everything together and show you all of the gears it takes to build a repeatable digital business, what 7-figure brands are doing differently, and precisely what you need in order to step into the digital CEO to build a business by your design. The more structure you have in your business, the more freedom you get back in your life! You can still register for the training, so head on over to www.businessbydesign.net/bbe to get registered today, and we'll see you at Training Two on Tuesday!
June 10, 2026Episode 83453 min
Episode 834: Wednesday Weekly Win Breakthrough of the Year: How Chanelle Jefferson Built a Multiple 6-Figure Fine Art Business and Sold-Out Retreats in Portugal
Welcome to the Wednesday Weekly Win, our business breakthrough story series. Each week, we sit down with real entrepreneurs from our Business By Design community who are building digital businesses and creating results that once felt impossible. Today, Jenni is live in the studio with none other than the Next Level "Breakthrough of the Year" winner, Chanelle Jefferson. Every year at Business by Design Live, a handful of finalists take the stage to share their massive transformations in a five-minute, TED-Talk-style presentation. The live audience votes, and Chanelle took home the top honor along with a $20,000 cash prize. Why? Because she completely revolutionized how artists sell their work, choosing to step off the exhausting, traditional hamster wheel of hoping and praying at gallery shows to build an incredibly intentional, highly profitable digital machine. Chanelle opens up about her raw journey from running a chaotic, all-consuming $300k service business with zero profit, zero structure, and a team member she had to babysit, to finding true alignment. She reveals how she looked her numbers in the eye, restructured her entire business model using the core principles of Business by Design, and built a sustainable, multiple six-figure ecosystem with a consistent 40% to 50% profit margin - plus so much more! This is another real story of clarity, momentum, and the breakthroughs that happen when you finally stop guessing and start following a proven path. From first digital products to 6-figure launches, to building audiences and scaling systems, every conversation reveals the mechanics of what actually creates growth in a digital business. Because when you see someone just a few steps ahead of what you're doing, something powerful happens. James's biggest free training of the year is right around the corner… The Business Breakthrough Experience - and the first live training kicks off TOMORROW, June 11th. And leading up to it, we're creating even more opportunities for you to get the coaching, clarity, and momentum your business truly deserves. We've been hosting a special series of live panels featuring incredible Digital CEOs—like Chanelle—who are in it, doing it, and ready to share what's actually working right now. These aren't just sit-back-and-watch sessions… You'll be able to join us live on Zoom, ask your questions, and get real-time coaching from experts who have been exactly where you are. And the best way to make sure you don't miss a single one? Register for The Business Breakthrough Experience. You'll be the first to know about every panel, every opportunity to get coached, and every new Wednesday Weekly Win episode—so you can stay inspired, take action, and keep moving forward. 👉 Register here: www.businessbydesign.net/bbe And be sure to tune in every Wednesday for another Digital CEO success story. Because who knows… By this time next year, we might just be sharing your story next. Want to go even deeper? Come hang out with me for a free Breakthrough Coaching session! I'll be sharing the exact exercises and audits you can use to coach yourself, and I'll even be bringing people on live to work through their biggest bottlenecks in real time. It's totally free to join, just head over to www.jameswedmore.com/breakthrough to check the session times and register to grab your spot. Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore, @jenniwedmore and @chanellejefferson_. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones. In this episode you'll hear: How Chanelle rejected the old-school path of wine-and-cheese gallery nights to provide her fine art as a premium, digital-first service The massive mindset shift that occurred when she realized she didn't actually own a business, she owned a "baby" that consumed her entire life Chanelle's story of building an organic social media waitlist for her paintings that currently boasts over 90 eager buyers How she filled her 8-person luxury retreat in Portugal a full year in advance in just seven days using an optimized waitlist, a 12-month payment plan, and strategic BBD sales page design tweaks The foundational financial rule she lives by for hosting high-ticket retreats A vulnerable breakthrough about how her chaotic, unpredictable business structure and how implementing BBD systems allowed her nervous system to finally breathe, step into leadership, and make business beautifully "boring" For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/834
June 10, 2026Episode 83341 min
Episode 833: Wednesday Weekly Win: Do Less, Make More — How Brandon Built a 7-Figure Digital Business That Runs Like a Machine & The Art of Reinventing Without Burning Everything Down
Welcome to the Wednesday Weekly Win, our business breakthrough story series. Each week, we sit down with real entrepreneurs from our Business By Design community who are building digital businesses and creating results that once felt impossible. Today, Jenni is joined by none other than one of James's groomsmen, closest friends, and the ultimate "Messaging Maestro," Brandon Lucero! Brandon is a staple in the Business by Design community and a frequent guest speaker at events, renowned for teaching entrepreneurs the art of crafting the perfect offer through strategic messaging. In this episode, Brandon shares his raw journey from running a successful but draining service-based video business to finding himself $40,000 in debt, only to completely turn it around by building a highly systematized online machine. He opens up on how he used the core philosophies of BBD to pivot abruptly, scale his business to $2.5 million a year, and top it off, dramatically disconnect his time from his money in the process! This is another real story of clarity, momentum, and the breakthroughs that happen when you finally stop guessing and start following a proven path. From first digital products to 6-figure launches, to building audiences and scaling systems, every conversation reveals the mechanics of what actually creates growth in a digital business. Because when you see someone just a few steps ahead of what you're doing, something powerful happens. James's biggest free training of the year is right around the corner… The Business Breakthrough Experience - and the first live training kicks off TOMORROW, June 11th. And leading up to it, we're creating even more opportunities for you to get the coaching, clarity, and momentum your business truly deserves. We've been hosting a special series of live panels featuring incredible Digital CEOs—like Brandon—who are in it, doing it, and ready to share what's actually working right now. These aren't just sit-back-and-watch sessions… You'll be able to join us live on Zoom, ask your questions, and get real-time coaching from experts who have been exactly where you are. And the best way to make sure you don't miss a single one? Register for The Business Breakthrough Experience. You'll be the first to know about every panel, every opportunity to get coached, and every new Wednesday Weekly Win episode—so you can stay inspired, take action, and keep moving forward. 👉 Register here: www.businessbydesign.net/bbe And be sure to tune in every Wednesday for another Digital CEO success story. Because who knows… By this time next year, we might just be sharing your story next. Want to go even deeper? Come hang out with me for a free Breakthrough Coaching session! I'll be sharing the exact exercises and audits you can use to coach yourself, and I'll even be bringing people on live to work through their biggest bottlenecks in real time. It's totally free to join, just head over to www.jameswedmore.com/breakthrough to check the session times and register to grab your spot. Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore, @jenniwedmore and @iambrandonlucero. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones. In this episode you'll hear: Brandon breaks down why online businesses need to do things differently than businesses with physical locations The real reason that jumping straight into how to solve a problem fails in marketing How Brandon sold his beta course before a single module was created and the amazing amount of sales the offer generated in just 9 months The way that coupling systems and processes with hard data allowed him to scale to $2.5 million a year with a 30% profit margin Brandon shares his perspective as a business owner and single parent managing his kids 50% of the time Why BBD isn't just another course with training videos, but a foundational skill set that allows you to bounce back and rebuild through major life changes For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/833
June 8, 2026Episode 83243 min
Episode 832: The 5 Musts That You've Got to Include and Be Doing in ALL of Your Launches
The marketplace has evolved, and if you're still treating your launch promotions like a boring high school history lecture, your show-up rates and sales numbers are absolutely going to reflect that! In this episode, I'm breaking down the five absolute essentials you MUST bake into the messaging of your campaigns if you want them to actually convert. If you've been working yourself into the ground or geeking out over Zapier forms, it's time to change things. This is about stepping into your role as a true thought leader, creating a transformational live experience, and letting technology do what it does best: handling the backend noise so you can stay anchored in your zone of genius. Ready to stop thinking like a marketer and start operating like a true business owner? We're kicking off a powerful, brand-new experience THIS THURSDAY, June 11th, called The Business Breakthrough Experience. This is specifically designed to help you audit your strategy, find your unique human edge, and cause that next quantum leap in your results. You can register now at www.businessbydesign.net/bbe! Want to go even deeper? Come hang out with me for a free Breakthrough Coaching session! I'll be sharing the exact exercises and audits you can use to coach yourself, and I'll even be bringing people on live to work through their biggest bottlenecks in real time. It's totally free to join, just head over to www.jameswedmore.com/breakthrough to check the session times and register to grab your spot. Don't forget, you can get access to our special limited-time secret series, The Quantum Leap Effect, at www.businessbydesign.net/secret, and I'm so excited to hear how it's helping you make your next quantum leap! Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jenniwedmore. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones. In this episode you'll hear: The four mandatory ingredients that make up every successful promotional campaign, no matter what style of launch you choose Why giving people more information is actually the quickest way to overwhelm them, and how to use your content to subtract from their to-do list instead The trap that keeps brilliant entrepreneurs completely broke, and how to step outside the circle of "average intelligence" How to use strategic, self-tailored exercises to let your audience naturally arrive at their own breakthroughs The hidden psychology behind terrible show-up rates, and the deep question your marketing must answer if you want people to value your time How I personally use AI to analyze market data without ever letting it touch the divine intelligence of my actual training content For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/832
June 3, 2026Episode 8311 hr 18 min
Episode 831: Wednesday Weekly Win Six-Figure Series: From Pivot to Profit - How Megan Walked Away from One 6-Figure Business and Built Another with BBD
Welcome to the Wednesday Weekly Win, our business breakthrough story series. Each week, we sit down with real entrepreneurs from our Business By Design community who are building digital businesses and creating results that once felt impossible. Today, Jenni is joined by Megan Blacksmith, an NLP trainer and certifier who has built not one, but TWO multiple 6-figure businesses inside BBD. She started in women's hormone and brain health coaching, hit a $150,000 goal in 45 days, and then pivoted her entire business around a tool she originally discovered for personal reasons. Megan shares how she turned a zero-sale launch into one of her most effective entry-point offers, built a ladder of live events and certifications that feed seamlessly into each other, and learned that the real ceiling on her revenue had nothing to do with her marketing. Plus, we get into the mindset shifts that changed everything, and why the entrepreneurs who win are usually just the ones willing to keep showing up and repeat what works. This is another real story of clarity, momentum, and the breakthroughs that happen when you finally stop guessing and start following a proven path. From first digital products to 6-figure launches, to building audiences and scaling systems, every conversation reveals the mechanics of what actually creates growth in a digital business. Because when you see someone just a few steps ahead of what you're doing, something powerful happens. James's biggest free training of the year is right around the corner… The Business Breakthrough Experience - and the first live training kicks off June 11th. And in the weeks leading up to it, we're creating even more opportunities for you to get the coaching, clarity, and momentum your business truly deserves. Starting this June, we're hosting a special series of live panels featuring incredible Digital CEOs—like Megan—who are in it, doing it, and ready to share what's actually working right now. These aren't just sit-back-and-watch sessions… You'll be able to join us live on Zoom, ask your questions, and get real-time coaching from experts who have been exactly where you are. And the best way to make sure you don't miss a single one? Register for The Business Breakthrough Experience. You'll be the first to know about every panel, every opportunity to get coached, and every new Wednesday Weekly Win episode—so you can stay inspired, take action, and keep moving forward. 👉 Register here: www.businessbydesign.net/bbe And be sure to tune in every Wednesday for another Digital CEO success story. Because who knows… By this time next year, we might just be sharing your story next. Want to go even deeper? Come hang out with me for a free Breakthrough Coaching session! I'll be sharing the exact exercises and audits you can use to coach yourself, and I'll even be bringing people on live to work through their biggest bottlenecks in real time. It's totally free to join, just head over to www.jameswedmore.com/breakthrough to check the session times and register to grab your spot. Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore, @jenniwedmore and @blacksmith_training_co. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones. In this episode you'll hear: Why a zero-sale launch didn't stop Megan from turning that same offer into one of her most powerful entry points How she built a ladder of offers where each one naturally feeds the next and the impact this has had on how she now fills her live events The difference between aligning your offer and aligning your launch and why getting both right is what actually moves the needle The stay-till-the-end bonus that drove a 45 percent show-up rate and kept nearly everyone in the room until the final minute Why the years where Megan's business slowed down had nothing to do with her marketing What scaling actually looks like from the inside and the moment Megan realized her revenue cap was really an emotional one How the offers that didn't land the way she planned ended up opening doors she never would have thought to knock on Why the entrepreneurs who do really well aren't doing something flashy and what they're actually doing instead For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/831
June 1, 2026Episode 83043 min
Episode 830: How to Audit Your Business - The Only Numbers You MUST Be Tracking
Most entrepreneurs are out here making decisions based on a story their brain made up. And I get it, because I used to do the same thing! But after 19 years and over $100 million in online sales, I know one thing for certain, and it's that your feelings about how a campaign performed and what actually happened are almost never the same thing. Today, I'm getting into one of my absolute favorite topics, the language of numbers. We're talking EPL, conversion rates, landing page performance, and the one metric I've been obsessing over for a decade that makes scaling feel less like gambling and more like simple math. This isn't really about numbers at all though. It's about getting out of the emotional roller coaster of business and into the driver's seat. When you know what's actually going on under the hood, the fear goes away, the clarity shows up, and you finally know exactly what to fix and what to leave alone. If you've ever walked away from a campaign not knowing whether it was good or bad, this is one you're going to want to tune into! Ready to stop thinking like a marketer and start operating like a true business owner? We're kicking off a powerful, brand-new experience on June 11th called The Business Breakthrough Experience. This is specifically designed to help you audit your strategy, find your unique human edge, and cause that next quantum leap in your results. You can register now at www.businessbydesign.net/bbe! Want to go even deeper? Come hang out with me for a free Breakthrough Coaching session! I'll be sharing the exact exercises and audits you can use to coach yourself, and I'll even be bringing people on live to work through their biggest bottlenecks in real time. It's totally free to join, just head over to www.jameswedmore.com/breakthrough to check the session times and register to grab your spot. Don't forget, you can get access to our special limited-time secret series, The Quantum Leap Effect, at www.businessbydesign.net/secret, and I'm so excited to hear how it's helping you make your next quantum leap! Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jenniwedmore. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones. In this episode you'll hear: Why your brain is actually the last thing you should trust when your business feels like it's falling apart The quiet confidence killer hiding inside every entrepreneur who thinks they finally "know" their audience What a glass of wine and a robot noise taught me about everything I thought I knew about marketing Why the people scrolling Instagram for business education are playing a game that was never designed for them to win The uncomfortable pattern I keep seeing in this industry that nobody wants to say out loud The one number I've been tracking for over 10 years that makes the fear of running ads completely disappear Why getting more people into your funnel might be the least interesting way to grow your business The registration page "improvement" AI keeps recommending that is quietly doing the opposite of what you think For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/830
May 27, 2026Episode 82958 min
Episode 829: Wednesday Weekly Win Six-Figure Series: How Meytal Turned Her Healing Through Dance Passion Into a Multiple 6-Figure Business and How She Automated Her Business to Keep Growing While She Healed Herself From The Big C
Welcome to the Wednesday Weekly Win, our business breakthrough story series. Each week, we sit down with real entrepreneurs from our Business By Design community who are building digital businesses and creating results that once felt impossible. In this episode, we're joined by Meytal, a professional dancer turned healing movement coach who built a multiple 6-figure membership business in under 3 years. Guess what? She started with zero knowledge of email automation! After a car accident left her unable to dance, Meytal discovered the Feldenkrais method and created a unique fusion of healing and dance. Meytal shares how she scaled from $1K to $10K months in her first year inside BBD, built a team that ran her business during 6 months of cancer treatment, and shifted from massive live launches to automated webinars. Plus, we dive into her heart-centered marketing approach and why the BBD community became the most meaningful self-development journey of her life. This is another real story of clarity, momentum, and the breakthroughs that happen when you finally stop guessing and start following a proven path. From first digital products to 6-figure launches, to building audiences and scaling systems, every conversation reveals the mechanics of what actually creates growth in a digital business. Because when you see someone just a few steps ahead of what you're doing, something powerful happens. James's biggest free training of the year is right around the corner… The Business Breakthrough Experience - and the first live training kicks off June 11th. And in the weeks leading up to it, we're creating even more opportunities for you to get the coaching, clarity, and momentum your business truly deserves. Starting this June, we're hosting a special series of live panels featuring incredible Digital CEOs—like Meytal—who are in it, doing it, and ready to share what's actually working right now. These aren't just sit-back-and-watch sessions… You'll be able to join us live on Zoom, ask your questions, and get real-time coaching from experts who have been exactly where you are. And the best way to make sure you don't miss a single one? Register for The Business Breakthrough Experience. You'll be the first to know about every panel, every opportunity to get coached, and every new Wednesday Weekly Win episode—so you can stay inspired, take action, and keep moving forward. 👉 Register here: www.businessbydesign.net/bbe And be sure to tune in every Wednesday for another Digital CEO success story. Because who knows… By this time next year, we might just be sharing your story next. Want to go even deeper? Come hang out with me for a free Breakthrough Coaching session! I'll be sharing the exact exercises and audits you can use to coach yourself, and I'll even be bringing people on live to work through their biggest bottlenecks in real time. It's totally free to join, just head over to www.jameswedmore.com/breakthrough to check the session times and register to grab your spot. Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore, @jenniwedmore and @meytalblanaru. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones. In this episode you'll hear: The story of how Meytal went from being a dancer who "didn't know what email automation was" to building a multiple 6-figure business in under 3 years A look at the 750 percent revenue increase in her first 12 months inside BBD and how she scaled from $1K to $10K months How Meytal built her team so her business could run completely without her during 6 months of cancer treatment The retention strategy she uses that keeps 93-94 percent of her membership subscribers month after month Why Meytal chose to dance in the street bald during chemo and how love became her antidote to fear-driven entrepreneurship The shift she made going from massive 3-part live launches to automated webinars that sold her course while she was in bed during treatment How heart-centered marketing and staying authentic became her secret to selling without feeling salesy Why the BBD community became the most meaningful self-development journey she's ever taken and mattered even more than the business results For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/829
May 25, 2026Episode 82844 min
Episode 828: The Art of the Irresistible Offer: The Difference Between Ideas That Sell and Ones That Never Will
Struggling to get people to say "YES" to your offer? Here's the truth: you don't have a marketing problem, you have an offer problem. And everything in your business hinges on getting this one thing right! In this episode, I'm breaking down the art and science of crafting magnetic offers that practically sell themselves. We're talking about the difference between selling a product and selling an offer, why AI has changed the game, and how to create something so irresistible that people feel like they're getting the deal of a lifetime. Most entrepreneurs are just trying to sell their course or membership without understanding what makes an offer truly magnetic. Now is the time to stop putting your stuff in a box, start delivering 10 times the value of what you charge, and finally master the most important skill in business: the irresistible offer! Ready to stop thinking like a marketer and start operating like a true business owner? We're kicking off a powerful, brand-new experience on June 11th called The Business Breakthrough Experience. This is specifically designed to help you audit your strategy, find your unique human edge, and cause that next quantum leap in your results. You can register now at www.businessbydesign.net/bbe! Want to go even deeper? Come hang out with me for a free Breakthrough Coaching session! I'll be sharing the exact exercises and audits you can use to coach yourself, and I'll even be bringing people on live to work through their biggest bottlenecks in real time. It's totally free to join, just head over to www.jameswedmore.com/breakthrough to check the session times and register to grab your spot. Don't forget, you can get access to our special limited-time secret series, The Quantum Leap Effect, at www.businessbydesign.net/secret, and I'm so excited to hear how it's helping you make your next quantum leap! Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jenniwedmore. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones. In this episode you'll hear: The reasons why no amount of messaging or being likable will fix an offer people don't want An uncomfortable truth about how AI has accelerated the commoditization of content and how this is impacting entrepreneurs creating content right now What I mean when I say that the call to extraordinary is here and most people are too lazy to walk through it The key difference you absolutely must understand between selling a product and selling an offer How to find the gap between something being doable but unachievable without your offer The art of making your offer newsworthy and then positioning it as a "no-brainer" Why I actually want people to feel like they're ripping me off How to sell the straight line by giving people the shortest distance between where they are and where they want to be For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/828
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