The Millionaire Real Estate Agent | The MREA Podcast

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About the show

The #1 podcast for real estate agents, The Millionaire Real Estate Agent unlocks proven systems driving big profits and big lives in real estate and beyond. Hosted by industry innovator Jason Abrams, each episode delivers practical, actionable tips straight from top-performing real estate agents to boost your performance and productivity. Whether you’re looking to expand your lead generation tactics, build passive income, or level up your social media marketing, The Millionaire Real Estate Agent (MREA Podcast) empowers you to reach new heights in your business. In addition to agent-driven insights, the podcast features thought leaders and entrepreneurs l ike Mel Robbins, Phil M. Jones, and Gary Keller, who share powerful lessons in mindset, communication, and personal development—helping you stay motivated, take bold action, and rise to the top of your field . Created by Keller Williams Realty, LLC, the world’s largest real estate franchise by agent count, MREA Podcast is a part of KW’s agent-centric educational ecosystem , led by host Jason Abrams, Keller Williams’ Head of Industry & Learning. Subscribe now and start thinking like a millionaire—not just in real estate, but in life.

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60 recent

54 min

139. Turn Online Presence Into Local Influence With Tony Giordano

Watch the full episode on our YouTube channel: youtube.com/@mreapodcastMost agents are on social media. Far fewer are getting real business from it.Tony Giordano joins us today to show us the difference between being present online and having true online presence. Tony is the author of The Social Agent 2.0, a speaker, teacher, and expert in social media, AI, SEO, PPC, crypto, blockchain, and real estate marketing.In this episode, Tony breaks down the simple truth most agents miss: social media is still about people. We do not need to sound like robots. We do not need to chase every buyer or seller who is ready today. But we do need to build trust with people moving in the next six months by showing up with value and staying close enough that they think of us first.Tony shares how to grow your audience by 10 people a day, how to make listing content sound human, how luxury agents should show up online, and how to use local micro influencers to reach more people in your market. He also gives us a step-by-step model for using restaurants, local brands, past clients, and social media stories to build real reach.If you are posting every day and wondering why it is not turning into deals, this episode gives you the play.Resources:Read: The Social Agent 2.0 by Tony GiordanoComing soon: The Social Agent 3.0 by Tony GiordanoVisit: RiseMasterminds.com Order the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

32 min

138. Delegate Without Creating More Work for Yourself With Liz Landry

Watch the full episode on our YouTube channel: youtube.com/@mreapodcastWhat if growth is not the thing that creates freedom?Liz Landry has spent 16 years as a MAPS coach, completed more than 35,000 coaching calls, and helped some of the top real estate agents in the industry solve one of the biggest problems in business: people.Today, Liz joins us to unpack the path from operator to owner. She breaks down the four levels of leverage, from doing it all yourself to building leaders who can build leaders. We talk about why task leverage can trap us, how to hand off outcomes instead of chores, and why the best leaders stop being the answer machine.Liz also gives us simple language we can use right away with our team. When someone brings us a question, we do not need to fix it. We can help them think. We can ask for possible solutions. We can connect each task to the bigger vision. And over time, we can build a business where people own results, not just check boxes.This is a bold, clear conversation for any real estate agent who wants freedom inside their business, not freedom from it.Resources:Interest List for Operator to Owner: The Entrepreneur’s Guide to Running a Business That Doesn’t Run You by Liz Landry: fromoperatortoownerbook.com Order the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

42 min

137. The Psychology of Content That Attracts Clients With Jess Lenouvel

Watch the full episode on our YouTube channel: youtube.com/@mreapodcastWhat if social media could bring us clients without cold calling, door knocking, or begging the algorithm to notice us? Jess Lenouvel, founder of The Listings Lab, joins us to show real estate agents how to turn social media into a real source of inbound business. Jess started in real estate at age 21, built her first 100 deals through Facebook, and has since helped more than 5,000 real estate agents use social media with purpose, service, and strategy.This conversation is about how we can build a clear niche, create content that serves the right people, and move strangers toward trust through personal content, authority content, and social proof. We dig into why “luxury” is not a niche, why our social media should not be a billboard, and why the right message matters more than the perfect post.If we have ever wondered why we are posting every day but not seeing more clients, this episode gives us the answer. Jess advises, we are not posting for ourselves. We are posting what our ideal client needs to hear today. Tune in to learn Jess’ framework for building a brand that attracts the right people, starts better conversations, and turns content into clients.Resources:Visit: The Listings LabFollow Jess Lenouvel on Instagram: @jesslenouvelOrder the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

41 min

136. How to Build a Business That Doesn’t Trap You With Jeannette Spinelli

Watch the full episode on our YouTube channel: youtube.com/@mreapodcastWhat happens to your real estate business when you want more time, more freedom, or a new chapter? Jeannette Spinelli has sold nearly $3 billion in real estate in Austin, Texas. But after years of building a great business, she realized she had also built what she calls a “gorgeous cage.” The money was there. The awards were there. The success was real. But the business still needed her.So Jeannette spent four years interviewing more than 1,000 entrepreneurs, agents, and business owners to answer one big question: How do we build a real estate business we can step back from without watching it fade away? In this episode, we dive into the models from her book, The Real Estate Exit Blueprint. Jeannette walks us through the awareness, valuation, systems, talent, economics, and processes needed to create a business that is attractive, transferable, and low risk.We also hear Jeannette’s powerful origin story, from losing her fiancé five weeks before their wedding and taking on six figures of debt to breaking into luxury real estate and building a career of incredible scale. If we want a business that can live beyond our daily effort, this conversation gives us the roadmap. It is not about retirement. It is about choice.Resources:Visit realestateexitblueprint.comOrder the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

32 min

135. Become the Local Google: 300 Deals in a Small Town With Troy Williams

Watch the full episode on our YouTube channel: youtube.com/@mreapodcastToday, we’re joined by Troy Williams, a real estate leader who has built a massive business in a small town with only seven stoplights. Troy’s team closes 300 to 400 transactions a year, with more than 85 percent of that business coming from repeat clients and referrals. How? He became the person people call before they ever think to search online.In this episode, Troy breaks down how he became the “real estate mayor” of York, Maine. He shares how he built a list of local influencers, sent personal letters, created real value for his town, and used strategic giving to turn trust into referrals. We talk about his monthly newsletter, Troy’s List, client events, his branded trolley, and how he created inventory in a low-listing market by learning land, zoning, and development.This is a simple model, but it is not small. Troy proves that you do not have to be loud, flashy, or everywhere to win big. You just have to be deeply useful, highly trusted, and known for solving real problems in your market.Resources:Visit Williams Realty Partners: WilliamsRealtyPartners.com Order the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

37 min

134. The HUMAN Social Media Framework With Giselle Ugarte

Watch the full episode on our YouTube channel: youtube.com/@mreapodcastUse the special MREA code to join Giselle’s On-Camera Confidence Boot Camp for just $97Social media is not about going viral. It is about building trust with the people you want to serve.Today, we are joined by Giselle Ugarte, a social media coach, speaker and content strategist, who was creating videos online before “influencer” was a job title. She has been named one of TikTok’s 100 people to watch, appeared on “E!,” and worked with leaders and businesses around the world. But in this conversation, she brings it back to one simple truth: social media is a tool for connection.Giselle walks us through her HUMAN framework for showing up online in a way that feels real, useful, and clear. We talk about why agents should stop chasing hacks and start speaking to real people. We dig into how to make your language simple, how to show your values, why filters can break trust, and how to get more comfortable on camera.If you want people to trust you offline, they need to recognize you online. This episode gives you the playbook to make that happen.Resources:Follow Giselle Ugarte on Instagram: @giselleugarte Visit Giselle Ugarte’s websiteVisit Action-Forward Coaching by Giselle UgarteOrder the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

33 min

133. Stop Prompting, Start Delegating: Your First AI Agent With Lauren Lucas

Watch the full episode on our YouTube channel: youtube.com/@mreapodcastLauren Lucas is back, and she is bringing the next wave of AI with her.Since her last visit, Lauren has taken 48 flights to teach real estate agents how to use AI in a real way. She is still running a real estate team closing around 300 deals a year, and she is still not a “tech person.” That is what makes this talk so good.We dig into AI agents: what they are, how they work, what they cost, and how we can start using them without getting buried in tech talk. Lauren breaks down how to build one agent for one job, like pulling market data, finding FSBOs and expired listings, drafting content, updating CRM gaps, or helping with tax prep.Lauren also gives us a clear warning. AI can do the work, but we still need to protect client data, guard our passwords, and keep a human in the loop. The real estate agents who learn this now will have a major edge. The real estate agents who ignore it may soon feel like they’re trying to work without a cell phone.Start small. Build one AI agent. Give it one clear task. Learn by doing.Resources:Follow Lauren Lucas on Instagram: @laurenlucas_reOrder the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.Any text or materials generated by artificial intelligence (AI) should be reviewed for accuracy and reliability as there may be errors, omissions, or inaccuracies. The use of generative AI is subject to limitations, including the availability and quality of the training data used to train the AI model used. Users should exercise caution and independently verify any information or output generated by the AI system utilized and should apply their own judgment and critical thinking when interpreting and utilizing the outputs of generative AI.

43 min

132. Why Property Management Is a Smart Adjacent Business With Justin Rourke & John Martin

Watch the full episode on our YouTube channel: youtube.com/@mreapodcastWhat if we could build a real estate business that pays us month after month, not just deal by deal?In this episode, we sit down with Justin Rourke and John Martin to break down the real business of property management. They show us how they built a recurring revenue model alongside their sales business, and how that one move opened the door to even more opportunity through construction, roofing, and long-term client relationships.In this practical conversation, we get into the numbers, the people, and the systems with Justin and John. They walk us through how they get paid, how they staff the business, how they win referrals from agents, and what it really takes to manage more than 850 homes. The two also share the hard truth about property management: the industry can create stable income, but it takes time, trust, and a strong operations machine to be successful.If we have ever wondered whether property management could become a real wealth-building arm of our business, this episode gives us a clear look at the model.Resources:Visit: Tower Property Management at towerprops.comOrder the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

36 min

131. Timeless Principles Behind a Billion-Dollar Career With Melanie Bishop & Noah Cohen

Watch the full episode on our YouTube channel: youtube.com/@mreapodcastWhat does it take to build a real estate business that lasts through market shifts, new technology, and changing client habits?In this episode, we sit down with Metro Detroit standouts Melanie Bishop and Noah Cohen, a mother-son team with more than $1 billion in closed sales from a real estate business built on relationships. Melanie shares the lessons of a 40-year career, while Noah breaks down how he uses social media, client events, and constant connection to stay top of mind.Together, they show us why open houses still matter, why repeat and referral opportunities are still the gold standard, and why the agents who win are the ones who stay present, useful, and human.Resources:Melanie Bishop & Noah Cohen Real EstateBreakthrough T1D Southeast Michigan eventsOrder the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

39 min

130. Serve First, Sell More With Michael and James Hern

Watch the full episode on our YouTube channel: youtube.com/@mreapodcastWhat does it take to build a real estate business that wins at a high level without losing its heart? In this episode, we sit down with brothers Michael and James Hern, who sell more than 250 units a year and over $85 million in volume in the Kansas City metro. They share the four-part framework behind their success: serve first, do the basics better, build people, and stay consistent.We dig into how their upbringing on a cattle farm shaped their work ethic, their father influenced the way they lead, and early-learned lessons still show up in their business today. Michael breaks down the simple habits that keep his pipeline moving, while James explains how they recruit for culture and turn income goals into a real plan.This conversation is full of practical ideas for any agent who wants to grow production, lead people well, and build a business that lasts. If we want to create more opportunity for our clients, our teams, and our families, this episode gives us a strong model to follow.Resources:The Hern Group Website at hernhomes.com Order the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.Do not leave a prerecorded or ringless voicemail, use an artificial voice, or use an automatic telephone dialing system (ATDS) to make calls or texts to a FSBO or Expired without obtaining prior express written consent. Do not call or text a FSBO or Expired whose number is on the National Do Not Call Registry or state Do Not Call list unless you have proper consent. Do not call or text a FSBO or Expired who tells you to stop calling or texting or who has asked to be on your internal Do Not Call list.